Saudi Arabia Luxury Perfume Market

Saudi Arabia Luxury Perfume Market Overview:

The Saudi Arabia luxury perfume market size reached USD 123.62 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 194.43 Million by 2033, exhibiting a growth rate (CAGR) of 5.16% during 2025-2033. The market is growing rapidly owing to rising disposable incomes, a strong cultural affinity for premium fragrances, increasing demand among younger, brand-conscious consumers, and expanding e-commerce channels.

Saudi Arabia Luxury Perfume Market Trends:

Digital Transformation and Social Media Influence

Saudi Arabia’s rapidly evolving digital landscape is playing a transformative role in the growth of its luxury perfume market. With over 29.1 million active social media users as of January 2023—representing 79.3% of the population—platforms like Instagram, Snapchat, and Twitter are now central to shaping consumer preferences and purchasing decisions. Influencers and celebrities are driving this trend by using their digital presence to amplify brand visibility and engagement. A prime example is Saudi media personality Sara Murad, whose 2023 launch of her own fragrance line, By Sara Murad, underscores the power of personal branding in this space. Simultaneously, the e-commerce sector is thriving; the Saudi online market for cosmetics and fragrances is expected to grow rapidly over the near-term. Enhanced by technologies like augmented reality (AR) for virtual scent exploration, online platforms are offering interactive and personalized shopping experiences. This digital shift is democratizing access to luxury perfumes, expanding consumer reach, and accelerating the market’s overall expansion.

Tourism Growth and Cultural Affinity for Fragrances

Saudi Arabia’s rapidly expanding tourism sector is emerging as a key catalyst for the luxury perfume market. In 2023, the Kingdom welcomed over 100 million tourists—including 27 million international visitors—driving heightened demand for traditional Arabian fragrances such as oud and musk, which are deeply rooted in the region’s cultural heritage. Perfume holds profound significance in Saudi society, symbolizing hospitality, personal identity, and social etiquette. This cultural reverence translates into consumer preferences, with a marked inclination toward high-quality, long-lasting scents. Complementing this demand is a rise in domestic production; by the end of 2023, there were 1,263 commercial records for perfume manufacturing and bottling, highlighting the sector's robust growth. This surge supports not only economic diversification but also reinforces perfume as an enduring emblem of Saudi tradition and identity—appealing to both locals and an increasingly global audience.

Saudi Arabia Luxury Perfume Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on price, distribution channel, and end user.

Price Insights:

• $50 - $100
• $100 - $200
• Above $200

The report has provided a detailed breakup and analysis of the market based on the price. This includes $50 - $100, $100 - $200, and above $200.

Distribution Channel Insights:

• Specialty Stores
• Online Stores

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes specialty stores and online stores.

End User Insights:

• Male
• Female
• Unisex

The report has provided a detailed breakup and analysis of the market based on the end user. This includes male, female, and unisex.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Luxury Perfume Market News:

• October 2024: Saudi luxury perfume brand Al Majed for Oud surged 30% on its Riyadh trading debut, hitting the maximum allowed daily increase. The strong IPO performance reflects investor confidence in the Kingdom’s growing fragrance market.
• March 2024: Penhaligon’s introduced AlUla, a luxury unisex Eau de Parfum inspired by Saudi Arabia’s ancient oasis city. Part of the Trade Routes collection, the fragrance evokes the Incense Route with notes of plum, cardamom, turmeric, saffron, vanilla, and tobacco. The bottle features Middle Eastern motifs and a jacquard ribbon, reflecting AlUla’s cultural heritage.

Saudi Arabia Luxury Perfume Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia luxury perfume market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia luxury perfume market on the basis of price?
• What is the breakup of the Saudi Arabia luxury perfume market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia luxury perfume market on the basis of end user?
• What is the breakup of the Saudi Arabia luxury perfume market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia luxury perfume market? 
• What are the key driving factors and challenges in the Saudi Arabia luxury perfume?
• What is the structure of the Saudi Arabia luxury perfume market and who are the key players?
• What is the degree of competition in the Saudi Arabia luxury perfume market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia luxury perfume market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia luxury perfume market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia luxury perfume industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.