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Stevia Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Report Overview

The global stevia market reached a value of US$ 590 Million in 2020.  Looking forward, IMARC Group expects the market to exhibit moderate growth during the forecast period (2021-2026). Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use industries. These insights are included in the report as a major market contributor.

Stevia is a natural sweetener extracted from the plant species called Stevia Rebaudiana. It is a completely natural and zero-calorie sweetener that is 200 times sweeter than sugar. Stevia also contains a wealth of antioxidant compounds, including flavonoids, triterpenes, tannins, caffeic acid, kaempferol, and quercetin. With the rising awareness and a large number of health benefits associated with its consumption, consumers are widely substituting sugar with stevia. Numerous food and beverage manufacturers are also utilizing it in coffee, tea, smoothies and yogurt to offer products with a lower calorie count.

Stevia Market Share Report

Stevia is known to provide several health benefits, such as controlling diabetes, aiding weight loss and regulating blood pressure and sugar levels. The growing awareness about these advantages has led to an increase in its demand, owing to which it is now commercially grown across the globe. Besides this, stevia acts as a steroid and helps in preventing the proliferation of bacteria due to which it is used in topical applications for skin conditions, such as eczema and dermatitis. Other than this, the health-conscious consumers are becoming more inclined toward low-calorie sweeteners like stevia, which in turn is boosting its sales around the world. Some of the other factors influencing the market growth are changing lifestyles, growing disposable incomes and several initiatives undertaken by the governments of various countries to minimize sugar intake so as to combat health problems like obesity and diabetes. Looking forward, IMARC Group expects the global stevia market to exhibit moderate growth during the forecast period (2021-2026).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global stevia market, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, extract type and end-use.

Breakup by Extract Type:

  • Powder
  • Liquid
  • Leaf


Powered stevia accounts for the majority of the global market share as it is less grainy than table sugar and is available in a variety of convenient packaging formats such as sachets, jars and bottles.

Breakup by End Use:

  • Beverages
  • Food Products
  • Table Top Sweeteners
  • Pharmaceuticals
  • Others


Amongst these, beverages exhibit a clear dominance in the market, as stevia and stevia-based products are used as sweeteners in various beverages such as juices, soft drinks, energy drinks and tea.

Regional Insights:

  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Iran
    • United Arab Emirates
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Columbia
    • Chile
    • Peru
    • Others


    Region-wise, Asia Pacific holds the leading position in the market. This can be accredited to the increasing health-consciousness among consumers, owing to which they have become more inclined toward low-calorie products, including stevia.

    Competitive Landscape:

    The competitive landscape of the market has also been analyzed in the report. It is characterized by the presence of small- and large-scale manufacturers who compete in terms of quality and prices. 

    Key Questions Answered in This Report:

    • How has the global stevia market performed so far and how will it perform in the coming years?
    • What are the key regions in the market?
    • What has been the impact of COVID-19 on the global stevia market?
    • What are the major end use industries in the market?
    • What are the popular extract types in the industry?
    • What are the price trends of stevia?
    • What are the key success and risk factors in the market?
    • Who are the key manufacturers in the market?
    • How is stevia manufactured?
    • What are the raw material requirements for the manufacturing of stevia?
    • What is the supply-demand of various feedstocks that are used in the manufacturing of stevia?
    • Who are the key manufacturers of stevia feedstock?  

    1   Preface 
    2   Scope and Methodology

        2.1    Objectives of the Study
        2.2    Stakeholders
        2.3    Data Sources
            2.3.1    Primary Sources
            2.3.2    Secondary Sources
        2.4    Market Estimation
            2.4.1    Bottom-Up Approach
            2.4.2    Top-Down Approach
        2.5    Forecasting Methodology
    3   Executive Summary 
    4   Introduction 

        4.1    Overview 
        4.2    Properties 
        4.3    Key Industry Trends
    5   Global Stevia Industry 
        5.1    Market Overview
        5.2 Market Performance 
            5.2.1 Volume Trends 
            5.2.2 Value Trends 
        5.3 Impact of COVID-19
        5.4 Price Analysis 
            5.4.1 Key Price Indicators
            5.4.2 Price Structure 
            5.4.3 Price Trends
        5.5 Market Forecast 
        5.6 SWOT Analysis 
            5.6.1 Overview 
            5.6.2 Strengths 
            5.6.3 Weaknesses 
            5.6.4 Opportunities 
            5.6.5 Threats 
        5.7 Value Chain Analysis 
            5.7.1 Input Suppliers
            5.7.2 Farmers
            5.7.3 Collectors
            5.7.4 Manufacturers
            5.7.5 Distributors
            5.7.6 Exporters
            5.7.7 End-Use
        5.8 Porter’s Five Forces Analysis 
            5.8.1 Overview 
            5.8.2 Bargaining Power of Buyers 
            5.8.3 Bargaining Power of Suppliers 
            5.8.4 Degree of Competition 
            5.8.5 Threat of New Entrants 
            5.8.6 Threat of Substitutes 
        5.9 Key Market Drivers and Success Factors 
    6   Market by Extract Type
        6.1 Powder 
            6.1.1 Market Trends
            6.1.2 Market Forecast
        6.2 Liquid 
            6.2.1 Market Trends
            6.2.2 Market Forecast
        6.3 Leaf 
            6.3.1 Market Trends
            6.3.2 Market Forecast
    7   Market by End Use 
        7.1 Beverages 
            7.1.1 Market Trends
            7.1.2 Market Forecast
        7.2 Food Products
            7.2.1 Market Trends
            7.2.2 Market Forecast
        7.3 Table Top Sweeteners 
            7.3.1 Market Trends
            7.3.2 Market Forecast
        7.4 Pharmaceuticals 
            7.4.1 Market Trends
            7.4.2 Market Forecast
        7.5 Others 
            7.5.1 Market Trends
            7.5.2 Market Forecast
    8   Performance of Key Regions 
        8.1 Asia Pacific 
            8.1.1 China
               8.1.1.1 Market Trends
               8.1.1.2 Market Forecast
            8.1.2 Japan
               8.1.2.1 Market Trends
               8.1.2.2 Market Forecast
            8.1.3 India
               8.1.3.1 Market Trends
               8.1.3.2 Market Forecast
            8.1.4 South Korea
               8.1.4.1 Market Trends
               8.1.4.2 Market Forecast
            8.1.5 Australia
               8.1.5.1 Market Trends
               8.1.5.2 Market Forecast
            8.1.6 Indonesia
               8.1.6.1 Market Trends
               8.1.6.2 Market Forecast
            8.1.7 Others
               8.1.7.1 Market Trends
               8.1.7.2 Market Forecast
        8.2 North America
            8.2.1 United States
               8.2.1.1 Market Trends
               8.2.1.2 Market Forecast
            8.2.2 Canada
               8.2.2.1 Market Trends
               8.2.2.2 Market Forecast
        8.3 Europe
            8.3.1 Germany
               8.3.1.1 Market Trends
               8.3.1.2 Market Forecast
            8.3.2 France
               8.3.2.1 Market Trends
               8.3.2.2 Market Forecast
            8.3.3 United Kingdom
               8.3.3.1 Market Trends
               8.3.3.2 Market Forecast
            8.3.4 Italy
               8.3.4.1 Market Trends
               8.3.4.2 Market Forecast
            8.3.5 Spain
               8.3.5.1 Market Trends
               8.3.5.2 Market Forecast
            8.3.6 Russia
               8.3.6.1 Market Trends
               8.3.6.2 Market Forecast
            8.3.7 Others
               8.3.7.1 Market Trends
               8.3.7.2 Market Forecast
        8.4 Middle East and Africa 
            8.4.1 Turkey
               8.4.1.1 Market Trends
               8.4.1.2 Market Forecast
            8.4.2 Saudi Arabia
               8.4.2.1 Market Trends
               8.4.2.2 Market Forecast
            8.4.3 Iran
               8.4.3.1 Market Trends
               8.4.3.2 Market Forecast
            8.4.4 United Arab Emirates
               8.4.4.1 Market Trends
               8.4.4.2 Market Forecast
            8.4.5 Others
               8.4.5.1 Market Trends
               8.4.5.2 Market Forecast
        8.5 Latin America
            8.5.1 Brazil
               8.5.1.1 Market Trends
               8.5.1.2 Market Forecast
            8.5.2 Mexico
               8.5.2.1 Market Trends
               8.5.2.2 Market Forecast
            8.5.3 Argentina
               8.5.3.1 Market Trends
               8.5.3.2 Market Forecast
            8.5.4 Columbia
               8.5.4.1 Market Trends
               8.5.4.2 Market Forecast
            8.5.5 Chile
               8.5.5.1 Market Trends
               8.5.5.2 Market Forecast
            8.5.6 Peru
               8.5.6.1 Market Trends
               8.5.6.2 Market Forecast
            8.5.7 Others
               8.5.7.1 Market Trends
               8.5.7.2 Market Forecast
    9  Stevia Manufacturing Process 
        9.1 Product Overview 
        9.2 Manufacturing Process 
        9.3 Detailed Process Flow 
        9.4 Raw Material Requirements 
        9.5 Mass Balance and Feedstock Conversion Rates 
    10  Stevia Feedstock Market Analysis 
        10.1 Stevia leaves 
            10.1.1 Market Performance 
                10.1.1.1 Volume Trend 
                10.1.1.2 Value Trend 
            10.1.2 Price Trend 
            10.1.3 Key Suppliers 
        10.2 Ethanol 
            10.2.1 Market Performance 
                10.2.1.1 Volume Trend 
                10.2.1.2 Value Trend 
            10.2.2 Price Trend 
            10.2.3 Key Suppliers 
    11   Competitive Landscape 
        11.1 Competitive Structure 
        11.2 Market Share of Key Players 
        11.3 Key Player Profiles


