The global smart building market witnessed strong growth during 2014-2019. A smart building includes an integration of various automated processes pertaining to air conditioning, ventilation, security, heating, lighting, etc. It primarily comprises of HVAC systems, occupancy sensors, security devices, advanced lighting controls, water management devices, parking assistance systems, etc. Smart buildings offer enhanced security, real-time monitoring, optimum space utilization, and better energy performance. As a result, these buildings are widely adopted across several sectors, including residential, hospitality, retail, healthcare, etc.
The rising number of smart cities across the globe along with the increasing demand for energy-efficient buildings is primarily driving the market growth. Furthermore, the increasing penetration of Internet-of-Things (IoT)-based devices for remote monitoring is also augmenting the market for smart buildings. The growing popularity of building automation systems pertaining to security, entertainment, telecommunications, and facility management, is further propelling the market growth. The market is also driven by the rising levels of urbanization coupled with the increasing number of government initiatives for developing smart infrastructures, across both developed as well as developing nations. Additionally, the rising consumer awareness towards the need for energy conservation has further led to the emergence of energy-efficient and ecologically sustainable buildings. Moreover, the high penetration of Building Information Modelling (BIM), and intelligent prefabrication systems is also catalyzing the development of advanced infrastructures. Several innovative technologies, such as big data, cloud computing, data analytics, and artificial intelligence (AI), are also helping in preventing building equipment downtime and reducing operational costs. Apart from this, the rising security concerns have also led to the growing adoption of access control, video surveillance, and emergency systems in smart buildings.
The outbreak of the COVID-19 pandemic in early 2020, however, led to supply chain disruptions and a temporary halt in several construction projects due to national lockdowns. From 2021 onwards, however, we expect the global smart building market to recover and continue its strong growth during 2021-2025.
Breakup by Component:
- Hardware
- Software
- Service
- Professional Service
- Managed Service
Breakup by Technology:
- Building Infrastructure Management (BIM)
- Parking Management System
- Smart Water Management System
- Elevators and Escalators Management System
- Security and Emergency Management
- Access Control System
- Video Surveillance System
- Safety System
- Energy Management
- HVAC Control System
- Lighting System
- Network & Communication Management
- Workforce Management
- Others
Breakup by End User:
- Commercial
- Residential
- Government & Public Infrastructure
- Healthcare
- Education
- Transport
- Manufacturing & Industrial
- Others
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
- Turkey
- Saudi Arabia
- UAE
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being ABB Ltd, Cisco Systems Inc., Hitachi Ltd., Honeywell International Inc, Huawei Technologies Co. Ltd., IBM Corporation, Intel Corporation, Johnson Controls International Public Limited Company, Schneider Electric SE and Siemens AG.
Key Questions Answered in This Report:
- How has the global smart building market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global smart building market?
- What are the key regional markets?
- What is the breakup of the market based on the component?
- What is the breakup of the market based on the technology?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global smart building market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Smart Building Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component
6.1 Hardware
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Software
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Service
6.3.1 Market Trends
6.3.2 Major Types
6.3.2.1 Professional Service
6.3.2.1.1 Market Trends
6.3.2.1.2 Market Forecast
6.3.2.2 Managed Service
6.3.2.2.1 Market Trends
6.3.2.2.2 Market Forecast
6.2.3 Market Forecast
7 Market Breakup by Technology
7.1 Building Infrastructure Management (BIM)
7.1.1 Market Trends
7.1.2 Major Types
7.1.2.1 Parking Management System
7.1.2.1.1 Market Trends
7.1.2.1.2 Market Forecast
7.1.2.2 Smart Water Management System
7.1.2.2.1 Market Trends
7.1.2.2.2 Market Forecast
7.1.2.3 Elevators and Escalators Management System
7.1.2.3.1 Market Trends
7.1.2.3.2 Market Forecast
7.1.3 Market Forecast
7.2 Security and Emergency Management
7.2.1 Market Trends
7.2.2 Major Types
7.2.2.1 Access Control System
7.2.2.1.1 Market Trends
7.2.2.2.2 Market Forecast
7.2.2.2 Video Surveillance System
7.2.2.2.1 Market Trends
7.2.2.2.2 Market Forecast
7.2.2.3 Safety System
7.2.2.3.1 Market Trends
7.2.2.3.2 Market Forecast
7.2.3 Market Forecast
7.3 Energy Management
7.3.1 Market Trends
7.3.2 Major Types
7.3.2.1 HVAC Control System
7.3.2.1.1 Market Trends
7.3.2.1.2 Market Forecast
7.3.2.2 Lighting System
7.3.2.2.1 Market Trends
7.3.2.2.2 Market Forecast
7.3.3 Market Forecast
7.4 Network & Communication Management
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Workforce Management
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by End User
8.1 Commercial
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Residential
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Government & Public Infrastructure
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Healthcare
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Transport
8.6.1 Market Trends
8.6.2 Market Forecast
8.7 Manufacturing & Industrial
8.7.1 Market Trends
8.7.2 Market Forecast
8.8 Others
8.8.1 Market Trends
8.8.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Turkey
9.5.1.1 Market Trends
9.5.1.2 Market Forecast
9.5.2 Saudi Arabia
9.5.2.1 Market Trends
9.5.2.2 Market Forecast
9.5.3UAE
9.5.3.1 Market Trends
9.5.3.2 Market Forecast
9.5.4 Others
9.5.4.1 Market Trends
9.5.4.2 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 ABB Ltd
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Cisco Systems, Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Hitachi, Ltd.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 Honeywell International Inc.
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.4.4 SWOT Analysis
14.3.5 Huawei Technologies Co., Ltd.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 IBM Corporation
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Intel Corporation
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Johnson Controls International Public Limited Company
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Schneider Electric SE
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 Siemens AG
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.10.4 SWOT Analysis
List of Figures
Figure 1: Global: Smart Building Market: Major Drivers and Challenges
Figure 2: Global: Smart Building Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 4: Global: Smart Building Market: Breakup by Component (in %), 2019
Figure 5: Global: Smart Building Market: Breakup by Technology (in %), 2019
Figure 6: Global: Smart Building Market: Breakup by End User (in %), 2019
Figure 7: Global: Smart Building Market: Breakup by Region (in %), 2019
Figure 8: Global: Smart Building (Hardware) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 9: Global: Smart Building (Hardware) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 10: Global: Smart Building (Software) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 11: Global: Smart Building (Software) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 12: Global: Smart Building (Service) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 13: Global: Smart Building (Service) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 14: Global: Smart Building (Professional Service) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 15: Global: Smart Building (Professional Service) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 16: Global: Smart Building (Managed Service) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 17: Global: Smart Building (Managed Service) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 18: Global: Smart Building (Building Infrastructure Management) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 19: Global: Smart Building (Building Infrastructure Management ) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 20: Global: Smart Building (Parking Management System) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 21: Global: Smart Building (Parking Management System) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 22: Global: Smart Building (Smart Water Management System) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 23: Global: Smart Building (Smart Water Management System) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 24: Global: Smart Building (Elevators and Escalators Management System) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 25: Global: Smart Building (Elevators and Escalators Management System) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 26: Global: Smart Building (Security and Emergency Management) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 27: Global: Smart Building (Security and Emergency Management) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 28: Global: Smart Building (Access Control System) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 29: Global: Smart Building (Access Control System) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 30: Global: Smart Building (Video Surveillance System) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 31: Global: Smart Building (Video Surveillance System) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 32: Global: Smart Building (Safety System) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 33: Global: Smart Building (Safety System) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 34: Global: Smart Building (Energy Management) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 35: Global: Smart Building (Energy Management) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 36: Global: Smart Building (HVAC Control System) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 37: Global: Smart Building (HVAC Control System) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 38: Global: Smart Building (Lighting System) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 39: Global: Smart Building (Lighting System) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 40: Global: Smart Building (Network & Communication Management) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 41: Global: Smart Building (Network & Communication Management) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 42: Global: Smart Building (Workforce Management) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 43: Global: Smart Building (Workforce Management) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 44: Global: Smart Building (Other Technologies) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 45: Global: Smart Building (Other Technologies) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 46: Global: Smart Building (Commercial) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 47: Global: Smart Building (Commercial) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 48: Global: Smart Building (Residential) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 49: Global: Smart Building (Residential) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 50: Global: Smart Building (Government & Public Infrastructure) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 51: Global: Smart Building (Government & Public Infrastructure) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 52: Global: Smart Building (Healthcare) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 53: Global: Smart Building (Healthcare) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 54: Global: Smart Building (Education) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 55: Global: Smart Building (Education) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 56: Global: Smart Building (Transport) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 57: Global: Smart Building (Transport) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 58: Global: Smart Building (Manufacturing & Industrial) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 59: Global: Smart Building (Manufacturing & Industrial) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 60: Global: Smart Building (Other End Users) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 61: Global: Smart Building (Other End Users) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 62: North America: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 63: North America: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 64: United States: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 65: United States: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 66: Canada: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 67: Canada: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 68: Asia Pacific: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 69: Asia Pacific: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 70: China: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 71: China: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 72: Japan: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 73: Japan: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 74: India: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 75: India: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 76: South Korea: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 77: South Korea: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 78: Australia: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 79: Australia: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 80: Indonesia: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 81: Indonesia: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 82: Others: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 83: Others: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 84: Europe: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 85: Europe: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 86: Germany: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 87: Germany: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 88: France: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 89: France: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 90: United Kingdom: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 91: United Kingdom: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 92: Italy: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 93: Italy: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 94: Spain: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 95: Spain: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 96: Russia: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 97: Russia: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 98: Others: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 99: Others: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 100: Latin America: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 101: Latin America: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 102: Brazil: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 103: Brazil: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 104: Mexico: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 105: Mexico: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 106: Others: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 107: Others: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 108: Middle East and Africa: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 109: Middle East and Africa: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 110: Turkey: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 111: Turkey: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 112: Saudi Arabia: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 113: Saudi Arabia: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 114: UAE: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 115: UAE: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 116: Others: Smart Building Market: Sales Value (in Billion US$), 2014 & 2019
Figure 117: Others: Smart Building Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 118: Global: Smart Building Industry: SWOT Analysis
Figure 119: Global: Smart Building Industry: Value Chain Analysis
Figure 120: Global: Smart Building Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Smart Building Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Smart Building Market Forecast: Breakup by Component (in Billion US$), 2020-2025
Table 3: Global: Smart Building Market Forecast: Breakup by Technology (in Billion US$), 2020-2025
Table 4: Global: Smart Building Market Forecast: Breakup by End User (in Billion US$), 2020-2025
Table 5: Global: Smart Building Market Forecast: Breakup by Region (in Billion US$), 2020-2025
Table 6: Global: Smart Building Market: Competitive Structure
Table 7: Global: Smart Building Market: Key Players