Socks Market

Socks Market Size and Share:

The global socks market size was valued at USD 3.03 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.41 Billion by 2033, exhibiting a CAGR of 4.23% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 32.7% in 2024. This can be ascribed to its vast population, growing urbanization, and rising disposable incomes. The region's growing middle class, fashion and athleisure interest, and existence of key manufacturing centers drive high demand and cost-effective production, making it a major global market driver.

The global socks market is mainly fueled by the growing consumer demand for comfort and functionality in daily wear. Increased awareness regarding foot health, such as the need for anti-bacterial socks and cushioning, has widened the market. In addition, improvements in fabric technologies, like the use of breathable, moisture-wicking, and odor-resistant fabrics, have improved product appeal. For instance, in November 2024, Rujo Boots partnered with Hurdle, a performance apparel brand, to launch a new line of high-performance boot socks tailored for cowboy boot enthusiasts. The Rujo X Hurdle Boot Sock features moisture-wicking fabric, enhanced cushioning, and advanced comfort technologies such as CloudWalk insoles and Hurdle’s Matrix Technology. Designed in Dallas and handmade in Mexico, the socks reflect both brands’ commitment to quality, innovation, and comfort. This collaboration aims to elevate everyday wear with superior fit, shock absorption, and breathability. Expansion in the e-commerce industry provides consumers better accessibility to a great variety of socks, increasing market growth. In addition to this, the expanding trend of fashion customization and personalization has encouraged more demand for customized sock patterns. Apart from this, higher disposable incomes have enabled consumers to spend on luxurious and high-quality sock brands.

The United States socks industry is influenced by a number of major drivers, such as the increasing demand for performance and athletic socks, especially as consumers adopt active lifestyles. Growing fitness and outdoor activity participation has created a demand for specialized socks providing comfort, moisture-wicking, and durability. The increase in fashion-oriented consumers has also contributed to increased focus on fashionable, innovative sock designs. The growing online shopping industry offers increased access and convenience, further increasing market growth. For instance, as per industry reports, the US online retail sector is witnessing significant growth, with e-commerce sales totaling USD 1.19 Trillion in 2024 and expected to rise to USD 1.29 Trillion by the close of 2025. This upward trend is set to persist, with projections estimating the market volume will reach USD 1.8 Trillion by 2029. Moreover, an increasing awareness of health and wellness has heightened demand for socks with features such as arch support and compression. Lastly, the adoption of sustainable materials is also contributing to the market's evolution, reflecting growing eco-conscious consumer preferences.

Socks Market Trends:

Growing Awareness about Health and Wellness

The rise in health and wellness awareness is a major driver that is positively impacting the socks market demand. As more individuals adopt active lifestyles and participate in physical activities such as running, hiking, gym workouts, and sports, the demand for socks keeps surging. For instance, a total of 242 Million people in the United States, which is nearly 80% of all Americans 6 years and older, participated in at least one sports or fitness activity in 2023. That is a 2.2% hike from 2022. Also, the number of Americans who participated in physical activity has increased every single year for ten years, growing by 5 Million in 2023. These activities necessitate the use of socks that are designed to better performance, provide comfort, and prevent injuries.

Emergence of the E-commerce Sector

The socks market forecast indicates that e-commerce platforms have majorly impacted the market by making a vast range of products accessible to consumers across the globe. Online shopping offers convenience, variety, and the ability to compare prices and reviews, which are significant advantages for consumers. Additionally, there has been an accelerated shift towards online shopping as consumers prefer to purchase socks from the safety and comfort of their homes. In 2022, 91% of people aged 16 to 74 in the European Union (EU) had used the internet, 75% of whom had bought or ordered goods or services for private use. The most common online purchases of goods were clothes including socks, shoes or accessories. Also, in India, the e-commerce market is expected to reach USD 350 Billion by 2030. It experienced a 21.5% growth in 2022, with a value of USD 74.8 Billion.

Rising Fashion Consciousness among Consumers

There has been a rise in fashion consciousness among consumers, which is another factor that is positively affecting the socks market trends. In recent years, socks have evolved from being mere functional accessories to fashion statements that reflect personal style. This shift is majorly visible in the younger demographic who are incorporating bold and vibrant socks into their everyday and special occasion outfits. Additionally, the rise of social media platforms has fueled this trend by showcasing the versatility of socks as an addition to various looks. As per the Pew reports, roughly eight in ten U.S. adults, who account for 83% of users, report using a video-based social media platform. Most Americans, which sum up to 68%, say that they use Facebook, and approximately half of U.S. adults (47%) say they use Instagram. Brands are increasingly capitalizing on this trend by presenting a wide array of innovative and stylish options for users through these platforms.

Socks Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global socks market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product, material, application, and distribution channel.

Analysis by Product:

• Casual
• Formal
• Athletic
• Others

Casual stand as the largest component in 2024, holding around 56.7% of the market. Based on the socks market report and trends, the casual segment driven by its widespread appeal and versatility. Casual socks are designed for everyday wear, providing comfort and style for a variety of settings, such as home and office environments. Moreover, they feature a blend of cotton, polyester, and spandex to ensure breathability, durability, and a comfortable fit. Along with this, the availability of a broad range of designs, patterns, and colors that cater to diverse consumer tastes is promoting the socks market growth. Additionally, the rise in remote working, boosting the demand for comfortable and stylish casual socks, is solidifying the market growth.

Analysis by Material:

• Nylon
• Cotton
• Polyester
• Wool
• Waterproof Breathable Membrane
• Others

Cotton leads the market in 2024. As per the socks market outlook and overview, cotton socks dominated the market, driven by the material's natural comfort, breathability, and versatility. They are highly favored for their softness, moisture absorption, and hypoallergenic properties, making them suitable for everyday wear across various climates and activities. Moreover, the widespread availability and affordability of cotton, allowing manufacturers to offer a broad range of designs and styles at competitive prices, is bolstering the market growth. Additionally, the increasing consumer preference for natural and sustainable fibers, enhancing the demand for cotton socks, as they align with the growing emphasis on eco-friendly and health-conscious choices, is fuelling the market growth.

Analysis by Application:

• Men
• Women
• Children

Men lead the market with around 65.8% of market share in 2024. The men’s segment is driven by consistent demand for functional and fashion-oriented products among men, significantly contributing to the overall socks market value. Men’s socks cater to a wide range of applications, such as formal and business settings, along with casual and athletic activities. Moreover, they are characterized by a diverse selection of materials, including cotton, wool, and synthetic blends, that are designed to offer comfort, durability, and performance. Additionally, the growing trend of athleisure and the increasing participation of men in sports and fitness activities have amplified the demand for specialized socks such as sports, compression, and hiking socks. Besides this, rapid innovations in design, such as moisture-wicking fabrics, cushioned soles, and stylish patterns, are boosting business opportunities in the socks market.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Supermarkets and hypermarkets lead the market with around 57.6% of market share in 2024. This can be attributed to their widespread accessibility, diverse product range, and the convenience they offer to consumers. Moreover, they provide a comprehensive shopping experience, allowing customers to purchase socks along with their regular grocery and household items. Besides this, the ability to physically examine products, benefits from promotional discounts, and access to a variety of brands and styles under one roof are enhancing the socks market size. Furthermore, the strategic placement of these products in high-traffic areas within stores to increase impulse buying is fuelling the market growth.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Asia-Pacific accounted for the largest market share of over 32.7%. Asia Pacific’s dominance is driven by its substantial population base, rising disposable incomes, and increasing fashion consciousness. Moreover, the rapid urbanization and the growing middle-class population, boosting the demand for basic and specialized socks, is catalyzing the market growth. Additionally, the strong manufacturing capabilities and the availability of affordable raw materials in the region that has placed it as a key production hub are positively impacting the socks market share. Besides this, the rise of e-commerce platforms and the proliferation of retail outlets that enhance accessibility and availability of a wide variety of socks are fuelling the market growth. For instance, in November 2024, Balenzia, a popular Indian socks brand, rebranded to SocksXpress, reflecting its new direction towards self-expression and individuality. This rebranding aims to connect with fashion-forward consumers by offering modern and dynamic designs. Additionally, SocksXpress expanded its retail presence with new stores at major locations like Indira Gandhi International Airport, Pune International Airport, and Chennai International Airport. These expansions are strategic moves to enhance brand visibility, targeting domestic and international travelers. The stores offer a variety of stylish and comfortable socks, aligning with the brand's vision to provide high-quality products while expanding its footprint in key Indian cities.

