Saudi Arabia Perfume Market

Saudi Arabia Perfume Market Size and Share:

The Saudi Arabia perfume market size was valued at USD 1.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.7 Billion by 2033, exhibiting a CAGR of 3.9% from 2025-2033. The market is fueled by cultural heritage, everyday fragrance habits, and growing demand for luxury and bespoke fragrances. Increased incomes, urbanization, and social media trends drive premium buying among younger consumers. Oud and musk remain traditional notes that are central to preferences. With robust e-commerce growth and niche innovation, Saudi Arabia perfume market share holds a large portion of the total Gulf Cooperation Council perfume market.

The perfumes market of Saudi Arabia is strongly influenced by long-standing cultural practices and changing consumer tastes. Fragrances are essential to everyday life, representing hospitality, personal cleanliness, and social decorum. The high prevalence of perfumes' use on religious and ceremonial events reinforces their significance in Saudi homes. Moreover, the area's heritage connection with high-end fragrances like oud, musk, and rose attars has developed a discerning consumer taste in appreciation for authenticity and rarity. Layering fragrances and wearing multiple perfumes at different times of the day or occasions are some drivers in achieving a high purchase frequency. This cultural appreciation for scent supports robust domestic demand and maintains the market's stability against seasonal changes. Moreover, growing interest in bespoke and lingering scents demonstrates rising sophistication in taste, as consumers want products that tie in with their identity and life and not just generic or mass-market offerings. For instance, in June 2023, Swiss Arabian introduced the Cities Collection—premium crystal-bottle perfumes inspired by Casablanca, Valencia, and Venice—combining heritage-rich, floral, musky, and woody notes.

Increased disposable incomes, especially in the younger segment, have resulted in increased expenditure on high-end and niche perfumes, which is driving the Saudi Arabia perfume market growth. The trend is supported by increased exposure to global trends from the internet and high social media participation. Social media platforms such as Instagram and TikTok significantly influence purchasing decisions, especially among Gen Z and millennials with strong sensitivities to aesthetics and word of mouth. E-commerce has also transformed perfume sales by providing convenience, exposure to a wider product offering, and comparison and review facilities prior to buying. Further, urbanization and retail modernization in cities have opened access to perfumes among different income classes. For instance, in January 2023, Ghawali launched its revamped flagship store at Riyadh's Nakheel Mall. The store blends local heritage with contemporary design, mirroring Saudi Arabia's increasing niche luxury fragrance market and cultural predisposition for luxury fragrances. Moreover, government initiatives to market retail and lifestyle segments as components of economic diversification initiatives have further encouraged market development, drawing a wider range of consumers and driving innovation in terms of fragrance development and packaging.

Saudi Arabia Perfume Market Trends:

Emphasis on Arabic and Oriental Scents

The growth of e-commerce websites and digital marketing in Saudi Arabia has transformed the perfume industry, allowing brands to engage a larger number of people more efficiently. Consumers can use online mediums to browse and buy perfumes anywhere and at any time, leading to a better shopping experience. Online mediums also allow the availability of a greater variety of products, including niche and foreign perfumes that might not be found on store shelves. Moreover, online marketplace platforms provide platforms for direct-to-consumer selling, where companies can communicate directly with their clients and align marketing efforts according to individual needs in order to gain growth and develop market penetration for the fragrance sector in a crowded market. By the end of 2024, 33.6 million Saudi internet users for e-commerce are anticipated, up from 42% in 2019, based on the report issued by the International Trade Administration (ITA). The e-commerce market in Saudi Arabia is also drawing in new entrants such as Amazon Prime, which is likely to drive the trend of online purchases overall.

Growing Preference for Premium and Luxury Perfumes

In Saudi Arabia, a strong preference for luxury and high-end perfumes exists, indicative of a cultural orientation towards high-end, exclusive fragrances. These perfumes are not only a reflection of personal taste but are also a sign of sophistication, wealth, and status. The demand for high-end perfumes is also influenced by Saudi Arabia's robust economic position, having a GDP of USD 1.11 Trillion, as of 2024. Saudi consumers prefer original, long-lasting fragrances with distinctiveness, frequently choosing niche brands that carry the connotation of exclusivity and tailor-made craftsmanship. This is supported by an intrinsic love for high-end products, where high-end perfumes are viewed as both an individual treat and a means of expressing social status, generating consistent demand for luxury fragrances in the Saudi Arabia perfume market outlook. For example, in January 2023, Chalhoub Group's Ghawali brand opened its modern flagship store at Nakheel Mall, Riyadh. The newly renovated store is a mix of local cultural influences and contemporary design, incorporating natural GCC regional elements. Focusing on niche and contemporary oriental fragrances, the store wants to address the changing beauty and fragrance market in the region. Ghawali is also gearing up to introduce a new perfume range and special scented dedication for Saudi Arabia in the near future.

Emphasis on Arabic and Oriental Fragrances

In Saudi Arabia, there is great importance placed on Arabic and Oriental fragrances, which continue to be the foundation of the perfume industry. Perfumes with dense and long-lasting elements like oud, rose, amber, and musk are most prized for their complexity and richness, demonstrating the country's heritage and culture. These fragrances are valued not only for their perfume properties but also for their capacity to connect to a sense of history and identity, so they are ideal for everyday use as well as special occasions. Also, Saudi Arabia's growing population with 62.08% males and 37.92% females, offers a strong consumer base for luxury perfumes, which ensures that the market for high-end, culturally meaningful fragrances will keep expanding. The enduring supremacy of these perfumes reflects a regional pride in old-fashioned perfume-manufacturing methods and a wish to keep and honor local traditions via scent. For example, in May 2024, the National Museum in Riyadh, patronized by Prince Badr bin Farhan, opened the "Perfumes of the East" show in partnership with the Institut du Monde Arabe. This show presents the rich heritage of the Arab world's love affair with perfumes, with more than 200 archaeological artifacts and modern artworks.

Saudi Arabia Perfume Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Saudi Arabia perfume market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on price, gender, and product.

Analysis by Price:

• Premium Products
• Mass Products

Premium products hold the biggest Saudi Arabia perfume market share because there is a strong cultural focus on luxury and high-quality perfumes. Saudi Arabian consumers tend to link premium perfumes with sophistication, wealth, and status, so they are extremely sought after. The market is also driven by a long-standing tradition of using rich, long-lasting fragrances such as oud, amber, and musk, which are usually contained in premium products. Global high-end brands and domestic artisanal perfumers satisfy these tastes with exclusive, personalized perfumes. Consumers' willingness to pay a premium for high-end perfumes indicates a desire for distinctive, top-end fragrances that resonate with their cultural values and preferences. For example, in November 2023, Chalhoub Group collaborated with Inter Parfums, Inc. to exclusively distribute Roberto Cavalli perfumes in the United Arab Emirates, Bahrain, Kuwait, Saudi Arabia, and Egypt. The partnership is designed to enhance the distribution of Roberto Cavalli perfumes throughout the region through physical and digital retail channels. The alliance represents a major step for Inter Parfums into large regional deals and demonstrates the dedication to fulfilling the expanding needs of regional consumers. Such strategic alliances and the increasing prevalence of luxury perfumes in the market are providing a favorable Saudi Arabia perfume market forecast, as they increase consumer access to high-end products and respond to the expanding demand for high-quality, culturally relevant fragrances.

Analysis by Gender:

• Male
• Female
• Unisex

Unisex perfumes have the greatest market share in the Saudi Arabia perfume market because of their universality and appeal to a wide section of the population. According to Saudi culture, rich and complex fragrances that are beyond the conventional gender roles are preferred, with men and women equally attracted to such fragrances as oud, musk, and spices. Unisex fragrances contain a harmonious combination of these notes, hence being applicable on any occasion and boosting their demand. Furthermore, the growth in popularity of fashion-oriented, new-age consumers with a penchant for individuality and distinctive fragrances has fueled the demand for unisex perfumes, symbolizing a move from gender-based products to more diverse fragrance options. As per the Saudi Arabia perfume market forecast, this new trend towards unisex scents will be on the rise, and so will further development and growth in the market as companies continue to specialize in creating inclusive and adaptive scent solutions that appeal to consumers with a broad set of preferences and tastes.

Analysis by Product:

• Arabic
• French
• Others

Arabic perfumes are the dominant sector of the Saudi Arabia perfume industry because of their high cultural background and demand for classical fragrances. Oud, musk, rose, and amber are highly prized fragrances that are rich and long-lasting and are much sought after in Saudi culture, indicative of a historical practice of utilizing strong and luxurious fragrances in everyday life and ceremonies. These fragrances tend to mix natural ingredients and classic aromatic scents, appealing strongly to indigenous tastes and habits. Furthermore, the popularity of Arabic perfumes is fueled by an increasing trend towards regional pride and identity, as consumers look more and more for products that are representative of their cultural background and individuality. Saudi perfume brands are riding on this trend by producing new blends that marry classic Arabic ingredients with contemporary fragrance methods, thus appealing to local and global consumers who are attracted to the distinct and culturally infused fragrances.

Competitive Landscape:

The Saudi Arabian perfume market is competitive, with a mix of international luxury brands and local artisans. The market is dominated by a high consumer demand for high-quality, premium fragrances, which has created intense competition among brands to win market share. Firms are increasingly emphasizing product differentiation, with unique and exclusive fragrances that cater to the refined tastes of Saudi consumers. There is also a strong focus on unisex fragrances that appeal to the cultural inclination towards affluent, sophisticated scents that find appeal among both genders. Furthermore, social media marketing strategies and collaborations with local distributors play an essential role in promoting brand awareness and increasing market penetration in this fast-changing scenario. These competitive measures and emphasis on serving local tastes are likely to drive Saudi Arabia perfume market revenue in the future to come as brands keep innovating and reaching out to changing tastes and needs of consumers effectively.

The report provides a comprehensive analysis of the competitive landscape in the Saudi Arabia perfume market with detailed profiles of all major companies, including:

• Abdul Samad Al Qurashi
• Ahmed Al Maghribi Perfumes
• Ajmal Perfumes
• Arabian Oud
• Rasasi Perfume Industry LLC
• Rashat
• Swiss Arabian Perfumes Group

Latest News and Developments:

• February 2025: V Perfumes, a GCC fragrance retailer, inaugurated its 51st store at Jeddah's Mall of Arabia. The store offered exclusive and international perfume collections.
• August 2024: Al Majed for Oud announced plans to offer a 30% stake on the local stock exchange. The initial public offering will reportedly involve the sale of 7.5 million shares. The company has 237 stores in Saudi Arabia and 49 in the GCC region.
• July 2024: Saudi TV personality Sara Murad launched her fragrance brand, By Sara Murad, debuting with Black Oud, a blend of Oud, amber, wood, and leather. Inspired by Saudi culture and empowerment, Murad transitioned from TV to entrepreneurship, aiming to tap into the expanding Saudi Arabia perfume market.
• March 2024: ​Ahmed Perfume announced expansion plans across the GCC, with plans to open at least five new stores in Saudi Arabia. Known for its Oriental and Western perfumes, including Oud and Bukhoor, Ahmed Perfume announced that it was now shifting from word-of-mouth growth to a more global, youth-oriented strategy, introducing trendier products and enhancing its digital presence.

Saudi Arabia Perfume Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia perfume market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia perfume market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia perfume industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.