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COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Text Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global text analytics market size reached US$ 6.3 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 16.9 Billion by 2027, exhibiting a growth rate (CAGR) of 17.96% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Text analytics refers to the automated process of translating large volumes of unstructured text, such as emails, online reviews, tweets, call center agent notes, and survey results, into quantitative data to obtain insights about trends. It relies on text mining and natural language processing (NLP) algorithms to find meaning from written communication. It can be combined with data visualization tools to enable companies to understand numbers and make better decisions. At present, it is widely used by organizations across the globe to evaluate text in a wide range of languages and gain a deeper understanding of customer opinions.

Text Analytics Market Trends:

Due to the outbreak of coronavirus disease (COVID-19), businesses around the world are focusing on boosting their overall sales by establishing their online presence. As a result, high amounts of unstructured data are generated every minute, which represents one of the key factors encouraging enterprises worldwide to integrate text analytics. Text analytics automatically analyze data from social media posts, emails, live chats and surveys and procure quantitative insights. It assists in identifying patterns, improving customer satisfaction, detecting product issues, conducting market research, and monitoring brand reputation. Moreover, as it is scalable, text analytics is being widely adopted by small and medium-sized enterprises (SMEs) to gain results in real-time, make confident decisions, and resolve customer issues on time. Apart from this, text analytics can also identify actionable insights by aggregating text analysis results and incorporating business intelligence (BI) tools for easy-to-understand reports and graphics. This is positively influencing its utilization in the media, retail, healthcare, travel and tourism, military and defense, information technology (IT) and telecommunication, and banking, financial services, and insurance (BFSI) sectors.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global text analytics market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on deployment model, organization size, application and end user.

Breakup by Deployment Model:

  • On-premises
  • Cloud-based
     

Breakup by Organization Size:

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)
     

Breakup by Application:

  • Competitive Intelligence
  • Customer Relationship Management
  • Predictive Analytics
  • Fraud Detection
  • Brand Reputation
  • Others
     

Breakup by End User:

  • Fast Moving Consumer Goods (FMCG)
  • Banking Financial Services and Insurance (BFSI)
  • Healthcare and Pharmaceuticals
  • Telecommunication
  • Government
  • Retail
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Clarabridge, Infegy, International Business Machines Corporation, Lexalytics Inc., Luminoso Technologies Inc., Microsoft Corporation, Open Text Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc), The Hewlett Packard Enterprise Company and TIBCO Software Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
 Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Deployment Model, Organization Size, Application, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Clarabridge, Infegy, International Business Machines Corporation, Lexalytics Inc., Luminoso Technologies Inc., Microsoft Corporation, Open Text Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc), The Hewlett Packard Enterprise Company and TIBCO Software Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the global text analytics market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global text analytics market?
  • What are the key regional markets?
  • What is the breakup of the market based on the deployment model?
  • What is the breakup of the market based on the organization size?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global text analytics market and who are the key players?
  • What is the degree of competition in the industry?

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Text Analytics Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Deployment Model
    6.1    On-premises
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Cloud-based
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Organization Size
    7.1    Large Enterprises
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Small and Medium Enterprises (SMEs)
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Application
    8.1    Competitive Intelligence
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Customer Relationship Management
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Predictive Analytics
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Fraud Detection
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Brand Reputation
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Others
        8.6.1 Market Trends
        8.6.2 Market Forecast
9   Market Breakup by End User
    9.1    Fast Moving Consumer Goods (FMCG)
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Banking Financial Services and Insurance (BFSI)
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Healthcare and Pharmaceuticals
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Telecommunication
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Government
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Retail
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Others
        9.7.1 Market Trends
        9.7.2 Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Clarabridge
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
        15.3.2    Infegy
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    International Business Machines Corporation
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
           15.3.3.3 Financials
           15.3.3.4 SWOT Analysis
        15.3.4    Lexalytics Inc.
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
        15.3.5    Luminoso Technologies Inc.
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
        15.3.6    Microsoft Corporation
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
           15.3.6.3 Financials
           15.3.6.4 SWOT Analysis
        15.3.7    Open Text Corporation
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
           15.3.7.3 Financials
           15.3.7.4 SWOT Analysis
        15.3.8    Oracle Corporation
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
           15.3.8.3 Financials
           15.3.8.4 SWOT Analysis
        15.3.9    SAP SE
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
           15.3.9.3 Financials
           15.3.9.4 SWOT Analysis
        15.3.10    SAS Institute Inc.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
           15.3.10.3 SWOT Analysis
        15.3.11    Tableau Software LLC (Salesforce.com inc)
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio
        15.3.12    The Hewlett Packard Enterprise Company
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio
           15.3.12.3 Financials
           15.3.12.4 SWOT Analysis
        15.3.13    TIBCO Software Inc.
           15.3.13.1 Company Overview
           15.3.13.2 Product Portfolio
           15.3.13.3 SWOT Analysis