Key Regional Takeaways:

United States Socks Market Analysis

In 2024, the United States held 87.5% of the market share in North America. United States experiences a surge in socks demand as individuals increasingly adopt active lifestyles and engage in physical activities such as running, hiking, gym workouts, and sports. This shift in lifestyle drives the need for high-performance socks that offer comfort, durability, and moisture-wicking properties. For instance, in 2023, 242 Million Americans, or 78.8% of Americans, participated in an activity one or more times, a 2.2% increase from last year. Athleisure trends further contribute to the rising preference for stylish and functional socks. The expanding fitness culture promotes the use of specialized socks designed for various activities. Additionally, consumer awareness regarding foot health and the benefits of compression socks enhances market growth. With technological advancements, manufacturers introduce innovative materials and designs to cater to evolving consumer preferences. Growing interest in outdoor activities and sports participation amplifies the necessity for performance-oriented socks. As the emphasis on fitness and wellness continues to rise, the demand for socks remains strong in the region.

North America Socks Market Analysis

The North America socks market is experiencing steady growth, driven by rising demand for comfort, functionality, and fashion across different consumer segments. Increasing health consciousness has fueled interest in specialty socks, including compression and diabetic variants. The region also sees strong demand for athletic and performance socks due to high participation in sports and fitness activities. E-commerce platforms have expanded product accessibility, while innovations in fabric technology, like moisture-wicking and odor-resistant materials, enhance consumer appeal. The U.S. dominates the regional market, supported by high per capita apparel spending and frequent product replacement cycles. Sustainability trends are influencing product development, with eco-friendly materials gaining popularity. The market remains competitive, with key players focusing on design, durability, and comfort to retain consumer loyalty. For instance, in January 2024, Wolverine Boots and Apparel licensed its sock business exclusively to Renfro Brands, a veteran in sock manufacturing. The move aims to enhance product quality and meet evolving consumer and retail demands. Renfro will now design and produce all Wolverine socks, which will be sold nationwide and on Wolverine.com. The partnership combines Wolverine’s legacy in durable workwear with Renfro’s innovation and manufacturing expertise. This collaboration allows Wolverine to refocus on its core offerings while ensuring its sock line maintains high standards of comfort and performance.

Asia Pacific Socks Market Analysis

Asia-Pacific witnesses increased socks demand with the expansion of supermarkets and hypermarkets, enhancing accessibility to diverse product offerings. According to reports, there are 66,225 supermarkets in India as of January 23, 2025, which is an 3.88% increase from 2023. The growing retail landscape ensures consumers have access to an extensive range of socks, catering to various preferences, styles, and price segments. Promotional activities and strategic product placements in supermarkets and hypermarkets contribute to higher consumer engagement and impulse purchases. The convenience of shopping in well-organized retail spaces encourages frequent purchases, supporting market growth. Additionally, bulk purchasing options and seasonal discounts attract more buyers, boosting overall socks sales. Expanding supermarkets and hypermarkets provide a platform for both domestic and international brands to establish a stronger market presence. Enhanced supply chain networks and efficient distribution further facilitate product availability. The widespread presence of these retail outlets continues to drive socks adoption across the region.

Europe Socks Market Analysis

Europe experiences a significant rise in socks adoption driven by expanding e-commerce penetration, providing consumers with convenient access to a diverse range of products. According to International Trade Administration, Europe is the third biggest retail ecommerce market globally, with total revenues of USD 631.9 Billion. An annual growth rate of 9.31% for revenues will lead to a total of USD 902.3 Billion in European retail ecommerce sales by 2027. Online platforms offer an extensive variety of socks, catering to different styles, functionalities, and price segments. Digital retailing enables brands to reach a broader consumer base, enhancing market expansion. The ease of comparing prices, exploring product features, and accessing customer reviews fosters confident purchasing decisions. Personalized recommendations and targeted marketing strategies boost online sales. Seamless payment options and efficient delivery services enhance the overall shopping experience. Additionally, e-commerce platforms offer exclusive discounts and subscription models, encouraging repeat purchases.

