Test Preparation Market Size, Industry Trends, Analysis and Outlook 2020-2025

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Test Preparation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The global test preparation market grew at a CAGR of around 7% during 2014-2019. A test preparation, or exam preparation, refers to an educational training given to enhance test-takers' performance on standardized tests. Several test developers have introduced numerous solutions, including practice papers, crash courses, class curricula, mock tests, in-person or online tutoring packages, etc. These solutions aim to develop test-takers' skills and abilities through practice and exposure to the problems that resemble the actual test. As a result, test preparation is widely adopted for elementary exams, competitive exams, certification exams, high school exams, university exams, etc.

The rising demand for test preparation solutions can be primarily attributed to the growing focus of graduates on enhancing their qualifications and skills for better employability. Furthermore, increasing need for skilled workforce in the service sector is propelling the demand for vocational and supplementary training programs. Additionally, the rising internet penetration coupled with the expanding education technology sector, has offered numerous online test preparation courses for the students. This has also led to a growing shift from conventional study groups and practice tests towards online mock tests with built-in guidebooks and applications. Apart from this, the improving economic conditions along with the developing educational infrastructures across countries, such as Vietnam, India, Russia, Nigeria, etc., are also propelling the market growth. Moreover, the increasing popularity of standardized tests, including SAT, TOEFL, GRE, GMAT, etc., is further catalyzing the demand for test preparation solutions. Besides this, the rising penetration of secured digital payment gateways along with the instantaneous results and flexibility offered by test preparation solutions is also augmenting the market growth. In the coming years, the emergence of m-learning methods, including self-assessment solutions along with the integration of AI-based interviews and examinations, is expected to drive the market growth.

The sudden outbreak of the COVID-19 pandemic, in the early 2020, has led to the shutdown of schools and colleges due to the implementation of strict lockdown regulations. As a result, several education institutes are shifting towards online-based test preparation solutions, thereby bolstering the market growth. Looking forward, IMARC Group expects the global test preparation market to continue its moderate growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global test preparation market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, exam, end user, learning model and gender.

Breakup by Exam:

University Exams
Certification Exams
High School Exams
Elementary Exams
Others

Breakup by End User:

Post-Secondary Certification
K-12
College Students
Job Seekers
Working Professionals

Breakup by Learning Model:

Blended
Online

Breakup by Gender:

Male
Female

Breakup by Region:

North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa
- Turkey
- Saudi Arabia
- Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Aakash Educational Services Limited, ArborBridge, Inc., BenchPrep, C2 Educational System, Inc., Club Z! Tutoring, FIITJEE Limited, Huntington Learning Center, Inc., Kaplan, Inc., Pearson Plc, Sylvan Learning, LLC, Think and Learn Private Ltd. (BYJU'S), TPR Education IP Holdings, LLC (The Princeton Review).

Key Questions Answered in This Report:

How has the global test preparation market performed so far and how will it perform in the coming years?
What is the impact of COVID 19 on global test preparation market?
What are the key regional markets?
What is the breakup of the market based on the exam?
What is the breakup of the market based on the end user?
What is the breakup of the market based on the learning model?
What is the breakup of the market based on the gender?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the market?
What is the structure of the global test preparation market and who are the key players?
What is the degree of competition in the market?