Saudi Arabia Fast Food Market

Market Overview:

Saudi Arabia fast food market size reached USD 9.4 Billion in 2024. The market is projected to reach USD 17.4 Billion by 2033, exhibiting a growth rate (CAGR) of 7.1% during 2025-2033​. The increasing prevalence of busier lifestyles and an increase in dual-income households, which have led to a higher demand for quick and easy meal solutions, is driving the market.

Fast food refers to readily available, pre-prepared meals designed for quick consumption. Characterized by standardized recipes, efficient production processes, and widespread franchising, fast food establishments offer a range of items such as burgers, fries, pizzas, and fried chicken. While satisfying immediate hunger, fast food is often criticized for its potential health implications, given its high levels of salt, sugar, and saturated fats. The industry's impact is significant, shaping modern eating habits and contributing to concerns about obesity and diet-related health issues. Despite criticisms, fast food remains a ubiquitous part of contemporary culture, serving as a quick and accessible dining option for people with busy lifestyles. Its evolution reflects changes in consumer preferences, culinary trends, and the broader dynamics of the fast-paced, modern world.

Key Trends of Saudi Arabia Fast Food Market:

Rising preferences for convenience

The growing preferences for convenience are expanding the fast food market size in Saudi Arabia. The rising working population is contributing to this trend, as individuals with packed schedules often choose fast food over traditional home-cooked meals. As per the data released by the Saudi Arabian government, as of November 2024, the total workforce in Saudi Arabia (aged 15 and older) amounted to 11,361,770 individuals. The number accounted for 54% of the overall population. Fast food outlets offer ready-to-eat (RTE) items that require minimal waiting time, making them ideal for those with limited breaks and constant time constraints. This convenience appeals to students, office workers, and travelers who prioritize speed and ease over preparation. Drive-thru services and takeaway counters enhance the convenience factor by offering flexible meal access without the need for long dine-in experiences. Fast food chains are also adapting by offering extended operating hours and efficient service systems to meet the high demand.

Increasing young population

Rising young population is driving the demand for quick, affordable, and trendy food options. The 2024 Saudi Family Statistics Report, published by the General Authority for Statistics (GASTAT), indicated that as of May 2025, approximately 71% of Saudi Arabia's population was below the age of 35. Young people often prefer fast food due to its variety and appeal to modern tastes and lifestyles. They are more likely to explore international cuisines, try new menu items, and visit fast food outlets for socializing. Their busy schedules, especially among students and young professionals, are increasing reliance on fast food for on-the-go meals. This age group is more open to food delivery apps and online ordering, boosting the popularity of fast food chains with strong digital presence. Additionally, the influence of Western culture is stronger among younger consumers, catalyzing the demand for fast food. As this demographic continues to grow, it is significantly shaping the direction of the market.

Growing use of social media platforms

Rising utilization of social media is fueling the market growth. As per industry reports, as of January 2024, the number of people using Facebook, a social media platform, reached 29,066,300 in Saudi Arabia. Digital platforms allow fast food brands to showcase their offerings through appealing visuals, promotions, and influencer collaborations. People, who are highly active online, often discover new menu items, discounts, and limited-time offers through social media. User-generated content, such as food reviews, photos, and videos, also builds interest and trust among potential customers. Fast food outlets engage directly with customers through polls, comments, and interactive content, creating a sense of connection and loyalty. Viral food trends and challenges are encouraging people to try and share their fast food experiences, boosting foot traffic. As social media continues to shape food culture and habits, it is becoming a powerful marketing tool that is driving awareness, engagement, and growth in the fast food market across Saudi Arabia.

Growth Drivers of Saudi Arabia Fast Food Market:

Introduction of diverse and innovative menu options

The introduction of diverse and innovative menu options is positively influencing the market in Saudi Arabia. Fast food brands regularly update their offerings with new flavors, regional dishes, healthier alternatives, and limited-time specials to keep customers interested and engaged. This variety appeals to both traditional and adventurous eaters, encouraging repeat visits and boosting customer loyalty. Innovative items, such as plant-based burgers, spicy flavors, and fusion recipes, cater to changing consumer demands and international food trends. Customization options also enhance the dining experience, allowing customers to personalize their meals. By continuously refreshing menus, fast food outlets create excitement and differentiate themselves in a competitive market. This strategy not only helps in expanding the customer base but also ensures relevance in a rapidly evolving food culture.

