The global set-top box market reached a value of US$ 17.6 Billion in 2018. A set-top box (STB), also known as a set-top unit, is a hardware device that receives, decodes and displays signals from digital television (DTV) broadcasts on a television. It is necessary for television viewers who use analog television sets to receive digital broadcasts. It is also used in cable, satellite, and over-the-air (OTA) television systems. In addition, STB also includes a web browser, RAM, MPEG decoder chip and an operating system that coordinate access to files, programs, interfaces and services. It can also perform complex functions such as video conferencing, home networking, video-on-demand and internet protocol (IP) telephony.
The growing digitization of television networks and advancements in digital broadcast technologies are the key factors driving the growth of the market. Consumers are increasingly demanding seamless, high-quality video streaming along with value-added services such as channel pack subscriptions, HD channels and interactive videos. Additionally, there has been widespread adoption of set-top boxes in recent years. The increasing affordability of smart TVs coupled with the rapid proliferation of Over the Top (OTT) media services has allowed the viewers to access the content of their choice without paying an additional fee. Moreover, various technological advancements such as the introduction of motion sensors, Bluetooth connectivity, IOT (Internet of Things) integration along with support for interactive gaming platforms, virtual reality and artificial intelligence have significantly driven the demand for the product. Furthermore, factors such as the implementation of governmental policies mandating the installation of set-top boxes in several countries along with rising disposable incomes are also positively impacting the market growth. Looking forward, IMARC Group expects the market to reach a value of US$ 21.8 Billion by 2024, registering a CAGR of 3.6% during 2019-2024.
Report Coverage:
- Historical, Current and Future Market Trends
- Market Breakup by Type:
- Cable STB
- Satellite STB
- Digital Terrestrial Television (DTT) STB
- Internet Protocol (IP) STB
- Over-The-Top (OTT) STB
- Market Breakup by Resolution:
- HD (High Definition)
- SD (Standard Definition)
- UHD (Ultra-High Definition)
- Market Breakup by End-User:
- Residential
- Commercial
- Others
- Market Breakup by Service Type:
- Market Breakup by Distribution Channel:
- Online Stores
- Offline Stores
- Market Breakup by Region:
- Asia Pacific
- Europe
- North America
- Middle East and Africa
- Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being ARRIS International, HUMAX Electronics, DISH Network, Roku, Huawei Technologies Co., Technicolor, Apple Inc., Google Inc., Samsung Group, EchoStar Corporation, Skyworth Digital, etc.
Key Questions Answered in This Report:
- How has the global set-top box market performed so far and how will it perform in the coming years?
- What are the key regional markets in the global set-top box industry?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the resolution?
- What is the breakup of the market based on the end-user?
- What is the breakup of the market based on the service type?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the global set-top box industry?
- What are the key driving factors and challenges in the global set-top box industry?
- What is the structure of the global set-top box industry and who are the key players?
- What is the degree of competition in the global set-top box industry?
- What are the profit margins in the set-top box industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Set-Top Box Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Type
5.4 Market Breakup by Resolution
5.5 Market Breakup by End-User
5.6 Market Breakup by Service Type
5.7 Market Breakup by Distribution Channel
5.8 Market Breakup by Region
5.9 Market Forecast
6 Market Breakup by Type
6.1 Cable STB
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Satellite STB
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Digital Terrestrial Television (DTT) STB
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Internet Protocol (IP) STB
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Over-The-Top (OTT) STB
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Resolution
7.1 HD (High Definition)
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 SD (Standard Definition)
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 UHD (Ultra-High Definition)
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by End-User
8.1 Residential
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Commercial
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Service Type
9.1 PayTV
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Free-to-Air
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Online Stores
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Offline Stores
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Region
11.1 Asia Pacific
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Europe
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 North America
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Middle East and Africa
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Latin America
11.5.1 Market Trends
11.5.2 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porter’s Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 ARRIS International
16.3.2 HUMAX Electronics
16.3.3 DISH Network
16.3.4 Roku
16.3.5 Huawei Technologies
16.3.6 Technicolor
16.3.7 Apple Inc.
16.3.8 Google Inc.
16.3.9 Samsung Group
16.3.10 EchoStar Corporation
16.3.11 Skyworth Digital
List of Figures
Figure 1: Global: Set-Top Box Market: Major Drivers and Challenges
Figure 2: Global: Set-Top Box Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Set-Top Box Market: Breakup by Type (in %), 2018
Figure 4: Global: Set-Top Box Market: Breakup by Resolution (in %), 2018
Figure 5: Global: Set-Top Box Market: Breakup by End-User (in %), 2018
Figure 6: Global: Set-Top Box Market: Breakup by Service Type (in %), 2018
Figure 7: Global: Set-Top Box Market: Breakup by Distribution Channel (in %), 2018
Figure 8: Global: Set-Top Box Market: Breakup by Region (in %), 2018
Figure 9: Global: Set-Top Box Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 10: Global: Set-Top Box Industry: SWOT Analysis
Figure 11: Global: Set-Top Box Industry: Value Chain Analysis
Figure 12: Global: Set-Top Box Industry: Porter’s Five Forces Analysis
Figure 13: Global: Set-Top Box (Cable STB) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 14: Global: Set-Top Box (Cable STB) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 15: Global: Set-Top Box (Satellite STB) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 16: Global: Set-Top Box (Satellite STB) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 17: Global: Set-Top Box (Digital Terrestrial Television STB) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 18: Global: Set-Top Box (Digital Terrestrial Television STB) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 19: Global: Set-Top Box (Internet Protocol STB) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 20: Global: Set-Top Box (Internet Protocol STB) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 21: Global: Set-Top Box (Over-The-Top STB) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 22: Global: Set-Top Box (Over-The-Top STB) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 23: Global: Set-Top Box (HD) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 24: Global: Set-Top Box (HD) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 25: Global: Set-Top Box (SD) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 26: Global: Set-Top Box (SD) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 27: Global: Set-Top Box (UHD) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 28: Global: Set-Top Box (UHD) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 29: Global: Set-Top Box (Residential) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 30: Global: Set-Top Box (Residential) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 31: Global: Set-Top Box (Commercial) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 32: Global: Set-Top Box (Commercial) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 33: Global: Set-Top Box (Other End-Users) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 34: Global: Set-Top Box (Other End-Users) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 35: Global: Set-Top Box (PayTV) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 36: Global: Set-Top Box (PayTV) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 37: Global: Set-Top Box (Free-to-Air) Market: Sales Value (in Billion US$), 2013 & 2018
Figure 38: Global: Set-Top Box (Free-to-Air) Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 39: Global: Set-Top Box Market: Sales Through Online Stores (in Billion US$), 2013 & 2018
Figure 40: Global: Set-Top Box Market Forecast: Sales Through Online Stores (in Billion US$), 2019-2024
Figure 41: Global: Set-Top Box Market: Sales Through Offline Stores (in Billion US$), 2013 & 2018
Figure 42: Global: Set-Top Box Market Forecast: Sales Through Offline Stores (in Billion US$), 2019-2024
Figure 43: Asia Pacific: Set-Top Box Market: Sales Value (in Billion US$), 2013 & 2018
Figure 44: Asia Pacific: Set-Top Box Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 45: Europe: Set-Top Box Market: Sales Value (in Billion US$), 2013 & 2018
Figure 46: Europe: Set-Top Box Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 47: North America: Set-Top Box Market: Sales Value (in Billion US$), 2013 & 2018
Figure 48: North America: Set-Top Box Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 49: Middle East and Africa: Set-Top Box Market: Sales Value (in Billion US$), 2013 & 2018
Figure 50: Middle East and Africa: Set-Top Box Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 51: Latin America: Set-Top Box Market: Sales Value (in Billion US$), 2013 & 2018
Figure 52: Latin America: Set-Top Box Market Forecast: Sales Value (in Billion US$), 2019-2024
List of Tables
Table 1: Global: Set-Top Box Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Set-Top Box Market Forecast: Breakup by Type (in Billion US$), 2019-2024
Table 3: Global: Set-Top Box Market Forecast: Breakup by Resolution (in Billion US$), 2019-2024
Table 4: Global: Set-Top Box Market Forecast: Breakup by End-User (in Billion US$), 2019-2024
Table 5: Global: Set-Top Box Market Forecast: Breakup by Service Type (in Billion US$), 2019-2024
Table 6: Global: Set-Top Box Market Forecast: Breakup by Distribution Channel (in Billion US$), 2019-2024
Table 7: Global: Set-Top Box Market Forecast: Breakup by Region (in Billion US$), 2019-2024
Table 8: Global: Set-Top Box Market Structure
Table 9: Global: Set-Top Box Market: Key Players