Sun Care Products Market

Market Overview:

The global sun care products market size reached USD 14.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 23.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.65% during 2025-2033. The increasing awareness regarding the adverse effects of UV rays, the emerging trend of natural and organic products, and the rising popularity of outdoor activities such as hiking, camping, and swimming, are some of the major factors propelling the market.

Sun care products are a category of skincare products designed to protect the skin from the harmful effects of the sun's ultraviolet (UV) radiation. These products help prevent sunburn, skin damage, premature aging, and the risk of skin cancer that can result from prolonged exposure to the sun. Sun care products typically include various formulations such as sunscreens, sunblocks, and after-sun products that are an essential part of maintaining skin health and preventing sun-related skin damage.

The market is primarily being propelled by the growing awareness of the harmful effects of UV radiation, including sunburn, premature aging, and skin cancer that has encouraged consumers to adopt sun protection practices. This heightened awareness drives the demand for sun care products. In addition, the popularity of outdoor activities such as sports, hiking, and beach vacations has driven the need for effective sun protection. Sunscreen and other sun care products are essential for people engaging in outdoor pursuits. Moreover, the growth of international travel and tourism has expanded the market for sun care products. Travelers often visit sunny destinations and require sun protection products to safeguard their skin from intense sun exposure. Besides, the sun care industry continues to innovate, offering a wide range of sun care products tailored to various preferences. These include water-resistant formulations, organic and mineral sunscreens, products for sensitive skin, and sunscreens with added skincare benefits like antioxidants and anti-aging ingredients, which is also propelling the market growth.

Sun Care Products Market Trends/Drivers:

Increasing awareness regarding the adverse effects of UV rays

Public awareness campaigns and educational initiatives have successfully conveyed the link between UV radiation from the sun and the development of skin cancer, including melanoma, which is the deadliest form of skin cancer. As people become more informed about the risks, they are more motivated to use sun care products to reduce their risk of skin cancer. Moreover, UV radiation is a major contributor to premature aging of the skin, including the development of wrinkles, fine lines, and age spots. As people seek to maintain youthful and healthy-looking skin, they are more inclined to incorporate sun care products into their daily skincare routines to protect against UV-induced aging.

Emerging trend of natural and organic products

Consumers are becoming increasingly conscious of the ingredients in the products they use on their skin, and this shift in preference toward natural and organic options is driving several key changes in the sun care industry. Natural and organic sunscreens typically contain skin-friendly ingredients such as plant extracts, antioxidants, and nourishing oils. These ingredients protect against UV radiation and provide additional skincare benefits which is also propelling the market growth. In addition to product formulations, eco-friendly packaging is becoming increasingly important. Brands are adopting sustainable packaging materials and practices to minimize their environmental footprint, attracting environmentally-conscious consumers.

Rising popularity of various outdoor activities

Outdoor activities often involve prolonged sun exposure. Hikers, campers, swimmers, and outdoor enthusiasts spend extended periods outdoors, which heightens their risk of sunburn and skin damage. This increased sun exposure drives the demand for sun care products to protect against harmful UV radiation. Moreover, sun care product manufacturers are continually innovating to cater to the needs of outdoor enthusiasts. They develop formulations that are sweat-resistant, water-resistant, and suitable for active lifestyles. These products provide reliable protection during outdoor activities, making them appealing to this demographic, representing another major growth-inducing factor.

Sun Care Products Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global sun care products market report, along with forecasts at the global and regional levels for 2025-2033. Our report has categorized the market based on product type, product form, gender and distribution channel.

Breakup by Product Type:

• Sun Protection Products 
• After-Sun Products
• Self-Tanning Products
   

Sun protection products represent the most used product type

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sun protection products, after-sun products, and self-tanning products. According to the report, sun protection products represented the largest segment.

Sun protection products are primarily designed to protect the skin from the harmful effects of ultraviolet (UV) radiation from the sun. UV radiation is a leading cause of sunburn, premature aging, and skin cancer. Therefore, individuals of all ages and skin types use these products as a fundamental measure to reduce their exposure to UV rays and minimize the risk of skin damage and health issues. Moreover, sun protection products are not limited to seasonal use. While they are essential during the summer and in sunny climates, they are also used year-round. UV radiation can penetrate clouds and affect the skin even on cloudy or overcast days. Moreover, individuals engage in outdoor activities in all seasons, making sun protection products a year-round necessity.

Breakup by Product Form:

• Cream
• Gel
• Lotion
• Wipes
• Spray
• Others
   

Lotion represents the leading product form

A detailed breakup and analysis of the market based on the product form has also been provided in the report. This includes cream, gel, lotion, wipes, spray and others. According to the report, lotion represented the largest segment. 

