The global smart TV market reached a value of US$ 143 Billion in 2017. A smart TV is a television that is connected to the internet and offers a wide array of online features, this includes on-demand content from various apps, access to streaming services such as Netflix, and the capability to connect with numerous other wireless devices such as smartphones and tablets. Besides having the ability to receive cable and satellite or over the air (OTA) transmission passively, smart televisions have extra hardware and connection types, along with a TV operating system with a GUI. These adaptations enable viewers to access and control features for connected devices and streaming content from internet video services.
Ethernet, Wifi, USB, Bluetooth and flash memory cards from digital cameras are normally supported by smart TV’s. They normally also support coaxial cable, HDMI and other audio-video connections. Apart from the OS and apps, the connectors also allow on demand video services and access to pictures, music and video on connected storage devices. Smart TV apps enable connection to websites such as Youtube, Netflix, Hulu and Vimeo along with social media sites such as Facebook and Twitter. Smart TVs can connect to various input devices wirelessly, to enhance usability and control. Wireless keyboards and mouse, smart phones and tablets can all connect to enable text entry, navigation and internet browsing from the couch. Catalyzed by the increasing penetration of the high-speed internet, the viewership of online content has increased significantly over the last few years catalyzing the demand of smart TV’s. Moreover, there has also been a significant drop in the prices of smart TV’s increasing their affordability among the general population. Other major factors driving the demand of smart TV’s include rising disposable incomes, increasing adoption of 4K resolution televisions, technological advancements, etc. The market value is further expected to reach US$ 253 Billion by 2023, exhibiting a CAGR of around 10% during 2018-2023.
This report provides a deep insight into the global smart TV market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Smart TV market in any manner.
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