List of Figures

Figure 1: Global: Text Analytics Market: Major Drivers and Challenges
Figure 2: Global: Text Analytics Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Text Analytics Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Text Analytics Market: Breakup by Deployment Model (in %), 2021
Figure 5: Global: Text Analytics Market: Breakup by Organization Size (in %), 2021
Figure 6: Global: Text Analytics Market: Breakup by Application (in %), 2021
Figure 7: Global: Text Analytics Market: Breakup by End User (in %), 2021
Figure 8: Global: Text Analytics Market: Breakup by Region (in %), 2021
Figure 9: Global: Text Analytics (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Text Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Text Analytics (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Text Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Text Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Text Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Text Analytics (Small and Medium Enterprises-SMEs) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Text Analytics (Small and Medium Enterprises-SMEs) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Text Analytics (Competitive Intelligence) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Text Analytics (Competitive Intelligence) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Text Analytics (Customer Relationship Management) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Text Analytics (Customer Relationship Management) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Text Analytics (Predictive Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Text Analytics (Predictive Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Text Analytics (Fraud Detection) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Text Analytics (Fraud Detection) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Text Analytics (Brand Reputation) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Text Analytics (Brand Reputation) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Text Analytics (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Text Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Text Analytics (Fast Moving Consumer Goods-FMCG) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Text Analytics (Fast Moving Consumer Goods-FMCG) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Text Analytics (Banking Financial Services and Insurance-BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Text Analytics (Banking Financial Services and Insurance-BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Text Analytics (Healthcare and Pharmaceuticals) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Text Analytics (Healthcare and Pharmaceuticals) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Text Analytics (Telecommunication) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Text Analytics (Telecommunication) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Text Analytics (Government) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Text Analytics (Government) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Global: Text Analytics (Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Global: Text Analytics (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Global: Text Analytics (Other End Users) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Global: Text Analytics (Other End Users) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: North America: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: North America: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: United States: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: United States: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Canada: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Canada: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Asia-Pacific: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Asia-Pacific: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: China: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: China: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Japan: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Japan: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: India: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: India: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: South Korea: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: South Korea: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Australia: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Australia: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Indonesia: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Indonesia: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Others: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Others: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Europe: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Europe: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Germany: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Germany: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: France: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: France: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: United Kingdom: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: United Kingdom: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Italy: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Italy: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Spain: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Spain: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Russia: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Russia: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Others: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Others: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Latin America: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Latin America: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Brazil: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Brazil: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Mexico: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Mexico: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Others: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Others: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Middle East and Africa: Text Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Middle East and Africa: Text Analytics Market: Breakup by Country (in %), 2021
Figure 91: Middle East and Africa: Text Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 92: Global: Text Analytics Industry: SWOT Analysis
Figure 93: Global: Text Analytics Industry: Value Chain Analysis
Figure 94: Global: Text Analytics Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Text Analytics Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Text Analytics Market Forecast: Breakup by Deployment Model (in Million US$), 2022-2027
Table 3: Global: Text Analytics Market Forecast: Breakup by Organization Size (in Million US$), 2022-2027
Table 4: Global: Text Analytics Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 5: Global: Text Analytics Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 6: Global: Text Analytics Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Text Analytics Market: Competitive Structure
Table 8: Global: Text Analytics Market: Key Players


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