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Stevia Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global stevia market was worth US$ 539 Million in 2019. Stevia is a natural sweetener extracted from the plant species called Stevia Rebaudiana. It is a completely natural and zero-calorie sweetener that is 200 times sweeter than sugar. Stevia also contains a wealth of antioxidant compounds, including flavonoids, triterpenes, tannins, caffeic acid, kaempferol, and quercetin. With the rising awareness and a large number of health benefits associated with its consumption, consumers are widely substituting sugar with stevia. Numerous food and beverage manufacturers are also utilizing it in coffee, tea, smoothies and yogurt to offer products with a lower calorie count.

Global Stevia Market

Stevia is known to provide several health benefits, such as controlling diabetes, aiding weight loss and regulating blood pressure and sugar levels. The growing awareness about these advantages has led to an increase in its demand, owing to which it is now commercially grown across the globe. Besides this, stevia acts as a steroid and helps in preventing the proliferation of bacteria due to which it is used in topical applications for skin conditions, such as eczema and dermatitis. Other than this, the health-conscious consumers are becoming more inclined toward low-calorie sweeteners like stevia, which in turn is boosting its sales around the world. Some of the other factors influencing the market growth are changing lifestyles, growing disposable incomes and several initiatives undertaken by the governments of various countries to minimize sugar intake so as to combat health problems like obesity and diabetes. Looking forward, IMARC Group expects the market value to reach US$ 900 Million by 2025, at a CAGR of 8.8% over the forecast period (2020-2025).

Breakup by Extract Type:

  • Powder
  • Liquid
  • Leaf


Powered stevia accounts for the majority of the global market share as it is less grainy than table sugar and is available in a variety of convenient packaging formats such as sachets, jars and bottles.

Breakup by End Use:

  • Beverages
  • Food Products
  • Table Top Sweeteners
  • Pharmaceuticals
  • Others


Amongst these, beverages exhibit a clear dominance in the market, as stevia and stevia-based products are used as sweeteners in various beverages such as juices, soft drinks, energy drinks and tea.

Regional Insights:

  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America


Region-wise, Asia Pacific holds the leading position in the market. This can be accredited to the increasing health-consciousness among consumers, owing to which they have become more inclined toward low-calorie products, including stevia.

Competitive Landscape:

The competitive landscape of the market has also been analyzed in the report. It is characterized by the presence of small- and large-scale manufacturers who compete in terms of quality and prices. Some of the leading players operating in the market are GLG Life Tech Corporation and PureCircle Ltd.

Key Questions Answered in This Report:

  • How has the global stevia market performed so far and how will it perform in the coming years?
  • What are the key regions in the market?
  • What are the major end use industries in the market?
  • What are the popular extract types in the industry?
  • What are the price trends of stevia?
  • What are the key success and risk factors in the market?
  • Who are the key manufacturers in the market?
  • How is stevia manufactured?
  • What are the raw material requirements for the manufacturing of stevia?
  • What is the supply-demand of various feedstocks that are used in the manufacturing of stevia?
  • Who are the key manufacturers of stevia feedstock?  