Latin America Socks Market Analysis

Latin America observes increasing socks demand fuelled by rising disposable incomes, allowing consumers to allocate more spending towards apparel and accessories. According to reports, Latin America's total disposable income is expected to grow by nearly 60% from 2021 to 2040. Enhanced purchasing power leads to greater affordability of premium socks with advanced features. Consumers seek comfortable and durable socks that align with fashion trends and personal preferences. With lifestyle improvements, demand for high-quality and specialized socks continues to rise. The availability of various product options at different price points caters to diverse consumer needs. Promotional campaigns and brand endorsements influence purchasing decisions, further supporting market growth.

Middle East and Africa Socks Market Analysis

Middle East and Africa witness increasing socks adoption due to rapid urbanization and the growing middle-class population, driving demand for fashionable and functional socks. According to UN Habitat, proportion of people in the Arab region living in cities is 60% and expected to reach 70% by 2050. Urban expansion leads to evolving consumer preferences, with a higher inclination toward stylish and performance-based socks. The expanding middle-class segment enhances purchasing power, contributing to increased expenditure on apparel and accessories. Retail growth, coupled with modern shopping trends, supports wider product availability. Additionally, changing lifestyle patterns and an increased focus on comfort influence socks preferences.

Competitive Landscape:

The competitive landscape of the socks market is characterized by a mix of well-established brands and emerging players offering a variety of products to cater to diverse consumer needs. Key factors driving competition include product innovation, design, quality, and price. Companies focus on introducing advanced materials such as moisture-wicking fabrics, eco-friendly options, and performance-enhancing features to differentiate themselves. The market also sees significant competition in terms of retail strategies, with brands leveraging both online platforms and brick-and-mortar stores for broader reach. Additionally, the growing demand for personalized and fashionable socks, driven by consumer preferences for unique designs, further intensifies competition. Furthermore, the increasing focus on sustainability and ethical manufacturing practices is reshaping the competitive dynamics within the market. For instance, in March 2024, Arvin Goods, a Seattle-based sustainable apparel brand, launched a new sock collection made from Recover recycled cotton fiber. The collection includes crew socks made from 79% recycled materials, with 36% sourced from Recover recycled cotton. This collaboration focuses on reducing the environmental impact by minimizing water usage and carbon footprints. The socks, designed for both sustainability and comfort, are backed by rigorous testing to ensure quality.

The report provides a comprehensive analysis of the competitive landscape in the socks market with detailed profiles of all major companies, including:

• Adidas AG
• ASICS Corporation
• Drymax Technologies Inc.
• Hanesbrands Inc
• Implus Footcare LLC
• Nike Inc
• Puma SE
• Renfro Brands
• Thorlo
• Under Armour Inc.

Latest News and Developments:

• January 2025: Bonjour launched eco-conscious Bamboo Socks, offering breathability and odour resistance. The socks use antibacterial bamboo fabric, ensuring a "7 Days No Smell" experience. Managing Director Rajkumar Jain highlights the brand’s commitment to sustainability and innovation. With this launch, Bonjour strengthens its leadership in India’s sock market.
• June 2024: Balenzia Socks launched a new store at Jolly Grant Airport, Dehradun, expanding its reach to travelers and locals. Strategically located in the airport’s newly opened terminal, the store aims to enhance brand visibility. With Dehradun’s high tourist and student influx, the move strengthens Balenzia’s market presence. The brand sees this as a key opportunity to engage with a broader audience.
• April 2024: Smartwool launched the Second Cut™ Hike Sock, the first fully circular sock, now expanding to the UK and Europe. Made from repurposed yarn collected through its takeback program, it retains the comfort of the Classic Hike Sock. The brand aims to drive sock circularity by recycling old socks into new yarn. This initiative reinforces Smartwool’s commitment to sustainability and innovation in performance Merino socks.
• February 2024: Adidas unveiled its revamped SUPERNOVA franchise, featuring the award-winning SUPERNOVA RISE alongside two new models, SUPERNOVA SOLUTION and SUPERNOVA STRIDE. The collection, designed for ultimate comfort with Dreamstrike+ foam, debuts in a vibrant Orange Spark hue. Complementing the shoes, adidas offers matching apparel, including socks for both men and women. This launch celebrates the joy of running with style and innovation.

Socks Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the socks market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global socks market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the socks industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.