Growing tourism activities

Increasing tourism activities are driving the demand for accessible, quick, and familiar meal options among both domestic and international travelers. As more tourists are visiting cultural sites, entertainment venues, and shopping centers, the need for convenient dining solutions is rising. Fast food outlets, often located in high-traffic areas like airports, malls, and tourist spots, cater effectively to this demand with their speed and affordability. International visitors often seek recognizable food brands, making fast food a comfortable and reliable choice. Additionally, the growth of hospitality and travel infrastructure is encouraging the expansion of quick-service restaurants (QSRs) across the country. Tour groups, families, and solo travelers are contributing to steady footfall in these outlets. Seasonal tourism events, religious pilgrimages, and leisure travel play an important role in increasing consumption.

Improved cold chain logistics

Improved cold chain logistics are impelling the market growth. With better refrigeration systems and temperature-controlled supply chains, fast food outlets can maintain the freshness and quality of items like meat, dairy, and vegetables across long distances. This reliability allows fast food brands to expand into more regions, including remote and smaller cities, without compromising food safety or taste. Consistent supply of fresh ingredients supports menu variety and reduces spoilage, helping outlets operate smoothly. It also allows international chains to maintain worldwide standards and meet customer expectations. Enhanced logistics systems support faster inventory turnover and efficient restocking, leading to better customer service and product availability. Consequently, improved cold chain infrastructure plays an important role in supporting the industry and its ability to meet rising demand across Saudi Arabia.

Saudi Arabia Fast Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on product type and end user.

Product Type Insights:

• Pizza/Pasta
• Burger/Sandwich
• Chicken
• Asian/Latin American Food
• Seafood
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes pizza/pasta, burger/sandwich, chicken, Asian/Latin American food, seafood, and others.

End User Insights:

• Food-Service Restaurants
• Quick Service Restaurants
• Caterings
• Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes food-service restaurants, quick service restaurants, caterings, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Fast Food Market News:

• April 2025: Smash Me®️, a popular burger brand originating from Qatar, launched its second outlet in the Kingdom, after the successful opening of its first Saudi branch in Al Naeem on Al Amir Sultan Street. The brand brought its daring flavors and popular menu to additional cities in Saudi Arabia.
• February 2025: Crazy Pizza, a prominent fast food brand, was set to launch in Khobar, Saudi Arabia. The Khobar venue would celebrate the passion for delicious food, particularly exceptional pizza.
• February 2025: Pickl, Dubai’s cherished burger brand, was launched in Riyadh, Saudi Arabia. The menu featured a variety of items, ranging from the delicious buffalo cheeseburger to customizable options that allowed people to get creative with toppings.
• January 2025: PizzaExpress launched two locations in collaboration with SSP Group, one at King Abdulaziz International Airport in Jeddah and another at King Khalid International Airport in Riyadh, Saudi Arabia. The two pizzerias offered a menu that included the brand’s renowned combinations, such as the Sloppy Giuseppe, Padana, and Meat Lovers.
• October 2024: Pizza Hut, together with Americana Restaurants, opened the first of several inclusive restaurants in Saudi Arabia, hiring employees with hearing and speech disabilities, assisted by senior team members who received training in sign language. The initiative showcased the brand’s continuous dedication to fostering inclusivity and empowerment, with this location signaling the start of a broader strategy to grow throughout the Kingdom and the Middle East.
• August 2024: Zillos Jeddah unveiled its newly created Italian-inspired menu, skillfully designed by Executive Sous Chef Santanu Brahmachary. It featured the luxurious Rigatoni e Tartufo, a rich mix of rigatoni pasta and truffles, alongside the classic Orecchiette ca Muddica, heightened by the delicious flavor of toasted breadcrumbs.

Saudi Arabia Fast Food Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia fast food market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia fast food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia fast food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.