Social Media Analytics Market Report by Component (Solutions, Services), Deployment Mode (On-premises, Cloud-based), Organization Size (Small and Medium Enterprises, Large Enterprises), Application (Customer Segmentation and Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management), End User (BFSI, Media and Entertainment, Travel and Hospitality, IT and Telecom, Retail, Healthcare, and Others), and Region 2024-2032

Social Media Analytics Market Report by Component (Solutions, Services), Deployment Mode (On-premises, Cloud-based), Organization Size (Small and Medium Enterprises, Large Enterprises), Application (Customer Segmentation and Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management), End User (BFSI, Media and Entertainment, Travel and Hospitality, IT and Telecom, Retail, Healthcare, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A4282
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1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Social Media Analytics Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Component
    6.1    Solutions
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Services
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Deployment Mode
    7.1    On-premises
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Cloud-based
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Organization Size
    8.1    Small and Medium Enterprises
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Large Enterprises
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Application
    9.1    Customer Segmentation and Targeting
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Competitor Benchmarking
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Multichannel Campaign Management
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Customer Behavioral Analysis
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Marketing Management
        9.5.1 Market Trends
        9.5.2 Market Forecast
10  Market Breakup by End User
    10.1    BFSI
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Media and Entertainment
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Travel and Hospitality
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    IT and Telecom
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Retail
        10.5.1 Market Trends
        10.5.2 Market Forecast
    10.6    Healthcare
        10.6.1 Market Trends
        10.6.2 Market Forecast
    10.7    Others
        10.7.1 Market Trends
        10.7.2 Market Forecast
11  Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia-Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12  SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13  Value Chain Analysis
14  Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15  Price Analysis
16  Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    Adobe Inc.
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio
           16.3.1.3 Financials
           16.3.1.4 SWOT Analysis
        16.3.2    Brandwatch (Cision US Inc.)
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio
        16.3.3    Clarabridge
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio
        16.3.4    Hootsuite Inc.
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio
        16.3.5    International Business Machines Corporation
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio
           16.3.5.3 Financials
           16.3.5.4 SWOT Analysis
        16.3.6    NetBase Quid
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio
        16.3.7    Oracle Corporation
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio
           16.3.7.3 Financials
           16.3.7.4 SWOT Analysis
        16.3.8    Salesforce.com, inc.
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio
           16.3.8.3 Financials
           16.3.8.4 SWOT Analysis
        16.3.9    SAP SE
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio
           16.3.9.3 Financials
           16.3.9.4 SWOT Analysis
        16.3.10    SAS Institute Inc.
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio
           16.3.10.3 SWOT Analysis

List of Figures

Figure 1: Global: Social Media Analytics Market: Major Drivers and Challenges
Figure 2: Global: Social Media Analytics Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Social Media Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Social Media Analytics Market: Breakup by Component (in %), 2023
Figure 5: Global: Social Media Analytics Market: Breakup by Deployment Mode (in %), 2023
Figure 6: Global: Social Media Analytics Market: Breakup by Organization Size (in %), 2023
Figure 7: Global: Social Media Analytics Market: Breakup by Application (in %), 2023
Figure 8: Global: Social Media Analytics Market: Breakup by End User (in %), 2023
Figure 9: Global: Social Media Analytics Market: Breakup by Region (in %), 2023
Figure 10: Global: Social Media Analytics (Solutions) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Social Media Analytics (Solutions) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Social Media Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Social Media Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Social Media Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Social Media Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Social Media Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Social Media Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Social Media Analytics (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Social Media Analytics (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Social Media Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Social Media Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: Social Media Analytics (Customer Segmentation and Targeting) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: Social Media Analytics (Customer Segmentation and Targeting) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Global: Social Media Analytics (Competitor Benchmarking) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Global: Social Media Analytics (Competitor Benchmarking) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Global: Social Media Analytics (Multichannel Campaign Management) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Global: Social Media Analytics (Multichannel Campaign Management) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Global: Social Media Analytics (Customer Behavioral Analysis) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Global: Social Media Analytics (Customer Behavioral Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Global: Social Media Analytics (Marketing Management) Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Global: Social Media Analytics (Marketing Management) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Global: Social Media Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Global: Social Media Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Global: Social Media Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: Global: Social Media Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Global: Social Media Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Global: Social Media Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: Global: Social Media Analytics (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Global: Social Media Analytics (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: Global: Social Media Analytics (Retail) Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: Global: Social Media Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: Global: Social Media Analytics (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: Global: Social Media Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Global: Social Media Analytics (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Global: Social Media Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: North America: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: North America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: United States: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: United States: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Canada: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Canada: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Asia-Pacific: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Asia-Pacific: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: China: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: China: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Japan: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Japan: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: India: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: India: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: South Korea: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: South Korea: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Australia: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Australia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Indonesia: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Indonesia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Others: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Europe: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Europe: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Germany: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: Germany: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: France: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 73: France: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: United Kingdom: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 75: United Kingdom: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: Italy: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 77: Italy: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Spain: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 79: Spain: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 80: Russia: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 81: Russia: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 82: Others: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 83: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 84: Latin America: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 85: Latin America: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 86: Brazil: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 87: Brazil: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 88: Mexico: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 89: Mexico: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 90: Others: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 91: Others: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 92: Middle East and Africa: Social Media Analytics Market: Sales Value (in Million US$), 2018 & 2023
Figure 93: Middle East and Africa: Social Media Analytics Market: Breakup by Country (in %), 2023
Figure 94: Middle East and Africa: Social Media Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 95: Global: Social Media Analytics Industry: SWOT Analysis
Figure 96: Global: Social Media Analytics Industry: Value Chain Analysis
Figure 97: Global: Social Media Analytics Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Social Media Analytics Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Social Media Analytics Market Forecast: Breakup by Component (in Million US$), 2024-2032
Table 3: Global: Social Media Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
Table 4: Global: Social Media Analytics Market Forecast: Breakup by Organization Size (in Million US$), 2024-2032
Table 5: Global: Social Media Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 6: Global: Social Media Analytics Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 7: Global: Social Media Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 8: Global: Social Media Analytics Market: Competitive Structure
Table 9: Global: Social Media Analytics Market: Key Players

Social Media Analytics Market Report by Component (Solutions, Services), Deployment Mode (On-premises, Cloud-based), Organization Size (Small and Medium Enterprises, Large Enterprises), Application (Customer Segmentation and Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management), End User (BFSI, Media and Entertainment, Travel and Hospitality, IT and Telecom, Retail, Healthcare, and Others), and Region 2024-2032
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