Saudi Arabia Health Drinks Market

Saudi Arabia Health Drinks Market Overview:

The Saudi Arabia health drinks market size reached USD 905.64 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,301.32 Million by 2033, exhibiting a growth rate (CAGR) of 4.11% during 2025-2033. At present, Saudi Arabian consumers are increasingly becoming health- and wellness-conscious, hence creating a high demand for health drinks. Moreover, the rise in product innovation and availability is impelling the market growth. Apart from this, the growing changes in lifestyles of people are expanding the Saudi Arabia health drinks market share.

Saudi Arabia Health Drinks Market Trends:

Broadening Product Range and Innovation

The health drink market in Saudi Arabia is witnessing growth in product innovation and availability, which is benefiting a greater consumer base. Marketers are constantly launching new formulations and flavors to suit various consumer needs. Some of these products include plant-based drinks, protein drinks, cold-pressed juices, herbal tea, and functional water. Businesses are also adding newer ingredients such as adaptogens, probiotics, and collagen to deliver more health benefits. This innovation is not just fulfilling the need for more healthy alternatives but is also attracting to itself an increasingly large demographic of young consumers who are willing to experiment with new and exotic beverage opportunities. The industry is changing quickly as companies are putting money into research and development (R&D) to formulate products that are healthy and easy, with an emphasis on clean labels and natural ingredients. In 2024, Milaf Cola launched the world’s first ever date-based soft drink that plans to amalgamate health benefits with refreshment.

Rising Changes in Lifestyles

The growing changes in lifestyles of people in Saudi Arabia are bolstering the market growth. With the development of the country from an economic standpoint, more people are coming under the umbrella of higher disposable incomes, enabling them to spend on premium and health-focused products. This financial strength is triggering consumers to make a choice for more premium beverages, such as those positioned as functional and healthy. Further, urbanization is fueling lifestyle changes, with increased numbers of people residing in metropolitan areas where convenience and access to an assortment of offerings are easily found. Busy, urban consumers are looking for beverages that can fit into their fast-paced, health-oriented lifestyles, further driving the demand for ready-to-drink (RTD) health beverages.

Enhancing Health Awareness Among Consumers

Saudi Arabian consumers are increasingly becoming health- and wellness-conscious, hence creating a high demand for health drinks. Individuals are moving away from carbonated drinks and sugary drinks to products offering nutritional value and wellness. The increased incidence of ailments like obesity and diabetes is causing this shift among consumers. With people becoming concerned about fitness and living a healthy lifestyle, they are actively looking for drinks that help them hydrate, detoxify, and boost their energy levels. Companies are meeting this growing demand by launching products loaded with vitamins, minerals, antioxidants, and functional ingredients. The trend is also visible in the growing popularity of plant-based and low-calorie health drinks, which are being positioned as healthier options. This change in consumer behavior is impelling the Saudi Arabia health drinks market growth. In 2025, iPRO unveiled healthy hydration beverages in Saudi Arabia by partnering with Al Rabie. This partnership signifies a new chapter in health-conscious drinking habits throughout the kingdom.

Saudi Arabia Health Drinks Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Fruit and Vegetables Juices
• Sports Drinks
• Energy Drinks 
• Kombucha Drinks
• Functional and Fortified Bottled Water 
• Dairy and Dairy Alternative Drinks 
• RTD Tea and Coffee 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes fruit and vegetables juices, sports drinks, energy drinks, kombucha drinks, functional and fortified bottled water, dairy and dairy alternative drinks, and RTD tea and coffee.

Distribution Channel Insights:

• Hypermarkets/Supermarkets 
• Specialty Stores 
• Online Retail Stores 
• Convenience Stores
• Others 

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes hypermarkets/supermarkets, specialty stores, online retail stores, convenience stores, and others.

Regional Insights:

• Northern and Central Region 
• Western Region 
• Eastern Region 
• Southern Region 

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Health Drinks Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia health drinks market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia health drinks market on the basis of product type?
• What is the breakup of the Saudi Arabia health drinks market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia health drinks market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia health drinks market? 
• What are the key driving factors and challenges in the Saudi Arabia health drinks market?
• What is the structure of the Saudi Arabia health drinks market and who are the key players?
• What is the degree of competition in the Saudi Arabia health drinks market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia health drinks market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia health drinks market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia health drinks industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.