Market Overview:

The global smart toys market is expected to exhibit a CAGR of 16.97% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Smart toys refer to toys that are connected to smart devices or the internet and provide better functional features for children to play and learn. These toys are usually powered by sensor-based technologies that enable them to change their actions in response to external stimuli and utilize speech synthesizers to make the experience more interactive. Some of the common product variants include app-enabled toys, voice/image recognition toys, health tracking toys, etc. Smart toys assist in enhancing the self-esteem and confidence of kids and develop problem-solving skills to help them interact with their environment. Smart toys are widely available across e-commerce portals, company-owned websites, hypermarkets and supermarkets, specialty stores, etc.

Smart Toys Market Trends:

The emerging popularity of Internet of Things (IoT)-based smart toys, which efficiently integrate learning and entertainment while also enabling parents to keep a close eye on their children, is primarily driving the global market. In addition to this, the rising parental concerns regarding the development of motor skills, spatial reasoning, cognitive flexibility, and social competence in their kids are also creating a positive outlook for the smart toys market. Moreover, the growing prominence of science, technology, engineering, and mathematics (STEM) learning solutions to instill creativity and problem-solving ability in kids is propelling the growth of the market. Apart from this, the escalating utilization of educational robots in classrooms for storytelling and play-to-learn interactive tablet toys for delivering superior gaming and learning experience is acting as a significant growth-inducing factor. Furthermore, several key players are introducing advanced toys that make use of TV media and well-known cartoon characters to profit from branded content and raise the entertainment value. This, in turn, is also fueling the market growth. Besides this, the expanding e-commerce industry that allows the easy availability of smart toys at discounted prices and with convenient delivery options, is further augmenting the market growth. Additionally, the rising integration of smart toys with numerous advanced technologies, including proximity sensors, artificial intelligence, machine learning, and voice recognition, is expected to bolster the global smart toys market over the forecasted period.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global smart toys market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product, technology, interfacing device, distribution channel and end user.

Breakup by Product:

• Robots
• Interactive Games
• Educational Toys
   

Breakup by Technology:

• Wi-Fi
• Bluetooth
• Others
   

Breakup by Interfacing Device:

• Smartphone Connected
• Tablet-Connected
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Online Stores
• Specialty Stores
• Others
   

Breakup by End User:

• Toddlers
• Pre-Schoolers
• School-going
• Stripling
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being fischertechnik GmbH, Kreyonic Inc., LeapFrog Enterprises Inc. (VTech Holdings Limited), Mattel Inc., Pillar Learning, PlayShifu, Primo Toys, ROYBI Robot, The Lego Group and WowWee Group Limited.

Report Coverage: