Sports Nutrition Market Share, Industry Growth, Trends, and Forecast Report

Market Overview:

The global sports nutrition market size reached US$ 54.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 103.3 Billion by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032. The increasing adoption of healthy and active lifestyles, the escalating consumer awareness about the benefits of sports supplements, and the rising number of gyms and fitness centers represent some of the key factors driving the market.

Increasing Adoption of Healthy Lifestyles Among Consumers Augmenting the Market Growth

The expanding prevalence of obesity has raised concerns and awareness about healthy lifestyles and nutritious food among individuals. As a result, consumers are becoming more health-conscious and are adopting fitness and healthy eating habits as a central concept. This trend is driving the demand for sports nutrition products such as protein supplements, energy drinks, and nutrition bars. In addition to this, the rise in popularity of plant-based and vegan supplements among the masses is providing lucrative opportunities for market growth. Besides this, manufacturers are introducing products with plant-based ingredients and immunity-enhancing benefits, further supporting the market growth. Moreover, the increasing number of gyms and fitness centers around the world is acting as another significant growth-inducing factor.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market is disintegrated with the presence of numerous market players.  The volume of new market entries is also high in the sports nutrition industry due to high capital costs, fragmented market structure, and bolstering industry growth.

What is Sports Nutrition?

Sports nutrition is the practice of maintaining a healthy diet and consuming nutrient-rich products to support the training goals and regime of physically active individuals. It includes a wide range of products such as sports drinks, isotonic drinks, protein powders, dietary supplements, and protein bars. These products are formulated to support the high energy demands of intense physical activity and exercise, improve performance, and achieve different fitness goals such as gaining lean mass or improving body composition. Besides this, they enhance the consumer’s recovery during and after sports activities such as athletics, workout, and bodybuilding. Apart from this, it also helps reduce the effects of physical fatigue and injuries and improves overall health and wellness. They contain a combination of macronutrients and micronutrients, such as carbohydrates, proteins, fats, vitamins and minerals, and other functional ingredients, including caffeine, creatine, and beta-alanine. Sports nutrition products are intended to complement a balanced diet and are not a replacement for whole foods.

COVID-19 Impact:

The COVID-19 pandemic outbreak has had a positive impact on the sports nutrition market. With the closure of gyms and fitness centers, there was an increased demand for health supplements and related products among health-conscious people and athletes for maintaining their healthy diets and changing lifestyles. During the pandemic, the market witnessed significant growth in the consumption of sports nutrient products to improve the immune system and combat virus-related infections, including coronavirus. In addition to this, a rising number of people took up new forms of exercise during the outbreak, leading to an extensive focus on overall healthy lifestyles and creating an appetite for sports nutrition. Overall, the sports nutrition market is expected to grow lucratively during the coming years, despite the pandemic.

Sports Nutrition Market Trends:

The rising popularity of fitness and sports activities is fueling the demand for numerous sports nutrition products, which is primarily driving the market growth. Besides this, the rising prevalence of numerous lifestyle diseases, such as diabetes and obesity, due to sedentary lifestyles and unhealthy eating habits is creating a favorable outlook for the market. Moreover, the escalating health consciousness among consumers, leading to a growing interest in sports nutrition products that can help them meet their fitness goals, is contributing to the market growth. In line with this, the expanding awareness regarding the benefits of consuming sports nutrition products is strengthening the market growth. In addition to this, the widespread adoption of functional foods, which offer health benefits beyond basic nutrition, is impelling the demand for sports nutrition products with added functional benefits. Furthermore, ongoing product innovations, such as the introduction of vegan, organic, and natural sports nutrition products, are presenting remunerative growth opportunities for the market. Other factors, such as the surging demand for ready-to-drink (RTD) sports nutrition products, the rise in the number of health clubs and gyms, and the proliferation of numerous e-commerce platforms that provide easy checkout options and quick doorstep delivery, are positively impacting the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global sports nutrition market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on product type, raw material and distribution channel.

Product Type Insights:

• Sports Drinks
• Sports Food
• Sports Supplements
   

The report has provided a detailed breakup and analysis of the sports nutrition market based on the product type. This includes sports drinks, sports food, and sports supplements. According to the report, sports drinks represented the largest segment due to the rising product adoption among athletes, professional bodybuilders, and sports personnel to provide an instant boost of energy. Besides this, the rising popularity of isotonic, hypertonic, and hypotonic sports drinks is creating a positive outlook for the market. In addition to this, the launch of numerous product variants with innovative flavors to address evolving consumer tastes and preferences is aiding in market expansion.

Raw Material Insights:

• Animal Derived
• Plant-Based
• Mixed
   

A detailed breakup and analysis of the sports nutrition market based on the raw material has also been provided in the report. This includes animal derived, plant-based, and mixed. According to the report, animal derived accounted for the largest market share as these materials are a rich source of amino acids which helps in muscle development and improves metabolism. Moreover, the increasing use of milk-based protein in ready-to-drink (RTD) sports beverages and snack bars is presenting remunerative growth opportunities for the market. Besides this, the escalating consumer awareness regarding the benefits of animal-derived ingredients in sports nutrition products, such as reduced fatigue, improved body composition, and quicker injury recovery, is positively impacting the market growth.

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Convenience Stores
• Drug and Specialty Stores
• Online
• Others
   

A detailed breakup and analysis of the sports nutrition market based on the distribution channel has also been provided in the report. This includes hypermarkets and supermarkets, convenience stores, drugs and specialty stores, online, and others. According to the report, hypermarkets and supermarkets accounted for the largest market share on account of the easy availability of a diverse range of energy drinks and nutritional bars for consumer choice. Apart from this, supermarkets provide huge interactive and appealing displays for product promotion and information, which helps increase product sales. Moreover, the expanding development and establishment of retail infrastructure are propelling the adoption of supermarkets and hypermarkets for easy and convenient purchasing.

Regional Insights:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America was the largest market for sports nutrition. Some of the factors driving the North America sports nutrition market included the growing health consciousness among consumers leading to the widespread adoption of active and healthy lifestyles, the rise in the number of health clubs and gyms, and the introduction of organic and natural sports nutrition products.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global sports nutrition market. Some of the companies covered in the report include:

• The Coca-Cola Company
• Abbott Nutrition Inc.
• PepsiCo Inc.
• Glanbia Plc.
• Reckitt Benckiser Group Plc.
• Yakult Honsha Corporation Limited
• Post Holdings Inc.
• GNC Holdings
• Clif Bar & Company
• Otsuka Pharmaceutical Corporation Limited
• Atlantic Multipower UK Limited
• GlaxoSmithKline PLC
• Olimp Laboratories
• Ultimate Nutrition Inc.
• PowerBar Europe GmbH
   

Please note that this only represents a partial list of companies and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the sports nutrition market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global sports nutrition market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the sports nutrition industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.