The Saudi Arabia packaged beverages market size reached USD 16,143.24 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 21,137.00 Million by 2033, exhibiting a growth rate (CAGR) of 3.04% during 2025-2033. Rising health consciousness among the masses is catalyzing the demand for beverages with lower sugar, natural ingredients, and added nutritional benefits, while advancements in packaging technology enhance product freshness and sustainability. Consumers are gravitating towards functional, organic, and eco-friendly options, which is encouraging companies to innovate for health and environmental goals, thereby contributing to the expansion of the Saudi Arabia packaged beverages market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 16,143.24 Million |
Market Forecast in 2033 | USD 21,137.00 Million |
Market Growth Rate 2025-2033 | 3.04% |
Health Consciousness and Changing Preferences
With the growing health awareness among consumers, there is a rise in the demand for beverages that offer nutritional benefits, reduced sugar levels, and natural ingredients. The increased awareness about hydration and balanced nutrition is encouraging consumers to look for beverages, such as functional waters, low-calorie options, and drinks enriched with vitamins and minerals. Beverage firms are adapting to this shift by introducing new product ranges that cater to health-conscious consumers. In addition to these functional beverages, there is a rise in the demand for organic and plant-based drinks, indicating a wider shift toward healthier and more sustainable food choices. For instance, in 2024, Saudi Arabia launched Milaf Cola, the world’s first soft drink made from dates, at the Riyadh Date Festival. Developed by Thurath Al-Madina, Milaf Cola combined the refreshment of a soft drink with the nutritional benefits of dates, offering a distinct alternative to conventional sugary beverages. The brand promoted not only healthier choices but also aimed to enhance the local date economy. These advancements are transforming the beverage market, steering it towards healthier, more sustainable, and local choices.
Advancements in Packaging Technology
Improvements in packaging are playing a vital role in propelling the Saudi Arabia packaged beverages market growth. These advancements go beyond aesthetics and directly influence the freshness duration of drinks, their portability and storage convenience, and their ability to withstand heat. With the growing awareness around sustainability, companies are shifting toward recyclable and biodegradable materials without compromising product safety or shelf life. This transition also reflects changing consumer expectations. People want packaging that is easy to use, recyclable, and remains intact without leaking or deteriorating in high temperatures. In line with this trend, in 2024, Alesayi Beverage Corporation in Saudi Arabia partnered with SIG to launch a cutting-edge aseptic bag-in-box (BIB) packaging system. This marked Alesayi’s entry into the HoReCa market with 10L water bags using advanced SIG 2Pure Film and OptiTap technology. The move supports their ambition to lead the MEA region in sustainable beverage co-packing. Actions like this indicate that packaging innovation is evolving into a competitive advantage. Rather than relying on traditional bottles and cans, numerous companies are seeking an advantage through innovative packaging that aligns with business objectives and satisfies consumer desires. Such upgrades are no longer optional and considered essential for companies to remain relevant and establish credibility in a market that is increasingly discerning about what it consumes and how it is delivered.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, packaging type, and distribution channel.
Type Insights:
A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes alcoholic beverages, non-alcoholic beverages, juices, milk, carbonated soft drinks, and bottled water.
Packaging Type Insights:
The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes cartons, cans, bottles, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Types Covered | Alcoholic Beverages, Non-Alcoholic Beverages, Juices, Milk, Carbonated Soft Drinks, Bottled Water |
Packaging Types Covered | Cartons, Cans, Bottles, Others |
Distribution Channels Covered | Online, Offline |
Regions Covered | Northern and Central Region, Western Region, Eastern Region, Southern Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: