The Saudi Arabia juvenile products market size reached USD 225.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 416.1 Million by 2033, exhibiting a growth rate (CAGR) of 6.30% during 2025-2033. Rising birth rates, increasing disposable incomes, expanding urbanization, and growing awareness of child safety are some of the factors propelling the growth of the market. Demand is further supported by premium product preferences, e-commerce growth, and government support for maternal and child welfare initiatives.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 225.9 Million |
Market Forecast in 2033 | USD 416.1 Million |
Market Growth Rate 2025-2033 | 6.30% |
Rising Regional Engagement in Premium Baby Products
Saudi Arabia is emerging as a vital market within the broader Middle East baby and maternity sector. Increased participation in major regional exhibitions reflects a growing appetite for quality juvenile products among Saudi consumers. The Kingdom’s retailers and distributors are actively seeking global collaborations, signaling a shift toward diversified offerings and enhanced product standards. This momentum is being driven by evolving consumer preferences, rising disposable income, and expanding modern retail formats that prioritize specialized baby care. Events bringing together international suppliers and local stakeholders are playing a key role in shaping the purchasing landscape, offering exposure to global innovations. These developments suggest a deepening integration of Saudi Arabia into the premium baby products ecosystem across the region. For example, the Baby Expo 2025, set for May 16 and 17 at the Dubai World Trade Centre, will feature 250+ global brands and expects 15,000+ visitors. With strong participation from Saudi Arabia, the event will spotlight trends in the Kingdom’s growing juvenile products market. The expo includes an industry summit and awards ceremony, aiming to connect regional buyers with international suppliers in a key platform for MENA’s baby and maternity sector.
Strengthening Infrastructure for Baby Care Demand
Saudi Arabia is witnessing a shift toward organized retail in the juvenile products segment. Major players are entering the market with substantial investments in physical stores and large-scale logistics hubs, especially in key urban centers like Riyadh, Jeddah, and Dammam. This reflects the country’s readiness for modern retail formats and an increasing demand for quality baby care essentials. Warehousing investments point to an emphasis on inventory efficiency and faster delivery capabilities. The focus on establishing a local footprint suggests growing confidence in the market’s long-term potential. Consumers in the Kingdom are increasingly prioritizing convenience, product variety, and premium options, leading to a stronger presence of specialized formats in both offline and e-commerce channels. For instance, in June 2024, FirstCry, India's leading baby products retailer, announced plans to invest INR 72.6 Crore to establish 12 modern stores in Saudi Arabia. Additionally, it would allocate INR 83 Crore for new warehouses in Riyadh, Jeddah, and Dammam, totaling approximately 0.25 million square feet. This expansion aims to strengthen FirstCry's presence in the Middle East's juvenile products market.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, distribution channel, and age group.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes strollers and prams, car seats, cribs and cots, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online.
Age Group Insights:
A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes 0-1 year, 2-4 years, 5-7 years, and >8 years.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Strollers and Prams, Car Seats, Cribs and Cots, Others |
Distribution Channels Covered | Offline, Online |
Age Groups Covered | 0-1 Year, 2-4 Years, 5-7 Years, >8 Years |
Regions Covered | Northern and Central Region, Western Region, Eastern Region, Southern Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |