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Smart Band Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global smart band market reached a volume of 45.3 Million Units in 2018. The market is further projected to reach a volume of 56.6 Million Units by 2024, exhibiting a CAGR of 3.8% during 2019-2024.  A Smart band is a multipurpose device which helps to monitor the amount of daily activities incurred by a person. It takes into account the distance covered while walking or jogging, and monitors calorie intake, heartbeat and quality of sleep. Smart bands are wirelessly connected to mobiles, tabs, laptops or personal computers for long-term storage of data.

One of the primary factors catalysing the growth of the global smart band market is the rising awareness among people for health and fitness owing to which, there has been a strong growth in the demand for fitness gadgets such as smart bands. Further, changing lifestyles and hectic schedules have driven consumers to hunt for reminders that endorse healthy living, adequate sleep patterns and offer connectivity. In addition, the market is also being catalysed by improving internet availability and the growth of Internet of Things (IoT) which have encouraged consumers to incorporate smart bands or smart watch in their daily lives. Moreover, a decline in the prices of smart bands in recent years have now made them more affordable to the mass population.

Market Summary:

  • The report has segmented the global smart band market on the basis of region into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
  • On the basis of product type, the report has segmented the market into with screen and without screen smart bands.
  • On the basis of distribution channel, the market has been segmented as specialist retailers, company outlets, online and others.
  • The competitive landscape of the market has also been examined with some of the key players being Fitbit, Garmin, Jawbone, Samsung Electronics, Apple, Xiaomi, Lenovo, LG, Nike, Razer and Sony.


This report provides a deep insight into the global smart band market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the smart band market in any manner.

Key Questions Answered in This Report:

  • How has the global smart band market performed so far and how will it perform in the coming years?
  • What are the key regions in the global smart band market?
  • Which are the popular product types in the global smart band market?
  • What are the distribution channels in the global smart band market?
  • What are the popular operating systems in the global smart band market?
  • What are the price trends of smart bands?
  • What are the various stages in the value chain of the global smart band market?
  • What are the key driving factors and challenges in the global smart band market?
  • What is the structure of the global smart band market and who are the key players?
  • What is the degree of competition in the global smart band market?
  • How are smart bands manufactured?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Smart Band Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Sales Volume
        5.2.2    Sales Value
    5.3    Price Analysis
    5.4    Market Breakup by Product Type
    5.5    Market Breakup by Operating System
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Region
    5.8    Market Forecast
        5.8.1    Sales Volume
        5.8.2    Sales Value
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Research and Development
        5.10.3    Raw Material Procurement
        5.10.4    Manufacturing
        5.10.5    Marketing
        5.10.6    Distribution
        5.10.7    End-Use
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
6   Market Breakup by Product Type
    6.1    With Screen
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Without Screen
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Distribution Channel
    7.1    Specialist Retailers
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Company Outlets
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Online
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8   Market Breakup by Region
    8.1    North America
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Asia Pacific
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Europe
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Middle East and Africa
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Latin America
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Smart Band Manufacturing Process
    9.1    Product Overview
    9.2    Raw Material Requirements
    9.3    Manufacturing Process
    9.4    Key Success and Risk Factors
10  Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
      10.3.1    Fitbit
      10.3.2    Garmin
      10.3.3    Jawbone
      10.3.4    Samsung Electronics
      10.3.5    Apple
      10.3.6    Xiaomi 
      10.3.7    Lenovo
      10.3.8    LG
      10.3.9    Nike
      10.3.10    Razer
      10.3.11    Sony


List of Figures

Figure 1: Global: Smart Band Market: Major Drivers and Challenges
Figure 2: Global: Smart Band Market: Sales Volume (in Million Units), 2011-2018
Figure 3: Global: Smart Band Market: Sales Value (in Million US$), 2011-2018
Figure 4: Global: Smart Band Market: Breakup by Product Type (in %), 2018
Figure 5: Global: Smart Band Market: Breakup by Distribution Channel (in %), 2018
Figure 6: Global: Smart Band Market: Breakup by Region (in %), 2018
Figure 7: Global: Smart Band Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 8: Global: Smart Band Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 9: Global: Smart Band Industry: SWOT Analysis
Figure 10: Global: Smart Band Industry: Value Chain Analysis
Figure 11: Global: Smart Band Industry: Porter’s Five Forces Analysis
Figure 12: Global: Smart Band (With Screen) Market: Sales Volume (in Million Units), 2011 & 2018
Figure 13: Global: Smart Band (With Screen) Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 14: Global: Smart Band (Without Screen) Market: Sales Volume (in Million Units), 2011 & 2018
Figure 15: Global: Smart Band (Without Screen) Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 16: Global: Smart Band Market: Sales through Specialist Retailers (in Million Units), 2011 & 2018
Figure 17: Global: Smart Band Market Forecast: Sales through Specialist Retailers (in Million Units), 2019-2024
Figure 18: Global: Smart Band Market: Sales through Company Outlets (in Million Units), 2011 & 2018
Figure 19: Global: Smart Band Market Forecast: Sales through Company Outlets (in Million Units), 2019-2024
Figure 20: Global: Smart Band Market: Online Sales (in Million Units), 2011 & 2018
Figure 21: Global: Smart Band Market Forecast: Online Sales (in Million Units), 2019-2024
Figure 22: Global: Smart Band Market: Sales through Other Distribution Channels (in Million Units), 2011 & 2018
Figure 23: Global: Smart Band Market Forecast: Sales through Other Distribution Channels (in Million Units), 2019-2024
Figure 24: North America: Smart Band Market: Sales Volume (in Million Units), 2011 & 2018
Figure 25: North America: Smart Band Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 26: Asia Pacific: Smart Band Market: Sales Volume (in Million Units), 2011 & 2018
Figure 27: Asia Pacific: Smart Band Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 28: Europe: Smart Band Market: Sales Volume (in Million Units), 2011 & 2018
Figure 29: Europe: Smart Band Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 30: Middle East and Africa: Smart Band Market: Sales Volume (in Million Units), 2011 & 2018
Figure 31: Middle East and Africa: Smart Band Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 32: Latin America: Smart Band Market: Sales Volume (in Million Units), 2011 & 2018
Figure 33: Latin America: Smart Band Market Forecast: Sales Volume (in Million Units), 2019-2024
Figure 34: Smart Band Manufacturing: Detailed Process Flow


List of Tables

Table 1: Global: Smart Band Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Smart Band Market Forecast: Breakup by Product Type (in Million Units), 2019-2024
Table 3: Global: Smart Band Market Forecast: Breakup by Distribution Channel (in Million Units), 2019-2024
Table 4: Global: Smart Band Market Forecast: Breakup by Region (in Million Units), 2019-2024
Table 5: Smart Band: Raw Material Requirements
Table 6: Global: Smart Band Market: Competitive Structure
Table 7: Global: Smart Band Market: Key Players

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