The global set-top box market reached a value of US$ 17.6 Billion in 2018. A set-top box (STB), also known as a set-top unit, is a hardware device that receives, decodes and displays signals from digital television (DTV) broadcasts on a television. It is necessary for television viewers who use analog television sets to receive digital broadcasts. It is also used in cable, satellite, and over-the-air (OTA) television systems. In addition, STB also includes a web browser, RAM, MPEG decoder chip and an operating system that coordinate access to files, programs, interfaces and services. It can also perform complex functions such as video conferencing, home networking, video-on-demand and internet protocol (IP) telephony.
The growing digitization of television networks and advancements in digital broadcast technologies are the key factors driving the growth of the market. Consumers are increasingly demanding seamless, high-quality video streaming along with value-added services such as channel pack subscriptions, HD channels and interactive videos. Additionally, there has been widespread adoption of set-top boxes in recent years. The increasing affordability of smart TVs coupled with the rapid proliferation of Over the Top (OTT) media services has allowed the viewers to access the content of their choice without paying an additional fee. Moreover, various technological advancements such as the introduction of motion sensors, Bluetooth connectivity, IOT (Internet of Things) integration along with support for interactive gaming platforms, virtual reality and artificial intelligence have significantly driven the demand for the product. Furthermore, factors such as the implementation of governmental policies mandating the installation of set-top boxes in several countries along with rising disposable incomes are also positively impacting the market growth. Looking forward, IMARC Group expects the market to reach a value of US$ 21.8 Billion by 2024, registering a CAGR of 3.6% during 2019-2024.
The report has also analysed the competitive landscape of the market with some of the key players being ARRIS International, HUMAX Electronics, DISH Network, Roku, Huawei Technologies Co., Technicolor, Apple Inc., Google Inc., Samsung Group, EchoStar Corporation, Skyworth Digital, etc.
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