1   Preface 
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary 
4   Introduction 

    4.1 Overview 
    4.2 Properties 
    4.3 Key Industry Trends
5   Global Stevia Industry 
    5.1 Market Overview 
    5.2 Market Performance 
        5.2.1 Volume Trends 
        5.2.2 Value Trends 
    5.3 Price Analysis 
        5.3.1 Key Price Indicators
        5.3.2 Price Structure 
        5.3.3 Price Trends 
    5.4 Market Forecast 
    5.5 SWOT Analysis 
        5.5.1 Overview 
        5.5.2 Strengths 
        5.5.3 Weaknesses 
        5.5.4 Opportunities 
        5.5.5 Threats 
    5.6 Value Chain Analysis 
        5.6.1 Input Suppliers
        5.6.2 Farmers
        5.6.3 Collectors
        5.6.4 Manufacturers
        5.6.5 Distributors
        5.6.6 Exporters
        5.6.7 End-Use
    5.7 Porter’s Five Forces Analysis 
        5.7.1 Overview 
        5.7.2 Bargaining Power of Buyers 
        5.7.3 Bargaining Power of Suppliers 
        5.7.4 Degree of Competition 
        5.7.5 Threat of New Entrants 
        5.7.6 Threat of Substitutes 
    5.8 Key Market Drivers and Success Factors 
6   Market by Extract type
    6.1 Powder 
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2 Liquid 
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3 Leaf 
        6.3.1 Market Trends
        6.3.2 Market Forecast
7   Market by End Use 
    7.1 Beverages 
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2 Food Products
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3 Table Top Sweeteners 
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4 Pharmaceuticals 
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5 Others 
        7.5.1 Market Trends
        7.5.2 Market Forecast
8   Performance of Key Regions 
    8.1 Asia Pacific 
        8.1.1 China
           8.1.1.1 Market Trends
           8.1.1.2 Market Forecast
        8.1.2 Japan
           8.1.2.1 Market Trends
           8.1.2.2 Market Forecast
        8.1.3 India
           8.1.3.1 Market Trends
           8.1.3.2 Market Forecast
        8.1.4 South Korea
           8.1.4.1 Market Trends
           8.1.4.2 Market Forecast
        8.1.5 Australia
           8.1.5.1 Market Trends
           8.1.5.2 Market Forecast
        8.1.6 Indonesia
           8.1.6.1 Market Trends
           8.1.6.2 Market Forecast
        8.1.7 Others
           8.1.7.1 Market Trends
           8.1.7.2 Market Forecast
    8.2 North America
        8.2.1 United States
           8.2.1.1 Market Trends
           8.2.1.2 Market Forecast
        8.2.2 Canada
           8.2.2.1 Market Trends
           8.2.2.2 Market Forecast
    8.3 Europe
        8.3.1 Germany
           8.3.1.1 Market Trends
           8.3.1.2 Market Forecast
        8.3.2 France
           8.3.2.1 Market Trends
           8.3.2.2 Market Forecast
        8.3.3 United Kingdom
           8.3.3.1 Market Trends
           8.3.3.2 Market Forecast
        8.3.4 Italy
           8.3.4.1 Market Trends
           8.3.4.2 Market Forecast
        8.3.5 Spain
           8.3.5.1 Market Trends
           8.3.5.2 Market Forecast
        8.3.6 Russia
           8.3.6.1 Market Trends
           8.3.6.2 Market Forecast
        8.3.7 Others
           8.3.7.1 Market Trends
           8.3.7.2 Market Forecast
    8.4 Middle East and Africa 
        8.4.1 Turkey
           8.4.1.1 Market Trends
           8.4.1.2 Market Forecast
        8.4.2 Saudi Arabia
           8.4.2.1 Market Trends
           8.4.2.2 Market Forecast
        8.4.3 Iran
           8.4.3.1 Market Trends
           8.4.3.2 Market Forecast
        8.4.4 United Arab Emirates
           8.4.4.1 Market Trends
           8.4.4.2 Market Forecast
        8.4.5 Others
           8.4.5.1 Market Trends
           8.4.5.2 Market Forecast
    8.5 Latin America
        8.5.1 Brazil
           8.5.1.1 Market Trends
           8.5.1.2 Market Forecast
        8.5.2 Mexico
           8.5.2.1 Market Trends
           8.5.2.2 Market Forecast
        8.5.3 Argentina
           8.5.3.1 Market Trends
           8.5.3.2 Market Forecast
        8.5.4 Columbia
           8.5.4.1 Market Trends
           8.5.4.2 Market Forecast
        8.5.5 Chile
           8.5.5.1 Market Trends
           8.5.5.2 Market Forecast
        8.5.6 Peru
           8.5.6.1 Market Trends
           8.5.6.2 Market Forecast
        8.5.7 Others
           8.5.7.1 Market Trends
           8.5.7.2 Market Forecast
9  Stevia Manufacturing Process 
    9.1 Product Overview 
    9.2 Manufacturing Process 
    9.3 Detailed Process Flow 
    9.4 Raw Material Requirements 
    9.5 Mass Balance and Feedstock Conversion Rates 
10  Stevia Feedstock Market Analysis 
    10.1 Stevia leaves 
        10.1.1 Market Performance 
            10.1.1.1 Volume Trend 
            10.1.1.2 Value Trend 
        10.1.2 Price Trend 
        10.1.3 Key Suppliers 
    10.2 Ethanol 
        10.2.1 Market Performance 
            10.2.1.1 Volume Trend 
            10.2.1.2 Value Trend 
        10.2.2 Price Trend 
        10.2.3 Key Suppliers 
11   Competitive Landscape 
    11.1 Competitive Structure 
    11.2 Market Share of Key Players 
    11.3 Key Player Profiles



