Saudi Arabia Edtech Market

Saudi Arabia Edtech Market Overview:

Saudi Arabia edtech market size reached USD 2,322.1 Million in 2024. The market is projected to reach USD 6,847.8 Million by 2033, exhibiting a growth rate (CAGR) of 12.77% during 2025-2033. The growing preferences for personalized education that caters to the diverse needs of students, rising focus on digital literacy and technology skills, and increasing awareness among individuals about the importance of flexible and accessible education represent some of the key factors driving the market.

Education technology (edtech) encompasses a wide array of technologies and tools, such as online learning platforms, educational apps, virtual classrooms, interactive whiteboards, e-books, and multimedia content, to improve the teaching and learning experience. It incorporates data analytics and assessment tools to track student progress and provide insights to educators for more effective teaching. It can provide personalized and adaptive learning experiences, catering to individual learning styles. It can also enable remote or distance learning, allowing students to access educational resources and courses from anywhere with an internet connection. It offers enhanced flexibility as learners can access materials at their convenience and educators can design courses that suit various learning needs. It aims to make education more accessible, engaging, and efficient by leveraging the internet and digital devices. It breaks down geographical barriers, making education accessible to a wider people. It reduces the overall cost of education as digital resources can be more affordable compared to printed textbooks. It assists in automating administrative tasks, such as grading and attendance tracking, thereby allowing educators to focus more on teaching and mentoring students. As it aids in maintaining environmental sustainability by reducing paper wastage, the demand for edtech is rising in Saudi Arabia. 

Key Trends of Saudi Arabia Edtech Market:

Heightened utilization of smartphones and internet

Increased use of smartphones and the internet is positively influencing the market in Saudi Arabia. According to the DataReportal, at the beginning of 2024, Saudi Arabia had 36.84 Million internet users. People can readily use educational apps, platforms, and online resources from anywhere, as more people possess smartphones and have access to the internet. Beyond the constraints of conventional classrooms, this facilitates distance learning and allows students to study at their own speed. Additionally, teachers are utilizing smartphones to exchange content, administer assignments, and have real-time conversations with pupils. Adult learners and working professionals can upskill without physically attending sessions becuase of mobile learning. More tech-based solutions are being employed by educational institutions as a result of people's increasing familiarity with digital technology. The Saudi Arabian educational system is becoming more technologically advanced and linked due to the growing adoption of mobile devices and the internet.

Growing use of artificial intelligence (AI)

Rising adoption of AI is fueling the market growth. As per industry reports, the AI market in the Kingdom of Saudi Arabia was set to attain USD 1,973.8 Million by 2024. AI helps analyze individual learning patterns, strengths, and weaknesses, allowing platforms to offer customized content. Smart tutoring systems offer immediate feedback and support, helping learners grasp concepts more efficiently. AI assists teachers by streamlining administrative duties, assessing student work, and monitoring progress, enabling them to dedicate more time to instruction. In language learning and test preparation, AI-based tools offer interactive exercises and instant corrections. Educational chatbots support students with doubts and guidance at any time. As schools and institutions are looking to improve learning outcomes and efficiency, AI is becoming a key tool in modernizing the education process.

Rising employment of virtual reality (VR) and augmented reality (AR)

The growing employment of AR and VR is making learning more interactive, immersive, and engaging. As per the IMARC Group, the Saudi Arabia VR market size reached USD 147.57 Million in 2024. AR and VR technologies help students visualize complex subjects, such as science, history, and engineering, by bringing lessons to life in 3D environments. AR and VR allow learners to explore virtual labs, historical events, and human anatomy without needing physical materials or field trips. This hands-on experience improves understanding and retention, especially in subjects that are difficult to grasp through traditional methods. Teachers also use these tools to create more dynamic and participatory classrooms. In vocational and technical training, VR simulations provide safe environments to practice skills. As schools and training centers are adopting these advanced tools, the demand for AR and VR-based educational content is growing, contributing to the steady expansion of the market in Saudi Arabia.

Growth Drivers of Saudi Arabia Edtech Market:

Rising adoption of hybrid learning models

The growing acceptance of hybrid learning models is offering a favorable market outlook. As schools, universities, and training centers are adopting blended approaches, students are benefiting from flexible schedules, personalized content, and access to learning materials anytime. This model supports varied learning styles and allows learners to review lessons at their own pace while still participating in face-to-face interactions. Educators are employing digital platforms to assign homework, track performance, and provide feedback alongside in-person instruction. Hybrid learning also helps institutions manage resources better and extend learning to remote areas. The convenience and effectiveness of this model encourage more educational institutions to invest in edtech infrastructure and content. As hybrid learning is becoming more widely accepted, it is driving the demand for technology-enabled education solutions across Saudi Arabia.

