Stevia is a natural sweetener extracted from a herbal plant species called Stevia Rebaudiana. The active and major compounds in stevia, called Stevioside and Rebaudioside A, are responsible for its sweetness. In South American countries like Paraguay and Brazil, it has been used for centuries as a sweetener in foods and as a medicinal plant. According to the latest report by IMARC Group, titled “Stevia Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global stevia market reached a value of US$ 492 Million in 2018.
Stevia is a 100% natural and zero-calorie sweetener which is 200 times sweeter than sugar and is known to have various health benefits. Since stevia has a low glycemic index and does not influence blood sugar levels, it is suitable for diabetic patients. Its non-cariogenic nature makes it mild on teeth resulting in good dental health. The growing awareness about the health benefits of stevia over sugar has led to a global increase in its demand because of which it is now commercially grown across the globe. As most of the low-calorie sweeteners available in the market are artificial, the demand for natural sweeteners like stevia has further expanded. Other factors influencing the global demand of stevia are the lifestyle changes, growing disposable incomes, awareness about maintaining a good health, government initiatives on reducing the sugar intake and the need to combat health problems like obesity and diabetes. Looking forward, the market value is projected to reach nearly US$ 818 Million by 2024, registering a CAGR of 8.7% during 2019-2024.
According to the report, the market is segmented on the basis of the extract type of stevia, namely powder, liquid and leaf. The powder form currently holds the biggest market share, followed by liquid and leaf. Based on its end-uses, stevia finds its application mainly in the food, beverage and pharmaceutical markets. Its demand in the beverage sector is comparatively high due to the rising demand for low-calorie drinks. The global stevia market has also been segmented on the basis of geography where Asia Pacific represented the biggest producer. Within Asia Pacific, China represented the leading producer of stevia. Asia Pacific was followed by the North American region where demand for natural sweeteners made from herbs is growing robustly especially in food and beverages. The third largest market for stevia was South America with Brazil, Colombia, Peru, Paraguay and Uruguay being the key producers.
The report provides a comprehensive insight into the dynamics of the stevia market. The market analysis includes volume trends, value trends, price trends, key players, market breakup by region, market breakup by end-use industries, key success factors, key risk factors, feedstock market trends, etc. Apart from the market analysis, the report also provides an exhaustive technical insight on stevia. This includes manufacturing process, raw material requirements, mass balance, conversion rate of feedstocks, etc.
Key Questions Answered in This Report:
- How has the global stevia market performed so far and how will it perform in the coming years?
- What are the price trends of stevia?
- Which are the key regions in the global stevia market and what is their breakup?
- Which are the key end-use industries for stevia and what is their breakup?
- Which are the key extract types for stevia and what is their breakup?
- What are the key success factors in the stevia global market?
- What are the key risk factors in the global stevia market?
- Who are the key manufacturers in the global stevia market?
- How is stevia manufactured?
- What are the raw material requirements for the manufacturing of stevia?
- What is the supply demand of various feedstock that are used in the manufacturing of stevia?
- Who are the key manufacturers of stevia feedstock?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Properties
4.3 Key Industry Trends
5 Global Stevia Industry
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Price Analysis
5.3.1 Key Price Indicators
5.3.2 Price Structure
5.3.2 Price Trends
5.4 Market Breakup by Region
5.5 Market Breakup by Extract type
5.6 Market Breakup by End Use
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.9.1 Input Suppliers
5.9.2 Farmers
5.9.3 Collectors
5.9.4 Manufacturers
5.9.5 Distributors
5.9.6 Exporters
5.9.7 End-Use
5.10 Porter’s Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 Key Market Drivers and Success Factors
6 Performance of Key Regions
6.1 Asia Pacific
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 North America
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Europe
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Middle East and Africa
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Latin America
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market by Extract type
7.1 Powder
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Liquid
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Leaf
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market by End Use
8.1 Beverages
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Food Products
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Table Top Sweeteners
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Pharmaceuticals
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Competitive Landscape
9.1 Competitive Structure
9.2 Market Share of Key Players
10 Stevia Manufacturing Process
10.1 Product Overview
10.2 Manufacturing Process
10.3 Detailed Process Flow
