Saudi Arabia E-Cigarette Market

Saudi Arabia E-Cigarette Market Overview:

The Saudi Arabia e-cigarette market size reached USD 228.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 367.5 Million by 2033, exhibiting a growth rate (CAGR) of 5.43% during 2025-2033. Inflating disposable incomes and evolving lifestyle preferences, combined with the removal of the e-cigarette ban and the establishment of a formal regulatory framework, are driving the widespread adoption and creating a more structured, growth-oriented environment for the e-cigarette market in Saudi Arabia.

Saudi Arabia E-Cigarette Market Trends:

Rising Disposable Income and Shifting Preferences

With Saudi Arabia experiencing consistent economic growth, the rise in disposable incomes is significantly influencing consumer preferences, notably leading to a greater acceptance of alternative products such as e-cigarettes. With greater financial freedom, an increasing portion of the population, especially the growing middle class, is displaying interest in contemporary lifestyle options that embody convenience, innovation, and self-expression. E-cigarettes, recognized for their diverse flavors, design options, and adjustable characteristics, are becoming more popular among those looking for substitutes to conventional tobacco consumption. Younger shoppers, in particular, are attracted to these items because of their stylish design, user-friendliness, and connection to a modern way of living. This cultural and economic change is expanding the attraction of e-cigarettes beyond specialized markets, promoting wider acceptance among various income levels. As per the 2023 Statistics on Household Income and Consumption Expenditure, the average monthly disposable income in Saudi Arabia was SAR 11,839, with Saudi households averaging SAR 18,056 and non-Saudi households SAR 5,428. These numbers emphasize the purchasing power of a large segment of the population, underscoring the market opportunity for high-end and medium-priced e-cigarette items. With the increase in disposable income, people are anticipated to become more receptive to unconventional smoking options, fostering ongoing growth in the e-cigarette market throughout Saudi Arabia.

Regulatory Changes

The removal of the prohibition on both nicotine-infused and nicotine-free e-cigarettes in Saudi Arabia represented a crucial milestone in the growth of the e-cigarette industry. In the past, the import, sale, and distribution of these products were completely banned, hindering access for users and obstructing industry expansion. The publication of the “Saudi Arabia E-Cigarette Regulation Report” in 2024, offered detailed information about the nation’s regulatory structure. It highlighted essential components like age limits, product details, labeling standards, tax regulations, packaging rules, and retail channel management, providing clarity and guidance for industry participants. The report contextualized these developments within Saudi Arabia's Tobacco Endgame 2030 strategy, which aims to improve public health and decrease tobacco use. The change in regulations enabled both local and foreign firms to access the Saudi market, significantly increasing the range and accessibility of e-cigarette offerings. With legalization, the market shifted to a more organized framework, allowing for the enforcement of quality standards and regulatory supervision, which subsequently bolstered consumer confidence and promoted broader acceptance. The lifting of the ban, along with the establishment of an official regulatory framework, is fostering a clearer and more encouraging market atmosphere, paving the way for sustained growth and innovation in Saudi Arabia e-cigarette industry.

Saudi Arabia E-Cigarette Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, flavor, mode of operation, and distribution channel.

Product Insights:

• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette

The report has provided a detailed breakup and analysis of the market based on the product. This includes modular e-cigarette, rechargeable e-cigarette, next-generation e-cigarette, and disposable e-cigarette.

Flavor Insights:

• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

A detailed breakup and analysis of the market based on the flavor have also been provided in the report. This includes tobacco, botanical, fruit, sweet, beverage, and others.

Mode of Operation Insights:

• Automatic E-Cigarette
• Manual E-Cigarette

The report has provided a detailed breakup and analysis of the market based on the mode of operation. This includes automatic e-cigarette and manual e-cigarette.

Distribution Channel Insights:

• Specialty E-Cig Shops
• Online
• Supermarkets and Hypermarkets
• Tobacconist
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes specialty e-cig shops, online, supermarkets and hypermarkets, tobacconist, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia E-Cigarette Market News:

• In November 2023, ELFBAR introduced its BC10000 disposable vape in Saudi Arabia, delivering as many as 10,000 puffs with improved flavor and superior features. The product utilized QUAQ MESH technology to ensure uniform vaping satisfaction and a Bionic Honeycomb Structure for enhanced flavor transmission. Offered in two versions with multiple flavors, it merged elegant design with intelligent features, such as real-time displays for power and e-liquid levels.

Saudi Arabia E-Cigarette Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia e-cigarette market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia e-cigarette market on the basis of product?
• What is the breakup of the Saudi Arabia e-cigarette market on the basis of flavor?
• What is the breakup of the Saudi Arabia e-cigarette market on the basis of mode of operation?
• What is the breakup of the Saudi Arabia e-cigarette market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia e-cigarette market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia e-cigarette market? 
• What are the key driving factors and challenges in the Saudi Arabia e-cigarette market?
• What is the structure of the Saudi Arabia e-cigarette market and who are the key players?
• What is the degree of competition in the Saudi Arabia e-cigarette market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia e-cigarette market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia e-cigarette market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia e-cigarette industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.