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Tanzania Mobile Money Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The Tanzania mobile money market reached a transaction value of US$ 81 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 24.7% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Mobile money is a payment method that allows people to receive, store and spend money using a mobile phone. It is sometimes referred as a 'mobile wallet' or by the name of a specific service platform such as M-Pesa, GCash, EcoCash, Tigo Pesa, etc. The easy and safe electronic payments make mobile money a popular alternative to bank’s brick-and-mortar approaches.

Tanzania is the largest mobile money market in Africa. It has become the first country in Africa to introduce interoperability between rival mobile money services. The market has been driven by the ubiquity of mobile phones among people from all socio-economic backgrounds with extensive coverage of mobile networks and penetration of internet. According to industry reports, 64% of adults in Tanzania use mobile phones for financial transactions. Various financial services, such as microloans, mobile insurance, hospitalization covers via mobile money and the credit services offered by mobile operators, have increased the number of mobile money accounts in the region. Mobile money has also been evolved beyond simple money transfer and allows people to save, insure and borrow money as well. Moreover, banks in the country are transforming their physical footprints and customer experience which has further helped them to promote a broader awareness of various financial services. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Tanzania mobile money market report, along with forecasts trends from 2021-2026. Our report has categorized the market based on technology, business model and transaction type.

Breakup by Technology

  • USSD
  • Mobile Wallets
  • Others

Currently, USSD holds majority of the market share in the Tanzania mobile money market.

Breakup by Business Model

  • Mobile Led Model
  • Bank Led Model

Currently, mobile led model holds the largest share in the Tanzania mobile money market.

Breakup by Transaction Type

  • Peer to Peer
  • Bill Payments
  • Airtime Top-ups
  • Others

Currently, peer to peer transaction type holds the highest share in the market.

Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:

  • M-Pesa
  • Tigo Pesa
  • Airtel Money
     

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Technology, Business Model, Transaction Type
Companies Covered M-Pesa, Tigo Pesa and Airtel Money
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 1999
Five User License: US$ 2999
Corporate License: US$ 3999
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the Tanzania mobile money market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Tanzania mobile money market?
  • What is the breakup of the Tanzania mobile money market based on the technology?
  • What is the breakup of the Tanzania mobile money market based on the business model?
  • What is the breakup of the Tanzania mobile money market based on the transaction type?
  • What are the various stages in the value chain of the Tanzania mobile money market?
  • What are the key driving factors and challenges in Tanzania mobile money market?
  • What is the structure of the Tanzania mobile money market and who are the key players?
  • What is the degree of competition in the Tanzania mobile money market?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Tanzania Mobile Money Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Technology
    5.5    Market Breakup by Business Model
    5.6    Market Breakup by Transaction Type
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6   Market Breakup by Technology
    6.1    USSD
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Mobile Wallets
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Others
        6.3.1    Market Trends
        6.3.2    Market Forecast
7   Market Breakup by Business Model
    7.1    Mobile Led Model
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Bank Led Model
        7.2.1    Market Trends
        7.2.2    Market Forecast
8   Market Breakup by Transaction Type
    8.1    Peer to Peer
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Bill Payments
        8.2.1    Market Trends
        8.2.1    Market Forecast
    8.3    Airtime Top-ups
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9   Regulatory Framework
10  Competitive Landscape

    10.1    Market Structure
    10.2    Key Players
    10.3    Profile of key players
        10.3.1    M-Pesa
        10.3.2    Tigo Pesa
        10.3.3    Airtel Money

List of Figures

Figure 1: Tanzania: Mobile Money Market: Major Drivers and Challenges
Figure 2: Tanzania: Mobile Money Market: Transaction Value (in Billion US$), 2015-2020
Figure 3: Tanzania: Mobile Money Market: Breakup by Technology (in %), 2020
Figure 4: Tanzania: Mobile Money Market: Breakup by Business Model (in %), 2020
Figure 5: Tanzania: Mobile Money Market: Breakup by Transaction Type (in %), 2020
Figure 6: Tanzania: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2021-2026
Figure 7: Tanzania: Mobile Money Industry: SWOT Analysis
Figure 8: Tanzania: Mobile Money Industry: Porter’s Five Forces Analysis
Figure 9: Tanzania: Mobile Money Market (USSD): Transaction Value (in Billion US$), 2015 & 2020
Figure 10: Tanzania: Mobile Money Market Forecast (USSD): Transaction Value (in Billion US$), 2021-2026
Figure 11: Tanzania: Mobile Money Market (Mobile Wallets): Transaction Value (in Billion US$), 2015 & 2020
Figure 12: Tanzania: Mobile Money Market Forecast (Mobile Wallets): Transaction Value (in Billion US$), 2021-2026
Figure 13: Tanzania: Mobile Money Market (Others): Transaction Value (in Billion US$), 2015 & 2020
Figure 14: Tanzania: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2021-2026
Figure 15: Tanzania: Mobile Money Market (Mobile Led Model): Transaction Value (in Billion US$), 2015 & 2020
Figure 16: Tanzania: Mobile Money Market Forecast (Mobile Led Model): Transaction Value (in Billion US$), 2021-2026
Figure 17: Tanzania: Mobile Money Market (Bank Led Model): Transaction Value (in Billion US$), 2015 & 2020
Figure 18: Tanzania: Mobile Money Market Forecast (Bank Led Model): Transaction Value (in Billion US$), 2021-2026
Figure 19: Tanzania: Mobile Money Market (Peer to Peer): Transaction Value (in Billion US$), 2015 & 2020
Figure 20: Tanzania: Mobile Money Market Forecast (Peer to Peer): Transaction Value (in Billion US$), 2021-2026
Figure 21: Tanzania: Mobile Money Market (Bill Payments): Transaction Value (in Billion US$), 2015 & 2020
Figure 22: Tanzania: Mobile Money Market Forecast (Bill Payments): Transaction Value (in Billion US$), 2021-2026
Figure 23: Tanzania: Mobile Money Market (Airtime Top-ups): Transaction Value (in Billion US$), 2015 & 2020
Figure 24: Tanzania: Mobile Money Market Forecast (Airtime Top-ups): Transaction Value (in Billion US$), 2021-2026
Figure 25: Tanzania: Mobile Money Market (Others): Transaction Value (in Billion US$), 2015 & 2020
Figure 26: Tanzania: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2021-2026
Figure 27: Tanzania: Mobile Money Market: Breakup by Key Players (in %)

List of Tables

Table 1: Tanzania: Mobile Money Market: Key Industry Highlights, 2020 and 2026
Table 2: Tanzania: Mobile Money Market Forecast: Breakup by Technology (in Billion US$), 2021-2026
Table 3: Tanzania: Mobile Money Market Forecast: Breakup by Business Model (in Billion US$), 2021-2026
Table 4: Tanzania: Mobile Money Market Forecast: Breakup by Transaction Type (in Billion US$), 2021-2026
Table 5: Tanzania: Mobile Money Market: Competitive Structure

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