Saudi Arabia OTT Platform Market

Saudi Arabia OTT Platform Market Overview:

The Saudi Arabia OTT platform market size reached USD 2.18 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.80 Billion by 2033, exhibiting a growth rate (CAGR) of 16.77% during 2025-2033. The market is being driven by rising smartphone and internet penetration, escalating demand for localized and culturally relevant content, a youthful population seeking on-demand entertainment, government initiatives supporting digital transformation under Vision 2030, and growing partnerships between global streaming giants and regional content creators to expand Arabic offerings.

Saudi Arabia OTT Platform Market Trends:

Surge in Smartphone and Internet Penetration

One of the most powerful drivers of the expansion of Saudi Arabia's OTT platform market is the spectacular growth in smartphone usage and internet penetration in the country. Saudi Arabia boasts one of the highest smartphone penetration rates in the world, with more than 95% of the population having a smartphone. At the same time, the government's Vision 2030 scheme has centered on heavily investing in digital infrastructure, providing high-speed internet access to most of the country—even rural areas. This has dramatically altered viewership habits. On-demand viewing through OTT platforms has become the preferred choice over linear TV, where viewers enjoy the convenience, customization, and portability the platform offers. In addition, 5G network rollouts have boosted streaming quality so that consumers can watch HD or 4K content without buffering. Mobile data plans have also decreased in price to make it a possible daily activity. With more consumers shifting to mobile-centric entertainment consumption, OTT platforms are now customizing their services with mobile-optimized apps, vertical video, and downloadable content. The inclusion of effortless payment solutions through mobile wallets further streamlines subscription procedures.

Rising Demand for Localized and Culturally Relevant Content

Another driver of Saudi Arabia's OTT platform space is the rising need for localized, culturally sensitive content. Saudi viewers have a growing appetite for content that they can identify with, reflecting their distinct cultural, social, and religious values. Consequently, local and international players alike in major OTT markets are heavily betting on original Arabic-language series, Saudi movies, and region-centric reality shows. Platforms such as Shahid, Netflix, and StarzPlay have all grown their Arabic content libraries to specifically appeal to Saudi tastes. This is not merely a matter of language; it is about storytelling that resonates with Saudi traditions, family dynamics, humor, and even sensitivities regarding issues such as gender roles and religious practices. Furthermore, government policies supporting the development of the local entertainment sector, including the Saudi Film Commission's drive to promote indigenous filmmakers, have further sped up this process. As national pride grows and a new generation of viewers craves entertainment that reflects their changing identity, localized content has emerged as a potent competitive tool.

Saudi Arabia OTT Platform Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on revenue model, content type, streaming device, user type, and service vertical.

Revenue Model Insights:

• Subscription Based
• Advertising Based 
• Transaction Based 
• Others 

The report has provided a detailed breakup and analysis of the market based on the revenue model. This includes subscription based, advertising based, transaction based, and others.

Content Type Insights:

• Video
  • Entertainment and Infotainment
  • Food, Travel and Fashion
  • Sports Content
• Audio/VoIP
• Online Gaming
• Music Streaming
• Communication
• Others

A detailed breakup and analysis of the market based on the content type have also been provided in the report. This includes video (entertainment and infotainment, food, travel and fashion, and sports content), audio/VoIP, online gaming, music streaming, communication, and others.

Streaming Device Insights:

• Smartphones and Tablets
• Desktops and Laptops 
• Smart TV’s and Set-Top Box 
• Gaming Console 
• Others

The report has provided a detailed breakup and analysis of the market based on the streaming device. This includes smartphones and tablets, desktops and laptops, smart TV’s and set-top box, gaming console, and others.

User Type Insights:

• Personal 
• Commercial 

A detailed breakup and analysis of the market based on the user type have also been provided in the report. This includes personal and commercial.

Service Vertical Insights:

• Media and Entertainment 
• Education and Learning 
• Gaming 
• Health and Fitness
• IT and Telecom
• E-commerce 
• Others

A detailed breakup and analysis of the market based on the service vertical have also been provided in the report. This includes media and entertainment, education and learning, gaming, health and fitness, IT and telecom, E-commerce, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region 
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia OTT Platform Market News:

• February 2025: Qvest and Arabsat signed an agreement to launch a fast and reliable OTT streaming platform targeting Saudi Arabia and broader MENA audiences. The collaboration introduces advanced digital solutions like AI-powered personalization, scalable content management, and flexible monetization models.
• March 2024: Quickplay partnered with Saudi Telecom Company (STC) to launch Bits, a short-form OTT video platform tailored for the Saudi market. Leveraging Quickplay’s AI-driven personalization and Google Cloud infrastructure, Bits delivers user-generated content with TikTok-style vertical scrolling.
• May 2023: Pebble partnered with Intigral, the digital entertainment arm of STC, to develop a new OTT headend facility in Saudi Arabia. This facility integrates Pebble's Automation, Integrated Channel, and Remote solutions for efficient multichannel ingest, content management, and playout. It supports advanced features like NDI inputs, SCTE ad insertion, and multilingual subtitle restoration, enhancing Intigral's OTT service delivery across the MENA region.

Saudi Arabia OTT Platform Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia OTT platform market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia OTT platform market on the basis of revenue model?
• What is the breakup of the Saudi Arabia OTT platform market on the basis of content type?
• What is the breakup of the Saudi Arabia OTT platform market on the basis of streaming device?
• What is the breakup of the Saudi Arabia OTT platform market on the basis of user type?
• What is the breakup of the Saudi Arabia OTT platform market on the basis of service vertical?
• What is the breakup of the Saudi Arabia OTT platform market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia OTT platform market? 
• What are the key driving factors and challenges in the Saudi Arabia OTT platform market?
• What is the structure of the Saudi Arabia OTT platform market and who are the key players?
• What is the degree of competition in the Saudi Arabia OTT platform market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia OTT platform market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia OTT platform market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia OTT platform industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.