The global smart band market witnessed strong growth during 2014-2019. A Smart band is a multipurpose device which helps to monitor the amount of daily activities incurred by a person. It takes into account the distance covered while walking or jogging, and monitors calorie intake, heartbeat and quality of sleep. Smart bands are wirelessly connected to mobiles, tabs, laptops or personal computers for long-term storage of data. Looking forward, IMARC Group expects the global smart band market to continute to exhibit strong growth during 2020-2025
One of the primary factors catalysing the growth of the global smart band market is the rising awareness among people for health and fitness owing to which, there has been a strong growth in the demand for fitness gadgets such as smart bands. Further, changing lifestyles and hectic schedules have driven consumers to hunt for reminders that endorse healthy living, adequate sleep patterns and offer connectivity. In addition, the market is also being catalysed by improving internet availability and the growth of Internet of Things (IoT) which have encouraged consumers to incorporate smart bands or smart watch in their daily lives. Moreover, a decline in the prices of smart bands in recent years have now made them more affordable to the mass population.
This report provides a deep insight into the global smart band market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the smart band market in any manner.
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