Set-Top Box Market

The global set-top box market reached a value of US$ 21.7 Billion in 2019. A set-top box (STB), also known as a set-top unit, is a hardware device that receives, decodes and displays signals from digital television (DTV) broadcasts on a television. It is necessary for television viewers who use analog television sets to receive digital broadcasts. It is also used in cable, satellite, and over-the-air (OTA) television systems. In addition, STB also includes a web browser, RAM, MPEG decoder chip and an operating system that coordinate access to files, programs, interfaces and services. It can also perform complex functions such as video conferencing, home networking, video-on-demand and internet protocol (IP) telephony.

The growing digitization of television networks and advancements in digital broadcast technologies are the key factors driving the growth of the market. Consumers are increasingly demanding seamless, high-quality video streaming along with value-added services such as channel pack subscriptions, HD channels and interactive videos. Additionally, there has been widespread adoption of set-top boxes in recent years. The increasing affordability of smart TVs coupled with the rapid proliferation of Over the Top (OTT) media services has allowed the viewers to access the content of their choice without paying an additional fee. Moreover, various technological advancements such as the introduction of motion sensors, Bluetooth connectivity, IOT (Internet of Things) integration along with support for interactive gaming platforms, virtual reality and artificial intelligence have significantly driven the demand for the product. Furthermore, factors such as the implementation of governmental policies mandating the installation of set-top boxes in several countries along with rising disposable incomes are also positively impacting the market growth. Looking forward, IMARC Group expects the global set-top box market to continue to grow during the next five years.

Report Coverage:

• Historical, Current and Future Market Trends
   
• Market Breakup by Type:
  • Cable STB
  • Satellite STB
  • Digital Terrestrial Television (DTT) STB
  • Internet Protocol (IP) STB
  • Over-The-Top (OTT) STB
     
• Market Breakup by Resolution:
  • HD (High Definition)
  • SD (Standard Definition)
  • UHD (Ultra-High Definition)
     
• Market Breakup by End-User:
  • Residential
  • Commercial
  • Others
     
• Market Breakup by Service Type:
  • PayTV
  • Free-to-Air
     
• Market Breakup by Distribution:
  • Online Distribution
  • Offline Distribution
     
• Market Breakup by Region:
  • Asia Pacific
  • Europe
  • North America
  • Middle East and Africa
  • Latin America
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being ARRIS International, HUMAX Electronics, DISH Network, Roku, Huawei Technologies Co., Technicolor, Apple Inc., Google Inc., Samsung Group, EchoStar Corporation, Skyworth Digital, etc.

Key Questions Answered in This Report:

• How has the global set-top box market performed so far and how will it perform in the coming years?
• What are the key regional markets in the global set-top box industry?
• What has been the impact of COVID 19 on the global set-top box market?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the resolution?
• What is the breakup of the market based on the end-user?
• What is the breakup of the market based on the service type?
• What is the breakup of the market based on the distribution?
• What are the various stages in the value chain of the global set-top box industry?
• What are the key driving factors and challenges in the global set-top box industry?
• What is the structure of the global set-top box industry and who are the key players?
• What is the degree of competition in the global set-top box industry?
• What are the profit margins in the set-top box industry?

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Set-Top Box Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Type
    5.5    Market Breakup by Resolution
    5.6    Market Breakup by End-User
    5.7    Market Breakup by Service Type
    5.8    Market Breakup by Distribution
    5.9    Market Breakup by Region
    5.10    Market Forecast
6    Market Breakup by Type
    6.1    Cable STB
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Satellite STB
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Digital Terrestrial Television (DTT) STB
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Internet Protocol (IP) STB
        6.4.1    Market Trends
        6.4.2    Market Forecast
    6.5    Over-The-Top (OTT) STB
        6.5.1    Market Trends
        6.5.2    Market Forecast
7    Market Breakup by Resolution
    7.1    HD (High Definition)
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    SD (Standard Definition)
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    UHD (Ultra-High Definition)
        7.3.1    Market Trends
        7.3.2    Market Forecast
8    Market Breakup by End-User 
    8.1    Residential 
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Commercial 
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Others
        8.3.1    Market Trends
        8.3.2    Market Forecast
9    Market Breakup by Service Type
    9.1    PayTV
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Free-to-Air
        9.2.1    Market Trends
        9.2.2    Market Forecast
10    Market Breakup by Distribution
    10.1    Online Distribution
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Offline Distribution
        10.2.1    Market Trends
        10.2.2    Market Forecast
11    Market Breakup by Region
    11.1    Asia Pacific
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    Europe
        11.2.1    Market Trends
        11.2.2    Market Forecast
    11.3    North America
        11.3.1    Market Trends
        11.3.2    Market Forecast
    11.4    Middle East and Africa
        11.4.1    Market Trends
        11.4.2    Market Forecast
    11.5    Latin America
        11.5.1    Market Trends
        11.5.2    Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porter’s Five Forces Analysis
    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Analysis
16    Competitive Landscape
    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    ARRIS International
        16.3.2    HUMAX Electronics
        16.3.3    DISH Network 
        16.3.4    Roku
        16.3.5    Huawei Technologies 
        16.3.6    Technicolor 
        16.3.7    Apple Inc.
        16.3.8    Google Inc.
        16.3.9    Samsung Group
        16.3.10      EchoStar Corporation
        16.3.11      Skyworth Digital

