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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Social Commerce Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global social commerce market exhibited double-digit growth during 2015-2020. Social commerce comprises ratings, online communities, social advertising, post shares, and online stores to facilitate direct interaction between buyers and sellers. It provides a personalized shopping experience to consumers and supports the online purchase of products and services. As it offers consistent audience growth, high search engine ranking, and authentic engagement and traffic, organizations worldwide are shifting their businesses to e-commerce platforms. It also helps companies in building trust and loyalty with customers and expanding their overall sales.

The increasing number of smartphone users and the rising penetration of the internet are escalating the utilization of social media platforms. This, in confluence with the convenience associated with online shopping websites, represents one of the leading factors influencing the social commerce market positively. Social commerce helps people connect with a business through two-way communication, which further promotes the purchase of products and services. Additionally, the mass outbreak of coronavirus disease (COVID-19) and lockdown restrictions imposed in various countries are encouraging consumers to shop via e-commerce channels, which is strengthening the growth of the social commerce market. Apart from this, several retailers are leveraging technologies, such as artificial intelligence (AI), big data, and blockchain, to improve customer loyalty and retention. Furthermore, the growing adoption of digital services in business processes and changing market trends are promoting the application of social commerce for business-to-business (B2B) purchase and sales of products and services across the globe. Looking forward, IMARC Group expects the global social commerce market to grow at a CAGR of around 25% during the forecast period (2021-2026).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global social commerce market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, business model, device type and product type.

Breakup by Business Model:

  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Consumer to Consumer (C2C)
     

Breakup by Device Type:

  • Laptops and PCs
  • Mobiles
  • Others
     

Breakup by Product Type:

  • Personal and Beauty Care
  • Apparels
  • Accessories
  • Home Products
  • Health Supplements
  • Food and Beverages
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being eBay, Etsy Inc., Facebook, Meesho Inc., PayPal Payments Private Limited, Pinterest Inc., Poshmark Inc., Reddit Inc., Taobao (Alibaba Group Holding Limited), Twitter Inc. and Verizon Communications Inc.

Key Questions Answered in This Report:

  • How has the global social commerce market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global social commerce market?
  • What are the key regional markets?
  • What is the breakup of the market based on the business model?
  • What is the breakup of the market based on the device type?
  • What is the breakup of the market based on the product type?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global social commerce market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Social Commerce Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Business Model
    6.1    Business to Consumer (B2C)
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Business to Business (B2B)
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Consumer to Consumer (C2C)
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Device Type
    7.1    Laptops and PCs
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Mobiles
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Product Type
    8.1    Personal and Beauty Care
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Apparels
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Accessories
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Home Products
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Health Supplements
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Food and Beverages
        8.6.1 Market Trends
        8.6.2 Market Forecast
    8.7    Others
        8.7.1 Market Trends
        8.7.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    eBay
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    Etsy Inc.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
           14.3.2.3 Financials
        14.3.3    Facebook
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Meesho Inc.
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    PayPal Payments Private Limited
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
        14.3.6    Pinterest Inc.
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
           14.3.6.3 Financials
        14.3.7    Poshmark Inc.
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Reddit Inc.
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Taobao (Alibaba Group Holding Limited)
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
        14.3.10    Twitter Inc.
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
           14.3.10.3 Financials
        14.3.11    Verizon Communications Inc
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
           14.3.11.3 Financials
           14.3.11.4 SWOT Analysis

List of Figures

Figure 1: Global: Social Commerce Market: Major Drivers and Challenges
Figure 2: Global: Social Commerce Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Social Commerce Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Social Commerce Market: Breakup by Business Model (in %), 2020
Figure 5: Global: Social Commerce Market: Breakup by Device Type (in %), 2020
Figure 6: Global: Social Commerce Market: Breakup by Product Type (in %), 2020
Figure 7: Global: Social Commerce Market: Breakup by Region (in %), 2020
Figure 8: Global: Social Commerce (Business to Consumer (B2C)) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Social Commerce (Business to Consumer (B2C)) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Social Commerce (Business to Business (B2B)) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Social Commerce (Business to Business (B2B)) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Social Commerce (Consumer to Consumer (C2C)) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Social Commerce (Consumer to Consumer (C2C)) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Social Commerce (Laptops and PCs) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Social Commerce (Laptops and PCs) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Social Commerce (Mobiles) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Social Commerce (Mobiles) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Social Commerce (Other Device Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Social Commerce (Other Device Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Social Commerce (Personal and Beauty Care) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Social Commerce (Personal and Beauty Care) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Social Commerce (Apparels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Social Commerce (Apparels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Social Commerce (Accessories) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Social Commerce (Accessories) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Social Commerce (Home Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Social Commerce (Home Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Social Commerce (Health Supplements) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Social Commerce (Health Supplements) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Social Commerce (Food and Beverages) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Social Commerce (Food and Beverages) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Social Commerce (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Social Commerce (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: North America: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: North America: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: United States: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: United States: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Canada: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Canada: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Asia-Pacific: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Asia-Pacific: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: China: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: China: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Japan: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Japan: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: India: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: India: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: South Korea: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: South Korea: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Australia: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Australia: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Indonesia: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Indonesia: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Others: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Others: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Europe: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Europe: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Germany: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Germany: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: France: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: France: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: United Kingdom: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: United Kingdom: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Italy: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Italy: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Spain: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Spain: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Russia: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Russia: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Others: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Others: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Latin America: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Latin America: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Brazil: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Brazil: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Mexico: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Mexico: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Others: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: Others: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: Middle East and Africa: Social Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 81: Middle East and Africa: Social Commerce Market: Breakup by Country (in %), 2020
Figure 82: Middle East and Africa: Social Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Global: Social Commerce Industry: SWOT Analysis
Figure 84: Global: Social Commerce Industry: Value Chain Analysis
Figure 85: Global: Social Commerce Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Social Commerce Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Social Commerce Market Forecast: Breakup by Business Model (in Million US$), 2021-2026
Table 3: Global: Social Commerce Market Forecast: Breakup by Device Type (in Million US$), 2021-2026
Table 4: Global: Social Commerce Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 5: Global: Social Commerce Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Social Commerce Market: Competitive Structure
Table 7: Global: Social Commerce Market: Key Players

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