    List of Figures

    Figure 1: Global: Stevia Market: Major Drivers and Challenges
    Figure 2: Global: Stevia Market: Volume Trends (in Tons), 2015-2020
    Figure 3: Global: Stevia Market: Value Trends (in Million US$), 2015-2020
    Figure 4: Global: Stevia Market: Average Price Trends (in US$/Ton), 2015-2020
    Figure 5: Global: Stevia Market Forecast: Average Price Trends (in US$/Ton), 2021-2026
    Figure 6: Stevia Market: Price Structure (in US$/Ton)
    Figure 7: Global: Stevia Market Forecast: Volume Trends (in Tons), 2021-2026 
    Figure 8: Global: Stevia Market Forecast: Value Trends (in Million US$), 2021-2026
    Figure 9: Global: Stevia Industry: SWOT Analysis 
    Figure 10: Global: Stevia Industry: Value Chain Analysis 
    Figure 11: Global: Stevia Industry: Porter’s Five Forces Analysis 
    Figure 12: Global: Stevia (Powder) Market: Sales Volume (in Tons), 2015 & 2020
    Figure 13: Global: Stevia (Powder) Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 14: Global: Stevia (Liquid) Market: Sales Volume (in Tons), 2015 & 2020
    Figure 15: Global: Stevia (Liquid) Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 16: Global: Stevia (Leaf) Market: Sales Volume (in Tons), 2015 & 2020
    Figure 17: Global: Stevia (Leaf) Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 18: Global: Stevia (Beverages) Market: Sales Volume (in Tons), 2015 & 2020
    Figure 19: Global: Stevia (Beverages) Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 20: Global: Stevia (Food Products) Market: Sales Volume (in Tons), 2015 & 2020
    Figure 21: Global: Stevia (Food Products) Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 22: Global: Stevia (Table Top Sweeteners) Market: Sales Volume (in Tons), 2015 & 2020
    Figure 23: Global: Stevia (Table Top Sweeteners) Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 24: Global: Stevia (Pharmaceuticals) Market: Sales Volume (in Tons), 2015 & 2020
    Figure 25: Global: Stevia (Pharmaceuticals) Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 26: Global: Stevia (Other Applications) Market: Sales Volume (in Tons), 2015 & 2020
    Figure 27: Global: Stevia (Other Applications) Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 28: Asia Pacific: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 29: Asia Pacific: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 30: China: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 31: China: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 32: Japan: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 33: Japan: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 34: India: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 35: India: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 36: South Korea: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 37: South Korea: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 38: Australia: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 39: Australia: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 40: Indonesia: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 41: Indonesia: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 42: Others: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 43: Others: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 44: North America: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 45: North America: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 46: United States: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 47: United States: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 48: Canada: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 49: Canada: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 50: Europe: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 51: Europe: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 52: Germany: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 53: Germany: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 54: France: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 55: France: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 56: United Kingdom: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 57: United Kingdom: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 58: Italy: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 59: Italy: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 60: Spain: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 