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The global smart TV market was valued at US$ 239 Billion in 2021.
A significant increase in the adoption of online video streaming channels, such as YouTube Premium, Netflix, and Amazon Prime Video, represents one of the key factors driving the global smart TV market.
Sudden outbreak of the COVID-19 pandemic has led to the increase in the demand of smart TV sets for indoor entertainment purposes due to the implementation of stringent lockdown regulations across several nations.
Based on the screen size, the global smart TV market has been bifurcated into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 Inches. Currently, 32 to 45 inches sized screen accounts for the majority of the total market share.
Based on the screen type, the global smart TV market can be divided into flat and curved. Among these, flat screen TV currently represents the largest segment.
Based on the technology, the global smart TV market has been categorized into liquid crystal display (LCD), light emitting diode (LED), organic light emitting diode (OLED), and quantum dot light emitting diode (QLED), where light emitting diode (LED) exhibits a clear dominance in the market.
Based on the distribution channel, the global smart TV market can be segregated into offline and online. Currently, offline channel accounts for the biggest market share.
Based on the platform, the global smart TV market has been segmented into Android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen, and others, where Android currently holds the largest segment.
Based on the application, the global smart TV market can be divided segmented into residential and commercial. Among these, the residential sector represents the largest market share.
On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific currently dominates the global market.
Some of the major players in the global smart TV market include LG Electronics, Inc., Samsung Electronics Co. Ltd., Sony Corporation, Panasonic Corporation, Vizio Inc., Apple Inc., Hisense Group Co. Ltd., Koninklijke Philips NV, TCL Corporation, Insignia Systems Inc., Haier Group Corporation, Hitachi Ltd., and Westinghouse Electric Corporation.
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