Saudi Arabia Watch Market

Saudi Arabia Watch Market Overview:

The Saudi Arabia watch market size was valued at USD 0.70 Billion in 2024. Looking forward, the market is estimated to reach USD 1.00 Billion by 2033, exhibiting a CAGR of 3.90% during 2025-2033.  Northern and Central Region currently dominate the market, holding a significant market share of 40.8% in 2024. The growing emergence of exhibitions to showcase the latest and limited-edition collections, rising emergence of high-end boutiques and exclusive retailers, and increasing number of online shopping platforms represent some of the key factors fueling the Saudi Arabia watch market share.

The rise in disposable income, fueled by economic diversification under Vision 2030, has expanded the purchasing power of consumers. This has led to greater demand for premium and luxury watches from globally renowned brands, which are seen as both status symbols and personal investments. For instance, in June 2025, Ahmed Seddiqi & Sons, a renowned luxury watch retailer, unveiled its Summer 2025 collection, showcasing timepieces crafted specifically for travel and outdoor adventures. The newly launched range emphasizes durability, style, and functionality, catering to consumers seeking performance-oriented luxury watches for seasonal excursions. Saudi culture places strong emphasis on prestige and exclusivity. Limited-edition and heritage timepieces are highly sought after by collectors and affluent individuals, contributing to the expansion of the high-end segment. Watches are often used to mark significant life milestones or professional achievements.

The Saudi Arabia watch market growth is also driven by the growing interest in health and fitness, which has boosted the popularity of smartwatches and hybrid models. These devices offer features like heart rate monitoring, sleep tracking, and smartphone connectivity, catering to a tech-savvy younger demographic. For instance, in February 2025, Jaddaf revealed that Kospet smartwatches will be launched in authorized retail outlets beginning in March. These timepieces will feature a diverse selection, blending cutting-edge technology with sleek, contemporary aesthetics to appeal to Saudi customers seeking a combination of sophisticated style and high functionality. Additionally, sustainability is becoming a growing consideration. Environmentally conscious consumers are increasingly choosing watches made from recycled materials or sustainable manufacturing processes.

Saudi Arabia Watch Market Trends:

Rising Affluence and Aspirational Lifestyle

The increasing disposable income among Saudi consumers, especially within the younger generation, is significantly driving the demand for luxury and premium watches. As individuals seek to showcase status and personal success, branded timepieces are becoming popular lifestyle symbols. The cultural emphasis on elegance and high-quality accessories further fuels this trend. Moreover, Saudi Arabia’s Vision 2030 initiative has elevated the standard of living, enabling more people to afford luxury goods. As such, in 2024, Laco and 10Ten Labs released a Middle East-exclusive limited edition of 75 pastel-tone pilot watches, 25 each in Smoked Salmon, Fuchsia, and Moss Aqua. Each 39mm piece features a Miyota 821A movement and costs USD 620. Watches are often considered both practical and stylish investments, appealing to affluent buyers. With expanding high-end retail outlets and premium brand boutiques across major cities like Riyadh and Jeddah, consumers have greater access to global watch brands, thereby boosting sales in the mid to luxury watch segment.

Growth in E-commerce and Digital Marketing

Digital transformation has played a key role in reshaping the Saudi Arabia watch market outlook. E-commerce platforms now offer a wide selection of international and local watch brands, making it easier for consumers to browse, compare, and purchase online. According to an industry report, by the fourth quarter of 2024, the Kingdom had 40,953 registered e-commerce businesses, reflecting a 10% increase compared to the previous year. Enhanced digital payment systems, nationwide delivery, and improved return policies have built trust in online shopping. Additionally, brands are leveraging social media platforms and influencer marketing to reach a younger, tech-savvy demographic. Engaging content, virtual try-ons, and interactive campaigns are helping brands maintain consumer interest and brand loyalty. This digital shift is not only expanding market reach but also making watch shopping more accessible, particularly in regions where physical retail presence is limited.

Growing Popularity of Smartwatches

Smartwatches are gaining considerable traction among Saudi consumers due to the rising awareness of health, fitness, and connectivity. According to the Saudi Arabia watch market trends, these devices combine functionality with fashion, appealing to a broad audience, from tech enthusiasts to professionals and fitness-conscious individuals. Increasing smartphone penetration, tech-savvy youth, and integration of advanced features like GPS, heart rate monitoring, and call/text access have boosted demand. Moreover, global and regional brands are launching smartwatches tailored for Arabic language support and regional preferences. As smartwatches become more affordable and versatile, they are expanding the overall watch market, especially in the mid-range segment. The growing emphasis on wellness, convenience, and smart living continues to fuel this shift towards multifunctional timepieces. For instance, in August 2023, Samsung Gulf Electronics unveiled a special edition of its newest smartwatch that honors the Middle East’s longstanding heritage in astronomy, science, and timekeeping traditions. This exclusive model will be available across multiple countries in the region, including Saudi Arabia, the UAE, Bahrain, Egypt, Iraq, Jordan, Kuwait, Morocco, Oman, Qatar, and Turkey, reflecting Samsung’s continued emphasis on regional innovation and cultural appreciation through its wearable technology.

Saudi Arabia Watch Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Saudi Arabia watch market, along with forecasts at the regional, and country levels from 2025-2033. The market has been categorized based on type, price range, distribution channel, and end user.

Analysis by Type:

• Quartz
• Mechanical

Quartz filters stand as the largest type in 2024, holding 74.3% of the market due to their affordability, accuracy, and low maintenance. Unlike mechanical watches, quartz timepieces are powered by batteries, making them more cost-effective and appealing to a broad consumer base. Their precise timekeeping and wide variety of styles cater to both everyday wearers and fashion-conscious buyers. Additionally, the strong presence of global quartz watch brands in local retail outlets, combined with growing demand for reliable and stylish accessories, further boosts their popularity. These factors collectively make quartz watches the preferred choice for many consumers in the Saudi market.

