The global sun care products market was worth US$ 11.2 Billion in 2018. Sun care products are used on the skin for protection against harmful ultraviolet (UVA and UVB) rays. They counter the damaging effects of continuous sun exposure such as early signs of aging, tanning, sunburn, wrinkles, fine lines and pigmentation. These products are made by using ingredients, such as benzophenone and avobenzone, that create a barrier and prevent the UV rays from harming the skin. The efficiency of a sun care product depends upon its Sun Protection Factor (SPF), a scientific measure that correlates to how long the user can stay in the sun without sustaining any serious damage to the skin.
The frequent occurrence of melanoma and non-melanoma skin cancer caused by exposure to UV radiations is the key factor driving the market. In addition to this, various sun care products also incorporate elements which cater to other related skin care issues such as the signs of aging. An indomitable urge to retain youthfulness among the masses has inclined them toward products which boast of an overall replenishment of the skin cells by providing anti-aging as well as sun protection solutions. Moreover, the incorporation of organic and natural ingredients in these products is increasing as these ingredients are eco-friendly and have no side-effects. Also, the launch of value-added products with benefits such as diversified fragrances, rapid-drying effects, and glitter and matte-finish is also attracting consumers. Other factors contributing to the market growth include easy accessibility and wide distribution through online retailers and multi-brand stores, rising disposable income and awareness about the benefits of these products, along with aggressive promotional activities by several leading manufacturers. Looking forward, IMARC Group expects the market to reach a value of US$ 13.4 Billion by 2024, registering a CAGR of around 3% during 2019-2024.
The report has also analysed the competitive landscape of the market with some of the key players being Johnson & Johnson, L’Oreal, Revlon, Unilever, Shiseido, Estee Lauder, Beiersdorf, Avon Products, Clarins Group, Proctor & Gamble, Coty, Lotus Herbals, Amway, Edgewell Personal Care, etc.
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