Saudi Arabia Pizza Restaurants Market

Market Overview:

Saudi Arabia pizza restaurants market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.2 Billion by 2033, exhibiting a growth rate (CAGR) of 5.2% during 2025-2033. The growing number of pizza restaurants, as they often target families and the younger generation, making them appealing venues for social gatherings, celebrations, and casual dining experiences, is primarily driving the market growth.

Pizza restaurants are dining establishments that specialize in serving pizza, a popular and versatile Italian dish enjoyed worldwide. They offer a diverse menu of pizzas, typically featuring a variety of crust options, sauce choices, and toppings to cater to various tastes and preferences. Pizza restaurants may range from casual, family-friendly pizzerias to upscale, gourmet pizza parlors, and they often provide a cozy and inviting atmosphere for patrons to enjoy their meals. In addition to traditional options, many pizza restaurants offer pasta dishes, salads, appetizers, and beverages to complement the dining experience. Whether for dine-in, takeout, or delivery, pizza restaurants have become a beloved staple in the culinary landscape, providing a convenient and enjoyable way for people to savor this beloved Italian creation.

Saudi Arabia Pizza Restaurants Market Trends:

Increasing youth population

Rising youth population in Saudi Arabia plays a major role in fueling the market growth. According to the 2024 Saudi Family Statistics Report released by the General Authority for Statistics (GASTAT), approximately 71% of Saudi Arabia's population was below the age of 35. Young people are more open to international cuisines and enjoy eating out or ordering food regularly. Pizza is a popular choice because it is tasty, easy to share, and available in many flavors. Many young Saudis also follow global food trends, which increases their interest in trying new pizza styles and brands. They often prefer quick and casual dining options, making pizza restaurants an ideal fit. Their preferences and habits continue to shape the fast food and casual dining landscape across the country.

Growing tech integration

Rising tech integration is positively influencing the market in Saudi Arabia. Many pizza brands use mobile apps and websites to make ordering faster and easier. Customers can view menus, customize their pizzas, and pay online without visiting the store. This convenience attracts busy people, especially the younger generation. Restaurants use technology to track orders, manage deliveries, and improve service speed. Some outlets employ smart kitchen tools and data analytics to reduce wait times and waste. As per the IMARC Group, the Saudi Arabia data analytics market size reached USD 689.2 Million in 2024. As more people continue to rely on smartphones and online services, tech integration is becoming key to reaching a wider audience and offering a smooth, modern dining experience in the competitive food market.

Increasing tourism activities

Rising tourism activities are impelling the market growth. The Saudi Minister of Tourism announced that the kingdom welcomed 30 Million international visitors in 2024, setting a new record for the nation. As the country is opening up to more international visitors through Vision 2030, the demand for familiar and accessible food options is high. Tourists often look for quick, reliable meals, and pizza is a global favorite that suits different tastes and dietary needs. Pizza restaurants in popular tourist areas, malls, and airports benefit from this growing foot traffic. International visitors recognize famous pizza brands, which makes them more likely to choose those options. Additionally, tour groups and families often prefer shareable meals, making pizza an easy choice. The tourism boost is also encouraging new restaurant openings and menu innovations to cater to diverse customers.

Saudi Arabia Pizza Restaurants Market Drivers:

Innovations in flavor

Innovations in flavor are offering a favorable market outlook. Customers are looking for new and exciting taste experiences, and pizza outlets are responding by offering creative and diverse flavors. Many restaurants are introducing local twists, such as using traditional spices, chicken kabsa toppings, or Arabic sauces to match local preferences. These unique options attract both loyal customers and curious first-time buyers. Offering limited-time flavors also creates excitement and encourages people to try something new. In addition, vegetarian, vegan, and spicy variations help reach wider groups of consumers with different dietary needs. Flavor innovations keep menus fresh and competitive, giving people a reason to return more often. As tastes are evolving, pizza restaurants that experiment with bold and creative flavors are gaining an edge in a dynamic food market. 

Increasing marketing efforts

Rising marketing efforts are bolstering the growth of the market. Pizza brands use social media, influencers, and online ads to reach a large and young audience. Eye-catching promotions, limited-time offers, and combo deals attract new customers and encourage repeat purchases. Many restaurants run loyalty programs and discounts through apps to build strong customer relationships. Creative marketing campaigns, such as giveaways or themed pizzas, generate excitement and word-of-mouth publicity. Advertising in malls, cinemas, and public events also helps brands stay visible and connect with people in high-traffic areas. Localized content and Arabic-language promotions make marketing more effective and relatable. These efforts not only enhance brand awareness but also aid restaurants in standing out in a competitive market, driving higher foot traffic, online orders, and overall business growth.

 Government support for the food and beverage (F&B) sector

Government support for the F&B sector is propelling the market growth. Through Vision 2030, the government is encouraging spending on tourism, entertainment, and dining, creating more opportunities for restaurant expansion. It eases regulations, supports small businesses, and provides funding or incentives for entrepreneurs in the F&B industry. This support is making it easier to open and broaden pizza outlets across the country. New infrastructure, such as malls and entertainment zones, is also catalyzing the demand for dining options like pizza. Training programs and events for the hospitality sector improve service quality and attract more customers. By promoting a modern lifestyle and encouraging local and international brands to invest, the government aids in creating a competitive and innovative pizza market that meets the changing needs of both residents and tourists.

Saudi Arabia Pizza Restaurants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on category.

Category Insights:

• Chained Pizza Outlets
• Independent Pizza Outlets

The report has provided a detailed breakup and analysis of the market based on the category of device. This includes chained pizza outlets and independent pizza outlets.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Pizza Restaurants Market News:

• June 2025: Blu Pizzeriá, owned by Emiratis, launched in An Nakheel, Riyadh. The Riyadh location was an elegant space showcasing dark wooden accents, comfortable seating, and ornamental plants. The menu offered both traditional and creative takes on pizza, appealing to selective eaters.
• January 2025: PizzaExpress, collaborating with SSP Group, launched two locations, one at Jeddah's King Abdulaziz International Airport and another at King Khalid International Airport in Riyadh, Saudi Arabia. This represented a significant phase in PizzaExpress’ goal of launching 1,000 restaurants worldwide by 2030, delivering its ‘proper’ pizza, team in black and white stripes, along with dough balls and garlic butter to travelers in the Middle East.
• November 2024: Arina Pizzeria, the inaugural restaurant run by the deaf in Saudi Arabia, was launched in Qatif. It provided not just outstanding cuisine but also a compelling story of strength and togetherness. As guests entered, they were welcomed by the establishment's motto: ‘A slice of tranquility, a realm of taste.’
• October 2024: Pizza Hut Saudi Arabia partnered with Americana Restaurants to open an inclusive eatery in Riyadh. This effort was a component of Pizza Hut's Opportunity4All. The initiative sought to incorporate a greater number of individuals with disabilities into employment, beginning at this Riyadh site and extending across the Kingdom and the Middle East.

Saudi Arabia Pizza Restaurants Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia pizza restaurants market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Saudi Arabia pizza restaurants market?
• What is the breakup of the Saudi Arabia pizza restaurants market on the basis of category?
• What are the various stages in the value chain of the Saudi Arabia pizza restaurants market? 
• What are the key driving factors and challenges in the Saudi Arabia pizza restaurants?
• What is the structure of the Saudi Arabia pizza restaurants market and who are the key players?
• What is the degree of competition in the Saudi Arabia pizza restaurants market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia pizza restaurants market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia pizza restaurants market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia pizza restaurants industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.