Saudi Arabia Buy Now Pay Later Market

Saudi Arabia Buy Now Pay Later Market Overview:

The Saudi Arabia buy now pay later market size reached USD 86.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 571.7 Million by ​2033​, exhibiting a growth rate (CAGR) of 20.80% during ​2025-2033​. Rising e-commerce adoption, increased smartphone penetration, a young population seeking flexible payment options, supportive regulatory frameworks, and partnerships between fintech companies and retailers are some of the factors propelling the growth of the market. These factors collectively boost demand for interest-free installment solutions across retail, travel, electronics, and fashion sectors in Saudi Arabia.

Saudi Arabia Buy Now Pay Later Market Trends:

Accelerating Adoption through Fintech Integration

The buy now pay later market in Saudi Arabia is benefiting from the rapid digitalization of financial services. Government-backed initiatives under Vision 2030 are encouraging innovation, expanding regulatory frameworks, and fostering a more inclusive financial environment. These efforts are driving greater usage of non-traditional credit models and supporting a broader shift toward cashless payments. As cross-border payment capabilities improve, buy now pay later (BNPL) services are gaining more relevance across both domestic and regional online commerce. This expansion is not limited to retail but is also being embraced in healthcare, electronics, and lifestyle sectors. The ongoing investment in fintech infrastructure is making it easier for BNPL providers to operate at scale, with smoother integrations into digital wallets, payment gateways, and merchant platforms. For example, the Saudi Arabia fintech market size was valued at USD 1.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.5 Billion by 2033, exhibiting a CAGR of 10.27% from 2025-2033. The market is witnessing significant growth due to the government's Vision 2030 initiatives and increasing cross-border payment solutions.

Regulatory Push for BNPL Expansion

The BNPL market in Saudi Arabia is gaining structured momentum with increased regulatory support. The Saudi Central Bank’s recent move to authorize a new provider under its financial laws reflects a focused effort to build a stable, well-governed BNPL ecosystem. This shows growing institutional confidence in deferred payment models and a push to diversify financial inclusion tools. The licensing framework not only ensures compliance and consumer protection but also opens the door for fresh investment and innovation in digital lending. By encouraging more entrants under strict supervision, authorities are laying the groundwork for scalable, transparent BNPL offerings that align with national goals for economic diversification and fintech growth. For instance, in March 2023, the Saudi Central Bank (SAMA) granted a permit to "MIS Forward" to provide BNPL solutions in accordance with the Saudi Central Bank law and Finance Companies Control law. This initiative aims to entice a new segment of investors and companies to bring added value to the sector while maintaining full adherence to regulatory and supervisory guidelines.

Saudi Arabia Buy Now Pay Later Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on channel, enterprise size, and end use.

Channel Insights:

• Online
• Point of Sale (POS)

The report has provided a detailed breakup and analysis of the market based on the channel. This includes online and point of sale (POS).

Enterprise Size Insights:

• Large Enterprises
• Small and Medium Enterprises

The report has provided a detailed breakup and analysis of the market based on the enterprise size. This includes large enterprises and small and medium enterprises.

End Use Insights:

• Consumer Electronics
• Fashion and Garment
• Healthcare
• Leisure and Entertainment
• Retail
• Others

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes consumer electronics, fashion and garment, healthcare, leisure and entertainment, retail, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Buy Now Pay Later Market News:

• In February 2025, Telr and Bank AlJazira announced a partnership to strengthen digital payment infrastructure in Saudi Arabia. The collaboration offers businesses integrated solutions such as payment links, e-invoicing, recurring billing, and BNPL services. This initiative supports the Kingdom’s move toward a cashless economy by enabling secure, fast, and flexible payment experiences tailored to the growing needs of e-commerce and digital-first enterprises.
• In October 2024, Shorooq Partners invested in Mala, Saudi Arabia’s first B2B procure-now-pay-later (PNPL) platform. Mala enables businesses to access deferred payment options for procurement, aiming to improve cash flow and streamline B2B transactions. The platform supports Vision 2030 goals by enhancing financial accessibility for SMEs and digitizing procurement finance. This marks a key step in the evolution of Saudi Arabia’s BNPL market.

Saudi Arabia Buy Now Pay Later Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia buy now pay later market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia buy now pay later market on the basis of channel?
• What is the breakup of the Saudi Arabia buy now pay later market on the basis of enterprise size?
• What is the breakup of the Saudi Arabia buy now pay later market on the basis of end use?
• What are the various stages in the value chain of the Saudi Arabia buy now pay later market? 
• What are the key driving factors and challenges in the Saudi Arabia buy now pay later market?
• What is the structure of the Saudi Arabia buy now pay later market and who are the key players?
• What is the degree of competition in the Saudi Arabia buy now pay later market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia buy now pay later market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia buy now pay later market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia buy now pay later industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.