List of Figures

Figure 1: Global: Set-Top Box Market: Major Drivers and Challenges
Figure 2: Global: Set-Top Box Market: Sales Value (in US$ Billion), 2014-2019
Figure 3: Global: Set-Top Box Market: Breakup by Type (in %), 2019
Figure 4: Global: Set-Top Box Market: Breakup by Resolution (in %), 2019
Figure 5: Global: Set-Top Box Market: Breakup by End-User (in %), 2019
Figure 6: Global: Set-Top Box Market: Breakup by Service Type (in %), 2019
Figure 7: Global: Set-Top Box Market: Breakup by Distribution (in %), 2019
Figure 8: Global: Set-Top Box Market: Breakup by Region (in %), 2019
Figure 9: Global: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 10: Global: Set-Top Box Industry: SWOT Analysis
Figure 11: Global: Set-Top Box Industry: Value Chain Analysis
Figure 12: Global: Set-Top Box Industry: Porter’s Five Forces Analysis
Figure 13: Global: Set-Top Box (Cable STB) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 14: Global: Set-Top Box (Cable STB) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 15: Global: Set-Top Box (Satellite STB) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 16: Global: Set-Top Box (Satellite STB) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 17: Global: Set-Top Box (Digital Terrestrial Television STB) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 18: Global: Set-Top Box (Digital Terrestrial Television STB) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 19: Global: Set-Top Box (Internet Protocol STB) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 20: Global: Set-Top Box (Internet Protocol STB) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 21: Global: Set-Top Box (Over-The-Top STB) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 22: Global: Set-Top Box (Over-The-Top STB) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 23: Global: Set-Top Box (HD) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 24: Global: Set-Top Box (HD) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 25: Global: Set-Top Box (SD) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 26: Global: Set-Top Box (SD) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 27: Global: Set-Top Box (UHD) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 28: Global: Set-Top Box (UHD) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 29: Global: Set-Top Box (Residential) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 30: Global: Set-Top Box (Residential) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 31: Global: Set-Top Box (Commercial) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 32: Global: Set-Top Box (Commercial) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 33: Global: Set-Top Box (Other End-Users) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 34: Global: Set-Top Box (Other End-Users) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 35: Global: Set-Top Box (PayTV) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 36: Global: Set-Top Box (PayTV) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 37: Global: Set-Top Box (Free-to-Air) Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 38: Global: Set-Top Box (Free-to-Air) Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 39: Global: Set-Top Box Market: Online Distribution (in US$ Billion), 2014 & 2019
Figure 40: Global: Set-Top Box Market Forecast: Online Distribution (in US$ Billion), 2020-2025
Figure 41: Global: Set-Top Box Market: Offline Distribution (in US$ Billion), 2014 & 2019
Figure 42: Global: Set-Top Box Market Forecast: Offline Distribution (in US$ Billion), 2020-2025
Figure 43: North America: Set-Top Box Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 44: North America: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 45: Asia Pacific: Set-Top Box Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 46: Asia Pacific: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 47: Europe: Set-Top Box Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 48: Europe: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 49: Latin America: Set-Top Box Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 50: Latin America: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 51: Middle East and Africa: Set-Top Box Market: Sales Value (in US$ Billion), 2014 & 2019
Figure 52: Middle East and Africa: Set-Top Box Market Forecast: Sales Value (in US$ Billion), 2020-2025

List of Tables

Table 1: Global: Set-Top Box Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Set-Top Box Market Forecast: Breakup by Type (in US$ Billion), 2020-2025
Table 3: Global: Set-Top Box Market Forecast: Breakup by Resolution (in US$ Billion), 2020-2025
Table 4: Global: Set-Top Box Market Forecast: Breakup by End-User (in US$ Billion), 2020-2025
Table 5: Global: Set-Top Box Market Forecast: Breakup by Service Type (in US$ Billion), 2020-2025
Table 6: Global: Set-Top Box Market Forecast: Breakup by Distribution (in US$ Billion), 2020-2025
Table 7: Global: Set-Top Box Market Forecast: Breakup by Region (in US$ Billion), 2020-2025
Table 8: Global: Set-Top Box Market Structure
Table 9: Global: Set-Top Box Market: Key Players