Saudi Arabia Digital Video Content Market

Saudi Arabia Digital Video Content Market Overview:

The Saudi Arabia digital video content market size reached USD 2.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.8 Billion by 2033, exhibiting a growth rate (CAGR) of 10.39% during 2025-2033. High internet penetration, widespread smartphone usage, advanced mobile networks, and the growing investment by the governing body in digital infrastructure are collectively impelling the market growth in Saudi Arabia, encouraging local content creation and enhancing streaming experiences.

Saudi Arabia Digital Video Content Market Trends:

Increased Internet Penetration and Smartphone Usage

The rapid growth of internet penetration and widespread smartphone usage in Saudi Arabia is a key factor supporting the digital video content market. According to the report from the Communications, Space, and Technology Commission (CST), internet penetration in the Kingdom approached almost 99% by the end of 2023, an increase from 98.6% the previous year. With most of the population having access to the internet, particularly through mobile devices, users are increasingly watching video content on their smartphones, tablets, and laptops. Furthermore, in 2025, Nokia and Zain KSA announced a collaboration to deploy the first 4G/5G femtocell solution, enhancing indoor connectivity for Zain's enterprise clients in Saudi Arabia. The partnership aims to improve B2B services, supporting Saudi Vision 2030. Additionally, Zain KSA is expanding its 5G network across 122 cities with a $427 million investment. The presence of high-speed 4G and 5G networks boosts the streaming experience, rendering video content easier to access and more enjoyable. This change in user habits is catalyzing the demand for digital video content on different platforms, such as social media, streaming services, and online video sharing sites. With mobile-first internet usage on the rise, people are seeking more personalized and superior video experiences, encouraging businesses and content creators to adjust to these demands and enhance their digital video content options.

Government Support and Investment in Digital Infrastructure

The dedication of the governing body of Saudi Arabia to enhancing the digital economy and its Vision 2030 strategy is greatly influencing the digital video content industry. The governing authority is making significant investments in expanding digital infrastructure, which encompasses boosting internet connectivity, upgrading mobile networks, and fostering the development of the technology ecosystem. These initiatives are creating an environment conducive to the flourishing of the digital video content industry, attracting both local and international content creators and distributors. Additionally, initiatives aimed at fostering local content growth, combined with attempts to position Saudi Arabia as a regional center for media and entertainment, is leading to the production of indigenous digital video content. In support of these initiatives, the governing body is enhancing regulatory structures to guarantee effective governance. In 2024, Saudi Arabia's CST set a deadline for digital content platforms to comply with new licensing and registration regulations. These regulations applied to platforms such as social media, video sharing, and e-sports, with varying requirements based on user numbers. These regulatory actions, along with the emphasis on digital transformation, is catalyzing the demand for both local and international video content, accelerating market growth and establishing Saudi Arabia as an emerging leader in the digital video sector.

Saudi Arabia Digital Video Content Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on business model, type, and device.

Business Model Insights:

• Subscription
• Advertising
• Download-To-Own (DTO)
• Others

The report has provided a detailed breakup and analysis of the market based on the business model. This includes subscription, advertising, download-to-own (DTO), and others.

Type Insights:

• Video-On-Demand (VOD)
• Online Video

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes video-on-demand (VOD) and online video.

Device Insights:

• Laptop
• PC
• Mobile
• Others

A detailed breakup and analysis of the market based on the device have also been provided in the report. This includes laptop, PC, mobile, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Digital Video Content Market News:

• In February 2025, Qvest and ARABSAT signed a Memorandum of Understanding at FOMEX 2025 in Riyadh to launch an advanced OTT streaming platform. The partnership aims to enhance ARABSAT’s digital media ecosystem with scalable, AI-powered solutions and flexible monetization models.
• In February 2025, Saudi Arabia's Public Investment Fund (PIF) agreed to invest $1 billion in DAZN, a sports streaming service owned by Leonard Blavatnik. Surj Sports Investment, a subsidiary of PIF, will acquire a minority stake in DAZN and form a joint venture to broadcast sports in the Middle East. This deal is part of Saudi Arabia's larger strategy to enhance its global sports presence.

Saudi Arabia Digital Video Content Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia digital video content market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia digital video content market on the basis of business model?
• What is the breakup of the Saudi Arabia digital video content market on the basis of type?
• What is the breakup of the Saudi Arabia digital video content market on the basis of device?
• What is the breakup of the Saudi Arabia digital video content market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia digital video content market? 
• What are the key driving factors and challenges in the Saudi Arabia digital video content market?
• What is the structure of the Saudi Arabia digital video content market and who are the key players?
• What is the degree of competition in the Saudi Arabia digital video content market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia digital video content market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia digital video content market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia digital video content industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.