Saudi Arabia Outdoor Advertising Market Size Report 2033

Saudi Arabia Outdoor Advertising Market Size, Share, Trends and Forecast by Type, Segment, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A32256

Saudi Arabia Outdoor Advertising Market Overview:

The Saudi Arabia outdoor advertising market size reached USD 369.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 624.4 Million by 2033, exhibiting a growth rate (CAGR) of 5.4% during 2025-2033. The market is driven by government initiative to urbanize city landscapes with investment in smart city solutions, rising spending habits and a young demographic, and technological advancements in digital out-of-home (DOOH) advertising like light emitting diode (LED) billboards, interactive kiosks, and dynamic transit displays.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 369.0 Million
Market Forecast in 2033	USD 624.4 Million
Market Growth Rate 2025-2033	5.4%

Saudi Arabia Outdoor Advertising Market Trends:

Vision 2030 and Urban Infrastructure Development

Saudi Arabia's Vision 2030 program is a powerful driver in transforming the kingdom's urban environment and infrastructure. This change is driving the demand for new outdoor advertising mediums. Large-scale urban development projects are producing high-traffic areas perfect for out-of-home (OOH) advertising. As new highways, airports, entertainment areas, and commercial centers are constructed, they offer optimal locations for billboards, digital displays, and transit media. Additionally, the government initiative to urbanize city landscapes involves investment in smart city solutions, which are increasingly incorporating digital out-of-home (DOOH) technologies. With the growing public and private sector investment in infrastructure, there is a growing network of physical locations that can accommodate advertising assets. In 2024, the Smart Cities Saudi Expo was conducted to improvise urban development. These shifts are not only enhancing visibility and reach.

Saudi Arabia Outdoor Advertising Market Size

Rising Spending Habits and a Young Demographic

Saudi Arabia's population is unusually young and expanding with more than 60% of its population below the age of 35. According to the Global Data, in 2025, 21.6% of the population was between the ages of 25 and 34. Its youthful population is urban, technologically savvy, and open to visual and experiential marketing tactics. Outdoor advertising resonates with this segment by providing movement, high-impact visuals in the areas it inhabits, including shopping malls, entertainment centers, and transport points. Moreover, young demographics with high disposable incomes also show high spending habits, particularly in fashion, electronics, automotive, and fast food, categories that are highly dependent on outdoor advertising. Advertisers are therefore putting more money into OOH media to drive purchase decisions at high-traffic locations.

Technological Advancements in Digital Out-of-Home (DOOH) Advertising

The use of digital technology in out-of-home advertising is contributing to the market growth. DOOH formats, such as light emitting diode (LED) billboards, interactive kiosks, and dynamic transit displays are on the rise because they are flexible, high-definition, and can be used to offer real-time, data-driven content. With these technologies, advertisers can personalize messages according to the time of day, weather, or demographics using programmatic platforms. Additionally, the use of 5G networks and the Internet of Things (IoT) increases the capability for real-time interactivity and geolocation-targeting. Within retail areas and transport hubs, such as metro stations and airports, digital signage is becoming a replacement for fixed billboards, providing greater engagement. In 2024, Saudi General Authority for Roads made a statement about introducing an outdoor advertisement project on intercity highways, with the purpose of opening investment opportunities through in-house collaboration.

Saudi Arabia Outdoor Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on type and segment.

Type Insights:

Traditional Outdoor Advertising
Digital Outdoor Advertising

The report has provided a detailed breakup and analysis of the market based on the type. This includes traditional outdoor advertising and digital outdoor advertising.

Segment Insights:

Billboard Advertising
Transport Advertising
Street Furniture Advertising
Others

A detailed breakup and analysis of the market based on the segment have also been provided in the report. This includes billboard advertising, transport advertising, street furniture advertising, and others.

Regional Insights:

Northern and Central Region
Western Region
Eastern Region
Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include northern and central region, western region, eastern region, and southern region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Outdoor Advertising Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Segment Region
Types Covered	Traditional Outdoor Advertising, Digital Outdoor Advertising
Segments Covered	Billboard Advertising, Transport Advertising, Street Furniture Advertising, Others
Regions Covered	Northern and Central Region, Western Region, Eastern Region, Southern Region
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Saudi Arabia outdoor advertising market performed so far and how will it perform in the coming years?
What is the breakup of the Saudi Arabia outdoor advertising market on the basis of type?
What is the breakup of the Saudi Arabia outdoor advertising market on the basis of segment?
What are the various stages in the value chain of the Saudi Arabia outdoor advertising market?
What are the key driving factors and challenges in the Saudi Arabia outdoor advertising market?
What is the structure of the Saudi Arabia outdoor advertising market and who are the key players?
What is the degree of competition in the Saudi Arabia outdoor advertising market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia outdoor advertising market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia outdoor advertising market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia outdoor advertising industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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