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Set-Top Box Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

The global set-top box market reached a value of US$ 17.17 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 3.5% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor. 

A set-top box (STB), also known as a set-top unit, is a hardware device that receives, decodes and displays signals from digital television (DTV) broadcasts on a television. It is necessary for television viewers who use analog television sets to receive digital broadcasts. It is also used in cable, satellite, and over-the-air (OTA) television systems. In addition, STB also includes a web browser, RAM, MPEG decoder chip and an operating system that coordinate access to files, programs, interfaces and services. It can also perform complex functions such as video conferencing, home networking, video-on-demand and internet protocol (IP) telephony.

The growing digitization of television networks and advancements in digital broadcast technologies are the key factors driving the growth of the market. Consumers are increasingly demanding seamless, high-quality video streaming along with value-added services such as channel pack subscriptions, HD channels and interactive videos. Additionally, there has been widespread adoption of set-top boxes in recent years. The increasing affordability of smart TVs coupled with the rapid proliferation of Over the Top (OTT) media services has allowed the viewers to access the content of their choice without paying an additional fee. Moreover, various technological advancements such as the introduction of motion sensors, Bluetooth connectivity, IOT (Internet of Things) integration along with support for interactive gaming platforms, virtual reality and artificial intelligence have significantly driven the demand for the product. Furthermore, factors such as the implementation of governmental policies mandating the installation of set-top boxes in several countries along with rising disposable incomes are also positively impacting the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global set-top box market, along with forecasts for growth at the global and regional level from 2021-2026. Our report has categorized the market based on region, type, resolution, end-user, service type, and distribution.

Breakup by Type:

  • Cable STB
  • Satellite STB
  • Digital Terrestrial Television (DTT) STB
  • Internet Protocol (IP) STB
  • Over-The-Top (OTT) STB
     

Breakup by Resolution:

  • HD (High Definition)
  • SD (Standard Definition)
  • UHD (Ultra-High Definition)
     

Breakup by End-User:

  • Residential
  • Commercial
  • Others
     

Breakup by Service Type:

  • PayTV
  • Free-to-Air
     

Breakup by Distribution:

  • Online Distribution
  • Offline Distribution
     

Breakup by Region:

  • Asia Pacific
  • Europe
  • North America
  • Middle East and Africa
  • Latin America
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being ARRIS International, HUMAX Electronics, DISH Network, Roku, Huawei Technologies Co., Technicolor, Apple Inc., Google Inc., Samsung Group, EchoStar Corporation, Skyworth Digital, etc.

Report Coverages:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Type, Resolution, End-User, Service Type, Distribution, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered ARRIS International, HUMAX Electronics, DISH Network, Roku, Huawei Technologies Co., Technicolor, Apple Inc., Google Inc., Samsung Group, EchoStar Corporation and Skyworth Digital
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Set-Top Box Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Type
    5.5    Market Breakup by Resolution
    5.6    Market Breakup by End-User
    5.7    Market Breakup by Service Type
    5.8    Market Breakup by Distribution
    5.9    Market Breakup by Region
    5.10    Market Forecast
6    Market Breakup by Type
    6.1    Cable STB
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Satellite STB
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Digital Terrestrial Television (DTT) STB
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Internet Protocol (IP) STB
        6.4.1    Market Trends
        6.4.2    Market Forecast
    6.5    Over-The-Top (OTT) STB
        6.5.1    Market Trends
        6.5.2    Market Forecast
7    Market Breakup by Resolution
    7.1    HD (High Definition)
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    SD (Standard Definition)
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    UHD (Ultra-High Definition)
        7.3.1    Market Trends
        7.3.2    Market Forecast
8    Market Breakup by End-User 
    8.1    Residential 
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Commercial 
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Others
        8.3.1    Market Trends
        8.3.2    Market Forecast
9    Market Breakup by Service Type
    9.1    PayTV
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Free-to-Air
        9.2.1    Market Trends
        9.2.2    Market Forecast
10    Market Breakup by Distribution
    10.1    Online Distribution
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Offline Distribution
        10.2.1    Market Trends
        10.2.2    Market Forecast
11    Market Breakup by Region
    11.1    Asia Pacific
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    Europe
        11.2.1    Market Trends
        11.2.2    Market Forecast
    11.3    North America
        11.3.1    Market Trends
        11.3.2    Market Forecast
    11.4    Middle East and Africa
        11.4.1    Market Trends
        11.4.2    Market Forecast
    11.5    Latin America
        11.5.1    Market Trends
        11.5.2    Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porter’s Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    ARRIS International
        16.3.2    HUMAX Electronics
        16.3.3    DISH Network 
        16.3.4    Roku
        16.3.5    Huawei Technologies 
        16.3.6    Technicolor 
        16.3.7    Apple Inc.
        16.3.8    Google Inc.
        16.3.9    Samsung Group
        16.3.10      EchoStar Corporation
        16.3.11      Skyworth Digital

