Saudi Arabia Hair Care Market

Market Overview:

Saudi Arabia hair care market size reached USD 839.9 Million in 2024. Looking forward, the market is anticipated to reach USD 1,323.7 Million by 2033, exhibiting a growth rate (CAGR) of 5.20% during 2025-2033. The hair care market is experiencing growth primarily due to the escalating occurrence of diverse hair issues, heightened individual apprehensions regarding the detrimental impacts of pollution, and an increasing desire for anti-dandruff shampoos that incorporate natural components.

Hair care entails the utilization of a variety of methods and products to preserve the well-being, cleanliness, and appearance of one's hair. It encompasses a range of strategies, therapies, and routines that are developed to support healthy hair growth and accentuate its innate beauty while addressing specific issues like dryness, harm, or flakiness. Hair care encompasses a multitude of actions, including cleansing, conditioning, styling, and safeguarding the hair. It aids in averting harm to the hair shaft and maintaining the hair strands visually appealing, supple, and lustrous. Moreover, it enhances the lubrication of the shaft, averts hair breakage, and reduces the absorption of moisture by the hair.

Saudi Arabia Hair Care Market Trends:

Rising Awareness About Personal Grooming and Hygiene

The increasing consciousness about personal grooming and hygiene is playing an important role in driving the hair care market in Saudi Arabia. People are more concentrated of having a well-groomed look, right from the beauty and health of their hair. This trend is becoming more prominent among both women and men, who are giving high-priority status to good hair care products in their grooming routine. The power of social media, beauty influencers, and international fashion trends is driving the demand for personal grooming. With individuals continuing to look for effective solutions for hair care, they are increasingly buying products such as shampoos, conditioners, hair masks, and serums to treat particular issues like hair loss, dryness, and dandruff. This increasing demand is encouraging businesses to innovate and launch new formulations for various hair types, widening the market further. The IMARC Group predicts that the Saudi Arabia beauty and personal care market is projected to attain USD 6.4 Billion by 2033.

High Disposable Incomes and Lifestyle Shifts

High disposable incomes in Saudi Arabia are widely catalyzing the demand for higher-end and specialized hair care products. According to the Economic Outlook 2025 by Mastercard Economics Institute, the Kingdom's GDP is expected to increase by 3.7% annually, consumer spending is anticipated to grow by 4.5%, and consumer price inflation is projected to hit 2%. As the economy of the country keeps growing, more people possess the financial ability to spend on high-end, luxurious beauty products. Evolution in lifestyles is also supporting this transition, with people looking for customized and salon-like hair treatments from home more and more. This trend is especially visible among urban individuals, where there is growing inclination towards convenience and quality. Therefore, there is a high need for professional hair care products, such as shampoos with complex formulations, hair oils, and styling appliances. In addition, wealthy people are now demanding organic and natural ingredients in hair care products, adding further diversity to the products that are available in the Saudi Arabian market.

Growing E-commerce and Digital Platforms

The widespread growth of e-commerce and digital platforms is altering the manner in which Saudi Arabian consumers buy hair care products. Online shopping is more convenient and offers a broader selection, allowing consumers to more easily access local and international brands. Online stores are also using personalized recommendation services based on consumers' preferences, which enable customers to find new products that are matched to their individual hair care needs more easily. According to the International Trade Administration, by 2024, the count of Saudi internet users engaged in e-commerce (both selling and purchasing) was projected to hit 33.6 million, reflecting a 42 percent rise since 2019.  As more people use smartphones and the internet, retailing online is a major growth driver for the Saudi hair care market.

Saudi Arabia Hair Care Market Growth Drivers:

Influence of Cultural and Religious Habits

Cultural and religious habits are continuing to have a major impact on the hair care market. Religious directives, as well as traditional grooming rituals, are affecting the kind of products customers are opting for. For example, there is an increase in the demand for natural, halal-certified hair care products that are in line with Islamic teachings. Shoppers are looking for products that are alcohol-free and chemical-free, and those that support hair wellness in a manner that is culturally responsive. Regional beauty ideals are also driving the demand for certain textures, types, and products of hair. This expanding interest in products that align with religious and cultural lifestyles is prompting brands to create niche offerings, opening up the potential for expansion within this niche market.

