India Sports Nutrition Market to Reach US$ 2.5 Billion by 2028, Impelled by Rising Prevalence of Fitness and Sports Culture

August 26, 2022

According to the latest report by IMARC Group, titled “India Sports Nutrition Market: Industry, Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the India sports nutrition market reached a value of US$ 1.5 Billion in 2022. Sports nutrition includes various nutrient-rich food, drinks, and dietary supplements that help maintain a healthy diet for enhanced sports performance. Protein bars, granolas, oats, fruits, protein shakes, and multivitamins are some common sports nutrition products widely consumed by athletes and bodybuilders. These goods are rich in essential vitamins, minerals, carbohydrates, and fats that act as a good source of energy. Sports nutrition aids in achieving fitness goals, improving body composition, increasing endurance, maintaining strength, enhancing overall performance during high-intensity activities, and weight management. It also assists in reducing the effects of injury, fatigue, and delayed recovery post-trauma.

India Sports Nutrition Market Trends: 

The increasing participation in recreational sports, fitness, and athletic activities are among the key factors driving the market's growth in India. Sports nutrition products are widely consumed by athletes and non-athletes to meet the high nutritional requirements in the body. In line with this, the shifting preferences among individuals toward an active lifestyle due to hectic and sedentary lifestyles and the growing prevalence of lifestyle diseases, such as obesity and diabetes, are favoring the market growth. Apart from this, the introduction of vegan, plant-based, and organic protein powders, dietary supplements, and nutraceutical products due to the rising awareness about the harmful impacts of synthetic ingredients is providing an impetus to the market growth. Additionally, key players are introducing innovative product variants with sugar alternatives to expand their consumer reach, which, in turn, is augmenting the market growth. Besides this, the growing influence of social media, the rising number of gyms and fitness centers, increasing consumer expenditure capacities, and easy availability of nutritional supplements, owing to the burgeoning e-commerce sector, are supporting the market growth across the country. On account of the aforementioned factors, the market value is expected to reach US$ 2.5 Billion by 2028, exhibiting a CAGR of 8.1% during 2023-2028. 

Market Summary

  • Based on the product type, the market has been segmented into sports food, drinks, and supplements.
  • On the basis of the raw material, the market has been categorized into animal derived, plant-based, and mixed.
  • Based on the basis of the distribution channel, the market has been divided into hypermarkets and supermarkets, convenience stores, drug and specialty stores, online, and others.
  • On a regional basis, the market has been categorized into North, West and Central, South, and East India.
  • The competitive landscape of the industry has also been examined, with some of the key players being Avid Nutrilabs, Glanbia Performance Nutrition India Pvt. Ltd., Guardian Healthcare Services Private Limited, Herbalife Nutrition India (Herbalife International of America Inc.), NUTRAMARC Sports Nutrition & Company, Olympia Nutrition, Otsuka Pharmaceutical India Pvt. Ltd., PepsiCo Inc., QNT Sport India Pvt. Ltd., Smart Nutrition Products Pvt Ltd., Sports Nutrition Technology, Steadfast Nutrition and The Coca-Cola Company.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

USA: +1-631-791-1145
Follow us on twitter: @imarcglobal

India Sports Nutrition Market to Reach US$ 2.5 Billion by 2028, Impelled by Rising Prevalence of Fitness and Sports Culture
Select Licence Type

Benefits of Customization

Personalize This Research

Triangulate with your Data

Get Data as per your Format and Definition

Gain a Deeper Dive into a Specific Application, Geography, Customer or Competitor

Any level of Personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Bayer AH

It was indeed a great experience to work with IMARC on the assignment on Aqua market. The team had done a fantastic job in terms of what was expected, what was assured and what was the result… the report gave us many insights and market know how which allowed us to work on our strength and define exact strategies…

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More