Saudi Arabia Essential Oils Market

Saudi Arabia Essential Oils Market Overview:

The Saudi Arabia essential oils market size reached USD 118.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 261.3 Million by 2033, exhibiting a growth rate (CAGR) of 8.20% during 2025-2033. The rising consumer demand for natural wellness products, growing adoption of aromatherapy, expanding personal care and cosmetics industries, increasing awareness of plant-based alternatives, and a shift toward organic and chemical-free ingredients, supported by higher disposable incomes, changing lifestyles, and a flourishing retail and e-commerce sector are some of the major factors augmenting the Saudi Arabia essential oils market share.

Saudi Arabia Essential Oils Market Trends:

Rising Demand for Natural and Organic Ingredients in the Personal Care Sector

The shift in consumer preferences toward natural and organic ingredients is positively influencing Saudi Arabia essential oils market outlook. According to an industry report, 68% of consumers actively seek skincare products formulated with clean, natural ingredients globally. This shift in consumer behavior is also evident in Saudi Arabia, where rising health consciousness and increased awareness of harmful effects linked to synthetic additives are influencing purchasing decisions in the personal care segment. As a result, there is a growing preference for plant-based alternatives, creating strong demand for essential oils from plants. Essential oils such as tea tree, lavender, chamomile, and rosehip are increasingly incorporated into skincare, haircare, and cosmetic formulations for their therapeutic, antimicrobial, and aromatic properties. The appeal of these oils lies in their ability to offer functional benefits while aligning with consumer expectations for cleaner and safer products. The Kingdom’s youthful population, coupled with rising disposable incomes and greater exposure to international beauty trends are accelerating this transition. Moreover, beauty brands, both domestic and international are launching product lines emphasizing essential oil content, often accompanied by certifications and transparent sourcing information. This trend is further reinforced by the growth of specialty organic retailers and e-commerce platforms offering a diverse range of essential oil-based personal care products to consumers across the country.

Expansion of E-Commerce and Direct-to-Consumer Distribution Channels

The rapid development of e-commerce and direct-to-consumer (DTC) distribution models is significantly contributing to the Saudi Arabia essential oils market growth. These channels offer enhanced accessibility, product variety, and convenience, which have become increasingly important to modern consumers. According to an industry report, the e-commerce sector in Saudi Arabia is expected to reach USD 708.7 Billion by 2033, exhibiting a growth rate (CAGR) of 12.8% during 2025-2033. This upward trajectory in digital commerce is directly benefiting essential oil brands, allowing them to reach a wider consumer base across the Kingdom, including remote areas. Additionally, websites such as Amazon.sa, Noon, and specialized health and wellness marketplaces now offer extensive product ranges, including single-origin oils, blended formulations, and aromatherapy accessories. These platforms support the market by providing detailed product information, customer feedback, and promotional content that helps educate buyers on usage and benefits. In addition to this, numerous brands are adopting DTC strategies to establish a direct relationship with consumers, thereby enhancing brand visibility, loyalty, and repeat purchase rates. Social media and influencer marketing further amplify the reach of essential oil products, particularly among younger demographics. Furthermore, continual advancements in digital payment systems, nationwide logistics capabilities, and high internet penetration are additional factors supporting this trend, which is enabling seamless ordering experiences and consistent market growth across both urban and semi-urban regions.

Saudi Arabia Essential Oils Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product, application, and sales channel.

Product Insights:

• Cedarwood Oil
• Eucalyptus Oil
• Lavender Oil
• Lemongrass Oil
• Rosemary Oil
• Tea Tree Oil
• Ylang Ylang Oil
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes cedarwood oil, eucalyptus oil, lavender oil, lemongrass oil, rosemary oil, tea tree oil, ylang ylang oil, and others.

Application Insights:

• Medical
  • Pharmaceutical
  • Nutraceuticals
• Food and Beverages
  • Bakery and Confectionery
  • Beverages
  • Meat, Poultry and Seafood
  • Others
• Spa and Relaxation
  • Aromatherapy
  • Personal Care
  • Cosmetics
  • Toiletries
  • Others
• Cleaning
  • Kitchen Cleaners
  • Floor Cleaners
  • Bathroom Cleaner
  • Others
• Others

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes medical (pharmaceutical and nutraceuticals), food and beverages (bakery and confectionery, beverages, meat, poultry, and sea food, and others), spa and relaxation (aromatherapy, personal care, cosmetics, toiletries, and others), cleaning (kitchen cleaners, floor cleaners, bathroom cleaners, and others), and others.

Sales Channel Insights:

• Offline Stores
• Online Stores

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes offline stores and online stores.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Essential Oils Market News:

• On February 6, 2025, the Sustainable Agricultural Rural Development Program (Saudi Reef) launched a three-day initiative in Madinah to promote winter tourism and rural heritage. The event highlights the region's natural attractions and supports local economic development through tourism. A notable feature is the display and sale of locally produced goods, including essential oils, which reflect the area's agricultural richness. The initiative also includes cultural activities aimed at enhancing visitor engagement.

Saudi Arabia Essential Oils Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia essential oils market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia essential oils market on the basis of product?
• What is the breakup of the Saudi Arabia essential oils market on the basis of application?
• What is the breakup of the Saudi Arabia essential oils market on the basis of sales channel?
• What is the breakup of the Saudi Arabia essential oils market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia essential oils market? 
• What are the key driving factors and challenges in the Saudi Arabia essential oils market?
• What is the structure of the Saudi Arabia essential oils market and who are the key players?
• What is the degree of competition in the Saudi Arabia essential oils market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia essential oils market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia essential oils market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia essential oils industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.