10.4 Raw Material Requirements
10.5 Mass Balance and Feedstock Conversion Rates
11 Stevia Feedstock Market Analysis
11.1 Stevia leaves
11.1.1 Market Performance
11.1.1.1 Volume Trend
11.1.1.2 Value Trend
11.1.2 Price Trend
11.1.3 Key Suppliers
11.2 Ethanol
11.2.1 Market Performance
11.2.1.1 Volume Trend
11.2.1.2 Value Trend
11.2.2 Price Trend
11.2.3 Key Suppliers
12 Key Player Profiles
List of Figures
Figure 1: Global: Stevia Market: Major Drivers and Challenges
Figure 2: Global: Stevia Market: Volume Trends (in Tons), 2011 - 2018
Figure 3: Global: Stevia Market: Value Trends (in Million US$), 2011 - 2018
Figure 4: Global: Stevia Market: Average Price Trends (in US$/Ton), 2011 - 2018
Figure 5: Global: Stevia Market Forecast: Average Price Trends (in US$/Ton), 2019 - 2024
Figure 6: Stevia Market: Price Structure (in US$/Ton)
Figure 7: Global: Stevia Market: Breakup by Region (in %), 2018
Figure 8: Global: Stevia Market: Breakup by Extract Type (in %), 2018
Figure 9: Global: Stevia Market: Breakup by End-Use (in %), 2018
Figure 10: Global: Stevia Market Forecast: Volume Trends (in Tons), 2019-2024
Figure 11: Global: Stevia Market Forecast: Value Trends (in Million US$), 2019-2024
Figure 12: Global: Stevia Market: Breakup by Key Players (in %), 2018
Figure 13: Global: Stevia Industry: SWOT Analysis
Figure 14: Global: Stevia Industry: Value Chain Analysis
Figure 15: Global: Stevia Industry: Porter’s Five Forces Analysis
Figure 16: Asia Pacific: Stevia Market: Sales Volume (in Tons), 2011 & 2018
Figure 17: Asia Pacific: Stevia Market Forecast: Sales Volume (in Tons), 2019-2024
Figure 18: North America: Stevia Market: Sales Volume (in Tons), 2011 & 2018
Figure 19: North America: Stevia Market Forecast: Sales Volume (in Tons), 2019-2024
Figure 20: Europe: Stevia Market: Sales Volume (in Tons), 2011 & 2018
Figure 21: Europe: Stevia Market Forecast: Sales Volume (in Tons), 2019-2024
Figure 22: Middle East and Africa: Stevia Market: Sales Volume (in Tons), 2011 & 2018
Figure 23: Middle East and Africa: Stevia Market Forecast: Sales Volume (in Tons), 2019-2024
Figure 24: Latin America: Stevia Market: Sales Volume (in Tons), 2011 & 2018
Figure 25: Latin America: Stevia Market Forecast: Sales Volume (in Tons), 2019-2024
Figure 26: Global: Stevia Market (Powder): Sales Volume (in Tons), 2011 & 2018
Figure 27: Global: Stevia Market Forecast (Powder): Sales Volume (in Tons), 2019-2024
Figure 28: Global: Stevia Market (Liquid): Sales Volume (in Tons), 2011 & 2018
Figure 29: Global: Stevia Market Forecast (Liquid): Sales Volume (in Tons), 2019-2024
Figure 30: Global: Stevia Market (Leaf): Sales Volume (in Tons), 2011 & 2018
Figure 31: Global: Stevia Market Forecast (Leaf): Sales Volume (in Tons), 2019-2024
Figure 32: Global: Stevia Market (Beverages): Sales Volume (in Tons), 2011 & 2018
Figure 33: Global: Stevia Market Forecast (Beverages): Sales Volume (in Tons), 2019-2024
Figure 34: Global: Stevia Market (Food Products): Sales Volume (in Tons), 2011 & 2018
Figure 35: Global: Stevia Market Forecast (Food Products): Sales Volume (in Tons), 2019-2024
Figure 36: Global: Stevia Market (Table Top Sweeteners): Sales Volume (in Tons), 2011 & 2018
Figure 37: Global: Stevia Market Forecast (Table Top Sweeteners): Sales Volume (in Tons), 2019-2024
Figure 38: Global: Stevia Market (Pharmaceuticals): Sales Volume (in Tons), 2011 & 2018
Figure 39: Global: Stevia Market Forecast (Pharmaceuticals): Sales Volume (in Tons), 2019-2024
Figure 40: Global: Stevia Market (Other Applications): Sales Volume (in Tons), 2011 & 2018
Figure 41: Global: Stevia Market Forecast (Other Applications): Sales Volume (in Tons), 2019-2024
Figure 42: Stevia Manufacturing: Detailed Process Flow
Figure 43: Stevia Manufacturing Process: Conversion Rate of Feedstocks
Figure 44: Global: Stevia Leaves Market: Volume Trends (in Tons), 2011-2018
Figure 45: Global: Stevia Leaves Market: Value Trends (in Million US$), 2011-2018
Figure 46: Global: Stevia Leaves Market: Average Price Trends (in US$/kg), 2011-2018
Figure 47: Global: Stevia Leaves Market Forecast: Average Price Trends (in US$/kg), 2019-2024
Figure 48: Global: Stevia Leaves Market: Breakup by Region (in %), 2018
Figure 49: Global: Stevia Leaves Market Forecast: Volume Trends (in Metric Tons), 2011-2018
Figure 50: Global: Stevia Leaves Market Forecast: Value Trends (in Million US$), 2019-2024
Figure 51: Global: Ethanol Market: Volume Trends (in Billion Litres), 2011-2018
Figure 52: Global: Ethanol Market: Value Trends (in Million US$), 2011-2018
Figure 53: Global: Ethanol Market: Average Price Trends (in US$/Litres), 2011-2018
Figure 54: Global: Ethanol Market Forecast: Average Price Trends (in US$/Litres), 2019-2024
Figure 55: Global: Ethanol Market: Breakup by Region (in %)
Figure 56: Global: Ethanol Market: Breakup by Manufacturer (in %)
Figure 57: Global: Ethanol Market Forecast: Volume Trends (in Billion Litres), 2019-2024
Figure 58: Global: Ethanol Market Forecast: Value Trends (in Million US$), 2019-2024
List of Tables
Table 1: Stevia: Physical Properties
Table 2: Stevia: Chemical Properties
Table 3: Global: Stevia Market: Key Industry Highlights, 2018 and 2024
Table 4: Global: Stevia Market Forecast: Breakup by Region, (in Tons) 2019 - 2024
Table 5: Global: Stevia Market Forecast: Breakup by Extract type, (in Tons) 2019 - 2024
Table 6: Global: Stevia Market Forecast: Breakup by End Use, (in Tons) 2019 - 2024
Table 7: Global: Stevia Market: Competitive Structure
Table 8: Global: Stevia Market: Key Players
Table 9: Stevia Manufacturing: Raw Materials Required