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Saudi Arabia Perfume Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview 2022-2027:

The Saudi Arabia perfume market size reached US$ 1.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2.1 Billion by 2027, exhibiting a growth rate (CAGR) of 4.59% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Perfumes are used by both women and men, and signify the consumer’s personality, style and individuality. They are composed of various sources such as plant (bark, flowers, leaves, fruits, resins, roots, seeds and woods), animal (ambergris, castoreum, civet, hyraceum, honeycomb and musk), natural (lichens and seaweed) and synthetic. Historically, there has been an inclination for exotic ouds and fine perfumes in Saudi Arabia which has attracted numerous international perfume manufacturers to invest in the region. On account of this, Saudi Arabia has established itself as a major hub for the creation of trendsetting perfumes.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Saudi Arabia Perfume Market Drivers:

  • A shift in the preferences of the consumers for natural perfumes over synthetic perfumes has led to the introduction of oud-based perfumes by several western brands. This is further supported by increasing promotional campaigns by the manufacturers.
  • Technological advancements have helped in the development of devices which assist the consumers in creating personal perfumes by combining several spices, aromas and essential oils. This is expected to bolster the growth of the perfume market in Saudi Arabia in the coming years.
  • Some of the other factors facilitating the market growth include increasing focus on personal grooming, rising standards of living, growing trend of online retail and increasing penetration of social media.


Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Saudi Arabia perfume market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on price, gender and product.

Breakup by Price:

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Premium Products
  • Mass Products
     

On the basis of price, the market has been segmented into premium and mass products. Currently, premium products account for the majority of the market share owing to the greater emphasis on quality and personalization offered by these products.

Breakup by Gender:

  • Male
  • Female
  • Unisex
     

Based on gender, unisex perfume represents the leading segment, holding the largest market share. Most of the consumers in Saudi Arabia prefer oriental fragrances which are unisex in nature such as sandalwood, musk, oud and amber.

Breakup by Product:

  • Arabic
  • French
  • Others
     

The market has also been divided on the basis of product type into Arabic, French and others. Amongst these, Arabic perfumes account for the majority of the market share, representing the most popular perfume type. Demand for expensive Arabic perfumes such as bukhur, amber, oud and rose owing to high income levels has been proactive in maintaining the market growth.

Competitive Landscape:

The report has also analysed the competitive landscape of the Saudi Arabia perfume market and provides the profiles of the major players.

This report provides a deep insight into the Saudi Arabia perfume market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the perfume industry in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Price, Gender, Product
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   GCC Perfume Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Price
    5.4    Market Breakup by Gender
    5.5    Market Breakup by Perfume Type
    5.6    Market Breakup by Region
    5.7    Market Forecast
6   Saudi Arabia Perfume Market
    6.1    Market Overview
    6.2    Market Performance
    6.3    Impact of COVID-19
    6.4    Market Breakup by Price
    6.5    Market Breakup by Gender
    6.6    Market Breakup by Product  
    6.7    Market Forecast
    6.8    SWOT Analysis
        6.8.1    Overview
        6.8.2    Strengths
        6.8.3    Weaknesses
        6.8.4    Opportunities
        6.8.5    Threats
    6.9    Value Chain Analysis
        6.9.1    Overview
        6.9.2    Research and Development
        6.9.3    Raw Material Procurement
        6.9.4    Manufacturing
        6.9.5    Marketing
        6.9.6    Distribution
        6.9.7    End-Use
    6.10    Porters Five Forces Analysis
        6.10.1    Overview
        6.10.2    Bargaining Power of Buyers
        6.10.3    Bargaining Power of Suppliers
        6.10.4    Degree of Competition
        6.10.5    Threat of New Entrants
        6.10.6    Threat of Substitutes
    6.11    Price Analysis
        6.11.1    Key Price Indicators
        6.11.2    Price Structure 
7   Market Breakup by Price
    7.1    Premium Products
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Mass Products
        7.2.1    Market Trends
        7.2.2    Market Forecast
8   Market Breakup by Gender
    8.1    Male
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Female
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Unisex
        8.3.1    Market Trends
        8.3.2    Market Forecast
9   Market Breakup by Product
    9.1    Arabic
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    French
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Others
        9.3.1    Market Trends
        9.3.2    Market Forecast
10   Perfume Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11   Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players

List of Figures

Figure 1: Saudi Arabia: Perfume Market: Major Drivers and Challenges
Figure 2: GCC: Perfume Market: Sales Value (in Billion US$), 2016-2021
Figure 3: GCC: Perfume Market: Breakup by Price (in %), 2021
Figure 4: GCC: Perfume Market: Breakup by Gender (in %), 2021
Figure 5: GCC: Perfume Market: Breakup by Perfume Type (in %), 2021
Figure 6: GCC: Perfume Market: Breakup by Region (in %), 2021
Figure 7: GCC: Perfume Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Saudi Arabia: Perfume Market: Sales Value (in Billion US$), 2016-2021
Figure 9: Saudi Arabia: Perfume Market: Breakup by Price (in %), 2021
Figure 10: Saudi Arabia: Perfume Market: Breakup by Gender (in %), 2021
Figure 11: Saudi Arabia: Perfume Market: Breakup by Product (in %), 2021
Figure 12: Saudi Arabia: Perfume Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 13: Saudi Arabia: Perfume Industry: SWOT Analysis
Figure 14: Saudi Arabia: Perfume Industry: Value Chain Analysis
Figure 15: Saudi Arabia: Perfume Industry: Porter’s Five Forces Analysis
Figure 16: Perfume Market: Price Structure
Figure 17: Saudi Arabia: Perfume (Premium Products) Market: Sales Value (in Billion US$), 2016 & 2021
Figure 18: Saudi Arabia: Perfume (Premium Products) Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 19: Saudi Arabia: Perfume (Mass Products) Market: Sales Value (in Billion US$), 2016 & 2021
Figure 20: Saudi Arabia: Perfume (Mass Products) Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 21: Saudi Arabia: Perfume (Male) Market: Sales Value (in Billion US$), 2016 & 2021
Figure 22: Saudi Arabia: Perfume (Male) Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 23: Saudi Arabia: Perfume (Female) Market: Sales Value (in Billion US$), 2016 & 2021
Figure 24: Saudi Arabia: Perfume (Female) Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 25: Saudi Arabia: Perfume (Unisex) Market: Sales Value (in Billion US$), 2016 & 2021
Figure 26: Saudi Arabia: Perfume (Unisex) Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 27: Saudi Arabia: Perfume (Arabic) Market: Sales Value (in Billion US$), 2016 & 2021
Figure 28: Saudi Arabia: Perfume (Arabic) Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 29: Saudi Arabia: Perfume (French) Market: Sales Value (in Billion US$), 2016 & 2021
Figure 30: Saudi Arabia: Perfume (French) Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 31: Saudi Arabia: Perfume (Others) Market: Sales Value (in Billion US$), 2016 & 2021
Figure 32: Saudi Arabia: Perfume (Others) Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 33: Perfume Manufacturing: Detailed Process Flow

List of Tables

Table 1: GCC: Perfume Market: Key Industry Highlights, 2021 and 2027
Table 2: Saudi Arabia: Perfume Market: Key Industry Highlights, 2021 and 2027
Table 3: Saudi Arabia: Perfume Market Forecast: Breakup by Price (in Billion US$), 2022-2027
Table 4: Saudi Arabia: Perfume Market Forecast: Breakup by Gender (in Billion US$), 2022-2027
Table 5: Saudi Arabia: Perfume Market Forecast: Breakup by Product (in Billion US$), 2022-2027
Table 6: Perfume Manufacturing: Raw Material Requirements
Table 7: Saudi Arabia: Perfume Market: Competitive Structure
Table 8: Saudi Arabia: Perfume Market: Key Players


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Key Questions Answered in This Report

The Saudi Arabia perfume market was valued at US$ 1.6 Billion in 2021.

We expect the Saudi Arabia perfume market to exhibit a CAGR of 4.59% during 2022-2027.

 

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of perfumes across the nation.

The rising consumer preferences toward natural perfumes over synthetic perfumes, along with the introduction of oud-based perfumes by numerous western brands, are primarily driving the Saudi Arabia perfume market.

Based on the price, the Saudi Arabia perfume market can be segmented into premium products and mass products. Currently, premium products hold the majority of the total market share.

Based on the gender, the Saudi Arabia perfume market has been divided into male, female, and unisex. Among these, unisex perfume currently exhibits a clear dominance in the market.

Based on the product, the Saudi Arabia perfume market can be categorized into Arabic, French, and others. Currently, Arabic perfumes account for the largest market share.

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