The Saudi Arabia leisure travel market size reached USD 8.40 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.30 Billion by 2033, exhibiting a growth rate (CAGR) of 6.20% during 2025-2033. The market is experiencing significant growth, driven by Vision 2030 initiatives that focus on economic diversification through tourism. Moreover, the development of luxury destinations, such as NEOM, Red Sea Project, and AlUla, which offer unique cultural and eco-tourism experiences, simplified visa processes, and substantial infrastructure investments, is also driving the market growth.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 8.40 Billion |
Market Forecast in 2033 | USD 15.30 Billion |
Market Growth Rate 2025-2033 | 6.20% |
Rapid Development of Luxury Tourism Infrastructure
Saudi Arabia is seeing substantial investments in luxury tourism infrastructure as part of its Vision 2030 strategy to become a leading global travel destination. Among its flagship developments is the Red Sea Project, a vast regenerative tourism initiative covering 28,000 km² along the Red Sea coast. By 2030, it aims to host 50 hotels with 8,000 rooms and over 1,000 residential properties across 22 islands and six inland sites, contributing an estimated USD 5.8 billion to the national GDP. Another key venture is Sindalah Island, a luxury destination within the NEOM development in Tabuk Province. Spanning 840,000 m², Sindalah officially opened in October 2024 and is projected to attract 2,400 daily visitors by 2028. Additionally, the USD 7.7 billion Soudah Peaks project in the Asir Province, announced in September 2023, aims to transform 627 km² into a premier mountain tourism hub, targeting 2 million annual visitors by 2033. These projects elevate the Kingdom’s tourism profile, creating a positive outlook for market expansion.
Surge in International Leisure Tourism
Saudi Arabia has experienced a significant surge in international leisure tourism, underscoring the effectiveness of its Vision 2030 initiatives aimed at economic diversification and tourism development. The Kingdom welcomed 17.5 million international visitors between January and July 2024, which is a 10% increase over the same period in 2023, and a 73% jump compared to 2019. Notably, leisure tourism saw extraordinary growth, with 4.2 million tourists arriving for entertainment and recreational purposes during the first seven months of 2024. This marks a 25% year-on-year increase and an astounding 656% rise from pre-pandemic levels. This rapid expansion is driven by the government’s strategic efforts, including the development of world-class attractions, streamlined visa processes, and infrastructure enhancements. Saudi Arabia's progress has also received international acclaim, with the UN World Tourism Barometer recognizing it as the fastest-growing G20 country in terms of international arrivals and tourism revenue. These milestones highlight the Kingdom's evolving status as a dynamic global tourism destination offering diverse and high-quality visitor experiences.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on traveler type, age group, expenditure type, and sales channel.
Traveler Type Insights:
The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes solo and group.
Age Group Insights:
A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes baby boomers, generation X, millennial, and generation Z.
Expenditure Type Insights:
The report has provided a detailed breakup and analysis of the market based on the expenditure type. This includes lodging, transportation, food and beverage, events and entertainment, and others.
Sales Channel Insights:
A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes conventional channel and online channel.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Traveler Types Covered | Solo, Group |
Age Groups Covered | Baby Boomers, Generation X, Millennial, Generation Z |
Expenditure Types Covered | Lodging, Transportation, Food and Beverage, Events and Entertainment, Others |
Sales Channels Covered | Conventional Channel, Online Channel |
Regions Covered | Northern and Central Region, Western Region, Eastern Region, Southern Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |