Saudi Arabia Out-of-Home (OOH) Advertising Market

Saudi Arabia Out-of-Home (OOH) Advertising Market Overview:

The Saudi Arabia out-of-home (OOH) advertising market size reached USD 256.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 601.3 Million by 2033, exhibiting a growth rate (CAGR) of 8.90% during 2025-2033. The market share is expanding, driven by the increasing number of public events and entertainment activities, along with the rising government investments in infrastructure and road networks, ensuring that traffic volumes remain high.

Saudi Arabia Out-of-Home (OOH) Advertising Market Trends:

Increasing number of public events and entertainment activities

The growing number of public events and entertainment activities is offering a favorable Saudi Arabia Out-of-Home (OOH) Advertising market outlook. As the country is hosting concerts, cultural festivals, sporting events, and exhibitions, the demand for Out-of-Home (OOH) Advertising spaces around venues is increasing. These events attract large crowds, providing brands with a valuable opportunity to promote their products and services to a diverse and engaged audience. The Saudi government's efforts to expand the entertainment sector as part of Vision 2030 are resulting in a steady rise in the number of public gatherings and leisure activities. Advertisers view these occasions as ideal platforms for high-visibility campaigns, using billboards, light emitting diode (LED) screens, banners, and transit ads to reach event-goers. Brands often tailor their messages to align with the theme and mood of specific events, refining engagement and impact. The presence of international artists and sports teams at these events is further enhancing advertising potential, drawing worldwide audiences. Event-related travel and hospitality are also boosting foot traffic in key commercial areas, encouraging advertisers to invest in strategic OOH placements. This vibrant and burgeoning entertainment industry is ensuring consistent demand for Out-of-Home (OOH) Advertising, making it an important channel for companies looking to strengthen their presence in the market and build wider brand recognition. According to the information provided by the Kingdom’s Ministry of Investment, during 2020 to 2025, the country held 26,000 entertainment events that drew more than 75 Million participants. The entertainment industry in Saudi Arabia is anticipated to generate 450,000 jobs and may account for 4.2% of the nation’s gross domestic product by 2030.

Rising vehicle traffic

Increasing vehicle traffic is fueling the Saudi Arabia Out-of-Home (OOH) Advertising market growth. As urbanization activities are increasing and the population is rising across the country, more vehicles are visible on the roads, especially in major cities like Riyadh, Jeddah, and Dammam. This is leading to longer commuting times and higher exposure to roadside billboards, digital displays, and transit advertising. As per industry reports, commuters in Riyadh wasted an average of 52 hours in traffic in 2024. With people spending a significant amount of time in their vehicles daily, advertisers see an opportunity to reach a large audience in a consistent and repetitive manner. Busy highways, traffic intersections, and parking areas have become prime locations for brands to showcase their products and services. The constant movement of people across urban centers is also enhancing the reach and visibility of these ads. Additionally, government investments in infrastructure and road networks ensure that traffic volumes remain high, making roadside advertising more effective. Brands are capitalizing on this by placing impactful visuals and clear messaging in high-traffic zones, knowing they will capture attention. The steady flow of vehicles is offering continuous engagement with both drivers and passengers, helping brands to influence user decisions.

Saudi Arabia Out-of-Home (OOH) Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type, product, application, and end user.

Type Insights:

• Traditional
• Digital

The report has provided a detailed breakup and analysis of the market based on the type. This includes traditional and digital.

Product Insights:

• Billboard Advertising
• Transport Advertising
• Street Furniture Advertising
• Others

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes billboard advertising, transport advertising, street furniture advertising, and others.

Application Insights:

• Outdoor
• Indoor

The report has provided a detailed breakup and analysis of the market based on the application. This includes outdoor and indoor.

End User Insights:

• Retail
• Entertainment and Leisure
• Banking
• Telecom
• Food and Beverage
• Transportation
• Healthcare
• Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes retail, entertainment and leisure, banking, telecom, food and beverage, transportation, healthcare, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Out-of-Home (OOH) Advertising Market News:

• In January 2025, the Media Connector, a DOOH platform under JGroup, partnered with GymNation, a gym chain based in the UAE and Saudi Arabia, to introduce the GymNation Media Network. Utilizing a diverse array of channels, GymNation Media Network was set to provide Out-of-Home (OOH) Advertising options via in-gym digital TV screens, GymNation Radio, immersive activations, and out-of-gym digital platforms, such as the brand’s app and website. The network aimed to offer brands throughout the GCC region a platform to interact directly with the brand’s growing membership base, including fitness audiences in the area.
• In October 2024, the MBC Group, a Middle Eastern broadcaster, divested 2.45 Million shares of its Out-of-Home (OOH) Advertising firm, Al Arabia, in a transaction worth USD 111 Million (SAR416.5 Million), which accounted for 4.9% of the share capital of the Saudi Out-of-Home (OOH) Advertising firm. The firm stated that the agreement was set to enhance the company's financial standing. MBC would maintain a 15.1% ownership in Al Arabia as an investment in an affiliate.

Saudi Arabia Out-of-Home (OOH) Advertising Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia Out-of-Home (OOH) Advertising market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia Out-of-Home (OOH) Advertising market on the basis of type?
• What is the breakup of the Saudi Arabia Out-of-Home (OOH) Advertising market on the basis of product?
• What is the breakup of the Saudi Arabia Out-of-Home (OOH) Advertising market on the basis of application?
• What is the breakup of the Saudi Arabia Out-of-Home (OOH) Advertising market on the basis of end user?
• What is the breakup of the Saudi Arabia Out-of-Home (OOH) Advertising market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia Out-of-Home (OOH) Advertising market? 
• What are the key driving factors and challenges in the Saudi Arabia Out-of-Home (OOH) Advertising market?
• What is the structure of the Saudi Arabia Out-of-Home (OOH) Advertising market and who are the key players?
• What is the degree of competition in the Saudi Arabia Out-of-Home (OOH) Advertising market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia Out-of-Home (OOH) Advertising market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia Out-of-Home (OOH) Advertising market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia Out-of-Home (OOH) Advertising industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.