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COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Social Media Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global social media analytics market reached a value of US$ XX Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of XX% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic.

Social media analytics (SMA) is a tool that assists in tracking, collecting, and evaluating data from social networking platforms for making informed business decisions. It helps companies understand the latest trends, drive customer engagement, identify high-value features for products and services, and map third-party partners and channels. As a result, it finds applications worldwide for understanding social media performance, creating customized reports, keeping track of important social media metrics, and analyzing the brand image and customer demographics in real-time.

Social Media Analytics Market Trends:

Due to the coronavirus disease (COVID-19) outbreak, businesses around the world are striving for stability and survival to minimize the impact of the pandemic on overall operations and revenue. As a result, companies are relying on advanced analytics like SMA to understand the real-time scenario of the pandemic through social media interactions across the globe. Apart from this, the surging use of social media networking sites on account of the rising penetration of the Internet and boosting sales of smartphones is contributing to market growth. Moreover, organizations are focusing on analyzing sales to improve their market presence and gain a competitive edge. In addition, the rising brand consciousness and considerable shift towards better quality and low-priced products and fast delivery of services are influencing the demand for SMA. The tool helps in analyzing unstructured social data to respond to the dynamic market conditions and achieve higher goals and operational profitability. Furthermore, a software-as-a-service (SaaS) model is nowadays incorporated to enable the use of SMA solutions on the cloud. As cloud computing offers flexibility, reliability, scalability, and low costs, it is projected to influence the market positively.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global social media analytics market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on component, deployment mode, organization size, application and end user.

Breakup by Component:

  • Solutions
  • Services
     

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based
     

Breakup by Organization Size:

  • Small and Medium Enterprises
  • Large Enterprises
     

Breakup by Application:

  • Customer Segmentation and Targeting
  • Competitor Benchmarking
  • Multichannel Campaign Management
  • Customer Behavioral Analysis
  • Marketing Management
     

Breakup by End User:

  • BFSI
  • Media and Entertainment
  • Travel and Hospitality
  • IT and Telecom
  • Retail
  • Healthcare
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc, Brandwatch (Cision US Inc.), Clarabridge, Hootsuite Inc., International Business Machine Corporation, NetBase Quid, Oracle Corporation, Salesforce.com, inc., SAP SE and SAS Institute Inc.

Report Coverages:

Report Features Details
Base Year of the Analysis 2020
    Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Component, Deployment Mode, Organization Size, Application, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adobe Inc, Brandwatch (Cision US Inc.), Clarabridge, Hootsuite Inc., International Business Machine Corporation, NetBase Quid, Oracle Corporation, Salesforce.com, inc., SAP SE and SAS Institute Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option                                     Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global social media analytics market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global social media analytics market?
  • What are the key regional markets?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the deployment mode?
  • What is the breakup of the market based on the organization size?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global social media analytics market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Social Media Analytics Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Component
    6.1    Solutions
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Services
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Deployment Mode
    7.1    On-premises
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Cloud-based
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Organization Size
    8.1    Small and Medium Enterprises
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Large Enterprises
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Application
    9.1    Customer Segmentation and Targeting
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Competitor Benchmarking
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Multichannel Campaign Management
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Customer Behavioral Analysis
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Marketing Management
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Market Breakup by End User
    10.1    BFSI
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Media and Entertainment
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Travel and Hospitality
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    IT and Telecom
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Retail
        10.5.1 Market Trends
        10.5.2 Market Forecast
    10.6    Healthcare
        10.6.1 Market Trends
        10.6.2 Market Forecast
    10.7    Others
        10.7.1 Market Trends
        10.7.2 Market Forecast
11    Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia-Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Analysis
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    Adobe Inc.
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio
           16.3.1.3 Financials
           16.3.1.4 SWOT Analysis
        16.3.2    Brandwatch (Cision US Inc.)
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio
        16.3.3    Clarabridge
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio
        16.3.4    Hootsuite Inc.
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio
        16.3.5    International Business Machine Corporation
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio
           16.3.5.3 Financials
           16.3.5.4 SWOT Analysis
        16.3.6    NetBase Quid
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio
        16.3.7    Oracle Corporation
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio
           16.3.7.3 Financials
           16.3.7.4 SWOT Analysis
        16.3.8    Salesforce.com, inc.
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio
           16.3.8.3 Financials
           16.3.8.4 SWOT Analysis
        16.3.9    SAP SE
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio
           16.3.9.3 Financials
           16.3.9.4 SWOT Analysis
        16.3.10    SAS Institute Inc.
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio
           16.3.10.3 SWOT Analysis

List of Figures

Figure 1: Global: Social Media Analytics Market: Major Drivers and Challenges
Figure 2: Global: Social Media Analytics Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Social Media Analytics Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Social Media Analytics Market: Breakup by Component (in %), 2020
Figure 5: Global: Social Media Analytics Market: Breakup by Deployment Mode (in %), 2020
Figure 6: Global: Social Media Analytics Market: Breakup by Organization Size (in %), 2020
Figure 7: Global: Social Media Analytics Market: Breakup by Application (in %), 2020
Figure 8: Global: Social Media Analytics Market: Breakup by End User (in %), 2020
Figure 9: Global: Social Media Analytics Market: Breakup by Region (in %), 2020
Figure 10: Global: Social Media Analytics (Solutions) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Social Media Analytics (Solutions) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Social Media Analytics (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Social Media Analytics (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Social Media Analytics (On-premises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Social Media Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Social Media Analytics (Cloud-based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Social Media Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Social Media Analytics (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Social Media Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Social Media Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Social Media Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Social Media Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Social Media Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Social Media Analytics (Competitor Benchmarking) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Social Media Analytics (Competitor Benchmarking) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Social Media Analytics (Multichannel Campaign Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Social Media Analytics (Multichannel Campaign Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Social Media Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Social Media Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Social Media Analytics (Marketing Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Social Media Analytics (Marketing Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Social Media Analytics (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Social Media Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: Social Media Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: Social Media Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Global: Social Media Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: Social Media Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Global: Social Media Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Global: Social Media Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Global: Social Media Analytics (Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Global: Social Media Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Global: Social Media Analytics (Healthcare) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Global: Social Media Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Global: Social Media Analytics (Other End Users) Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Global: Social Media Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: North America: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: North America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: United States: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: United States: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Canada: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Canada: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Asia-Pacific: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Asia-Pacific: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: China: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: China: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Japan: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Japan: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: India: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: India: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: South Korea: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: South Korea: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Australia: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Australia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Indonesia: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Indonesia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Others: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Europe: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Europe: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Germany: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Germany: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: France: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: France: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: United Kingdom: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: United Kingdom: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Italy: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Italy: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Spain: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: Spain: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: Russia: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 81: Russia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 82: Others: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 83: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 84: Latin America: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 85: Latin America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 86: Brazil: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 87: Brazil: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 88: Mexico: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 89: Mexico: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 90: Others: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 91: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 92: Middle East and Africa: Social Media Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 93: Middle East and Africa: Social Media Analytics Market: Breakup by Country (in %), 2020
Figure 94: Middle East and Africa: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 95: Global: Social Media Analytics Industry: SWOT Analysis
Figure 96: Global: Social Media Analytics Industry: Value Chain Analysis
Figure 97: Global: Social Media Analytics Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Social Media Analytics Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Social Media Analytics Market Forecast: Breakup by Component (in Million US$), 2021-2026
Table 3: Global: Social Media Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2021-2026
Table 4: Global: Social Media Analytics Market Forecast: Breakup by Organization Size (in Million US$), 2021-2026
Table 5: Global: Social Media Analytics Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 6: Global: Social Media Analytics Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 7: Global: Social Media Analytics Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 8: Global: Social Media Analytics Market: Competitive Structure
Table 9: Global: Social Media Analytics Market: Key Players

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