The table butter market in India size reached INR 64.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 186.9 Billion by 2028, exhibiting a growth rate (CAGR) of 20.2% during 2023-2028. The increasing population, rising consumption of ready-to-eat (RTE) food products, and the expansion of QSRs represent some of the key factors driving the market.
Table butter is prepared by churning fresh cream and separating the fat from the buttermilk. It has common salt, annatto or carotene, and diacetyl for adding color and enhancing flavor. It is enriched with niacin, calcium, phosphorus, riboflavin, antioxidants, and vitamins A, E, B12, and K. It remains solid under refrigeration, melts down at high temperatures, and maintains a spreadable consistency at room temperature. Its moderate consumption assists in improving immune function, supporting heart health, and protecting cells against damage caused by free radicals. Besides this, as table butter contains calcium, it promotes bone growth and development and prevents osteoporosis. It is used for spreading on bread, making sandwiches, and enhancing the flavor of veggies and other dishes.
Table Butter Market in India Trends:
At present, there is an increase in the consumption of food on account of the growing population of India. This, in confluence with the burgeoning food and beverage (F&B) industry and rising reliance on ready-to-eat (RTE) food products, represents one of the key factors creating a positive outlook for the market. The widespread adoption of table butter in the preparation of a variety of recipes, such as bakery goods and fried foods, and as a condiment on cooked items due to its rich creaminess is also driving the product demand. Furthermore, the expansion of cafes, cloud kitchens, and quick service restaurants (QSRs) across the country is increasing the sales of table butter. Moreover, the rising prevalence of bone disorders like osteoporosis and the growing awareness among individuals about the health benefits of milk products are contributing to the growth of the market. Apart from this, leading manufacturers are focusing on introducing novel flavors and varieties in table butter to attract a wider consumer base. They are also launching dairy-free, low-fat and -calorie, organic, unsalted, and slightly salted variants to attract the rapidly expanding health-conscious and vegan population. Additionally, they are increasingly investing in aggressive promotional activities, such as celebrity endorsements through social media platforms and television (TV), which are expected to propel market growth. Besides this, the easy product availability across offline and online distribution channels in India is supporting the growth of the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the table butter market in India, along with forecasts at the country and state level from 2023-2028. Our report has categorized the market based on sector.
- Retail Sector
- Institutional Sector
The report has also provided a detailed breakup and analysis of the table butter market in India based on the sector. This includes the retail sector and the institutional sector. According to the report, the retail sector represented the largest segment.
- Tamil Nadu
- Andhra Pradesh and Telangana
- Uttar Pradesh
- West Bengal
- Madhya Pradesh
The report has also provided a comprehensive analysis of all the major regional markets that include Karnataka, Maharashtra, Tamil Nadu, Delhi Gujarat, Andhra Pradesh and Telangana, Uttar Pradesh, West Bengal, Kerala, Haryana, Punjab, Rajasthan, Madhya Pradesh, Bihar and Orissa. According to the report, Maharashtra was the largest market for table butter market in India. Some of the factors driving the Maharashtra market included the expansion of hotels, restaurants, and cloud kitchens in the state, increasing consumer reliance on fast food, and the thriving F&B industry.
The competitive landscape of the industry has also been examined along with the profiles of the key players being GCMMF, KMF, TN Cooperative and Mother Dairy.
|Base Year of the Analysis
||INR Billion, Million Kg
||Karnataka, Maharashtra, Tamil Nadu, Delhi, Gujarat, Andhra Pradesh and Telangana, Uttar Pradesh, West Bengal, Kerala, Haryana, Punjab, Rajasthan, Madhya Pradesh, Bihar, Orissa
||GCMMF, KMF, TN Cooperative and Mother Dairy
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Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the table butter market in India from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the table butter market in India.
- The study maps the leading as well as the fastest growing regional markets. It further enables stakeholders to identify the key state-level markets.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the table butter market in India industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.