The South Korea lingerie market size reached USD 1.71 Billion in 2024. Looking forward, the market is expected to reach USD 3.04 Billion by 2033, exhibiting a growth rate (CAGR) of 5.93% during 2025-2033. The market is evolving rapidly, driven by fashion-forward consumers, advanced fabric innovations, and rising demand for sustainable and inclusive products. Brands are embracing tech-enhanced comfort, trend-driven designs, and ethical practices to meet shifting consumer expectations. These factors collectively contribute to the growing expansion of the South Korea lingerie market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 1.71 Billion |
Market Forecast in 2033 | USD 3.04 Billion |
Market Growth Rate 2025-2033 | 5.93% |
Trend-Focused Consumerism & Social Media Influence
In South Korea, lingerie is increasingly viewed as a fashion statement, driven by high social media engagement and K-pop and K-drama culture shaping beauty ideals. Urban consumers, especially Millennials and Gen Z, exhibit a strong appetite for trend-led, stylish lingerie that merges aesthetics with functionality. Brands capitalize on rapid design cycles by launching seasonal collections inspired by celebrities or emerging digital trends. This creates a highly competitive, fast-paced market where agility is key. Retailers and designers use Instagram, TikTok, and local influencers to amplify launches and tap into viral trends. The result is a vibrant marketplace where fashion-conscious buyers are drawn to novel, statement-making undergarments, fueling consistent growth in South Korea’s lingerie sector.
Integration of Advanced Fabrics & Comfort Technologies
The South Korea lingerie market growth is propelled by continuous innovations in textile technology, incorporating seamless, wireless, moisture-wicking, anti-bacterial, and temperature-regulating fabrics. Driven by high standards for comfort and wellness, consumers expect garments that adapt to their bodies and lifestyles. Local and international brands respond by blending comfort-driven design with cutting-edge materials, resulting in lingerie that supports both aesthetic appeal and physical ease. The popularity of athleisure and functional design elements has expanded lingerie into wellness and sleepwear categories. With smart fabrics and ergonomic cuts, consumers no longer must choose between style and comfort. Technological integration enhances differentiation, encouraging brand loyalty and premium pricing in a market defined by quality-conscious buyers.
Sustainability and Inclusion as Competitive Differentiators
A growing cohort of South Korean consumers demonstrates a willingness to pay more for sustainable and inclusive products. The market is witnessing a surge in demand for eco-conscious lingerie lines made from recycled materials, biodegradable fibers, and produced via transparent ethical processes. At the same time, inclusivity, through extended sizing, diverse models, and gender-neutral collections, is gaining traction, capturing previously underserved customer groups. Brands that effectively combine social responsibility with quality and design are achieving higher engagement and trust. This dual paradigm of sustainability and inclusivity helps brands stand out in a crowded market, deepen consumer loyalty, and align with shifting cultural values, fueling growth in South Korea’s lingerie landscape.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, material, price range, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.
Material Insights:
A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, silk, satin, nylon, and others.
Price Range Insights:
A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes economy and premium.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Brassiere, Knickers or Panties, Shapewear, Others |
Materials Covered | Cotton, Silk, Satin, Nylon, Others |
Price Ranges Covered | Economy, Premium |
Distribution Channels Covered | Mass Merchandizers, Specialized Stores, Online Stores, Others |
Regions Covered | Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: