The Tanzania mobile money market reached a transaction value of US$ 45.5 Billion in 2018. Mobile money is a payment method that allows people to receive, store and spend money using a mobile phone. It is sometimes referred as a 'mobile wallet' or by the name of a specific service platform such as M-Pesa, GCash, EcoCash, Tigo Pesa, etc. The easy and safe electronic payments make mobile money a popular alternative to bank’s brick-and-mortar approaches.
Tanzania is the largest mobile money market in Africa. It has become the first country in Africa to introduce interoperability between rival mobile money services. The market has been driven by the ubiquity of mobile phones among people from all socio-economic backgrounds with extensive coverage of mobile networks and penetration of internet. According to industry reports, 64% of adults in Tanzania use mobile phones for financial transactions. Various financial services, such as microloans, mobile insurance, hospitalization covers via mobile money and the credit services offered by mobile operators, have increased the number of mobile money accounts in the region. Mobile money has also been evolved beyond simple money transfer and allows people to save, insure and borrow money as well. Moreover, banks in the country are transforming their physical footprints and customer experience which has further helped them to promote a broader awareness of various financial services. Looking forward, IMARC Group expects the market to reach a transaction value of US$ 216.4 Billion by 2024, growing at a CAGR of 28.7% during 2019-2024.
Report Coverage
Market Breakup by Technology
- USSD
- Mobile Wallets
- Others
Currently, USSD holds majority of the market share in the Tanzania mobile money market.
Market Breakup by Business Model
- Mobile Led Model
- Bank Led Model
Currently, mobile led model holds the largest share in the Tanzania mobile money market.
Market Breakup by Transaction Type
- Peer to Peer
- Bill Payments
- Airtime Top-ups
- Others
Currently, peer to peer transaction type holds the highest share in the market.
Competitive Landscape:
The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:
- M-Pesa
- Tigo Pesa
- Airtel Money
Key Questions Answered in This Report:
- How has the Tanzania mobile money market performed so far and how will it perform in the coming years?
- What is the breakup of the Tanzania mobile money market based on the technology?
- What is the breakup of the Tanzania mobile money market based on the business model?
- What is the breakup of the Tanzania mobile money market based on the transaction type?
- What are the various stages in the value chain of the Tanzania mobile money market?
- What are the key driving factors and challenges in Tanzania mobile money market?
- What is the structure of the Tanzania mobile money market and who are the key players?
- What is the degree of competition in the Tanzania mobile money market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Tanzania Mobile Money Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Technology
5.4 Market Breakup by Business Model
5.5 Market Breakup by Transaction Type
5.6 Market Forecast
5.7 SWOT Analysis
5.7.1 Overview
5.7.2 Strengths
5.7.3 Weaknesses
5.7.4 Opportunities
5.7.5 Threats
5.8 Value Chain Analysis
5.9 Porters Five Forces Analysis
5.9.1 Overview
5.9.2 Bargaining Power of Buyers
5.9.3 Bargaining Power of Suppliers
5.9.4 Degree of Competition
5.9.5 Threat of New Entrants
5.9.6 Threat of Substitutes
6 Market Breakup by Technology
6.1 USSD
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Mobile Wallets
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Business Model
7.1 Mobile Led Model
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bank Led Model
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Transaction Type
8.1 Peer to Peer
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bill Payments
8.2.1 Market Trends
8.2.1 Market Forecast
8.3 Airtime Top-ups
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Regulatory Framework
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profile of key players
10.3.1 M-Pesa
10.3.2 Tigo Pesa
10.3.3 Airtel Money
List of Figures
Figure 1: Tanzania: Mobile Money Market: Major Drivers and Challenges
Figure 2: Tanzania: Mobile Money Market: Transaction Value (in Billion US$), 2013-2018
Figure 3: Tanzania: Mobile Money Market: Breakup by Technology (in %), 2018
Figure 4: Tanzania: Mobile Money Market: Breakup by Business Model (in %), 2018
Figure 5: Tanzania: Mobile Money Market: Breakup by Transaction Type (in %), 2018
Figure 6: Tanzania: Mobile Money Market Forecast: Transaction Value (in Billion US$), 2019-2024
Figure 7: Tanzania: Mobile Money Industry: SWOT Analysis
Figure 8: Tanzania: Mobile Money Industry: Porter’s Five Forces Analysis
Figure 9: Tanzania: Mobile Money Market (USSD): Transaction Value (in Billion US$), 2013 & 2018
Figure 10: Tanzania: Mobile Money Market Forecast (USSD): Transaction Value (in Billion US$), 2019-2024
Figure 11: Tanzania: Mobile Money Market (Mobile Wallets): Transaction Value (in Billion US$), 2013 & 2018
Figure 12: Tanzania: Mobile Money Market Forecast (Mobile Wallets): Transaction Value (in Billion US$), 2019-2024
Figure 13: Tanzania: Mobile Money Market (Others): Transaction Value (in Billion US$), 2013 & 2018
Figure 14: Tanzania: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2019-2024
Figure 15: Tanzania: Mobile Money Market (Mobile Led Model): Transaction Value (in Billion US$), 2013 & 2018
Figure 16: Tanzania: Mobile Money Market Forecast (Mobile Led Model): Transaction Value (in Billion US$), 2019-2024
Figure 17: Tanzania: Mobile Money Market (Bank Led Model): Transaction Value (in Billion US$), 2013 & 2018
Figure 18: Tanzania: Mobile Money Market Forecast (Bank Led Model): Transaction Value (in Billion US$), 2019-2024
Figure 19: Tanzania: Mobile Money Market (Peer to Peer): Transaction Value (in Billion US$), 2013 & 2018
Figure 20: Tanzania: Mobile Money Market Forecast (Peer to Peer): Transaction Value (in Billion US$), 2019-2024
Figure 21: Tanzania: Mobile Money Market (Bill Payments): Transaction Value (in Billion US$), 2013 & 2018
Figure 22: Tanzania: Mobile Money Market Forecast (Bill Payments): Transaction Value (in Billion US$), 2019-2024
Figure 23: Tanzania: Mobile Money Market (Airtime Top-ups): Transaction Value (in Billion US$), 2013 & 2018
Figure 24: Tanzania: Mobile Money Market Forecast (Airtime Top-ups): Transaction Value (in Billion US$), 2019-2024
Figure 25: Tanzania: Mobile Money Market (Others): Transaction Value (in Billion US$), 2013 & 2018
Figure 26: Tanzania: Mobile Money Market Forecast (Others): Transaction Value (in Billion US$), 2019-2024
Figure 27: Tanzania: Mobile Money Market: Breakup by Key Players (in %)
List of Tables
Table 1: Tanzania: Mobile Money Market: Key Industry Highlights, 2018 & 2024
Table 2: Tanzania: Mobile Money Market Forecast: Breakup by Technology (in Billion US$), 2019-2024
Table 3: Tanzania: Mobile Money Market Forecast: Breakup by Business Model (in Billion US$), 2019-2024
Table 4: Tanzania: Mobile Money Market Forecast: Breakup by Transaction Type (in Billion US$), 2019-2024
Table 5: Tanzania: Mobile Money Industry Market Structure