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Smart TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global smart TV market size reached US$ 157 Billion in 2018. A smart TV is a television that is connected to the internet and offers a wide array of online features, this includes on-demand content from various apps, access to streaming services such as Netflix, and the capability to connect with numerous other wireless devices such as smartphones and tablets. Besides having the ability to receive cable and satellite or over the air (OTA) transmission passively, smart televisions have extra hardware and connection types, along with a TV operating system with a GUI. These adaptations enable viewers to access and control features for connected devices and streaming content from internet video services.

Smart TV Market Report

Ethernet, Wifi, USB, Bluetooth and flash memory cards from digital cameras are normally supported by smart TV’s.  They normally also support coaxial cable, HDMI and other audio-video connections. Apart from the OS and apps, the connectors also allow on demand video services and access to pictures, music and video on connected storage devices. Smart TV apps enable connection to websites such as Youtube, Netflix, Hulu and Vimeo along with social media sites such as Facebook and Twitter.  Smart TVs can connect to various input devices wirelessly, to enhance usability and control. Wireless keyboards and mouse, smart phones and tablets can all connect to enable text entry, navigation and internet browsing from the couch. Catalyzed by the increasing penetration of the high-speed internet, the viewership of online content has increased significantly over the last few years catalyzing the demand of smart TV’s. Moreover, there has also been a significant drop in the prices of smart TV’s increasing their affordability among the general population. Other major factors driving the demand of smart TV’s include rising disposable incomes, increasing adoption of 4K resolution televisions, technological advancements, etc. The market value is further expected to reach US$ 278 Billion by 2024, exhibiting a CAGR of around 10% during 2019-2024.

Market Summary:

  • Based on the resolution type, the market has been segmented as 4K UHD TV, HD TV, full HD TV and 8K TV.
  • Based on the screen size, the market has been segmented as below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches and above 65 inches.
  • Based on the screen type, the market has been segmented as flat and curved type.
  • Based on the technology, the market has been segmented as LCD, LED, OLED and QLED.
  • Based on the platform, the market has been segmented as Android, Roku, WebOS, Tizen OS, iOS, MyHomeScreen and others.
  • Based on the distribution channel, the market has been segmented as offline and online.
  • Based on the application, the market has been segmented as residential and commercial.
  • Region-wise, the market has been segmented into Asia Pacific, Europe, North America, Middle East and Africa, and Latin America.
  • The competitive landscape of the market has also been examined with some of the key players being LG Electronics Inc., Samsung Electronics Co. Ltd, Sony Corporation, Panasonic Corporation, Vizio Inc., Apple Inc., Hisense Group Co. Ltd, Koninklijke Philips NV, TCL Corporation, Insignia Systems Inc., Haier Group Corporation, Hitachi Ltd and Westinghouse Electric Corporation.


This report provides a deep insight into the global smart TV market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Smart TV industry in any manner.

Key Questions Answered in This Report:

  • How has the global smart TV market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global smart TV industry?
  • What is the breakup of the global smart TV market on the basis of resolution type?
  • What is the breakup of the global smart TV market on the basis of screen size?
  • What is the breakup of the global smart TV market on the basis of screen type?
  • What is the breakup of the global smart TV market on the basis of technology?
  • What is the breakup of the global smart TV market on the basis of platform?
  • What is the breakup of the global smart TV market on the basis of distribution channel?
  • What is the breakup of the global smart TV market on the basis of application?
  • What are the various stages in the value chain of the global smart TV industry?
  • What are the key driving factors and challenges in the global smart TV industry?
  • What is the structure of the global smart TV industry and who are the key players?
  • What is the degree of competition in the global smart TV industry?
  • How are smart TVs manufactured?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Smart TV Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Resolution Type
    5.4    Market Breakup by Screen Size 
    5.5    Market Breakup by Screen Type
    5.6    Market Breakup by Technology
    5.7    Market Breakup by Platform
    5.8    Market Breakup by Distribution Channel
    5.9    Market Breakup by Application
    5.10    Market Breakup by Region
    5.11    Market Forecast
    5.12    SWOT Analysis
        5.12.1    Overview
        5.12.2    Strengths
        5.12.3    Weaknesses
        5.12.4    Opportunities
        5.12.5    Threats
    5.13    Value Chain Analysis
        5.13.1    Overview
        5.13.2    Research and Development
        5.13.3    Raw Material Procurement
        5.13.4    Manufacturing
        5.13.5    Marketing
        5.13.6    Distribution
        5.13.7    Exports
        5.13.8    End-User
    5.14    Porters Five Forces Analysis
        5.14.1    Overview
        5.14.2    Bargaining Power of Buyers
        5.14.3    Bargaining Power of Suppliers
        5.14.4    Degree of Competition
        5.14.5    Threat of New Entrants
        5.14.6    Threat of Substitutes
    5.15    Price Analysis
6   Market Breakup by Resolution Type 
    6.1    4K UHD TV 
    6.2    HD TV 
    6.3    Full HD TV 
    6.4    8K TV 
7   Market Breakup by Screen Size
    7.1    Below 32 Inches
    7.2    32 to 45 Inches
    7.3    46 to 55 Inches
    7.4    56 to 65 Inches
    7.5    Above 65 Inches
8   Market Breakup by Screen Type
    8.1    Flat
    8.2    Curved 
9   Market Breakup by Technology
    9.1    LCD (Liquid Crystal Display)
    9.2    LED (Light Emitting Diode) 
    9.3    OLED (Organic Light Emitting Diode) 
    9.4    QLED (Quantum Dot Light Emitting Diode) 
10  Market Breakup by Platform
    10.1    Android 
    10.2    Roku 
    10.3    WebOS  
    10.4    Tizen OS 
    10.5    iOS 
    10.6    MyHomeScreen
    10.7    Others
11  Market Breakup by Distribution Channel 
    11.1    Offline
    11.2    Online
12  Market Breakup by Application
    12.1    Residential
    12.2    Commercial
13  Market Breakup by Region
    13.1    Asia Pacific
    13.2    Europe
    13.3    North America
    13.4    Middle East and Africa
    13.5    Latin America
14  Smart TV Manufacturing Process
    14.1    Product Overview
    14.2    Raw Material Requirements
    14.3    Manufacturing Process
    14.4    Key Success and Risk Factors
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    LG Electronics Inc. 
        15.3.2    Samsung Electronics Co. Ltd
        15.3.3    Sony Corporation
        15.3.4    Panasonic Corporation
        15.3.5    Vizio Inc. 
        15.3.6    Apple Inc. 
        15.3.7    Hisense Group Co. Ltd
        15.3.8    Koninklijke Philips NV
        15.3.9    TCL Corporation
        15.3.10    Insignia Systems Inc.  
        15.3.11    Haier Group Corporation 
        15.3.12    Hitachi Ltd 
        15.3.13    Westinghouse Electric Corporation 

List of Figures

Figure 1: Global: Smart TV Market: Major Drivers and Challenges
Figure 2: Global: Smart TV Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Smart TV Market: Breakup by Resolution Type (in %), 2018
Figure 4: Global: Smart TV Market: Breakup by Screen Size (in %), 2018
Figure 5: Global: Smart TV Market: Breakup by Screen Type (in %), 2018
Figure 6: Global: Smart TV Market: Breakup by Technology (in %), 2018
Figure 7: Global: Smart TV Market: Breakup by Platform (in %), 2018
Figure 8: Global: Smart TV Market: Breakup by Distribution Channel (in %), 2018
Figure 9: Global: Smart TV Market: Breakup by Application (in %), 2018
Figure 10: Global: Smart TV Market: Breakup by Region (in %), 2018
Figure 11: Global: Smart TV Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 12: Global: Smart TV Industry: SWOT Analysis
Figure 13: Global: Smart TV Industry: Value Chain Analysis
Figure 14: Global: Smart TV Industry: Porter’s Five Forces Analysis
Figure 15: Global: Smart TV (4K UHD TV) Market: Sales Value (in Million US$), 2013-2018
Figure 16: Global: Smart TV (HD TV) Market: Sales Value (in Million US$), 2013-2018
Figure 17: Global: Smart TV (Full HD TV) Market: Sales Value (in Million US$), 2013-2018
Figure 18: Global: Smart TV (8K TV) Market: Sales Value (in Million US$), 2013-2018
Figure 19: Global: Smart TV (Below 32 Inches) Market: Sales Value (in Million US$), 2013-2018
Figure 20: Global: Smart TV (32 to 45 Inches) Market: Sales Value (in Million US$), 2013-2018
Figure 21: Global: Smart TV (46 to 55 Inches) Market: Sales Value (in Million US$), 2013-2018
Figure 22: Global: Smart TV (56 to 65 Inches) Market: Sales Value (in Million US$), 2013-2018
Figure 23: Global: Smart TV (Above 65 Inches) Market: Sales Value (in Million US$), 2013-2018
Figure 24: Global: Smart TV (Flat) Market: Sales Value (in Million US$), 2013-2018
Figure 25: Global: Smart TV (Curved) Market: Sales Value (in Million US$), 2013-2018
Figure 26: Global: Smart TV (LCD) Market: Sales Value (in Million US$), 2013-2018
Figure 27: Global: Smart TV (LED) Market: Sales Value (in Million US$), 2013-2018
Figure 28: Global: Smart TV (OLED) Market: Sales Value (in Million US$), 2013-2018
Figure 29: Global: Smart TV (QLED) Market: Sales Value (in Million US$), 2013-2018
Figure 30: Global: Smart TV (Android) Market: Sales Value (in Million US$), 2013-2018
Figure 31: Global: Smart TV (Roku) Market: Sales Value (in Million US$), 2013-2018
Figure 32: Global: Smart TV (WebOS) Market: Sales Value (in Million US$), 2013-2018
Figure 33: Global: Smart TV (Tizen OS) Market: Sales Value (in Million US$), 2013-2018
Figure 34: Global: Smart TV (iOS) Market: Sales Value (in Million US$), 2013-2018
Figure 35: Global: Smart TV (MyHomeScreen) Market: Sales Value (in Million US$), 2013-2018
Figure 36: Global: Smart TV (Other Platforms) Market: Sales Value (in Million US$), 2013-2018
Figure 37: Global: Smart TV Market: Offline Sales (in Million US$), 2013-2018
Figure 38: Global: Smart TV Market: Online Sales (in Million US$), 2013-2018
Figure 39: Global: Smart TV (Residential) Market: Sales Value (in Million US$), 2013-2018
Figure 40: Global: Smart TV (Commercial) Market: Sales Value (in Million US$), 2013-2018
Figure 41: Asia Pacific: Smart TV Market: Sales Value (in Million US$), 2013-2018
Figure 42: Europe: Smart TV Market: Sales Value (in Million US$), 2013-2018
Figure 43: North America: Smart TV Market: Sales Value (in Million US$), 2013-2018
Figure 44: Middle East and Africa: Smart TV Market: Sales Value (in Million US$), 2013-2018
Figure 45: Latin America: Smart TV Market: Sales Value (in Million US$), 2013-2018
Figure 46: Smart TV Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Smart TV Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Smart TV Market: Breakup by Resolution Type (in Million US$), 2013-2018
Table 3: Global: Smart TV Market: Breakup by Screen Size (in Million US$), 2013-2018
Table 4: Global: Smart TV Market: Breakup by Screen Type (in Million US$), 2013-2018
Table 5: Global: Smart TV Market: Breakup by Technology (in Million US$), 2013-2018
Table 6: Global: Smart TV Market: Breakup by Distribution Channel (in Million US$), 2013-2018
Table 7: Global: Smart TV Market: Breakup by Application (in Million US$), 2013-2018
Table 8: Global: Smart TV Market: Breakup by Region (in Million US$), 2013-2018
Table 9: Global: Smart TV Market: Competitive Structure
Table 10: Global: Smart TV Market: Key Players

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