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The Saudi Arabia perfume market size reached US$ 1.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2.1 Billion by 2027, exhibiting a growth rate (CAGR) of 4.59% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Perfumes are used by both women and men, and signify the consumer’s personality, style and individuality. They are composed of various sources such as plant (bark, flowers, leaves, fruits, resins, roots, seeds and woods), animal (ambergris, castoreum, civet, hyraceum, honeycomb and musk), natural (lichens and seaweed) and synthetic. Historically, there has been an inclination for exotic ouds and fine perfumes in Saudi Arabia which has attracted numerous international perfume manufacturers to invest in the region. On account of this, Saudi Arabia has established itself as a major hub for the creation of trendsetting perfumes.
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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IMARC Group provides an analysis of the key trends in each sub-segment of the Saudi Arabia perfume market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on price, gender and product.
Breakup by Price:
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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On the basis of price, the market has been segmented into premium and mass products. Currently, premium products account for the majority of the market share owing to the greater emphasis on quality and personalization offered by these products.
Breakup by Gender:
Based on gender, unisex perfume represents the leading segment, holding the largest market share. Most of the consumers in Saudi Arabia prefer oriental fragrances which are unisex in nature such as sandalwood, musk, oud and amber.
Breakup by Product:
The market has also been divided on the basis of product type into Arabic, French and others. Amongst these, Arabic perfumes account for the majority of the market share, representing the most popular perfume type. Demand for expensive Arabic perfumes such as bukhur, amber, oud and rose owing to high income levels has been proactive in maintaining the market growth.
The report has also analysed the competitive landscape of the Saudi Arabia perfume market and provides the profiles of the major players.
This report provides a deep insight into the Saudi Arabia perfume market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the perfume industry in any manner.
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Billion |
| Segment Coverage | Price, Gender, Product |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The Saudi Arabia perfume market was valued at US$ 1.6 Billion in 2021.
We expect the Saudi Arabia perfume market to exhibit a CAGR of 4.59% during 2022-2027.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of perfumes across the nation.
The rising consumer preferences toward natural perfumes over synthetic perfumes, along with the introduction of oud-based perfumes by numerous western brands, are primarily driving the Saudi Arabia perfume market.
Based on the price, the Saudi Arabia perfume market can be segmented into premium products and mass products. Currently, premium products hold the majority of the total market share.
Based on the gender, the Saudi Arabia perfume market has been divided into male, female, and unisex. Among these, unisex perfume currently exhibits a clear dominance in the market.
Based on the product, the Saudi Arabia perfume market can be categorized into Arabic, French, and others. Currently, Arabic perfumes account for the largest market share.
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