Climate Conditions and Hair Health Issues

Saudi Arabia's arid climate is one of the primary factors driving the demand for hair care products. The country's intense heat, humidity, and dust can cause dryness, damage, and dehydration to hair. People are looking for products that provide protection from elements in the environment, including sun exposure, pollution, and drying from air conditioning. Hair care products with moisturizing, protective, and nourishing ingredients are becoming more popular, as people try to counteract the impact of the weather on their hair. Furthermore, issues of stress-induced hair loss or hair loss influenced by the weather are leading to increased demand for products that will stimulate hair growth and enhance scalp health. Consequently, the market is experiencing growth in items such as hair oils, serums, leave-in conditioners, and hair sunscreen, all customized to meet individual concerns based on local environmental factors.

Expansion of the Men's Grooming Segment

The growth of the men's grooming category is playing a significant part in supporting the market growth. Men are learning to adopt grooming practices that involve frequent hair care, and this is leading to increased demand for hair products among male users. This change in attitude is being driven by the growing visibility of men's beauty standards on media and social spheres, where groomed men are more visible. Also, the need for products that are targeted towards men's hair issues such as hair thinning, dandruff, and scalp irritation is facilitating the market to diversify its product offerings. As more men adopt hair care regimens involving shampoos, conditioners, hair oils, and styling products, companies are broadening their portfolios with male-specific products.

Saudi Arabia Hair Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Shampoo
• Conditioner
• Hair Oil
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes shampoo, conditioner, hair oil, and others.

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Pharmacies/Drug Stores
• Online Retailing
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets/hypermarkets, specialty stores, convenience stores, pharmacies/drug stores, online retailing, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Hair Care Market News:

• March 2025: Dyson is stamping its commitment to the Kingdom of Saudi Arabia with a new Dyson Demo Store opening in Jeddah, further cementing the significance of the Saudi market through its expanding presence across the region. The new store, opened at Red Sea Mall, Jeddah, will provide immersive experiences that breathe life into Dyson's innovative technology. The new Dyson Demo Store will feature the company's complete product range, featuring hair care, floor care, care of the environment, and audio technology innovations.
• April 2025: L'Oréal Groupe, the global beauty leader, is unveiling its beauty tech innovations for the very first time at LEAP 2025 in Riyadh, Saudi Arabia. As the sole beauty tech player in this event, the Group is launching its trailblazing innovations that are transforming the beauty sector at Hall 4 – Big Tech, Riyadh Front Exhibition & Conference Center, from February 9 to 12.
• May 2025: JIMMY, a world leader in home appliances, formally launched in the KSA after an eventful start with sole distribution partner Amit Trading Co. the world's top brand, which specializes in developing innovative technology for smart living, has announced official entry into the Kingdom of Saudi Arabia market. It also has a collection of top-quality hair dryers that provide maximum styling with minimal damage to the hair.
• July 2024: Henkel, the global industrial and consumer goods leader, announced the launch of its state-of-the-art beauty care manufacturing plant in Riyadh. The plant will manufacture a variety of products under the renowned Pert brand name, such as shampoos, conditioners, and other specialty products, to address the increasing demand for high-quality personal care products in the Middle East.
• September 2024: FSN E-Commerce Ventures Ltd., parent of fashion online retailer Nykaa, said that it has set up a subsidiary in Saudi Arabia for online and offline retail sale of beauty products. The new subsidiary will be called Nysaa Trading LLC., and will function under the brand name "Nysaa KSA," it said in an exchange filing. Nysaa KSA will be engaged in the "international and domestic sale/trade/retail of beauty and personal care products (online and offline) and other related activities," the filing said. The key goal of the new subsidiary is to trade in cosmetics, toiletry, perfumes, soaps, and beauty and hair care products, it added.

Saudi Arabia Hair Care Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia hair care market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia hair care market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia hair care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.