Market Overview:

The global test preparation market is expected to exhibit a CAGR of 6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

A test preparation, or exam preparation, refers to an educational training given to enhance test-takers' performance on standardized tests. Several test developers have introduced numerous solutions, including practice papers, crash courses, class curricula, mock tests, in-person or online tutoring packages, etc. These solutions aim to develop test-takers' skills and abilities through practice and exposure to the problems that resemble the actual test. As a result, test preparation is widely adopted for elementary exams, competitive exams, certification exams, high school exams, university exams, etc.

The rising demand for test preparation solutions can be primarily attributed to the growing focus of graduates on enhancing their qualifications and skills for better employability. Furthermore, increasing need for skilled workforce in the service sector is propelling the demand for vocational and supplementary training programs. Additionally, the rising internet penetration coupled with the expanding education technology sector, has offered numerous online test preparation courses for the students. This has also led to a growing shift from conventional study groups and practice tests towards online mock tests with built-in guidebooks and applications. Apart from this, the improving economic conditions along with the developing educational infrastructures across countries, such as Vietnam, India, Russia, Nigeria, etc., are also propelling the market growth. Moreover, the increasing popularity of standardized tests, including SAT, TOEFL, GRE, GMAT, etc., is further catalyzing the demand for test preparation solutions. Besides this, the rising penetration of secured digital payment gateways along with the instantaneous results and flexibility offered by test preparation solutions is also augmenting the market growth. In the coming years, the emergence of m-learning methods, including self-assessment solutions along with the integration of AI-based interviews and examinations, is expected to drive the market growth.

The sudden outbreak of the COVID-19 pandemic, in the early 2020, has led to the shutdown of schools and colleges due to the implementation of strict lockdown regulations. As a result, several education institutes are shifting towards online-based test preparation solutions, thereby bolstering the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global test preparation market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on exam, end user, learning model and gender.

Breakup by Exam:

• University Exams
• Certification Exams
• High School Exams
• Elementary Exams
• Others
   

Breakup by End User:

• Post-Secondary Certification
• K-12
• College Students
• Job Seekers
• Working Professionals
   

Breakup by Learning Model:

• Blended
• Online
   

Breakup by Gender:

• Male
• Female
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Others
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Aakash Educational Services Limited, ArborBridge, Inc., BenchPrep, C2 Educational System, Inc., Club Z! Tutoring, FIITJEE Limited, Huntington Learning Center, Inc., Kaplan, Inc., Pearson Plc, Sylvan Learning, LLC, Think and Learn Private Ltd. (BYJU'S) and TPR Education IP Holdings, LLC (The Princeton Review).

Report Coverage: