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Social Commerce Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global social commerce market is expected to exhibit a CAGR of 28.17% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Social commerce comprises ratings, online communities, social advertising, post shares, and online stores to facilitate direct interaction between buyers and sellers. It provides a personalized shopping experience to consumers and supports the online purchase of products and services. As it offers consistent audience growth, high search engine ranking, and authentic engagement and traffic, organizations worldwide are shifting their businesses to e-commerce platforms. It also helps companies in building trust and loyalty with customers and expanding their overall sales.

 

 
 

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The increasing number of smartphone users and the rising penetration of the internet are escalating the utilization of social media platforms. This, in confluence with the convenience associated with online shopping websites, represents one of the leading factors influencing the social commerce market positively. Social commerce helps people connect with a business through two-way communication, which further promotes the purchase of products and services. Additionally, the mass outbreak of coronavirus disease (COVID-19) and lockdown restrictions imposed in various countries are encouraging consumers to shop via e-commerce channels, which is strengthening the growth of the social commerce market. Apart from this, several retailers are leveraging technologies, such as artificial intelligence (AI), big data, and blockchain, to improve customer loyalty and retention. Furthermore, the growing adoption of digital services in business processes and changing market trends are promoting the application of social commerce for business-to-business (B2B) purchase and sales of products and services across the globe. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global social commerce market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on business model, device type and product type.

Breakup by Business Model:

 

 
 

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  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
     

Breakup by Device Type:

  • Laptops and PCs
  • Mobiles
  • Others
     

Breakup by Product Type:

  • Personal and Beauty Care
  • Apparels
  • Accessories
  • Home Products
  • Health Supplements
  • Food and Beverages
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being eBay, Etsy Inc., Facebook, Meesho Inc., PayPal Payments Private Limited, Pinterest Inc., Poshmark Inc., Reddit Inc., Taobao (Alibaba Group Holding Limited), Twitter Inc. and Verizon Communications Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Business Model, Device Type, Product Type, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered eBay, Etsy Inc., Facebook, Meesho Inc., PayPal Payments Private Limited, Pinterest Inc., Poshmark Inc., Reddit Inc., Taobao (Alibaba Group Holding Limited), Twitter Inc. and Verizon Communications Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Social Commerce Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Business Model
    6.1    Business to Consumer (B2C)
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Business to Business (B2B)
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Consumer to Consumer (C2C)
        6.3.1 Market Trends
        6.3.2 Market Forecast
7   Market Breakup by Device Type
    7.1    Laptops and PCs
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Mobiles
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Product Type
    8.1    Personal and Beauty Care
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Apparels
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Accessories
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Home Products
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Health Supplements
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Food and Beverages
        8.6.1 Market Trends
        8.6.2 Market Forecast
    8.7    Others
        8.7.1 Market Trends
        8.7.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    eBay
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    Etsy Inc.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
           14.3.2.3 Financials
        14.3.3    Facebook
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Meesho Inc.
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    PayPal Payments Private Limited
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
        14.3.6    Pinterest Inc.
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
           14.3.6.3 Financials
        14.3.7    Poshmark Inc.
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Reddit Inc.
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Taobao (Alibaba Group Holding Limited)
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
        14.3.10    Twitter Inc.
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
           14.3.10.3 Financials
        14.3.11    Verizon Communications Inc.
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
           14.3.11.3 Financials
           14.3.11.4 SWOT Analysis

List of Figures

Figure 1: Global: Social Commerce Market: Major Drivers and Challenges
Figure 2: Global: Social Commerce Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Social Commerce Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Social Commerce Market: Breakup by Business Model (in %), 2021
Figure 5: Global: Social Commerce Market: Breakup by Device Type (in %), 2021
Figure 6: Global: Social Commerce Market: Breakup by Product Type (in %), 2021
Figure 7: Global: Social Commerce Market: Breakup by Region (in %), 2021
Figure 8: Global: Social Commerce (Business to Consumer-B2C) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Social Commerce (Business to Consumer-B2C) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Social Commerce (Business to Business-B2B) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Social Commerce (Business to Business-B2B) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Social Commerce (Consumer to Consumer-C2C) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Social Commerce (Consumer to Consumer-C2C) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Social Commerce (Laptops and PCs) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Social Commerce (Laptops and PCs) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Social Commerce (Mobiles) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Social Commerce (Mobiles) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Social Commerce (Other Device Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Social Commerce (Other Device Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Social Commerce (Personal and Beauty Care) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Social Commerce (Personal and Beauty Care) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Social Commerce (Apparels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Social Commerce (Apparels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Social Commerce (Accessories) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Social Commerce (Accessories) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Social Commerce (Home Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Social Commerce (Home Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Social Commerce (Health Supplements) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Social Commerce (Health Supplements) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Social Commerce (Food and Beverages) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Social Commerce (Food and Beverages) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Social Commerce (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Social Commerce (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: North America: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: North America: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: United States: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: United States: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Canada: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Canada: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Asia-Pacific: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Asia-Pacific: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: China: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: China: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Japan: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Japan: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: India: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: India: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: South Korea: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: South Korea: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Australia: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Australia: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Indonesia: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Indonesia: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Others: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Others: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Europe: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Europe: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Germany: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Germany: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: France: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: France: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: United Kingdom: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: United Kingdom: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Italy: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Italy: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Spain: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Spain: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Russia: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Russia: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Others: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Others: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Latin America: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Latin America: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Brazil: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Brazil: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Mexico: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Mexico: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Others: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Others: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Middle East and Africa: Social Commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Middle East and Africa: Social Commerce Market: Breakup by Country (in %), 2021
Figure 82: Middle East and Africa: Social Commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Global: Social Commerce Industry: SWOT Analysis
Figure 84: Global: Social Commerce Industry: Value Chain Analysis
Figure 85: Global: Social Commerce Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Social Commerce Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Social Commerce Market Forecast: Breakup by Business Model (in Million US$), 2022-2027
Table 3: Global: Social Commerce Market Forecast: Breakup by Device Type (in Million US$), 2022-2027
Table 4: Global: Social Commerce Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 5: Global: Social Commerce Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Social Commerce Market: Competitive Structure
Table 7: Global: Social Commerce Market: Key Players


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Key Questions Answered in This Report

We expect the global social commerce market to exhibit a CAGR of 28.17% during 2022-2027.

The growing penetration of social media platforms, along with the increasing convenience
associated with online shopping websites, to facilitate two-way communication, is primarily
catalyzing the global social commerce market.

The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of social commerce
for encouraging consumers to shop via online channels offering personalized shopping experience
and combating the risk of the coronavirus infection.

Based on the business model, the global social commerce market can be categorized into business to
consumer (B2C), business to business (B2B), and consumer to consumer (C2C). Among these,
business to consumer (B2C) model currently exhibits clear dominance in the market.

Based on the device type, the global social commerce market has been segmented into laptops and
PCs, mobiles, and others. Currently, mobiles represent the largest market share.

Based on the product type, the global social commerce market can be bifurcated into personal and
beauty care, apparels, accessories, home products, health supplements, food and beverages, and
others. Among these, apparels account for the majority of the total market share.

On a regional level, the market has been classified into North America, Europe, Asia-Pacific, Middle
East and Africa, and Latin America, where Asia-Pacific currently dominates the global market.

Some of the major players in the global social commerce market include eBay, Etsy Inc., Facebook,
Meesho Inc., PayPal Payments Private Limited, Pinterest Inc., Poshmark Inc., Reddit Inc., Taobao
(Alibaba Group Holding Limited), Twitter Inc., and Verizon Communications Inc.

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