Saudi Arabia Peanut Butter Market

Saudi Arabia Peanut Butter Market Overview:

The Saudi Arabia peanut butter market size reached USD 41.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 75.0 Million by 2033, exhibiting a growth rate (CAGR) of 6.20% during 2025-2033. The market is driven by rising health consciousness, increasing demand for protein-rich foods, growing Western dietary influence, expanding retail channels, surging convenience foods, higher disposable incomes, and stringent government support for the food processing sector.

Saudi Arabia Peanut Butter Market Trends:

Rising Demand for Health-Conscious and Natural Peanut Butter

The Saudi Arabia peanut butter market is witnessing a strong shift towards natural and health-conscious products, driven by increasing consumer awareness of nutrition and wellness. The increase in consumer interest in peanut butter products stems from their search for products containing basic ingredients and no preservatives, along with reduced sugar and salt content. Moreover, natural and organic food trends from worldwide markets are steadily increasing their presence in Saudi Arabia. For instance, Nutrionex Foods participated in The Saudi Food Show 2024, highlighting their innovative peanut butter products and solutions. This participation underscored the company's commitment to tapping into the Saudi market's growing appetite for health-focused food items. Besides this, fitness enthusiasts who follow keto and plant-based diets, as well as high-protein dieters, are driving peanut butter sales as it provides a convenient, nutritious protein source. Furthermore, the manufacturing industry introduces healthier peanut butter choices through organic and sugar-free options with fortified nutrients. Apart from this, natural peanut butter demand is expanding through government health initiatives, which is driving the Saudi Arabia peanut butter market growth prospects for domestic and international companies.

Expansion of E-Commerce and Modern Retail Channels

The rapid expansion of e-commerce and modern retail channels is significantly transforming the Saudi Arabia peanut butter market outlook. In line with this, online grocery platforms and e-commerce marketplaces help people from wider consumer groups, including younger shoppers, to access peanut butter because they offer digital shopping convenience. This trend is evident in the broader Fast-Moving Consumer Goods (FMCG) sector, which witnessed a 46% growth in e-commerce sales in 2024, with online channels now contributing over 25% of total revenues. Concurrently, major retailers, along with supermarkets, dedicate additional shelf space to peanut butter, accommodating both international brands and local manufacturers. Additionally, the increasing adoption of digital payments is fueling e-commerce transactions, as reflected in Mada card e-commerce sales reaching approximately $52.64 billion in 2024, marking a 25.82% year-on-year growth. In confluence with this, the growing availability of quick-commerce solutions and grocery delivery apps allows consumers to buy peanut butter immediately, which widens its household popularity. Furthermore, the Saudi government supports the digital transformation of the economy through Vision 2030 while promoting economic diversification, including retail sector development. As a result, the market is rewarding brands that use effective digital marketing techniques and run direct-to-consumer (D2C) operations as they achieve superior market performance, thereby boosting the Saudi Arabia peanut butter market share.

Saudi Arabia Peanut Butter Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Smooth Peanut Butter
• Crunchy Peanut Butter
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes smooth peanut butter, crunchy peanut butter, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central, Western, Eastern, and Southern region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Peanut Butter Market News:

• In November 2024, Lulu Hypermarket in Saudi Arabia launched over 50 new Indian products, including premium food items. This initiative aims to diversify product offerings and strengthen trade ties between Saudi Arabia and India.
• In May 2024, Jif announced its biggest flavor innovation in nearly a decade with the launch of Peanut Butter & Chocolate Flavored Spread. This product aims to offer consumers a new and indulgent option, potentially influencing market trends in regions including Saudi Arabia.

Saudi Arabia Peanut Butter Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia peanut butter market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia peanut butter market on the basis of product type?
• What is the breakup of the Saudi Arabia peanut butter market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia peanut butter market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia peanut butter market? 
• What are the key driving factors and challenges in the Saudi Arabia peanut butter?
• What is the structure of the Saudi Arabia peanut butter market and who are the key players?
• What is the degree of competition in the Saudi Arabia peanut butter market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia peanut butter market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia peanut butter market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia peanut butter industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.