Saudi Arabia Sports and Energy Drinks Market

Saudi Arabia Sports and Energy Drinks Market Overview:

The Saudi Arabia sports and energy drinks market size reached USD 1.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.93% during 2025-2033. The market is experiencing steady growth due to rising focus on healthy lifestyles, higher engagement in fitness activities and sporting events, increasing digital platforms and government investments in sporting infrastructure and hosting international sporting events.

Saudi Arabia Sports and Energy Drinks Market Trends:

The Rise of Health-Conscious Consumers

The Saudi Arabia sports and energy drinks market share is experiencing a shift toward health-conscious consumer trends. With growing awareness about the ill health effects linked to excessive sugar and caffeine consumption, consumers are preferring products containing natural ingredients, less sugar, and electrolytes. This movement is most prevalent among younger audiences and health-conscious consumers who are particular about the nutritional content of their beverages. Companies are reacting by reformulating brands to be in step with these trends for health, providing choices that address the desire for cleaner labels and functional attributes. Moreover, the introduction of a 50% sugar tax on sugary drinks in 2017 has also impacted consumer shopping behavior, promoting the consumption of products that are viewed as healthier options. This shifting consumer behavior is transforming the market scenario, as brands are forced to innovate and evolve in response to the rising demand for health-related offerings.

Government Initiatives and Infrastructure Development

The Vision 2030 program by the Saudi government is at the forefront of reshaping the Saudi Arabia sports and energy drinks market outlook. Through the development of sporting infrastructure and encouragement of active living, the government is creating an atmosphere that will boost physical activity. Developments such as the Riyadh Sports Boulevard illustrate this effort through offering world-class facilities that induce public participation in sport and physical fitness. These advancements strengthen the country's sporting culture and also fuel demand for products that enable athletic performance and recovery. The government's health and wellness focus is also expressed through its desire to host global sporting events, which have the effect of creating awareness and stimulating local participation. Consequently, the sports and energy drinks market is witnessing growth as customers look for beverages that can support their active lifestyles and the country's focus on physical wellness.

Digital Engagement and E-Commerce Growth

The increasing digital platforms and e-commerce is strongly impacting the Saudi Arabia sports and energy drinks market growth. According to industry reports, e-commerce in Saudi Arabia has experienced notable growth in both value and volume, particularly in home care and personal care products, while shelf-stable food items have also increased significantly. The online channel accounted for nearly one-third of market revenue in early 2024, exhibiting 3.3 times rise in online revenue and a 17% growth in the number of brands on the internet since 2019. Hence, consumers are increasingly relying on digital channels for product information, reviews, and purchases, driven by the convenience and accessibility provided by online platforms. Social media influencers and fitness enthusiasts are using these platforms to promote healthy living and endorse products, thus influencing consumer behavior and purchasing decisions. Brands are boosting their online presence, by interacting with consumers through targeted marketing campaigns, and providing online-specific offers. The expansion of e-commerce has also enabled the introduction of niche and international brands to the Saudi market, offering customers a wider selection of products.

Saudi Arabia Sports and Energy Drinks Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, target audience, distribution channel, packaging, and ingredient.

Product Type Insights:

• Sports Drinks
• Energy Drinks
• Electrolyte-Enhanced Water

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sports drinks, energy drinks, and electrolyte-enhanced water.

Target Audience Insights:

• Athletes
• Fitness Enthusiasts
• Active Individuals
• Health-Conscious Consumers

The report has provided a detailed breakup and analysis of the market based on the target audience. This includes athletes, fitness enthusiasts, active individuals, and health-conscious consumers.

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Convenience Stores
• Health Food Stores
• Online Retail
• Gymnasiums

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets/hypermarkets, convenience stores, health food stores, online retail, and gymnasiums.

Packaging Insights:

• Bottles
• Cans
• Pouches
• Cartons
• Concentrates

The report has provided a detailed breakup and analysis of the market based on the packaging. This includes bottles, cans, pouches, cartons, and concentrates.

Ingredient Insights:

• Carbohydrates
• Electrolytes (Sodium, Potassium, Magnesium)
• Caffeine
• Vitamin B
• Antioxidants

A detailed breakup and analysis of the market based on the ingredients have also been provided in the report. This includes carbohydrates, electrolytes (sodium, potassium, magnesium), caffeine, vitamin B, and antioxidants.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Saudi Arabia Sports and Energy Drinks Market News:

• In February 2024, the Saudi Pro League (SPL), the premier soccer division of Saudi Arabia, has welcomed drinks powerhouse PepsiCo as its newest gold partner. This agreement is intended to last for the rest of the season and the full 2024/25 campaign. Additionally, PepsiCo’s Aquafina has been designated as SPL’s official water partner, with Pepsi as the official soft drink partner, Gatorade as the official sports beverage partner, and Lay’s as the official potato chip partner. This collaboration seeks to enhance the matchday experience for supporters via a range of activations and events.

Saudi Arabia Sports and Energy Drinks Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia sports and energy drinks market performed so far and how will it perform in the coming years?
• What is the breakup of the Saudi Arabia sports and energy drinks market on the basis of product type?
• What is the breakup of the Saudi Arabia sports and energy drinks market on the basis of target audience?
• What is the breakup of the Saudi Arabia sports and energy drinks market on the basis of distribution channel?
• What is the breakup of the Saudi Arabia sports and energy drinks market on the basis of packaging?
• What is the breakup of the Saudi Arabia sports and energy drinks market on the basis of ingredient?
• What is the breakup of the Saudi Arabia sports and energy drinks market on the basis of region?
• What are the various stages in the value chain of the Saudi Arabia sports and energy drinks market? 
• What are the key driving factors and challenges in the Saudi Arabia sports and energy drinks?
• What is the structure of the Saudi Arabia sports and energy drinks market and who are the key players?
• What is the degree of competition in the Saudi Arabia sports and energy drinks market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia sports and energy drinks market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia sports and energy drinks market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia sports and energy drinks industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.