List of Figures

Figure 1: Global: Set-Top Box Market: Major Drivers and Challenges
Figure 2: Global: Set-Top Box Market: Sales Value (in US$ Billion), 2015-2020
Figure 3: Global: Set-Top Box Market: Breakup by Type (in %), 2020
Figure 4: Global: Set-Top Box Market: Breakup by Resolution (in %), 2020
Figure 5: Global: Set-Top Box Market: Breakup by End-User (in %), 2020
Figure 6: Global: Set-Top Box Market: Breakup by Service Type (in %), 2020
Figure 7: Global: Set-Top Box Market: Breakup by Distribution (in %), 2020
Figure 8: Global: Set-Top Box Market: Breakup by Region (in %), 2020
Figure 9: Global: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 10: Global: Set-Top Box Industry: SWOT Analysis
Figure 11: Global: Set-Top Box Industry: Value Chain Analysis
Figure 12: Global: Set-Top Box Industry: Porter’s Five Forces Analysis
Figure 13: Global: Set-Top Box (Cable STB) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 14: Global: Set-Top Box (Cable STB) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 15: Global: Set-Top Box (Satellite STB) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 16: Global: Set-Top Box (Satellite STB) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 17: Global: Set-Top Box (Digital Terrestrial Television STB) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 18: Global: Set-Top Box (Digital Terrestrial Television STB) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 19: Global: Set-Top Box (Internet Protocol STB) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 20: Global: Set-Top Box (Internet Protocol STB) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 21: Global: Set-Top Box (Over-The-Top STB) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 22: Global: Set-Top Box (Over-The-Top STB) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 23: Global: Set-Top Box (HD) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 24: Global: Set-Top Box (HD) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 25: Global: Set-Top Box (SD) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 26: Global: Set-Top Box (SD) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 27: Global: Set-Top Box (UHD) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 28: Global: Set-Top Box (UHD) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 29: Global: Set-Top Box (Residential) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 30: Global: Set-Top Box (Residential) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 31: Global: Set-Top Box (Commercial) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 32: Global: Set-Top Box (Commercial) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 33: Global: Set-Top Box (Other End-Users) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 34: Global: Set-Top Box (Other End-Users) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 35: Global: Set-Top Box (PayTV) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 36: Global: Set-Top Box (PayTV) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 37: Global: Set-Top Box (Free-to-Air) Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 38: Global: Set-Top Box (Free-to-Air) Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 39: Global: Set-Top Box Market: Online Distribution (in US$ Billion), 2015 & 2020
Figure 40: Global: Set-Top Box Market Forecast: Online Distribution (in US$ Billion), 2021-2026
Figure 41: Global: Set-Top Box Market: Offline Distribution (in US$ Billion), 2015 & 2020
Figure 42: Global: Set-Top Box Market Forecast: Offline Distribution (in US$ Billion), 2021-2026
Figure 43: North America: Set-Top Box Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 44: North America: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 45: Asia Pacific: Set-Top Box Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 46: Asia Pacific: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 47: Europe: Set-Top Box Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 48: Europe: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 49: Latin America: Set-Top Box Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 50: Latin America: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2021-2026
Figure 51: Middle East and Africa: Set-Top Box Market: Sales Value (in US$ Billion), 2015 & 2020
Figure 52: Middle East and Africa: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2021-2026

List of Tables

Table 1: Global: Set-Top Box Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Set-Top Box Market Forecast: Breakup by Type (in US$ Billion), 2021-2026
Table 3: Global: Set-Top Box Market Forecast: Breakup by Resolution (in US$ Billion), 2021-2026
Table 4: Global: Set-Top Box Market Forecast: Breakup by End-User (in US$ Billion), 2021-2026
Table 5: Global: Set-Top Box Market Forecast: Breakup by Service Type (in US$ Billion), 2021-2026
Table 6: Global: Set-Top Box Market Forecast: Breakup by Distribution (in US$ Billion), 2021-2026
Table 7: Global: Set-Top Box Market Forecast: Breakup by Region (in US$ Billion), 2021-2026
Table 8: Global: Set-Top Box Market: Competitive Structure
Table 9: Global: Set-Top Box Market: Key Players

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Key Question Answered in this Report

The global set-top box market was valued at US$ 17.17 Billion in 2020.

We expect the global set-top box market to exhibit a CAGR of 3.50% during 2021-2026.

Rapid digitization of television networks, coupled with numerous advancements in digital broadcast technologies, are some of the key factors catalyzing the global set-top box market.

With the sudden outbreak of COVID-19, the online sales of set-top box have increased due to the upsurge in TV viewership based on introduction of stay-at-home orders. Although, the implementation of stringent lockdown regulations across various nations resulted in disrupted supply chains and temporary closure of numerous manufacturing units of set-top box. 

Based on the type, the global set-top box market can be bifurcated into satellite STB, cable STB, digital terrestrial television (DTT) STB, internet protocol (IP) STB, and over-the-top (OTT) STB. Among these, satellite STBs currently account for the largest market share. 

Based on the resolution, the global set-top box market has been segmented into high definition, standard definition, and ultra-high definition, where high-definition (HD) holds the largest market share.

Based on the end user, the global set-top box market can be categorized into residential, commercial, and other sectors. Among these, the residential sector is leading the global market.

Based on the service type, the global set-top box market has been divided into PayTV, and Free-to-Air. Currently, PayTV exhibits a clear dominance in the market.

Based on the distribution channel, the global set-top box market can be segregated into online stores and offline stores. Currently, online stores account for the largest market share.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific currently dominates the global market.

Some of the major players in the global set-top box market include ARRIS International, HUMAX Electronics, DISH Network, Roku, Huawei Technologies Co., Technicolor, Apple Inc., Google Inc., Samsung Group, EchoStar Corporation, Skyworth Digital, etc.

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