Saudi Arabia Toys Market

Market Overview:

Saudi Arabia toys market size reached USD 539.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 921.6 Million by 2033, exhibiting a growth rate (CAGR) of 6.01% during 2025-2033. The introduction of interactive and smart toys incorporating technology like augmented reality and artificial intelligence, which can attract consumers looking for more engaging and educational play experiences, is driving the market.

Saudi Arabia Toys Market Analysis:

• Major Market Drivers: The rising young population and increasing disposable incomes encourage parents to invest in high-quality, educational toys which represent the major driver of the market. Government initiatives promoting family entertainment and leisure activities also support the market, boosting interest in a variety of toys. In addition to this, e-commerce growth has made a wide range of toys more accessible, increasing sales.
• Key Market Trends: The rising demand for educational and STEM-based toys, aligning with parents' focus on child development represents the key trend of the market. Another emerging trend is the popularity of sustainable and eco-friendly toys as environmentally conscious choices become more valued. Additionally, the growth of licensed toys tied to movies and TV shows, along with interactive, digital, and augmented reality toys, is transforming the toys market in Saudi Arabia.
• Competitive Landscape: Some of the major market players in the Saudi Arabia toys industry include LEGO System A/S, Toys Brand Trading Company, Samaco Toys & Leisure, among many others.
• Challenges and Opportunities: The market faces various challenges including rising production costs, influenced by material expenses and fluctuating import taxes, which can impact pricing and profit margins. However, the market also faces several opportunities, such as a young population with growing disposable incomes and a preference for educational and tech-driven toys. The expansion of e-commerce platforms enhances accessibility, while government initiatives focused on family entertainment further boost demand.

Toys, timeless companions of childhood, transcend mere playthings to become portals of imagination and growth. These objects of delight not only entertain but also serve as vital tools for cognitive development. From plush teddy bears to intricate building blocks, toys stimulate a child's senses, fostering motor skills, spatial awareness, and problem-solving abilities. More than entertainment, they provide a medium for social interaction, teaching invaluable lessons about sharing, cooperation, and empathy. Toys also play a pivotal role in cultural and societal contexts, reflecting the values and aspirations of different communities. They carry the power to shape dreams, instill curiosity, and ignite a passion for learning. As technological advancements continue to influence the toy industry, the essence of these cherished objects endures, reminding us that in the realm of childhood, toys are not just inanimate objects they are conduits to a world where possibilities are boundless, and imagination knows no bounds.

Saudi Arabia Toys Market Trends:

The toys market in Saudi Arabia is experiencing robust growth, propelled by several key drivers. Firstly, the advent of cutting-edge technology has revolutionized the industry, with the integration of augmented reality and artificial intelligence enhancing the interactive and educational aspects of toys. Consequently, parents are increasingly inclined to invest in toys that offer both entertainment and developmental benefits for their children which is expected to increase the overall Saudi Arabia toys market share. Moreover, the growing emphasis on sustainability has led to a surge in eco-friendly and responsibly sourced toy options, aligning with the evolving consumer preferences for environmentally conscious products. Additionally, the regional rise in disposable income levels has expanded the purchasing power of families, driving demand for premium and innovative toys. Furthermore, strategic collaborations between toy manufacturers and popular entertainment franchises have fueled the market, as themed toys capitalize on the popularity of beloved characters. In conclusion, a confluence of technological advancements, environmental consciousness, increased disposable income, and strategic partnerships are steering the growth trajectory of the toy market in Saudi Arabia.

Saudi Arabia Toys Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, age group, and sales channel.

Product Type Insights:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.

Age Group Insights:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years
   

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Departmental Stores
• Online Stores
• Others
   

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes supermarkets and hypermarkets, specialty stores, departmental stores, online stores, and others.

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern and Central Region, Western Region, Eastern Region, and Southern Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include: 

• LEGO System A/S
• Toys Brand Trading Company
• Samaco Toys & Leisure
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.) 

Saudi Arabia Toys Market News:

• In October 2024, Saudi Entertainment Ventures (Seven) partnered with toy company Mattel to bring Hot Wheels e-karting experiences to Saudi Arabia. The Hot Wheels indoor e-karting venues will come to six key cities in the kingdom including Riyadh, Makkah, Taif, Al Madinah, Tabuk, and Jazan.
• In September 2023, Spin Master, a global children’s entertainment company, announced the launch of an exclusive toy line in Saudi Arabia, inspired by the upcoming film, “PAW Patrol: The Mighty Movie.” The new collection showcased the cherished “PAW Patrol” characters, each accompanied by their unique vehicles and a host of additional features.

Saudi Arabia Toys Market Report Coverage:

Key Questions Answered in This Report:

• How has the Saudi Arabia toys market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Saudi Arabia toys market?
• What is the breakup of the Saudi Arabia toys market on the basis of product type?
• What is the breakup of the Saudi Arabia toys market on the basis of age group?
• What is the breakup of the Saudi Arabia toys market on the basis of sales channel?
• What are the various stages in the value chain of the Saudi Arabia toys market? 
• What are the key driving factors and challenges in the Saudi Arabia toys?
• What is the structure of the Saudi Arabia toys market and who are the key players?
• What is the degree of competition in the Saudi Arabia toys market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia toys market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia toys market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia toys industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.