List of Figures 

Figure 1: Global: Stevia Market: Major Drivers and Challenges
Figure 2: Global: Stevia Market: Volume Trends (in Tons), 2012-2019
Figure 3: Global: Stevia Market: Value Trends (in Million US$), 2012-2019
Figure 4: Global: Stevia Market: Average Price Trends (in US$/Ton), 2012-2019
Figure 5: Global: Stevia Market Forecast: Average Price Trends (in US$/Ton), 2020-2025
Figure 6: Stevia Market: Price Structure (in US$/Ton)
Figure 7: Global: Stevia Market Forecast: Volume Trends (in Tons), 2020-2025 
Figure 8: Global: Stevia Market Forecast: Value Trends (in Million US$), 2020-2025
Figure 9: Global: Stevia Industry: SWOT Analysis 
Figure 10: Global: Stevia Industry: Value Chain Analysis 
Figure 11: Global: Stevia Industry: Porter’s Five Forces Analysis 
Figure 12: Global: Stevia (Powder) Market: Sales Volume (in Tons), 2012 & 2019
Figure 13: Global: Stevia (Powder) Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 14: Global: Stevia (Liquid) Market: Sales Volume (in Tons), 2012 & 2019
Figure 15: Global: Stevia (Liquid) Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 16: Global: Stevia (Leaf) Market: Sales Volume (in Tons), 2012 & 2019
Figure 17: Global: Stevia (Leaf) Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 18: Global: Stevia (Beverages) Market: Sales Volume (in Tons), 2012 & 2019
Figure 19: Global: Stevia (Beverages) Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 20: Global: Stevia (Food Products) Market: Sales Volume (in Tons), 2012 & 2019
Figure 21: Global: Stevia (Food Products) Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 22: Global: Stevia (Table Top Sweeteners) Market: Sales Volume (in Tons), 2012 & 2019
Figure 23: Global: Stevia (Table Top Sweeteners) Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 24: Global: Stevia (Pharmaceuticals) Market: Sales Volume (in Tons), 2012 & 2019
Figure 25: Global: Stevia (Pharmaceuticals) Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 26: Global: Stevia (Other Applications) Market: Sales Volume (in Tons), 2012 & 2019
Figure 27: Global: Stevia (Other Applications) Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 28: Asia Pacific: Stevia Market: Sales Volume (in Tons), 2012 & 2019
Figure 29: Asia Pacific: Stevia Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 30: China: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 31: China: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: Japan: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 33: Japan: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: India: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 35: India: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: South Korea: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 37: South Korea: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: Australia: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 39: Australia: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: Indonesia: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 41: Indonesia: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 42: Others: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 43: Others: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 44: North America: Stevia Market: Sales Volume (in Tons), 2012 & 2019
Figure 45: North America: Stevia Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 46: United States: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 47: United States: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 48: Canada: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 49: Canada: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 50: Europe: Stevia Market: Sales Volume (in Tons), 2012 & 2019
Figure 51: Europe: Stevia Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 52: Germany: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 53: Germany: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 54: France: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 55: France: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 56: United Kingdom: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 57: United Kingdom: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 58: Italy: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 59: Italy: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 60: Spain: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 61: Spain: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 62: Russia: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 63: Russia: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 64: Others: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 65: Others: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 66: Middle East and Africa: Stevia Market: Sales Volume (in Tons), 2012 & 2019
Figure 67: Middle East and Africa: Stevia Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 68: Turkey: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 69: Turkey: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 70: Saudi Arabia: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 71: Saudi Arabia: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 72: Iran: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 73: Iran: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 74: United Arab Emirates: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 75: United Arab Emirates: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 76: Others: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 77: Others: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 78: Latin America: Stevia Market: Sales Volume (in Tons), 2012 & 2019
Figure 79: Latin America: Stevia Market Forecast: Sales Volume (in Tons), 2020-2025
Figure 80: Brazil: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 81: Brazil: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 82: Mexico: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 83: Mexico: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 84: Argentina: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 85: Argentina: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 86: Columbia: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 87: Columbia: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 88: Chile: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 89: Chile: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 90: Peru: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 91: Peru: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 92: Others: Stevia Market: Sales Value (in Million US$), 2012 & 2019
Figure 93: Others: Stevia Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 94: Stevia Manufacturing: Detailed Process Flow 
Figure 95: Stevia Manufacturing Process: Conversion Rate of Feedstocks 
Figure 96: Global: Stevia Leaves Market: Volume Trends (in Tons), 2012-2019 
Figure 97: Global: Stevia Leaves Market: Value Trends (in Million US$), 2012-2019 
Figure 98: Global: Stevia Leaves Market: Average Price Trends (in US$/kg), 2012-2019
Figure 99: Global: Stevia Leaves Market Forecast: Average Price Trends (in US$/kg), 2020-2025
Figure 100: Global: Stevia Leaves Market: Breakup by Region (in %), 2019 
Figure 101: Global: Stevia Leaves Market Forecast: Volume Trends (in Metric Tons), 2012-2019 
Figure 102: Global: Stevia Leaves Market Forecast: Value Trends (in Million US$), 2020-2025 
Figure 103: Global: Ethanol Market: Volume Trends (in Billion Litres), 2012-2019 
Figure 104: Global: Ethanol Market: Value Trends (in Million US$), 2012-2019
Figure 105: Global: Ethanol Market: Average Price Trends (in US$/Litres), 2012-2019
Figure 106: Global: Ethanol Market Forecast: Average Price Trends (in US$/Litres), 2020-2025
Figure 107: Global: Ethanol Market: Breakup by Region (in %) 
Figure 108: Global: Ethanol Market: Breakup by Manufacturer (in %) 
Figure 109: Global: Ethanol Market Forecast: Volume Trends (in Billion Litres), 2020-2025 
Figure 110: Global: Ethanol Market Forecast: Value Trends (in Million US$), 2020-2025 
Figure 111: Global: Stevia Market: Breakup by Key Players (in %), 2019

List of Tables 
Table 1: Stevia: Physical Properties 
Table 2: Stevia: Chemical Properties 
Table 3: Global: Stevia Market: Key Industry Highlights, 2019 and 2025 
Table 4: Global: Stevia Market Forecast: Breakup by Extract type, (in Tons) 2020-2025 
Table 5: Global: Stevia Market Forecast: Breakup by End Use, (in Tons) 2020-2025
Table 6: Global: Stevia Market Forecast: Breakup by Region, (in Tons) 2020-2025
Table 7: Stevia Manufacturing: Raw Materials Required  
Table 8: Global: Stevia Market: Competitive Structure 
Table 9: Global: Stevia Market: Key Players

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