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Press Release:

Global Smart Speaker Market to Reach US$ 21.94 Billion by 2027, Bolstered by Launch of Innovative Variants with Advanced Features

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Smart Speaker Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global smart speaker market reached a value of US$ 5.08 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 21.94 Billion by 2027 exhibiting a CAGR of 26.10% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Smart speakers refer to wireless, internet-enabled devices with an integrated voice assistant to help individuals with daily tasks. They are equipped with voice recognition technology to recognize and respond to voice commands. They are widely used to play music, get weather information, stream live news, read e-books, lock doors, monitor security, and set alarms, reminders and timers. They can also be utilized for GPS navigation and controlling other smart home devices, such as adjusting the thermostat and turning on/off the lights. In recent years, smart speakers have gained immense popularity due to their excellent connectivity, portability, cost-effectiveness, ease of use, and intelligent features.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Smart Speaker Market Trends:

The increasing number of smart homes and the rising popularity of multifunctional devices represent the primary factors driving the market growth. Smart speakers to function as a centralized hub and control other smart home devices with voice commands. Additionally, there has been a significant shift toward luxurious entertainment systems among the consumers due to inflating disposable incomes, improving lifestyles, and rapid urbanization. Along with this, the growing inclination toward human-to-machine interaction and the widespread automation of domestic tasks are augmenting the product demand. Furthermore, several key players are investing in research and development (R&D) activities to launch innovative smart speakers with advanced features, functions and compatibility with all smartphones to expand their product portfolio and gain a competitive edge. Moreover, the market is impelled by the recent advancements in audio and wireless technology and the increasing willingness of consumers to try new products. Other factors, including the growing penetration of the Internet of Things (IoT) technology, surging sales of consumer electronics, rising usage of smart devices, and easy product availability via online and offline retail channels, are also providing a positive impact on the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global smart speaker market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, intelligent virtual assistant, connectivity, price range, distribution channel and end user.

Breakup by Component:

  • Hardware
  • Software
     

Breakup by Intelligent Virtual Assistant:

  • Amazon Alexa
  • Google Assistant
  • Siri
  • Cortana
  • Others
     

Breakup by Connectivity:

  • Wi-Fi
  • Bluetooth
     

Breakup by Price Range:

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Low-range (Less than $100)
  • Mid-range ($101 to $200)
  • Premium (Above $200)
     

Breakup by Distribution Channel:

  • Online
  • Offline
     

Breakup by End User:

  • Personal
  • Commercial
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Alibaba Group Holding Limited, Altec Lansing, Amazon.com Inc., Apple Inc., Baidu Inc., Bose Corporation, Google LLC, Lenovo Group Limited, LG Electronics Inc., Onkyo Corporation (VOXX International Corp.), Panasonic Corporation, Samsung Electronics Co. Ltd., Sonos Inc., Sony Corporation and Xiaomi Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Component, Intelligent Virtual Assistant, Connectivity, Price Range, Distribution Channel, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Alibaba Group Holding Limited, Altec Lansing, Amazon.com Inc., Apple Inc., Baidu Inc., Bose Corporation, Google LLC, Lenovo Group Limited, LG Electronics Inc., Onkyo Corporation (VOXX International Corp.), Panasonic Corporation, Samsung Electronics Co. Ltd., Sonos Inc., Sony Corporation and Xiaomi Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Smart Speaker Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Component
    6.1    Hardware
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Software
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Intelligent Virtual Assistant
    7.1    Amazon Alexa
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Google Assistant
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Siri
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Cortana
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8    Market Breakup by Connectivity
    8.1    Wi-Fi
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Bluetooth
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Price Range
    9.1    Low-range (Less than $100)
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Mid-range ($101 to $200)
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Premium (Above $200)
        9.3.1 Market Trends
        9.3.2 Market Forecast
10    Market Breakup by Distribution Channel
    10.1    Online
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Offline
        10.2.1 Market Trends
        10.2.2 Market Forecast
11    Market Breakup by End User
    11.1    Personal
        11.1.1 Market Trends
        11.1.2 Market Forecast
    11.2    Commercial
        11.2.1 Market Trends
        11.2.2 Market Forecast
12    Market Breakup by Region
    12.1    North America
        12.1.1 United States
           12.1.1.1 Market Trends
           12.1.1.2 Market Forecast
        12.1.2 Canada
           12.1.2.1 Market Trends
           12.1.2.2 Market Forecast
    12.2    Asia-Pacific
        12.2.1 China
           12.2.1.1 Market Trends
           12.2.1.2 Market Forecast
        12.2.2 Japan
           12.2.2.1 Market Trends
           12.2.2.2 Market Forecast
        12.2.3 India
           12.2.3.1 Market Trends
           12.2.3.2 Market Forecast
        12.2.4 South Korea
           12.2.4.1 Market Trends
           12.2.4.2 Market Forecast
        12.2.5 Australia
           12.2.5.1 Market Trends
           12.2.5.2 Market Forecast
        12.2.6 Indonesia
           12.2.6.1 Market Trends
           12.2.6.2 Market Forecast
        12.2.7 Others
           12.2.7.1 Market Trends
           12.2.7.2 Market Forecast
    12.3    Europe
        12.3.1 Germany
           12.3.1.1 Market Trends
           12.3.1.2 Market Forecast
        12.3.2 France
           12.3.2.1 Market Trends
           12.3.2.2 Market Forecast
        12.3.3 United Kingdom
           12.3.3.1 Market Trends
           12.3.3.2 Market Forecast
        12.3.4 Italy
           12.3.4.1 Market Trends
           12.3.4.2 Market Forecast
        12.3.5 Spain
           12.3.5.1 Market Trends
           12.3.5.2 Market Forecast
        12.3.6 Russia
           12.3.6.1 Market Trends
           12.3.6.2 Market Forecast
        12.3.7 Others
           12.3.7.1 Market Trends
           12.3.7.2 Market Forecast
    12.4    Latin America
        12.4.1 Brazil
           12.4.1.1 Market Trends
           12.4.1.2 Market Forecast
        12.4.2 Mexico
           12.4.2.1 Market Trends
           12.4.2.2 Market Forecast
        12.4.3 Others
           12.4.3.1 Market Trends
           12.4.3.2 Market Forecast
    12.5    Middle East and Africa
        12.5.1 Market Trends
        12.5.2 Market Breakup by Country
        12.5.3 Market Forecast
13    SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14    Value Chain Analysis
15    Porters Five Forces Analysis
    15.1    Overview
    15.2    Bargaining Power of Buyers
    15.3    Bargaining Power of Suppliers
    15.4    Degree of Competition
    15.5    Threat of New Entrants
    15.6    Threat of Substitutes
16    Price Analysis
17    Competitive Landscape
    17.1    Market Structure
    17.2    Key Players
    17.3    Profiles of Key Players
        17.3.1    Alibaba Group Holding Limited
           17.3.1.1 Company Overview
           17.3.1.2 Product Portfolio
        17.3.2    Altec Lansing
           17.3.2.1 Company Overview
           17.3.2.2 Product Portfolio
        17.3.3    Amazon.com Inc.
           17.3.3.1 Company Overview
           17.3.3.2 Product Portfolio
           17.3.3.3 Financials
           17.3.3.4 SWOT Analysis
        17.3.4    Apple Inc.
           17.3.4.1 Company Overview
           17.3.4.2 Product Portfolio
           17.3.4.3 Financials
           17.3.4.4 SWOT Analysis
        17.3.5    Baidu Inc.
           17.3.5.1 Company Overview
           17.3.5.2 Product Portfolio
        17.3.6    Bose Corporation 
           17.3.6.1 Company Overview
           17.3.6.2 Product Portfolio
           17.3.6.3 SWOT Analysis
        17.3.7    Google LLC
           17.3.7.1 Company Overview
           17.3.7.2 Product Portfolio
           17.3.7.3 SWOT Analysis
        17.3.8    Lenovo Group Limited
           17.3.8.1 Company Overview
           17.3.8.2 Product Portfolio
        17.3.9    LG Electronics Inc.
           17.3.9.1 Company Overview
           17.3.9.2 Product Portfolio
           17.3.9.3 Financials
           17.3.9.4 SWOT Analysis
        17.3.10    Onkyo Corporation (VOXX International Corp.)
           17.3.10.1 Company Overview
           17.3.10.2 Product Portfolio
           17.3.10.3 Financials
        17.3.11    Panasonic Corporation
           17.3.11.1 Company Overview
           17.3.11.2 Product Portfolio
           17.3.11.3 Financials
           17.3.11.4 SWOT Analysis
        17.3.12    Samsung Electronics Co. Ltd.
           17.3.12.1 Company Overview
           17.3.12.2 Product Portfolio
           17.3.12.3 Financials
           17.3.12.4 SWOT Analysis
        17.3.13    Sonos Inc.
           17.3.13.1 Company Overview
           17.3.13.2 Product Portfolio
           17.3.13.3 Financials
           17.3.13.4 SWOT Analysis
        17.3.14    Sony Corporation
           17.3.14.1 Company Overview
           17.3.14.2 Product Portfolio
           17.3.14.3 Financials
           17.3.14.4 SWOT Analysis
        17.3.15    Xiaomi Inc.
           17.3.15.1 Company Overview
           17.3.15.2 Product Portfolio
           17.3.15.3 Financials

List of Figures

Figure 1: Global: Smart Speaker Market: Major Drivers and Challenges
Figure 2: Global: Smart Speaker Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Smart Speaker Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Smart Speaker Market: Breakup by Component (in %), 2021
Figure 5: Global: Smart Speaker Market: Breakup by Intelligent Virtual Assistant (in %), 2021
Figure 6: Global: Smart Speaker Market: Breakup by Connectivity (in %), 2021
Figure 7: Global: Smart Speaker Market: Breakup by Price Range (in %), 2021
Figure 8: Global: Smart Speaker Market: Breakup by Distribution Channel (in %), 2021
Figure 9: Global: Smart Speaker Market: Breakup by End User (in %), 2021
Figure 10: Global: Smart Speaker Market: Breakup by Region (in %), 2021
Figure 11: Global: Smart Speaker (Hardware) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Smart Speaker (Hardware) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Smart Speaker (Software) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Smart Speaker (Software) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Smart Speaker (Amazon Alexa) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Smart Speaker (Amazon Alexa) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Smart Speaker (Google Assistant) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Smart Speaker (Google Assistant) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Smart Speaker (Siri) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Smart Speaker (Siri) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Smart Speaker (Cortana) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Smart Speaker (Cortana) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Smart Speaker (Other Intelligent Virtual Assistants) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Smart Speaker (Other Intelligent Virtual Assistants) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Smart Speaker (Wi-Fi) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Smart Speaker (Wi-Fi) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Smart Speaker (Bluetooth) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Smart Speaker (Bluetooth) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Smart Speaker (Low-range (Less than $100)) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Smart Speaker (Low-range (Less than $100)) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Smart Speaker (Mid-range ($101 to $200)) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Smart Speaker (Mid-range ($101 to $200)) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Smart Speaker (Premium (Above $200)) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Smart Speaker (Premium (Above $200)) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Smart Speaker (Online) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Smart Speaker (Online) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Smart Speaker (Offline) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Smart Speaker (Offline) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Global: Smart Speaker (Personal) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Global: Smart Speaker (Personal) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Global: Smart Speaker (Commercial) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Global: Smart Speaker (Commercial) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: North America: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: North America: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: United States: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: United States: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Canada: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Canada: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Asia-Pacific: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Asia-Pacific: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: China: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: China: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Japan: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Japan: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: India: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: India: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: South Korea: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: South Korea: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Australia: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Australia: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Indonesia: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Indonesia: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Others: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Others: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Europe: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Europe: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Germany: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Germany: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: France: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: France: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: United Kingdom: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: United Kingdom: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Italy: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Italy: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Spain: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Spain: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Russia: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Russia: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Others: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Others: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Latin America: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Latin America: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Brazil: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Brazil: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Mexico: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Mexico: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Others: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Others: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Middle East and Africa: Smart Speaker Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Middle East and Africa: Smart Speaker Market: Breakup by Country (in %), 2021
Figure 91: Middle East and Africa: Smart Speaker Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 92: Global: Smart Speaker Industry: SWOT Analysis
Figure 93: Global: Smart Speaker Industry: Value Chain Analysis
Figure 94: Global: Smart Speaker Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Smart Speaker Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Smart Speaker Market Forecast: Breakup by Component (in Million US$), 2022-2027
Table 3: Global: Smart Speaker Market Forecast: Breakup by Intelligent Virtual Assistant (in Million US$), 2022-2027
Table 4: Global: Smart Speaker Market Forecast: Breakup by Connectivity (in Million US$), 2022-2027
Table 5: Global: Smart Speaker Market Forecast: Breakup by Price Range (in Million US$), 2022-2027
Table 6: Global: Smart Speaker Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 7: Global: Smart Speaker Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 8: Global: Smart Speaker Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 9: Global: Smart Speaker Market: Competitive Structure
Table 10: Global: Smart Speaker Market: Key Players

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Key Questions Answered in This Report

The global smart speaker market was valued at US$ 5.08 Billion in 2021.

We expect the global smart speaker market to exhibit a CAGR of 26.10% during 2022-2027.

The emergence of home automation system, coupled with the rising integration of numerous
advanced technologies, such as AI and IoT, is currently driving the global smart speaker market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
of smart speakers.

Based on the component, the global smart speaker market has been categorized into hardware and
software. Currently, software holds the majority of the total market share.

Based on the intelligent virtual assistant, the global smart speaker market can be segmented into
Amazon Alexa, Google Assistant, Siri, Cortana, and others. Among these, Amazon Alexa represents
the largest market share.

Based on the distribution channel, the global smart speaker market has been divided into online and
offline, where online channel exhibits clear dominance in the market.

Based on the end user, the global smart speaker market can be bifurcated into personal and
commercial. Currently, personal segment accounts for the majority of the global market share.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle
East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global smart speaker market include Alibaba Group Holding
Limited, Altec Lansing, Amazon.com Inc., Apple Inc., Baidu Inc., Bose Corporation, Google LLC,
Lenovo Group Limited, LG Electronics Inc., Onkyo Corporation (VOXX International Corp.), Panasonic
Corporation, Samsung Electronics Co. Ltd., Sonos Inc., Sony Corporation, and Xiaomi Inc.

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