Saudi Arabia Packaged Beverages Market

Saudi Arabia Packaged Beverages Market Overview:

The Saudi Arabia packaged beverages market size reached USD 16,143.24 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 21,137.00 Million by 2033, exhibiting a growth rate (CAGR) of 3.04% during 2025-2033. Rising health consciousness among the masses is catalyzing the demand for beverages with lower sugar, natural ingredients, and added nutritional benefits, while advancements in packaging technology enhance product freshness and sustainability. Consumers are gravitating towards functional, organic, and eco-friendly options, which is encouraging companies to innovate for health and environmental goals, thereby contributing to the expansion of the Saudi Arabia packaged beverages market share.

Saudi Arabia Packaged Beverages Market Trends:

Health Consciousness and Changing Preferences

With the growing health awareness among consumers, there is a rise in the demand for beverages that offer nutritional benefits, reduced sugar levels, and natural ingredients. The increased awareness about hydration and balanced nutrition is encouraging consumers to look for beverages, such as functional waters, low-calorie options, and drinks enriched with vitamins and minerals. Beverage firms are adapting to this shift by introducing new product ranges that cater to health-conscious consumers. In addition to these functional beverages, there is a rise in the demand for organic and plant-based drinks, indicating a wider shift toward healthier and more sustainable food choices. For instance, in 2024, Saudi Arabia launched Milaf Cola, the world’s first soft drink made from dates, at the Riyadh Date Festival. Developed by Thurath Al-Madina, Milaf Cola combined the refreshment of a soft drink with the nutritional benefits of dates, offering a distinct alternative to conventional sugary beverages. The brand promoted not only healthier choices but also aimed to enhance the local date economy. These advancements are transforming the beverage market, steering it towards healthier, more sustainable, and local choices.

Advancements in Packaging Technology

Improvements in packaging are playing a vital role in propelling the Saudi Arabia packaged beverages market growth. These advancements go beyond aesthetics and directly influence the freshness duration of drinks, their portability and storage convenience, and their ability to withstand heat. With the growing awareness around sustainability, companies are shifting toward recyclable and biodegradable materials without compromising product safety or shelf life. This transition also reflects changing consumer expectations. People want packaging that is easy to use, recyclable, and remains intact without leaking or deteriorating in high temperatures. In line with this trend, in 2024, Alesayi Beverage Corporation in Saudi Arabia partnered with SIG to launch a cutting-edge aseptic bag-in-box (BIB) packaging system. This marked Alesayi’s entry into the HoReCa market with 10L water bags using advanced SIG 2Pure Film and OptiTap technology. The move supports their ambition to lead the MEA region in sustainable beverage co-packing. Actions like this indicate that packaging innovation is evolving into a competitive advantage. Rather than relying on traditional bottles and cans, numerous companies are seeking an advantage through innovative packaging that aligns with business objectives and satisfies consumer desires. Such upgrades are no longer optional and considered essential for companies to remain relevant and establish credibility in a market that is increasingly discerning about what it consumes and how it is delivered.

Saudi Arabia Packaged Beverages Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, packaging type, and distribution channel.

Type Insights:

• Alcoholic Beverages
• Non-Alcoholic Beverages
• Juices
• Milk
• Carbonated Soft Drinks
• Bottled Water

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes alcoholic beverages, non-alcoholic beverages, juices, milk, carbonated soft drinks, and bottled water.

Packaging Type Insights:

• Cartons
• Cans
• Bottles
• Others

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes cartons, cans, bottles, and others.

Distribution Channel Insights:

• Online
• Offline

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

 Saudi Arabia Packaged Beverages Market News:

• In December 2024, PepsiCo launched its energy drink brand ‘Sting’ in Saudi Arabia with a vibrant event at The Boulevard in Riyadh. The launch featured immersive brand activations and a dedicated Sting booth at Wonder Garden, offering consumers a bold and refreshing beverage experience.
• In May 2024, Pure Beverages Industry Company (PBIC) launched a world-first water treatment technology in Saudi Arabia in collaboration with Germany’s Krones AG. This innovation supported Vision 2030 and enhanced the quality of PBIC's bottled water brands, Ival and Oska.

Saudi Arabia Packaged Beverages Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia packaged beverages market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia packaged beverages market on the basis of type?
• What is the breakup of the Saudi Arabia packaged beverages market on the basis of packaging type?
• What is the breakup of the Saudi Arabia packaged beverages market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia packaged beverages market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia packaged beverages market? 
• What are the key driving factors and challenges in the Saudi Arabia packaged beverages market?
• What is the structure of the Saudi Arabia packaged beverages market and who are the key players?
• What is the degree of competition in the Saudi Arabia packaged beverages market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia packaged beverages market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia packaged beverages market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia packaged beverages industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.