Lotion is easy to apply evenly over the skin. It spreads smoothly and can be easily absorbed, providing uniform coverage. This ensures that there are no gaps in protection, which is crucial for preventing sunburn and skin damage. Moreover, sunscreen lotions are suitable for use on both the face and body, making them a versatile choice for consumers. They can be used by individuals of all ages and skin types, making them a popular choice for families and individuals with different skincare needs. Besides, lotions are available in a wide range of Sun Protection Factor (SPF) levels, catering to various sun exposure conditions and individual preferences. This variety allows consumers to choose the SPF level that best suits their needs, whether they require high protection for extended sun exposure or a lower SPF for daily use.

Breakup by Gender:

• Female
• Male
• Unisex
   

Female accounts for the majority of market share

A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes female, male and unisex. According to the report, female represented the largest segment. 

Sun protection is often integrated into a beauty regimen for many women. Sunscreens and other sun care products are considered essential for maintaining clear and youthful skin, and they are often used as daily skincare products. Moreover, women are more likely to have sensitive skin and experience conditions like rosacea, which can be aggravated by sun exposure. This sensitivity often drives them to be more diligent about using sun care products. Besides, the desire to prevent premature aging, including wrinkles, age spots, and fine lines, is a significant motivator for women to use sun care products. UV radiation is a leading cause of premature skin aging.

Breakup by Distribution Channel: 

• Supermarkets and Hypermarkets
• Specialty Retailers
• Pharmacies and Drug Stores
• Online Stores
• Others
   

Sun care products are widely distributed through pharmacies and drug stores

A detailed breakup and analysis of the sun care products market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty retailers, pharmacies and drug stores, online stores and others. According to the report, pharmacies and drug stores represented the largest segment. 

Pharmacies and drug stores are easily accessible to a wide range of consumers as they are typically found in urban and suburban areas, making it convenient for people to purchase sun care products without the need for a special trip. Moreover, these establishments are trusted sources for health and wellness products. Consumers often associate pharmacies and drug stores with reliability and quality, which makes them more likely to purchase sunscreens and other sun care items from these locations. Besides, pharmacists and store staff can provide valuable guidance to customers about choosing the right sun care products based on their skin type, sun exposure, and specific needs. This level of expertise can enhance the customer's shopping experience.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
   

Asia Pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific region boasts a vast population, including emerging economies like China and India. As disposable incomes rise, more consumers can afford sun care products, driving demand. In addition, the growing awareness about the harmful effects of UV radiation and the importance of sun protection has led to an increased demand for sun care products. This awareness is fueled by health campaigns and educational efforts. Besides, the region experiences diverse climates, from tropical to subtropical and temperate zones. This diversity necessitates year-round sun protection, further boosting the market.

Competitive Landscape:

The competitive landscape of the market is characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are developing and launching new products with improved formulations, including higher SPF ratings, broader-spectrum protection, and skin-friendly ingredients. They are also expanding their product lines to include a range of sun care solutions, such as sunscreens, sunblocks, after-sun products, and self-tanning products. Moreover, Key players are optimizing their online presence, offering convenient purchasing options, and providing educational content to consumers. In addition, are ensuring that their products meet safety and labeling requirements in various markets.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Amway Corp.
• Avon Products Inc. (Natura & Co Holding SA)
• Beiersdorf AG
• Bioderma Laboratories
• Burt's Bees, Inc. (The Clorox Company)
• doTERRA
• L'Oreal S.A
• Revlon, Inc.
• Shiseido Co., Ltd.
• The Estée Lauder Companies Inc.
• VLCC Limited

Recent Developments:

• In May 2022, L'Oreal S.A introduced groundbreaking UV filtering technology. This innovative technology, known as UVMune 400, is engineered to provide effective protection against ultra-long UVA radiation, which previously constituted 30% of unfiltered sun rays. L'Oréal's La Roche-Posay Anthelios franchise is the pioneer brand to incorporate this remarkable technology into its product range.
• In February 2022, Beiersdorf AG inaugurated an innovation center in the United States, positioning itself to expedite local innovation. This center aims to become a premier hub of expertise in therapeutic over-the-counter (OTC) and sun care products. This strategic move reinforces Beiersdorf's commitment to advancing its presence and leadership in the field of OTC and sun care in the United States.
• In September 2020, Lotus Herbals acquired Vedicare Ayurveda, the parent company of SoulTree, an organic skincare and makeup brand to expand its range in sun protection products.

Sun Care Products Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the sun care products market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global sun care products market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the sun care products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.