Top Manufacturers in the Indian Sports and Fitness Goods Market

Nov 24, 2021

Top Manufacturers in the Indian Sports and Fitness Goods Market

The Indian sports and fitness goods market reached a value of US$ 1,934 Million in 2021. The sports industry in India is highly labor-intensive and offers employment to a large portion of the population. The sporting and fitness goods manufactured in the country are gaining popularity across the globe on account of their improved quality and efficient performance. The rising prevalence of lifestyle diseases, such as obesity, cardiovascular ailments, and diabetes, is further contributing to the escalating production of these equipment in India. Earlier, sport goods were limited to hockey sticks, cricket bats, and different types of balls. These were further added with other items, including cardiovascular and strength training equipment. At present, majority of sports and fitness goods are produced through small and medium enterprises (SMEs). They are consistently investing in the research and development (R&D) of novel products for professionals and beginners. Other than the domestic market, key players are concentrating on the production of efficient equipment to be exported to international markets, such as the US, Australia, the UK, the UAE, and South Africa. Looking forward, IMARC Group expects the market to reach US$ 3,065 Million by 2027, exhibiting a CAGR of 8.5% during 2022-2027. Following are some of the major players that are proactively contributing to the market growth:

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Top Sports and Fitness Goods Manufacturing Companies in India:

Cosco (India) Limited

Established: 1980
Headquarter: Delhi

Cosco is the largest producer of sports and fitness goods in India. With a state-of-art production facility of over 300000 Sq.ft. in Gurugram, the company operated with personnel of more than 650 people that handle the production, sales and service. It also represents various international brands across India through a network of more than 800 dealers. For sports goods, Cosco offers products from Adidas, Stiga, Newgy, Tretorn, and Cosco. Similarly, the company markets fitness equipment from Cosco, Cosco Fitness, X Degree, JKexer, FitLux, Impulse, Adidas, and Reebok.

Nivia Sports Private Limited (Freewill Sports Pvt. Ltd.)

Established: 1962
Headquarter: Punjab

Nivia primarily operates in the production of athletic and sporting goods across the country. With a workforce of more than 350 employees, it primarily markets footballs, baseballs, basketballs, roller skates, gymnasium and playground equipment, golf and tennis goods, bowling equipment, billiard and pool tables, ice skates, and fishing tackle.

Bhalla International – Vinex Sports

Established: 1957
Headquarter: Uttar Pradesh

Bhalla International is one of the largest and oldest manufacturers of sports and fitness goods in the country, which include golf accessories, tents and tunnels, sports and fitness apparel, gymnastic equipment, and other relevant products. It mainly deals in the supply and marketing of these equipment under the brand name – Vinex. The company also offer products that are customized according to the preferences and requirements of consumers. The varied athletics and sports equipment offered by Bhalla International possess 91+ IAAF and 1250 EN 71 certifications and are produced through state-of-the-art technology as well as a highly skilled workforce.

Sareen Sports Industries

Established: 1969
Headquarter: Uttar Pradesh

Sareen Sports Industries manufacturers high-quality cricket equipment for meeting the demand across domestic and international markets. The company also produces and markets cricket balls and soft leather protective equipment under its brand ‘SS SUNRIDGES’. At present, Sareen sports Industries majorly exports sports and fitness goods to Australia, the UK, the US, South Africa, Canada, Sri Lanka and Bangladesh. The product portfolio of the company mainly consists of cricket kits, kit bags, balls, clothing, helmets, accessories, shoes and gloves.

Sansparelis Greenland Private Limited

Established: 1931
Headquarter: Uttar Pradesh

Sanspareils Greenlands is one of the leading producers of sports and fitness goods in India. It offers balls, leg guards, helmets, bats, gloves, caps, shoes, and other cricket equipment. Based in Meerut, Uttar Pradesh, the company primarily exports its goods to Australia and the UK. In addition to this, the products of Sanspareils Greenlands are highly endorsed by several known personalities of Indian and international cricket, which enhances the brand image significantly.


About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the Indian sports and fitness goods industry, which has enabled clients to set up and expand their businesses successfully. Some of the company’s offerings include: 

  • Market Research 
  • Plant setup 
  • Plant Expansion 
  • Marketing and sales 
  • Procurement and Distribution 
  • Innovation and Product Development 

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