Saudi Arabia Instant Coffee Market

Saudi Arabia Instant Coffee Market Overview:

The Saudi Arabia instant coffee market size reached USD 132.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 199.6 Million by 2033, exhibiting a growth rate (CAGR) of 4.20% during 2025-2033. The market is driven by rising urbanization, increasing adoption of convenience food products due to busy lifestyles, growing youth café culture, and increased disposable income. Moreover, government support for local coffee initiatives under Vision 2030, premium product demand and exposure to global coffee trends also boost market growth.

Saudi Arabia Instant Coffee Market Trends:

Government Initiatives and Vision 2030

Under Saudi Arabia’s Vision 2030, the government is investing in developing the local coffee industry through initiatives like the Saudi Coffee Company and national programs to boost coffee cultivation. For instance, in November 2023, the Saudi Coffee Company, a fully owned subsidiary of the Kingdom’s Public Investment Fund aimed at revolutionizing Saudi Arabia’s coffee sector, revealed plans for a model coffee farm spanning one million square meters of land in Jazan, recognized for its renowned Coffea Arabica. These efforts aim to make coffee a cultural and economic symbol, increasing both domestic production and consumption, which is fueling the Saudi Arabia instant coffee market share. The promotion of coffee through festivals, trade events, and public awareness campaigns has heightened national pride and interest in all forms of coffee, including instant. By positioning coffee as part of the country’s economic diversification, the government is indirectly encouraging consumer engagement and market growth across all segments, including the instant coffee category.

Growth of Café Culture and Western Influence

The growing influence of Western café culture, especially among Saudi youth and millennials, is reshaping coffee consumption habits. Exposure to international coffee trends through travel, social media, and global coffee chains has sparked greater interest in different coffee types, including premium instant options, thus driving the Saudi Arabia instant coffee market growth. While cafés remain popular for socializing, many consumers replicate the experience at home with instant coffee. Brands offering café-style instant blends or flavored variants have gained traction. This evolving lifestyle preference toward accessible yet sophisticated coffee experiences is driving demand for quality instant coffee products, especially among the younger, more adventurous, and brand-conscious demographic.

Rising Urbanization and Busy Lifestyles

Saudi Arabia’s rapidly urbanizing population is increasingly adopting fast-paced, on-the-go lifestyles, particularly in major cities like Riyadh and Jeddah, which is creating a positive impact on the Saudi Arabia instant coffee market outlook. Instant coffee appeals to urban consumers due to its convenience, speed, and ease of preparation. As more people balance work, education, and social obligations, quick caffeine fixes become essential. This shift has boosted demand for ready-to-consume beverages like instant coffee. The rise of dual-income households and changing work cultures, including remote and hybrid models, also encourage in-home coffee consumption, making instant coffee a practical, time-saving option in daily routines across different age and income groups.

Saudi Arabia Instant Coffee Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on packaging, product type, and distribution channel.

Packaging Insights:

• Jar
• Pouch
• Sachet
• Others

The report has provided a detailed breakup and analysis of the market based on the packaging. This includes jar, pouch, sachet, and others.

Product Type Insights:

• Spray Dried
• Freeze Dried

A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes spray dried and freeze dried.

Distribution Channel Insights:

• Business-To-Business
• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes business-to-business, supermarkets and hypermarkets, convenience stores, online, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Instant Coffee Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia instant coffee market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia instant coffee market on the basis of packaging?
• What is the breakup of the Saudi Arabia instant coffee market on the basis of product type?
• What is the breakup of the Saudi Arabia instant coffee market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia instant coffee market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia instant coffee market? 
• What are the key driving factors and challenges in the Saudi Arabia instant coffee?
• What is the structure of the Saudi Arabia instant coffee market and who are the key players?
• What is the degree of competition in the Saudi Arabia instant coffee market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia instant coffee market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia instant coffee market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia instant coffee industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.