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We expect the global social commerce market to exhibit a CAGR of 28.17% during 2022-2027.
The growing penetration of social media platforms, along with the increasing convenience
associated with online shopping websites, to facilitate two-way communication, is primarily
catalyzing the global social commerce market.
The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of social commerce
for encouraging consumers to shop via online channels offering personalized shopping experience
and combating the risk of the coronavirus infection.
Based on the business model, the global social commerce market can be categorized into business to
consumer (B2C), business to business (B2B), and consumer to consumer (C2C). Among these,
business to consumer (B2C) model currently exhibits clear dominance in the market.
Based on the device type, the global social commerce market has been segmented into laptops and
PCs, mobiles, and others. Currently, mobiles represent the largest market share.
Based on the product type, the global social commerce market can be bifurcated into personal and
beauty care, apparels, accessories, home products, health supplements, food and beverages, and
others. Among these, apparels account for the majority of the total market share.
On a regional level, the market has been classified into North America, Europe, Asia-Pacific, Middle
East and Africa, and Latin America, where Asia-Pacific currently dominates the global market.
Some of the major players in the global social commerce market include eBay, Etsy Inc., Facebook,
Meesho Inc., PayPal Payments Private Limited, Pinterest Inc., Poshmark Inc., Reddit Inc., Taobao
(Alibaba Group Holding Limited), Twitter Inc., and Verizon Communications Inc.
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