Saudi Arabia Personal Hygiene Market

Saudi Arabia Personal Hygiene Market Overview:

The Saudi Arabia personal hygiene market size reached USD 5.36 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.01 Billion by 2033, exhibiting a growth rate (CAGR) of 4.10% during 2025-2033. The market is driven by increasing consumer demand for natural and organic personal hygiene products supported by sustainability, along with health-conscious trends in accordance with Vision 2030. Inflating disposable incomes and urbanization are driving premiumization, with luxury fragrances, male grooming, and skincare gaining popularity among high-end consumers. Development of e-commerce and influencer marketing further drive these trends, creating innovations and brand competition, further augmenting the Saudi Arabia personal hygiene market share.

Saudi Arabia Personal Hygiene Market Trends:

Rising Demand for Natural and Organic Personal Hygiene Products

The market is undergoing a notable transition towards natural and organic products, propelled by a growing consumer consciousness regarding health and sustainability. Consumers are becoming more cautious about synthetic ingredients, parabens, and sulfates, opting instead for products with plant-based, halal-certified, and eco-friendly formulations. This trend aligns with global movements toward clean beauty and green consumerism, as well as local preferences for Sharia-compliant products. Brands are responding by introducing organic soaps, chemical-free shampoos, and biodegradable sanitary products, often marketed with halal certifications to appeal to religious and health-conscious buyers. Additionally, e-commerce platforms and social media influencers are amplifying this trend by promoting natural hygiene solutions. With the Saudi government also encouraging sustainable practices under Vision 2030, the demand for organic and ethically produced personal care items is expected to grow steadily in the coming years.

Growth of Premium and Luxury Personal Hygiene Products

The rise in demand for premium and luxury products is propelling the Saudi Arabia personal hygiene market growth, fueled by rising disposable incomes and a growing preference for high-end grooming solutions. Consumers, particularly in urban areas such as Riyadh and Jeddah, are increasingly willing to invest in premium skincare, fragrances, and male grooming products from international brands. This trend is further supported by the influence of social media and the desire for personalized, high-quality hygiene experiences. The influencer advertising market in Saudi Arabia is anticipated to reach USD 95.69 Million in 2025, and it is projected to reach USD 139.20 Million by 2029. Internet users spend approximately USD 3.57 on social media as key players in mobile ad strategies. This increase heralds a profound trajectory in creator-led mobile marketing across the Kingdom. Luxury hotels, spas, and upscale retail outlets are also contributing to this shift by offering exclusive hygiene products. Additionally, the male grooming segment is expanding rapidly, with specialized beard care, colognes, and skincare lines gaining popularity. As Saudi consumers continue to prioritize self-care and wellness, the premium personal hygiene segment is expected to maintain strong growth, attracting both global and local brands to innovate and capture this lucrative market.

Saudi Arabia Personal Hygiene Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, gender, and distribution channel.

Product Insights:

• Soaps
• Hand Sanitizers
• Bath and Shower Products
• Face Care Products
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes soaps, hand sanitizers, bath and shower products, face care products, and others.

Gender Insights:

• Unisex
• Male
• Female

A detailed breakup and analysis of the market based on the gender have also been provided in the report. This includes unisex, male, and female.

Distribution Channel Insights:

• Retail Pharmacies
• Hospital based Pharmacies
• Supermarkets
• E-commerce

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes retail pharmacies, hospital based pharmacies, supermarkets, and e-commerce.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Personal Hygiene Market News:

• September 05, 2024: GROHE established itself as the first global sanitary brand to produce bath and shower products in Saudi Arabia, following the opening of a high-technology factory in Dammam. The 26,000-square-meter factory provides employment to over 200 local individuals with expertise in the production of concealed cisterns, utilizing state-of-the-art German technology. This project aligns with Saudi Vision 2030, aiming to enhance domestic production, create job opportunities, and improve customer satisfaction in the personal hygiene sector.

Saudi Arabia Personal Hygiene Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia personal hygiene market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia personal hygiene market on the basis of product?
• What is the breakup of the Saudi Arabia personal hygiene market on the basis of gender?
• What is the breakup of the Saudi Arabia personal hygiene market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia personal hygiene market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia personal hygiene market? 
• What are the key driving factors and challenges in the Saudi Arabia personal hygiene market?
• What is the structure of the Saudi Arabia personal hygiene market and who are the key players?
• What is the degree of competition in the Saudi Arabia personal hygiene market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia personal hygiene market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia personal hygiene market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia personal hygiene industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.