The Saudi Arabia frozen potato products market size reached USD 506.23 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 771.97 Million by 2033, exhibiting a growth rate (CAGR) of 4.80% during 2025-2033. The rising demand for convenient foods, the expansion of quick-service restaurants, increasing urbanization, and a youthful, high-income population embracing Western dining trends are some of the main factors propelling the market growth.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 506.23 Million |
Market Forecast in 2033 | USD 771.97 Million |
Market Growth Rate 2025-2033 | 4.80% |
Expansion of Domestic Potato Production and Onshore Processing Infrastructure
Saudi Arabia has made remarkable progress in boosting domestic potato production and processing capacity, reducing reliance on imports, and capturing more value locally. In 2023, potato production surged by 47%, reaching 621,750 tons, up from 423,770 tons in 2021, increasing the self-sufficiency rate to 86%, compared to under 70% two years earlier. This growth was driven by expanded cultivation areas, rising from 15,890 ha in 2021 to over 17,000 ha in 2023, and the adoption of improved seed varieties and precision irrigation. To capitalize on this production boom, the kingdom is also investing in large-scale processing infrastructure. A notable example is the USD 100 million collaboration between the Agricultural Growth and Processing Company (AGPC) and Farm Frites International, which is building Saudi Arabia’s largest frozen French fries facility in Sudair Industrial City. Designed to process 70,000 tons annually, the plant is expected to lower import tariffs and shipping costs while enabling localized product customization. These initiatives align with Saudi Vision 2030, boosting food security and positioning the kingdom as a regional exporter of value-added frozen potato products.
QSR-Led Demand Surge and Rising Frozen-Potato Imports
The rapid expansion of quick-service restaurants (QSRs) and growing consumer preference for convenient dining options are key factors propelling the growth of Saudi Arabia’s frozen potato products market. Notable players include Herfy, with 360+ outlets and McDonald’s 350+, both of which prominently feature frozen fries on their menus. This QSR boom has directly contributed to the growth of the Saudi French fries segment, which was valued at USD 461.0 million in 2024 and is expected to reach USD 1,090.5 million by 2033, exhibiting a growth rate (CAGR) of 9.54% during 2025-2033. To keep pace with rising demand and broaden product variety, Saudi Arabia is ramping up its imports of frozen potato products, including fries, wedges, and hash browns. Consequently, the continued QSR proliferation, higher disposable incomes, and innovations in premium and health-conscious potato offerings are presenting lucrative opportunities for the market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, distribution channel, and end-use.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes French fries, tikkis, potato wedges, potato bites, smileys, and others.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes business to business, supermarkets and hypermarkets, convenience stores, departmental stores, online, and others.
End-Use Insights:
A detailed breakup and analysis of the market based on the end-use have also been provided in the report. This includes food services and retail.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | French Fries, Tikkis, Potato Wedges, Potato Bites, Smileys, Others |
Distribution Channels Covered | Business to Business, Supermarkets and Hypermarkets, Convenience Stores, Departmental Stores, Online, Others |
End-Uses Covered | Food Services, Retail |
Regions Covered | Northern and Central Region, Western Region, Eastern Region, Southern Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: