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COVID-19
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Smartphone Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Operating System
6.1 Android
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 iOS
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Display Technology
7.1 LCD Technology
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 OLED Technology
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by RAM Capacity
8.1 Below 4GB
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 4GB - 8GB
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Over 8GB
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Price Range
9.1 Ultra Low-End (Less Than $100)
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Low-End ($100-<$200)
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Mid-Range ($200-<$400)
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Mid- to High-End ($400-<$600)
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 High-End ($600-<$800)
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)
9.6.1 Market Trends
9.6.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 OEMs
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Online Stores
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Retailers
10.3.1 Market Trends
10.3.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Apple Inc.
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Financials
16.3.1.4 SWOT Analysis
16.3.2 HTC Corporation
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 Financials
16.3.3 Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co. Ltd.)
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.3.3 SWOT Analysis
16.3.4 Lava International
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 Lenovo Group Limited
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.5.4 SWOT Analysis
16.3.6 Nokia Corporation
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.6.4 SWOT Analysis
16.3.7 Realme Chongqing Mobile Telecommunications Corp. Ltd. (BBK Electronics Corporation)
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.8 Samsung Electronics Co. Ltd.
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 Sony Corporation
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 TCL Technology
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 Financials
16.3.11 Xiaomi Corporation
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.11.3 Financials
16.3.12 ZTE Corporation
16.3.12.1 Company Overview
16.3.12.2 Product Portfolio
16.3.12.3 Financials
List of Figures
Figure 1: Global: Smartphone Market: Major Drivers and Challenges
Figure 2: Global: Smartphone Market: Volume Trends (in Million Units), 2016-2021
Figure 3: Global: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 4: Global: Smartphone Market: Breakup by Operating System (in %), 2021
Figure 5: Global: Smartphone Market: Breakup by Display Technology (in %), 2021
Figure 6: Global: Smartphone Market: Breakup by RAM Capacity (in %), 2021
Figure 7: Global: Smartphone Market: Breakup by Price Range (in %), 2021
Figure 8: Global: Smartphone Market: Breakup by Distribution Channel (in %), 2021
Figure 9: Global: Smartphone Market: Breakup by Region (in %), 2021
Figure 10: Global: Smartphone (Android) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 11: Global: Smartphone (Android) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 12: Global: Smartphone (iOS) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 13: Global: Smartphone (iOS) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 14: Global: Smartphone (Other Operating Systems) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 15: Global: Smartphone (Other Operating Systems) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 16: Global: Smartphone (LCD Technology) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 17: Global: Smartphone (LCD Technology) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 18: Global: Smartphone (OLED Technology) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 19: Global: Smartphone (OLED Technology) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 20: Global: Smartphone (Below 4GB) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 21: Global: Smartphone (Below 4GB) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 22: Global: Smartphone (4GB - 8GB) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 23: Global: Smartphone (4GB - 8GB) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 24: Global: Smartphone (Over 8GB) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 25: Global: Smartphone (Over 8GB) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 26: Global: Smartphone (Ultra Low-End (Less Than $100)) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 27: Global: Smartphone (Ultra Low-End (Less Than $100)) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 28: Global: Smartphone (Low-End ($100-<$200)) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 29: Global: Smartphone (Low-End ($100-<$200)) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 30: Global: Smartphone (Mid-Range ($200-<$400)) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 31: Global: Smartphone (Mid-Range ($200-<$400)) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 32: Global: Smartphone (Mid- to High-End ($400-<$600)) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 33: Global: Smartphone (Mid- to High-End ($400-<$600)) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 34: Global: Smartphone (High-End ($600-<$800)) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 35: Global: Smartphone (High-End ($600-<$800)) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 36: Global: Smartphone (Premium ($800-<$1000) and Ultra-Premium ($1000 and Above) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 37: Global: Smartphone (Premium ($800-<$1000) and Ultra-Premium ($1000 and Above) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 38: Global: Smartphone (OEMs) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 39: Global: Smartphone (OEMs) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 40: Global: Smartphone (Online Stores) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 41: Global: Smartphone (Online Stores) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 42: Global: Smartphone (Retailers) Market: Volume Trends (in Million Units), 2016 & 2021
Figure 43: Global: Smartphone (Retailers) Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 44: North America: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 45: North America: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 46: United States: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 47: United States: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 48: Canada: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 49: Canada: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 50: Asia-Pacific: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 51: Asia-Pacific: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 52: China: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 53: China: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 54: Japan: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 55: Japan: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 56: India: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 57: India: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 58: South Korea: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 59: South Korea: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 60: Australia: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 61: Australia: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 62: Indonesia: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 63: Indonesia: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 64: Others: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 65: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 66: Europe: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 67: Europe: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 68: Germany: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 69: Germany: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 70: France: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 71: France: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 72: United Kingdom: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 73: United Kingdom: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 74: Italy: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 75: Italy: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 76: Spain: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 77: Spain: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 78: Russia: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 79: Russia: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 80: Others: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 81: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 82: Latin America: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 83: Latin America: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 84: Brazil: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 85: Brazil: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 86: Mexico: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 87: Mexico: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 88: Others: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 89: Others: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 90: Middle East and Africa: Smartphone Market: Volume Trends (in Million Units), 2016 & 2021
Figure 91: Middle East and Africa: Smartphone Market: Breakup by Country (in %), 2021
Figure 92: Middle East and Africa: Smartphone Market Forecast: Volume Trends (in Million Units), 2022-2027
Figure 93: Global: Smartphone Industry: SWOT Analysis
Figure 94: Global: Smartphone Industry: Value Chain Analysis
Figure 95: Global: Smartphone Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Smartphone Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Smartphone Market Forecast: Breakup by Operating System (in Million Units), 2022-2027
Table 3: Global: Smartphone Market Forecast: Breakup by Display Technology (in Million Units), 2022-2027
Table 4: Global: Smartphone Market Forecast: Breakup by RAM Capacity (in Million Units), 2022-2027
Table 6: Global: Smartphone Market Forecast: Breakup by Price Range (in Million Units), 2022-2027
Table 7: Global: Smartphone Market Forecast: Breakup by Distribution Channel (in Million Units), 2022-2027
Table 8: Global: Smartphone Market Forecast: Breakup by Region (in Million Units), 2022-2027
Table 9: Global: Smartphone Market: Competitive Structure
Table 10: Global: Smartphone Market: Key Players
The global smartphone market reached a volume of 1,355 Million Units in 2021.
We expect the global smartphone market to exhibit a CAGR of 3.70% during 2022-2027.
The rising internet penetration, coupled with the introduction of advanced product variants with
high-resolution sensors, enhanced battery life, and improved reliability, is currently driving the
global smartphone market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
of smartphones.
Based on the operating system, the global smartphone market has been segmented into android,
iOS, and others. Among these, android represents the largest market share.
Based on the display technology, the global smartphone market can be bifurcated into LCD
technology and OLED technology. Currently, LCD technology accounts for the majority of the global
market share.
On a regional level, the market has been classified into North America, Europe, Asia-Pacific, Middle
East and Africa, and Latin America, where Asia-Pacific currently dominates the global market.
Some of the major players in the global smartphone market include Apple Inc., HTC Corporation,
Huawei Technologies Co. Ltd. (Huawei Investment & Holding Co. Ltd.), Lava International, Lenovo
Group Limited, Nokia Corporation, Realme Chongqing Mobile Telecommunications Corp. Ltd. (BBK
Electronics Corporation), Samsung Electronics Co. Ltd., Sony Corporation, TCL Technology, Xiaomi
Corporation, and ZTE Corporation.
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