Analysis by Price Range:

• Low-Range
• Mid-Range
• Luxury

Low-priced watches hold the largest share in the Saudi Arabia watch market due to their affordability, widespread accessibility, and practicality for everyday use. These watches appeal to a broad consumer base, including middle- and lower-income groups, students, and workers who prioritize function over luxury. The availability of diverse styles, reliable quartz mechanisms, and trendy designs at economical prices further enhances their appeal. According to the Saudi Arabia watch market forecast, the presence of numerous international and local brands offering low-cost options in retail stores and online platforms boosts their penetration. This affordability-driven demand positions low-priced watches as the dominant segment in the overall Saudi watch market.

Analysis by Distribution Channel:

• Online Retail Stores
• Offline Retail Stores

Offline retail stores stand as the largest share in 2024, holding 65.7% of the market. These stores continue to dominate the Saudi Arabia watch market due to consumers’ preference for in-person shopping experiences, especially when purchasing premium or luxury timepieces. Physical stores allow customers to see, touch, and try on watches, ensuring authenticity and satisfaction before buying. This is particularly important in a market where brand reputation and craftsmanship are highly valued. Personal customer service, on-site repairs, and warranty support further boost consumer trust. Malls and brand-exclusive showrooms also contribute to higher footfall, making brick-and-mortar stores a preferred choice for buyers looking for assurance and premium service.

Analysis by End User:

• Men
• Women
• Unisex

Men lead the market with 58.8% of market share in 2024 due to their strong cultural preference for timepieces as both functional accessories and status symbols. Watches are commonly worn by men for professional, formal, and social occasions, making them an essential part of daily attire. Additionally, luxury and smartwatches are increasingly popular among male consumers who value style, brand prestige, and technological features, which further drives the Saudi Arabia watch market demand. The wider variety of designs, sizes, and functionalities tailored for men further strengthens their dominance in the market. High disposable incomes among male consumers also contribute to higher spending on premium and collectible watches in the region.

Regional Analysis:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

In 2024, the Northern and Central regions accounted for the largest market share of 40.8%. The Northern and Central regions of Saudi Arabia, particularly Riyadh, drive the watch market due to several key factors. These regions benefit from higher disposable incomes and a concentration of affluent consumers influenced by Vision 2030 economic reforms. The growth of premium retail outlets, such as luxury malls and flagship boutiques, boosts access to a wide range of domestic and international watch brands. Cultural preferences for watches as gifts during religious festivals, weddings, and professional milestones further fuel demand. Additionally, the presence of major lifestyle events and exhibitions in Riyadh promotes awareness of luxury timepieces, encouraging both aspirational and collector purchases, thereby strengthening regional dominance in the Saudi watch market.

Competitive Landscape:

The Saudi Arabia watch market features a competitive landscape marked by the presence of international luxury brands, regional players, and smart wearable manufacturers. Brands such as Rolex, Omega, and TAG Heuer dominate the premium segment, catering to affluent consumers seeking prestige and craftsmanship. Meanwhile, affordable fashion watch brands like Fossil and Casio appeal to price-sensitive buyers. The smart watch segment is rapidly growing, with tech giants like Apple, Samsung, and Huawei gaining market share due to increasing health and fitness awareness. Local retailers and authorized distributors play a vital role in accessibility across retail channels. Brand collaborations, limited editions, and digital marketing strategies further intensify competition across segments.

The report provides a comprehensive analysis of the competitive landscape in the Saudi Arabia watch market with detailed profiles of all major companies, including:

• Apple Inc.
• Casio Computer Co. Ltd.
• Citizen Watch Co. Ltd.
• Movado Group Inc.
• Rolex SA
• Samsung Electronics Co. Ltd.
• Seiko Watch Corporation (Seiko Group Corporation)

Latest News and Developments:

• May 2025: Biver announced a retail partnership with Crown & Compass in Riyadh, Saudi Arabia. This collaboration expands Biver’s Middle East presence, offering Saudi collectors access to its timepieces. Biver’s signature collections, including the Carillon Tourbillon and Automatique, will be available through Crown & Compass.
• May 2025: Raketa and Saudi fashion house 1886 launched the limited-edition "First in Space" watch, honoring Saudi Arabia’s space legacy. Featuring a green Aventurine stone dial, 24-hour scale, and in-house calibre 2624A movement, the 43mm stainless steel watch is limited to 60 pieces, priced at SAR 13,750.
• February 2025: Attar United opened its second Hublot boutique in Riyadh’s Solitaire Mall, following its 2020 launch in Al-Khobar. The 2,650-square-foot store features the region's first Experiential Room, showcasing Hublot’s innovative materials and watchmaking techniques, solidifying Saudi Arabia as a key growth market for luxury Swiss watches.
• January 2025: Sotheby’s announced its first international auction in Saudi Arabia, "Origins," set for February 8 in Diriyah. The sale features rare watches, including a prototype Richard Mille RM 038 "Yohan Blake" with an estimate up to USD 1.5 Million, a Rolex "Paul Newman Musketeer" Daytona, and a unique 2007 Cartier Crash.
• September 2024: TAG Heuer launched two limited-edition timepieces for Saudi Arabia’s 94th National Day: the 41mm Carrera Day Date KSA and the 29mm Carrera Date KSA. Both feature green smoked sunray-brushed dials, Arabic numerals, and TAG Heuer’s Calibre 5 and Calibre 9 automatic movements, celebrating Saudi heritage.

Saudi Arabia Watch Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Saudi Arabia watch market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Saudi Arabia watch market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Saudi Arabia watch industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.