Increasing demand for teacher training and development tools

As classrooms are becoming more technology-based, teachers need proper guidance to effectively use new tools and platforms. Edtech solutions offer online workshops, tutorials, and certification programs that help teachers improve their digital skills, adopt new teaching methods, and stay updated with modern education trends. These tools also provide resources for lesson planning, classroom management, and student engagement, making teaching more efficient and interactive. With national education goals focused on quality and innovations, teacher training is becoming essential for delivering improved learning outcomes. The growing need to empower educators in a digital environment is leading to higher adoption of edtech platforms designed specifically for professional development, further stimulating the market growth in Saudi Arabia.

Growing government support for digital infrastructure

Rising government support for digital infrastructure is positively influencing the market. Through national initiatives and education reforms, the government is investing in high-speed internet, digital devices, and smart classroom equipment across public schools and universities. This infrastructure allows students and teachers to access online platforms, digital resources, and interactive tools more easily and effectively. Smart classrooms equipped with digital boards, tablets, and audio-visual aids improve teaching methods and student engagement. Government policies are also promoting the integration of e-learning and digital content into curricula, encouraging institutions to employ edtech solutions. These efforts ensure that schools in both urban and rural areas benefit from modern education technologies. As the government continues to prioritize digital education, the demand for innovative edtech platforms and services is growing steadily across the country.

Saudi Arabia Edtech Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on sector, type, deployment mode, and end user.

Sector Insights:

• Preschool
• K-12
• Higher Education
• Others

The report has provided a detailed breakup and analysis of the market based on the sector. This includes preschool, k-12, higher education, and others.

Type Insights:

• Hardware
• Software
• Content

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes hardware, software, and content.

Deployment Mode Insights:

• Cloud-based
• On-premises

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises.

End User Insights:

• Individual Learners
• Institutes
• Enterprises

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes individual learners, institutes, and enterprises.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Edtech Market News:

• June 2025: Taawoni, the well-known Saudi edtech company, secured USD 1.6M to expand its platform that linked universities and employers for cooperative training initiatives. The platform streamlined internship workflows and provided AI-based mentorship resources to match talent growth with labor market demands in Saudi Arabia. Funding would aid Taawoni’s expansion in the region and enhance its integration within the education and HR tech ecosystems throughout the MENA area.
• May 2025: Career 180, an edtech platform, obtained a six-figure investment from Den VC in the US and revealed its expansion into Saudi Arabia with backing from Value Makers Studio (VMS). The financing would allow the company to enhance its learning management system (LMS), translate its content into Arabic, and grow its operations in Saudi Arabia, Oman, and Malta.
• April 2025: FutureLearn, a worldwide provider of online courses and degrees, formed an exclusive partnership with Strategic Gears, making it the company’s only partner in Saudi Arabia within the private, public, and non-profit sectors. By collaborating with Strategic Gears, organizations in the Kingdom would have access to FutureLearn’s curriculum and digital platform. The alliance was headed by Strategic Gears Academy, the educational division of the consultancy.
• April 2025: The government of Saudi Arabia introduced a new AI-based National Skills Platform to prepare its workforce with future competencies and meet the increasing need for technology, digital, and AI-related skills. The platform leveraged AI to customize training routes, matching personal education with changing job market requirements throughout Saudi Arabia. The updated platform would offer customized training plans for the Saudi workforce, tailored to the needs of local employers.
• February 2025: Ula.me, an emerging EdTech startup based in Saudi Arabia, successfully raised USD 28 Million in a Series B funding round led by Rua Growth Fund, with contributions from Jordan Capital & Investment Fund and Foursan Group. Through this investment, Ula intended to broaden its activities in Saudi Arabia and introduce an enhanced digital education platform driven by generative AI. The system was crafted to offer a tailored educational experience by assessing students' achievements and unique requirements, guaranteeing more effective and efficient learning.
• October 2024: Tadarab, the prominent Edtech platform, revealed its expansion into Saudi Arabia as part of its strategic initiative to address the increasing demand for online education services in the area. This growth strengthened Tadarab's dedication to delivering superior educational services that catered to the needs of students in the Kingdom. The platform would persist in investing in creative solutions and technologies to deliver an outstanding educational experience that aligned with learners' dreams and aided in reaching the objectives of Vision 2030.

Saudi Arabia Edtech Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia edtech market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia edtech market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia edtech industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.