61: Spain: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 62: Russia: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 63: Russia: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 64: Others: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 65: Others: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 66: Middle East and Africa: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 67: Middle East and Africa: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 68: Turkey: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 69: Turkey: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 70: Saudi Arabia: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 71: Saudi Arabia: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 72: Iran: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 73: Iran: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 74: United Arab Emirates: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 75: United Arab Emirates: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 76: Others: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 77: Others: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 78: Latin America: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 79: Latin America: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 80: Brazil: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 81: Brazil: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 82: Mexico: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 83: Mexico: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 84: Argentina: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 85: Argentina: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 86: Columbia: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 87: Columbia: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 88: Chile: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 89: Chile: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 90: Peru: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 91: Peru: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 92: Others: Stevia Market: Sales Volume (in Tons), 2015 & 2020
    Figure 93: Others: Stevia Market Forecast: Sales Volume (in Tons), 2021-2026
    Figure 94: Stevia Manufacturing: Detailed Process Flow 
    Figure 95: Stevia Manufacturing Process: Conversion Rate of Feedstocks 
    Figure 96: Global: Stevia Leaves Market: Volume Trends (in Tons), 2015-2020 
    Figure 97: Global: Stevia Leaves Market: Value Trends (in Tons), 2015-2020 
    Figure 98: Global: Stevia Leaves Market: Average Price Trends (in US$/kg), 2015-2020
    Figure 99: Global: Stevia Leaves Market Forecast: Average Price Trends (in US$/kg), 2021-2026
    Figure 100: Global: Stevia Leaves Market: Breakup by Region (in %), 2020 
    Figure 101: Global: Stevia Leaves Market Forecast: Volume Trends (in Metric Tons), 2015-2020 
    Figure 102: Global: Stevia Leaves Market Forecast: Value Trends (in Tons), 2021-2026 
    Figure 103: Global: Ethanol Market: Volume Trends (in Billion Litres), 2015-2020 
    Figure 104: Global: Ethanol Market: Value Trends (in Tons), 2015-2020
    Figure 105: Global: Ethanol Market: Average Price Trends (in US$/Litres), 2015-2020
    Figure 106: Global: Ethanol Market Forecast: Average Price Trends (in US$/Litres), 2021-2026
    Figure 107: Global: Ethanol Market: Breakup by Region (in %) 
    Figure 108: Global: Ethanol Market: Breakup by Manufacturer (in %) 
    Figure 109: Global: Ethanol Market Forecast: Volume Trends (in Billion Litres), 2021-2026 
    Figure 110: Global: Ethanol Market Forecast: Value Trends (in Tons), 2021-2026 
    Figure 111: Global: Stevia Market: Breakup by Key Players (in %), 2020

    List of Tables

    Table 1: Stevia: Physical Properties 
    Table 2: Stevia: Chemical Properties 
    Table 3: Global: Stevia Market: Key Industry Highlights, 2020 and 2026
    Table 4: Global: Stevia Market Forecast: Breakup by Extract Type (in Tons), 2021-2026 
    Table 5: Global: Stevia Market Forecast: Breakup by End Use (in Tons), 2021-2026
    Table 6: Global: Stevia Market Forecast: Breakup by Region (in Tons), 2021-2026
    Table 7: Stevia Manufacturing: Raw Materials Required  
    Table 8: Global: Stevia Market: Competitive Structure 
    Table 9: Global: Stevia Market: Key Players

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