The Saudi Arabia perfume market was worth US$ 1.9 Billion in 2019. Perfumes are used by both women and men, and signify the consumer’s personality, style and individuality. They are composed of various sources such as plant (bark, flowers, leaves, fruits, resins, roots, seeds and woods), animal (ambergris, castoreum, civet, hyraceum, honeycomb and musk), natural (lichens and seaweed) and synthetic. Historically, there has been an inclination for exotic ouds and fine perfumes in Saudi Arabia which has attracted numerous international perfume manufacturers to invest in the region. On account of this, Saudi Arabia has established itself as a major hub for the creation of trendsetting perfumes. Looking forward, IMARC Group expects the Saudi Arabia perfume market to exhibit moderate growth during 2020-2025.

Saudi Arabia Perfume Market Drivers

• A shift in the preferences of the consumers for natural perfumes over synthetic perfumes has led to the introduction of oud-based perfumes by several western brands. This is further supported by increasing promotional campaigns by the manufacturers.
• Technological advancements have helped in the development of devices which assist the consumers in creating personal perfumes by combining several spices, aromas and essential oils. This is expected to bolster the growth of the perfume market in Saudi Arabia in the coming years.
• Some of the other factors facilitating the market growth include increasing focus on personal grooming, rising standards of living, growing trend of online retail and increasing penetration of social media.

Market Breakup by Price:

On the basis of price, the market has been segmented into premium and mass products. Currently, premium products account for the majority of the market share owing to the greater emphasis on quality and personalization offered by these products.

Market Breakup by Gender:

Based on gender, unisex perfume represents the leading segment, holding the largest market share. Most of the consumers in Saudi Arabia prefer oriental fragrances which are unisex in nature such as sandalwood, musk, oud and amber. Unisex perfume is followed by female and male perfumes.

Market breakup by Product

The market has also been divided on the basis of product type into Arabic, French and others. Amongst these, Arabic perfumes account for the majority of the market share, representing the most popular perfume type. Demand for expensive Arabic perfumes such as bukhur, amber, oud and rose owing to high income levels has been proactive in maintaining the market growth.

Competitive Landscape:

The report has also analysed the competitive landscape of the Saudi Arabia perfume market and provides the profiles of the major players.

This report provides a deep insight into the Saudi Arabia perfume market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the perfume industry in any manner.

Key Questions Answered in This Report:

• How has the Saudi Arabia perfume market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Saudi Arabia perfume market?
• What are the major gender segments in the Saudi Arabia perfume market?
• What are the key product types in the Saudi Arabia perfume market?
• What has been the performance of the premium segment versus the mass segment?
• What are the various stages in the value chain of the Saudi Arabia perfume market?
• What are the key driving factors and challenges in the Saudi Arabia perfume market?
• What is the structure of the Saudi Arabia perfume market and who are the key players?
• What is the degree of competition in the Saudi Arabia perfume market?
• How is perfume manufactured?

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   GCC Perfume Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Price
    5.4    Market Breakup by Gender
    5.5    Market Breakup by Perfume Type
    5.6    Market Breakup by Region
    5.7    Market Forecast
6   Saudi Arabia Perfume Market
    6.1    Market Overview
    6.2    Market Performance
    6.3    Impact of COVID-19
    6.4    Market Breakup by Price
    6.5    Market Breakup by Gender
    6.6    Market Breakup by Perfume Type
    6.7    Market Forecast
    6.8    SWOT Analysis
        6.8.1    Overview
        6.8.2    Strengths
        6.8.3    Weaknesses
        6.8.4    Opportunities
        6.8.5    Threats
    6.9    Value Chain Analysis
        6.9.1    Overview
        6.9.2    Research and Development
        6.9.3    Raw Material Procurement
        6.9.4    Manufacturing
        6.9.5    Marketing
        6.9.6    Distribution
        6.9.7    End-Use
    6.10    Porters Five Forces Analysis
        6.10.1    Overview
        6.10.2    Bargaining Power of Buyers
        6.10.3    Bargaining Power of Suppliers
        6.10.4    Degree of Competition
        6.10.5    Threat of New Entrants
        6.10.6    Threat of Substitutes
    6.11    Price Analysis
        6.11.1    Key Price Indicators
        6.11.2    Price Structure 
7   Market Breakup by Price
    7.1    Premium Products
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Mass Products
        7.2.1    Market Trends
       7.2.2    Market Forecast
8   Market Breakup by Gender
    8.1    Male
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Female
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Unisex
        8.3.1    Market Trends
        8.3.2    Market Forecast
9   Market Breakup by Product
    9.1    Arabic
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    French
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Others
        9.3.1    Market Trends
        9.3.2    Market Forecast
10  Perfume Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11  Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players

List of Figures

Figure 1: Saudi Arabia: Perfume Market: Major Drivers and Challenges
Figure 2: GCC: Perfume Market: Sales Value (in Billion US$), 2014-2019
Figure 3: GCC: Perfume Market: Breakup by Price (in %), 2019
Figure 4: GCC: Perfume Market: Breakup by Gender (in %), 2019
Figure 5: GCC: Perfume Market: Breakup by Perfume Type (in %), 2019
Figure 6: GCC: Perfume Market: Breakup by Region (in %), 2019
Figure 7: GCC: Perfume Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 8: Saudi Arabia: Perfume Market: Sales Value (in Billion US$), 2014-2019
Figure 9: Saudi Arabia: Perfume Market: Breakup by Price (in %), 2019
Figure 10: Saudi Arabia: Perfume Market: Breakup by Gender (in %), 2019
Figure 11: Saudi Arabia: Perfume Market: Breakup by Perfume Type (in %), 2019
Figure 12: Saudi Arabia: Perfume Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 13: Saudi Arabia: Perfume Industry: SWOT Analysis
Figure 14: Saudi Arabia: Perfume Industry: Value Chain Analysis
Figure 15: Saudi Arabia: Perfume Industry: Porter’s Five Forces Analysis
Figure 16: Perfume Market: Price Structure (US$/Ton)
Figure 17: Saudi Arabia: Perfume (Premium Products) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 18: Saudi Arabia: Perfume (Premium Products) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 19: Saudi Arabia: Perfume (Mass Products) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 20: Saudi Arabia: Perfume (Mass Products) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 21: Saudi Arabia: Perfume (Male) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 22: Saudi Arabia: Perfume (Male) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 23: Saudi Arabia: Perfume (Female) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 24: Saudi Arabia: Perfume (Female) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 25: Saudi Arabia: Perfume (Unisex) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 26: Saudi Arabia: Perfume (Unisex) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 27: Saudi Arabia: Perfume (Arabic) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 28: Saudi Arabia: Perfume (Arabic) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 29: Saudi Arabia: Perfume (French) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 30: Saudi Arabia: Perfume (French) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 31: Saudi Arabia: Perfume (Others) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 32: Saudi Arabia: Perfume (Others) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 33: Perfume Manufacturing: Detailed Process Flow
 

List of Tables

Table 1: GCC: Perfume Market: Key Industry Highlights, 2019 and 2025
Table 2: Saudi Arabia: Perfume Market: Key Industry Highlights, 2019 and 2025
Table 3: Saudi Arabia: Perfume Market Forecast: Breakup by Price (in Billion US$), 2020-2025
Table 4: Saudi Arabia: Perfume Market Forecast: Breakup by Gender (in Billion US$), 2020-2025
Table 5: Saudi Arabia: Perfume Market Forecast: Breakup by Perfume Type (in Billion US$), 2020-2025
Table 6: Perfume Manufacturing: Raw Material Requirements
Table 7: Saudi Arabia: Perfume Market: Competitive Structure
Table 8: Saudi Arabia: Perfume Market: Key Players