The Saudi Arabia personal hygiene market size reached USD 5.36 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.01 Billion by 2033, exhibiting a growth rate (CAGR) of 4.10% during 2025-2033. The market is driven by increasing consumer demand for natural and organic personal hygiene products supported by sustainability, along with health-conscious trends in accordance with Vision 2030. Inflating disposable incomes and urbanization are driving premiumization, with luxury fragrances, male grooming, and skincare gaining popularity among high-end consumers. Development of e-commerce and influencer marketing further drive these trends, creating innovations and brand competition, further augmenting the Saudi Arabia personal hygiene market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 5.36 Billion |
Market Forecast in 2033 | USD 8.01 Billion |
Market Growth Rate 2025-2033 | 4.10% |
Rising Demand for Natural and Organic Personal Hygiene Products
The market is undergoing a notable transition towards natural and organic products, propelled by a growing consumer consciousness regarding health and sustainability. Consumers are becoming more cautious about synthetic ingredients, parabens, and sulfates, opting instead for products with plant-based, halal-certified, and eco-friendly formulations. This trend aligns with global movements toward clean beauty and green consumerism, as well as local preferences for Sharia-compliant products. Brands are responding by introducing organic soaps, chemical-free shampoos, and biodegradable sanitary products, often marketed with halal certifications to appeal to religious and health-conscious buyers. Additionally, e-commerce platforms and social media influencers are amplifying this trend by promoting natural hygiene solutions. With the Saudi government also encouraging sustainable practices under Vision 2030, the demand for organic and ethically produced personal care items is expected to grow steadily in the coming years.
Growth of Premium and Luxury Personal Hygiene Products
The rise in demand for premium and luxury products is propelling the Saudi Arabia personal hygiene market growth, fueled by rising disposable incomes and a growing preference for high-end grooming solutions. Consumers, particularly in urban areas such as Riyadh and Jeddah, are increasingly willing to invest in premium skincare, fragrances, and male grooming products from international brands. This trend is further supported by the influence of social media and the desire for personalized, high-quality hygiene experiences. The influencer advertising market in Saudi Arabia is anticipated to reach USD 95.69 Million in 2025, and it is projected to reach USD 139.20 Million by 2029. Internet users spend approximately USD 3.57 on social media as key players in mobile ad strategies. This increase heralds a profound trajectory in creator-led mobile marketing across the Kingdom. Luxury hotels, spas, and upscale retail outlets are also contributing to this shift by offering exclusive hygiene products. Additionally, the male grooming segment is expanding rapidly, with specialized beard care, colognes, and skincare lines gaining popularity. As Saudi consumers continue to prioritize self-care and wellness, the premium personal hygiene segment is expected to maintain strong growth, attracting both global and local brands to innovate and capture this lucrative market.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, gender, and distribution channel.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes soaps, hand sanitizers, bath and shower products, face care products, and others.
Gender Insights:
A detailed breakup and analysis of the market based on the gender have also been provided in the report. This includes unisex, male, and female.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes retail pharmacies, hospital based pharmacies, supermarkets, and e-commerce.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered | Soaps, Hand Sanitizers, Bath and Shower Products, Face Care Products, Others |
Genders Covered | Unisex, Male, Female |
Distribution Channels Covered | Retail Pharmacies, Hospital based Pharmacies, Supermarkets, E-commerce |
Regions Covered | Northern and Central Region, Western Region, Eastern Region, Southern Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: