Market Overview:
The global test preparation market grew at a CAGR of around 7% during 2014-2019. A test preparation, or exam preparation, refers to an educational training given to enhance test-takers' performance on standardized tests. Several test developers have introduced numerous solutions, including practice papers, crash courses, class curricula, mock tests, in-person or online tutoring packages, etc. These solutions aim to develop test-takers' skills and abilities through practice and exposure to the problems that resemble the actual test. As a result, test preparation is widely adopted for elementary exams, competitive exams, certification exams, high school exams, university exams, etc.
The rising demand for test preparation solutions can be primarily attributed to the growing focus of graduates on enhancing their qualifications and skills for better employability. Furthermore, increasing need for skilled workforce in the service sector is propelling the demand for vocational and supplementary training programs. Additionally, the rising internet penetration coupled with the expanding education technology sector, has offered numerous online test preparation courses for the students. This has also led to a growing shift from conventional study groups and practice tests towards online mock tests with built-in guidebooks and applications. Apart from this, the improving economic conditions along with the developing educational infrastructures across countries, such as Vietnam, India, Russia, Nigeria, etc., are also propelling the market growth. Moreover, the increasing popularity of standardized tests, including SAT, TOEFL, GRE, GMAT, etc., is further catalyzing the demand for test preparation solutions. Besides this, the rising penetration of secured digital payment gateways along with the instantaneous results and flexibility offered by test preparation solutions is also augmenting the market growth. In the coming years, the emergence of m-learning methods, including self-assessment solutions along with the integration of AI-based interviews and examinations, is expected to drive the market growth.
The sudden outbreak of the COVID-19 pandemic, in the early 2020, has led to the shutdown of schools and colleges due to the implementation of strict lockdown regulations. As a result, several education institutes are shifting towards online-based test preparation solutions, thereby bolstering the market growth. Looking forward, IMARC Group expects the global test preparation market to continue its moderate growth during the next five years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global test preparation market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, exam, end user, learning model and gender.
Breakup by Exam:
- University Exams
- Certification Exams
- High School Exams
- Elementary Exams
- Others
Breakup by End User:
- Post-Secondary Certification
- K-12
- College Students
- Job Seekers
- Working Professionals
Breakup by Learning Model:
Breakup by Gender:
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
- Turkey
- Saudi Arabia
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Aakash Educational Services Limited, ArborBridge, Inc., BenchPrep, C2 Educational System, Inc., Club Z! Tutoring, FIITJEE Limited, Huntington Learning Center, Inc., Kaplan, Inc., Pearson Plc, Sylvan Learning, LLC, Think and Learn Private Ltd. (BYJU'S), TPR Education IP Holdings, LLC (The Princeton Review).
Key Questions Answered in This Report:
- How has the global test preparation market performed so far and how will it perform in the coming years?
- What is the impact of COVID 19 on global test preparation market?
- What are the key regional markets?
- What is the breakup of the market based on the exam?
- What is the breakup of the market based on the end user?
- What is the breakup of the market based on the learning model?
- What is the breakup of the market based on the gender?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the market?
- What is the structure of the global test preparation market and who are the key players?
- What is the degree of competition in the market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Test Preparation Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID 19
5.4 Market Forecast
6 Market Breakup by Exam
6.1 University Exams
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Certification Exams
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 High School Exams
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Elementary Exams
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by End User
7.1 Post-Secondary Certification
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 K-12
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 College Students
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Job Seekers
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Working Professionals
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Learning Model
8.1 Blended
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Online
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Gender
9.1 Male
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Female
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Turkey
10.5.1.1 Market Trends
10.5.1.2 Market Forecast
10.5.2 Saudi Arabia
10.5.2.1 Market Trends
10.5.2.2 Market Forecast
10.5.3 Others
10.5.3.1 Market Trends
10.5.3.2 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
14.1 Key Price Indicators
14.2 Price Structure
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Aakash Educational Services Limited
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 ArborBridge, Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 BenchPrep
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 C2 Educational System, Inc.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Club Z! Tutoring
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 FIITJEE Limited
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Huntington Learning Center, Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 Kaplan, Inc.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Pearson Plc
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.9.4 SWOT Analysis
15.3.10 Sylvan Learning, LLC
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Think and Learn Private Ltd. (BYJU'S)
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 TPR Education IP Holdings, LLC (The Princeton Review)
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
List of Figures
Figure 1: Global: Test Preparation Market: Major Drivers and Challenges
Figure 2: Global: Test Preparation Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Test Preparation Market: Breakup by Exam (in %), 2019
Figure 4: Global: Test Preparation Market: Breakup by End User (in %), 2019
Figure 5: Global: Test Preparation Market: Breakup by Learning Model (in %), 2019
Figure 6: Global: Test Preparation Market: Breakup by Gender (in %), 2019
Figure 7: Global: Test Preparation Market: Breakup by Region (in %), 2019
Figure 8: Global: Test Preparation Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Test Preparation (University Exams) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Test Preparation (University Exams) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Test Preparation (Certification Exams) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Test Preparation (Certification Exams) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Test Preparation (High School Exams) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Test Preparation (High School Exams) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Test Preparation (Elementary Exams) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Test Preparation (Elementary Exams) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Test Preparation (Other Exams) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Test Preparation (Other Exams) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Test Preparation (Post-Secondary) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Test Preparation (Post-Secondary) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Test Preparation (K-12) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: Global: Test Preparation (K-12) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Global: Test Preparation (College Students) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Global: Test Preparation (College Students) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Global: Test Preparation (Job Seekers) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Global: Test Preparation (Job Seekers) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Global: Test Preparation (Working Professionals) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Global: Test Preparation (Working Professionals) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: Global: Test Preparation (Blended) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: Global: Test Preparation (Blended) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: Global: Test Preparation (Online) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Global: Test Preparation (Online) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: Global: Test Preparation (Male) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: Global: Test Preparation (Male) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Global: Test Preparation (Female) Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Global: Test Preparation (Female) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: North America: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: North America: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: United States: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: United States: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Canada: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Canada: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: Asia Pacific: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: Asia Pacific: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: China: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: China: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: Japan: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: Japan: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: India: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: India: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: South Korea: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: South Korea: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Australia: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Australia: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Indonesia: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Indonesia: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: Others: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: Others: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: Europe: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: Europe: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: Germany: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: Germany: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: France: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: France: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: United Kingdom: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: United Kingdom: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: Italy: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: Italy: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Spain: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Spain: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: Russia: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: Russia: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: Others: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: Others: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: Latin America: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: Latin America: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: Brazil: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: Brazil: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: Mexico: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 80: Mexico: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 81: Others: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 82: Others: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 83: Middle East and Africa: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 84: Middle East and Africa: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 85: Turkey: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 86: Turkey: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 87: Saudi Arabia: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 88: Saudi Arabia: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 89: Others: Test Preparation Market: Sales Value (in Million US$), 2014 & 2019
Figure 90: Others: Test Preparation Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 91: Global: Test Preparation Industry: SWOT Analysis
Figure 92: Global: Test Preparation Industry: Value Chain Analysis
Figure 93: Global: Test Preparation Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Test Preparation Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Test Preparation Market Forecast: Breakup by Exam (in Million US$), 2020-2025
Table 3: Global: Test Preparation Market Forecast: Breakup by End User (in Million US$), 2020-2025
Table 4: Global: Test Preparation Market Forecast: Breakup by Learning Model (in Million US$), 2020-2025
Table 5: Global: Test Preparation Market Forecast: Breakup by Gender (in Million US$), 2020-2025
Table 6: Global: Test Preparation Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Test Preparation Market: Competitive Structure
Table 8: Global: Test Preparation Market: Key Players