Market Overview:
The global smart toys market is expected to exhibit a CAGR of 16.97% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Smart toys refer to toys that are connected to smart devices or the internet and provide better functional features for children to play and learn. These toys are usually powered by sensor-based technologies that enable them to change their actions in response to external stimuli and utilize speech synthesizers to make the experience more interactive. Some of the common product variants include app-enabled toys, voice/image recognition toys, health tracking toys, etc. Smart toys assist in enhancing the self-esteem and confidence of kids and develop problem-solving skills to help them interact with their environment. Smart toys are widely available across e-commerce portals, company-owned websites, hypermarkets and supermarkets, specialty stores, etc.
Smart Toys Market Trends:
The emerging popularity of Internet of Things (IoT)-based smart toys, which efficiently integrate learning and entertainment while also enabling parents to keep a close eye on their children, is primarily driving the global market. In addition to this, the rising parental concerns regarding the development of motor skills, spatial reasoning, cognitive flexibility, and social competence in their kids are also creating a positive outlook for the smart toys market. Moreover, the growing prominence of science, technology, engineering, and mathematics (STEM) learning solutions to instill creativity and problem-solving ability in kids is propelling the growth of the market. Apart from this, the escalating utilization of educational robots in classrooms for storytelling and play-to-learn interactive tablet toys for delivering superior gaming and learning experience is acting as a significant growth-inducing factor. Furthermore, several key players are introducing advanced toys that make use of TV media and well-known cartoon characters to profit from branded content and raise the entertainment value. This, in turn, is also fueling the market growth. Besides this, the expanding e-commerce industry that allows the easy availability of smart toys at discounted prices and with convenient delivery options, is further augmenting the market growth. Additionally, the rising integration of smart toys with numerous advanced technologies, including proximity sensors, artificial intelligence, machine learning, and voice recognition, is expected to bolster the global smart toys market over the forecasted period.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global smart toys market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product, technology, interfacing device, distribution channel and end user.
Breakup by Product:
- Robots
- Interactive Games
- Educational Toys
Breakup by Technology:
Breakup by Interfacing Device:
- Smartphone Connected
- Tablet-Connected
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
- Specialty Stores
- Others
Breakup by End User:
- Toddlers
- Pre-Schoolers
- School-going
- Stripling
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being fischertechnik GmbH, Kreyonic Inc., LeapFrog Enterprises Inc. (VTech Holdings Limited), Mattel Inc., Pillar Learning, PlayShifu, Primo Toys, ROYBI Robot, The Lego Group and WowWee Group Limited.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
Product, Technology, Interfacing Device, Distribution Channel, End User, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
fischertechnik GmbH, Kreyonic Inc., LeapFrog Enterprises Inc. (VTech Holdings Limited), Mattel Inc., Pillar Learning, PlayShifu, Primo Toys, ROYBI Robot, The Lego Group and WowWee Group Limited. |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global smart toys market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global smart toys market?
- What are the key regional markets?
- What is the breakup of the market based on the product?
- What is the breakup of the market based on the technology?
- What is the breakup of the market based on the interfacing device?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global smart toys market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Smart Toys Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Robots
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Interactive Games
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Educational Toys
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Technology
7.1 Wi-Fi
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bluetooth
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Interfacing Device
8.1 Smartphone Connected
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Tablet-Connected
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Online Stores
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Specialty Stores
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by End User
10.1 Toddlers
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Pre-Schoolers
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 School-going
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Stripling
10.4.1 Market Trends
10.4.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 fischertechnik GmbH
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.2 Kreyonic Inc.
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 LeapFrog Enterprises Inc. (VTech Holdings Limited)
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Mattel Inc.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Financials
16.3.4.4 SWOT Analysis
16.3.5 Pillar Learning
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.6 PlayShifu
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.7 Primo Toys
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.8 ROYBI Robot
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.9 The Lego Group
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 SWOT Analysis
16.3.10 WowWee Group Limited
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
List of Figures
Figure 1: Global: Smart Toys Market: Major Drivers and Challenges
Figure 2: Global: Smart Toys Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Smart Toys Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Smart Toys Market: Breakup by Product (in %), 2021
Figure 5: Global: Smart Toys Market: Breakup by Technology (in %), 2021
Figure 6: Global: Smart Toys Market: Breakup by Interfacing Device (in %), 2021
Figure 7: Global: Smart Toys Market: Breakup by Distribution Channel (in %), 2021
Figure 8: Global: Smart Toys Market: Breakup by End User (in %), 2021
Figure 9: Global: Smart Toys Market: Breakup by Region (in %), 2021
Figure 10: Global: Smart Toys (Robots) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Smart Toys (Robots) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Smart Toys (Interactive Games) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Smart Toys (Interactive Games) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Smart Toys (Educational Toys) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Smart Toys (Educational Toys) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Smart Toys (Wi-Fi) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Smart Toys (Wi-Fi) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Smart Toys (Bluetooth) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Smart Toys (Bluetooth) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Smart Toys (Other Technologies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Smart Toys (Other Technologies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Smart Toys (Smartphone Connected) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Smart Toys (Smartphone Connected) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Smart Toys (Tablet-Connected) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Smart Toys (Tablet-Connected) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Smart Toys (Other Interfacing Devices) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Smart Toys (Other Interfacing Devices) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Smart Toys (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Smart Toys (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Smart Toys (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Smart Toys (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Smart Toys (Specialty Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Smart Toys (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Smart Toys (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: Smart Toys (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: Smart Toys (Toddlers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: Smart Toys (Toddlers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Global: Smart Toys (Pre-Schoolers) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Global: Smart Toys (Pre-Schoolers) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Global: Smart Toys (School-going) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Global: Smart Toys (School-going) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Global: Smart Toys (Stripling) Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Global: Smart Toys (Stripling) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: North America: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: North America: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: United States: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: United States: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Canada: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Canada: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Asia-Pacific: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Asia-Pacific: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: China: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: China: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Japan: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Japan: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: India: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: India: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: South Korea: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: South Korea: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Australia: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Australia: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Indonesia: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Indonesia: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Others: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Others: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Europe: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Europe: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Germany: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Germany: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: France: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: France: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: United Kingdom: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: United Kingdom: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Italy: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Italy: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Spain: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Spain: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Russia: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Russia: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Others: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Others: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Latin America: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Latin America: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Brazil: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 85: Brazil: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 86: Mexico: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 87: Mexico: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Others: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 89: Others: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 90: Middle East and Africa: Smart Toys Market: Sales Value (in Million US$), 2016 & 2021
Figure 91: Middle East and Africa: Smart Toys Market: Breakup by Country (in %), 2021
Figure 92: Middle East and Africa: Smart Toys Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Global: Smart Toys Industry: SWOT Analysis
Figure 94: Global: Smart Toys Industry: Value Chain Analysis
Figure 95: Global: Smart Toys Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Smart Toys Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Smart Toys Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 3: Global: Smart Toys Market Forecast: Breakup by Technology (in Million US$), 2022-2027
Table 4: Global: Smart Toys Market Forecast: Breakup by Interfacing Device (in Million US$), 2022-2027
Table 5: Global: Smart Toys Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: Global: Smart Toys Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 7: Global: Smart Toys Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 8: Global: Smart Toys Market: Competitive Structure
Table 9: Global: Smart Toys Market: Key Players