Change Language

Select Language

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Smart Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global smart toys market is expected to exhibit a CAGR of 16.97% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Smart toys refer to toys that are connected to smart devices or the internet and provide better functional features for children to play and learn. These toys are usually powered by sensor-based technologies that enable them to change their actions in response to external stimuli and utilize speech synthesizers to make the experience more interactive. Some of the common product variants include app-enabled toys, voice/image recognition toys, health tracking toys, etc. Smart toys assist in enhancing the self-esteem and confidence of kids and develop problem-solving skills to help them interact with their environment. Smart toys are widely available across e-commerce portals, company-owned websites, hypermarkets and supermarkets, specialty stores, etc.

Smart Toys Market Trends:

The emerging popularity of Internet of Things (IoT)-based smart toys, which efficiently integrate learning and entertainment while also enabling parents to keep a close eye on their children, is primarily driving the global market. In addition to this, the rising parental concerns regarding the development of motor skills, spatial reasoning, cognitive flexibility, and social competence in their kids are also creating a positive outlook for the smart toys market. Moreover, the growing prominence of science, technology, engineering, and mathematics (STEM) learning solutions to instill creativity and problem-solving ability in kids is propelling the growth of the market. Apart from this, the escalating utilization of educational robots in classrooms for storytelling and play-to-learn interactive tablet toys for delivering superior gaming and learning experience is acting as a significant growth-inducing factor. Furthermore, several key players are introducing advanced toys that make use of TV media and well-known cartoon characters to profit from branded content and raise the entertainment value. This, in turn, is also fueling the market growth. Besides this, the expanding e-commerce industry that allows the easy availability of smart toys at discounted prices and with convenient delivery options, is further augmenting the market growth. Additionally, the rising integration of smart toys with numerous advanced technologies, including proximity sensors, artificial intelligence, machine learning, and voice recognition, is expected to bolster the global smart toys market over the forecasted period.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global smart toys market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product, technology, interfacing device, distribution channel and end user.

Breakup by Product:

  • Robots
  • Interactive Games
  • Educational Toys
     

Breakup by Technology:

  • Wi-Fi
  • Bluetooth
  • Others
     

Breakup by Interfacing Device:

  • Smartphone Connected
  • Tablet-Connected
  • Others
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Online Stores
  • Specialty Stores
  • Others
     

Breakup by End User:

  • Toddlers
  • Pre-Schoolers
  • School-going
  • Stripling
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being fischertechnik GmbH, Kreyonic Inc., LeapFrog Enterprises Inc. (VTech Holdings Limited), Mattel Inc., Pillar Learning, PlayShifu, Primo Toys, ROYBI Robot, The Lego Group and WowWee Group Limited.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product, Technology, Interfacing Device, Distribution Channel, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered fischertechnik GmbH, Kreyonic Inc., LeapFrog Enterprises Inc. (VTech Holdings Limited), Mattel Inc., Pillar Learning, PlayShifu, Primo Toys, ROYBI Robot, The Lego Group and WowWee Group Limited.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Smart Toys Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product
    6.1    Robots
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Interactive Games
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Educational Toys
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Technology
    7.1    Wi-Fi
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Bluetooth
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Interfacing Device
    8.1    Smartphone Connected
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Tablet-Connected
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Others
        8.3.1 Market Trends
        8.3.2 Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Online Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Specialty Stores
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Others
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    Market Breakup by End User
    10.1    Toddlers
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Pre-Schoolers
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    School-going
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Stripling
        10.4.1 Market Trends
        10.4.2 Market Forecast
11    Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia-Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    fischertechnik GmbH
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio
        16.3.2    Kreyonic Inc.
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio
        16.3.3    LeapFrog Enterprises Inc. (VTech Holdings Limited)
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio
        16.3.4    Mattel Inc.
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio
           16.3.4.3 Financials
           16.3.4.4 SWOT Analysis
        16.3.5    Pillar Learning
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio
        16.3.6    PlayShifu
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio
        16.3.7    Primo Toys
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio
        16.3.8    ROYBI Robot
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio
        16.3.9    The Lego Group
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio
           16.3.9.3 SWOT Analysis
        16.3.10    WowWee Group Limited
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio

List of Figures

Figure 1: Global: Smart Toys Market: Major Drivers and Challenges
Figure 2: Global: Smart Toys Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Smart Toys Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Smart Toys Market: Breakup by Product (in %), 2021
Figure 5: Global: Smart Toys Market: Breakup by Technology (in %), 2021
Figure 6: Global: Smart Toys Market: Breakup by Interfacing Device (in %), 2021
Figure 7: Global: Smart Toys Market: Breakup by Distribution Channel (in %), 2021
Figure 8: Global: Smart Toys Market: Breakup by End User (in %), 2021
Figure 9: Global: Smart Toys Market: Breakup by Region (in %), 2021
Figure 10: Global: Smart Toys (Robots) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Smart Toys (Robots) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Smart Toys (Interactive Games) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Smart Toys (Interactive Games) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Smart Toys (Educational Toys) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Smart Toys (Educational Toys) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Smart Toys (Wi-Fi) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Smart Toys (Wi-Fi) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Smart Toys (Bluetooth) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Smart Toys (Bluetooth) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Smart Toys (Other Technologies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Smart Toys (Other Technologies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Smart Toys (Smartphone Connected) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Smart Toys (Smartphone Connected) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Smart Toys (Tablet-Connected) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Smart Toys (Tablet-Connected) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Smart Toys (Other Interfacing Devices) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Smart Toys (Other Interfacing Devices) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Smart Toys (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Smart Toys (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Smart Toys (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Smart Toys (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Smart Toys (Specialty Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Smart Toys (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Smart Toys (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: Smart Toys (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: Smart Toys (Toddlers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: Smart Toys (Toddlers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Global: Smart Toys (Pre-Schoolers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Global: Smart Toys (Pre-Schoolers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Global: Smart Toys (School-going) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Global: Smart Toys (School-going) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Global: Smart Toys (Stripling) Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Global: Smart Toys (Stripling) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: North America: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: North America: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: United States: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: United States: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Canada: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Canada: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Asia-Pacific: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Asia-Pacific: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: China: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: China: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Japan: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Japan: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: India: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: India: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: South Korea: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: South Korea: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Australia: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Australia: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Indonesia: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Indonesia: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Others: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Others: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Europe: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Europe: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Germany: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Germany: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: France: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: France: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: United Kingdom: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: United Kingdom: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Italy: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Italy: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Spain: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Spain: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Russia: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Russia: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Others: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Others: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Latin America: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Latin America: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Brazil: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 85: Brazil: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 86: Mexico: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 87: Mexico: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Others: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 89: Others: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 90: Middle East and Africa: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 91: Middle East and Africa: Smart Toys Market: Breakup by Country (in %), 2021
Figure 92: Middle East and Africa: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Global: Smart Toys Industry: SWOT Analysis
Figure 94: Global: Smart Toys Industry: Value Chain Analysis
Figure 95: Global: Smart Toys Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Smart Toys Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Smart Toys Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 3: Global: Smart Toys Market Forecast: Breakup by Technology (in Million US$), 2022-2027
Table 4: Global: Smart Toys Market Forecast: Breakup by Interfacing Device (in Million US$), 2022-2027
Table 5: Global: Smart Toys Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: Global: Smart Toys Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 7: Global: Smart Toys Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 8: Global: Smart Toys Market: Competitive Structure
Table 9: Global: Smart Toys Market: Key Players


Note: We value your privacy and will never rent or sell your email address. Privacy policy

Key Questions Answered in This Report

We expect the global smart toys market to exhibit a CAGR of 16.97% during 2022-2027.

The rising parental concerns toward the development of motor skills, spatial reasoning, cognitive flexibility, etc., in their kids, along with the growing popularity of IoT-based smart toys, that integrate learning and entertainment, are primarily driving the global smart toys market.

The sudden outbreak of the COVID-19 pandemic had led to the increasing adoption of smart toys, such as educational robots for storytelling and play-to-learn interactive tablet toys for delivering superior gaming and learning experience, particularly during the temporary closure of numerous schools.

Based on the product, the global smart toys market can be segmented into robots, interactive games, and educational toys. Currently, interactive games hold the majority of the total market share.

Based on the technology, the global smart toys market has been divided into Wi-Fi, Bluetooth, and others, where Bluetooth currently exhibits a clear dominance in the market.

Based on the interfacing device, the global smart toys market can be categorized into smartphone connected, tablet-connected, and others. Currently, smartphone connected accounts for the majority of the global market share.

Based on the distribution channel, the global smart toys market has been segregated into supermarkets and hypermarkets, online stores, specialty stores, and others. Among these, online stores currently hold the largest market share.

 

Based on the end user, the global smart toys market can be bifurcated into toddlers, pre-schoolers, school-going, and stripling. Currently, toddlers exhibit a clear dominance in the market.

 

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global smart toys market include fischertechnik GmbH, Kreyonic Inc., LeapFrog Enterprises Inc. (VTech Holdings Limited), Mattel Inc., Pillar Learning, PlayShifu, Primo Toys, ROYBI Robot, The Lego Group, and WowWee Group Limited.

Need more help?

  •   Speak to our experienced analysts for insights on the current market scenarios.
  •   Include additional segments and countries to customize the report as per your requirement.
  •   Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  •   For further assistance, please connect with our analysts.

Purchase Options




$ 2499

REACH OUT TO US

Call us on

( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )


Drop us an email at

sales@imarcgroup.com

Social Links

4